Farmacosmo

Name

Farmacosmo

Legal name

Farmacosmo S.p.A.

Website

https://farmacosmo.it

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Pharmacy Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

akta.pro secondary industries

Parasiticides & Ectoparasite Control (Flea/Tick/Heartworm) (HLAMAEAD), Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN)

Keywords

• Online pharmacy
• Pharmaceutical e-commerce
• Dermo-cosmetics retail
• Health supplements
• Pet pharmacy

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Farmacosmo generates revenue through direct sales of pharmaceutical products (OTC/SOP), dermocosmetics, supplements, personal care, pet products, and beauty items through its e-commerce platform. The company offers products at competitive prices with discounts ranging from 20% to 50% compared to traditional retail, with specific promotional pricing on various items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Farmacosmo S.p.A. operates an Italian Ministry of Health-authorized online para-pharmacy (farmacosmo.it) that sells over-the-counter (OTC/SOP) medicines, dermo-cosmetics, food supplements, homeopathic remedies, veterinary and pet care products, perfumes and makeup, and baby/maternity products directly to Italian and EU consumers. The company combines a digital catalog of 80,000+ products with pharmacist consultation, installment-payment options, a loyalty program ("Puntiamo"), and multi-carrier home or pickup-point delivery.

Product overview

Farmacosmo is an authorized online para pharmacy (e-commerce platform) operating as a single unified product offering. The core platform at farmacosmo.it serves as an online retail marketplace offering over 80,000 pharmaceutical, health, and beauty products. The product portfolio includes OTC/SOP medications (Farmaci da Banco), dermocosmetics (Dermocosmesi), food supplements (Integratori), pet care (Veterinaria/Farmapet), luxury perfumes and cosmetics (Profumi e Make-up), baby/maternity products (Infanzia e Maternità), homeopathic medicines (Omeopatici), and household care items. The platform is supplemented by a loyalty program (Programma Fedeltà Puntiamo) and integrates partner services like Contactu for online psychotherapy. The company operates primarily in Italy with a catalog spanning pharmaceuticals, beauty, wellness, and pet products.

Differentiator

Problem solved

Functional benefit

Products and services

• Para Farmacia Online Farmacosmo (farmacosmo.it) Italian Ministry of Health-authorized online pharmacy e-commerce platform (farmacosmo.it and English mirror farmacosmo.com) selling OTC/SOP medicines, dermo-cosmetics, supplements, homeopathics, veterinary products, perfumes/makeup, and baby/maternity items to Italian and EU consumers, with pharmacist consultation, multi-carrier delivery and a loyalty program.
• Farmaci da Banco (OTC/SOP medications) Over-the-counter and "Senza Obbligo di Prescrizione" (non-prescription) medicines including analgesics, antipyretics, anti-inflammatories, allergy, cold/flu, gastrointestinal, dermatology and smoke-cessation products, sold online to Italian consumers under Ministry of Health authorization.
• Dermocosmesi (Dermo-cosmetics) Dermo-cosmetic product line covering facial care, body care, hair care, anti-aging, sun protection, anti-cellulite, anti-stretch-mark, atopic/sensitive skin and cleansing, marketed to Italian consumers through the Farmacosmo platform.
• Integratori (Food supplements) Food supplements including vitamins, minerals, probiotics, antioxidants, anti-inflammatory, cardiovascular, gastrointestinal, musculoskeletal, weight-management and lactic ferments, sold online to Italian consumers.
• Farmapet (Veterinaria / pet care) Veterinary and pet care assortment including dry and wet food, antiparasitics, supplements, hygiene products, snacks, toys and accessories for dogs, cats, horses, fish, rodents and birds, with more than 11,000 pet-specific SKUs offered to Italian pet owners online.
• Profumi e Make-up (Luxury perfumes and cosmetics) Luxury perfumes and high-end make-up from brands including Yves Saint Laurent, Narciso Rodriguez, Tom Ford, Hermès, Shiseido, Estée Lauder, Clinique and Collistar, sold online to Italian consumers alongside the pharmacy range.
• Infanzia e Maternità (Baby and maternity) Baby and maternity assortment including diapers, infant formula, baby food, strollers, car seats, breastfeeding accessories and childcare essentials, marketed to Italian parents as a one-stop online shop.
• Omeopatici (Homeopathic medicines) Homeopathic medicines from brands such as Boiron, Guna and Reckeweg, covering a range of conditions, sold online to Italian consumers via the Farmacosmo platform.

