Winsert, Inc.
Winsert, Inc. is a privately held PE-owned advanced manufacturer of proprietary iron-, nickel-, and cobalt-base specialty alloys serving 500+ OEMs in heavy-duty engines, power generation, aerospace, and food processing across 35 countries from its Marinette, Wisconsin headquarters.
- Company typePrivate
- Founded1977
- HeadquartersMarinette, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Winsert, Inc. does
Winsert, Inc. is a privately held, PE-owned advanced manufacturer of proprietary iron-base, nickel-base, and cobalt-base specialty alloys serving heavy-duty internal combustion engine, power generation, aerospace, industrial valve, and food processing end-markets across 35 countries. The company was founded in 1977 by Stephen A. Dickinson as a valve seat insert manufacturer and is headquartered in Marinette, Wisconsin. Its core technology is a patented and proprietary alloy library, anchored by the flagship W77T6-P iron-base alloy (25 million units sold since 1996), designed to displace expensive cobalt- and nickel-based incumbent materials such as Stellite and Tribaloy, with documented customer cost savings of 15-90%. Winsert holds seven granted US, European, and Latin American patents with five more pending, and operates the Stephen A. Dickinson Materials Research Center (10,000 sq. ft., opened 2016) for alloy development, wear simulation, mechanical property testing, corrosion testing, and failure analysis.
The company operates a fully integrated production model spanning sand casting, investment casting (solid mold, ceramic shell, graphite chill), precision multi-axis machining, and metrology, supported by certifications including IATF 16949, AS9100D, NADCAP, ITAR, ISO 14001, and an EcoVadis Bronze sustainability rating. Winsert serves 500+ OEM and Tier 1 customers through a direct enterprise field sales motion, with field sales offices in Munich, Germany and Japan and North American manufacturing in Marinette, WI and (since August 2025) South Bend, IN. The company was acquired by Altus Capital Partners in March 2022 and has since executed a programmatic M&A strategy, acquiring Alloy Cast Products (October 2022) to add the REXALLOY cobalt alloy line and investment casting capacity, and Mack Tool Engineering's aerospace assets (August 2025) to enter aerospace and medical markets. Quantified performance and cost-savings case studies with anchor customers (John Deere, Rolls-Royce Power Systems, INNIO) form the core of its B2B go-to-market, supported by 13 consecutive years of John Deere Partner-level Supplier status and multiple Gold-tier supplier awards.
Winsert, Inc. firmographics
Firmographics- Name
- Winsert, Inc.
- Legal name
- Winsert, Inc.
- Website
- https://winsert.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Winsert, Inc. is a privately held PE-owned advanced manufacturer of proprietary iron-, nickel-, and cobalt-base specialty alloys serving 500+ OEMs in heavy-duty engines, power generation, aerospace, and food processing across 35 countries from its Marinette, Wisconsin headquarters.
- Ownership category
- akta.pro rank
Winsert, Inc. industry classification
Industry- Product category
- Specialty Alloy Manufacturing
- NAICS
- Turned Product and Screw, Nut, and Bolt Manufacturing (33272), Iron and Steel Forging (332111), Ball and Roller Bearing Manufacturing (332991)
- SIC
- Metal Forgings & Stampings (3460), Metalworkg Machinery & Equipment (3540), Rolling Drawing & Extruding Of Nonferrous Metals (3350)
- akta.pro primary industry
- Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)
- akta.pro secondary industries