Quantifiable outcome

• 4.6/5 stars on Trustpilot
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GLS FermoPointcoreChannel Partner/ Reseller/ DistributorPartnership for flexible delivery options allowing customers to pick up orders from GLS pickup points across Italy, enhancing delivery convenience.
• Bartolini FermopointcoreChannel Partner/ Reseller/ DistributorPartnership for alternative pickup point delivery through Bartolini network, offering customers additional delivery flexibility across Italy.
• Contactu.itminorGTM or Marketing PartnerMarketing partnership promoting online psychotherapy services (telepsychology) through Contactu.it on Farmacosmo platform. First consultation is free. Targets customers seeking holistic wellness services.
• KlarnacoreChannel Partner/ Reseller/ DistributorPayment processing partnership enabling installment payments (3 interest-free rates) for purchases up to EUR 1,500, improving affordability for customers.
• ScalapaycoreChannel Partner/ Reseller/ DistributorPayment processing partnership enabling installment payments (3 interest-free rates) for purchases up to EUR 600, enhancing purchase flexibility.
• Coccar S.r.l. (Pharmasi)coreStrategic or Co-development PartnerStrategic merger through which Coccar S.r.l. (operating as Pharmasi) is being incorporated into Farmacosmo S.p.A. The merger aims to streamline operations, consolidate entities under single corporate structure, and facilitate deeper integration of logistics and distribution capabilities. Subject to regulatory approvals and customary closing conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eFarma: Italian authorized online para-pharmacy offering OTC drugs, supplements, and beauty products. Direct domestic peer with comparable regulatory positioning and product mix.
• Zur Rose Group: Swiss-headquartered European online pharmacy group with B2C and B2B operations. Directly comparable business model in OTC medications, beauty, and health products sold via e-commerce.
• DocMorris: Swiss-headquartered online pharmacy platform selling OTC medications, beauty, and health products across multiple European markets. Closely comparable to Farmacosmo's B2C online pharmacy model with cross-border EU reach.
• Shop Apotheke Europe: European online pharmacy operating in multiple countries, offering OTC medicines, beauty, and personal care products. Directly comparable to Farmacosmo's catalog breadth and B2C e-commerce delivery model.
• AmicaFarmacia: Italian online pharmacy selling pharmaceuticals, cosmetics, supplements, and wellness products. Direct domestic competitor with similar catalog and target customer base as Farmacosmo.

Broad incumbents

• CVS Health: Major US pharmacy and health retailer with significant online operations. While not directly in Italy, comparable in OTC + beauty + supplements positioning and regulatory pharmacy model.
• Walgreens Boots Alliance (Boots): Global pharmacy retailer with Boots online store offering health, beauty, and OTC products. Comparable in OTC/beauty mix but operates at vastly larger scale across multiple geographies.
• Dr. Max: European pharmacy chain with growing online channel. Operates in Italy with both physical retail and e-commerce, offering broader scale but overlapping in product categories with Farmacosmo.
• Amazon Pharmacy (Italy via Amazon.it): Amazon's Italian marketplace sells OTC health and personal care products with massive logistics infrastructure. Major incumbent competitor in the online health/beauty space where Farmacosmo operates.

Regional players

• LloydsPharmacy Online: UK-based online pharmacy with strong prescription and OTC capabilities. Geographically separate but operates a comparable digital pharmacy model targeting similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0iRRAYJ0dIyRcJKz-4KMgg
• Facebookfacebook.com/Farmacosmo
• LinkedInlinkedin.com/company/farmacosmo-s.r.l.
• Instagraminstagram.com/farmacosmo
• Xx.com/Farmacosmo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacosmo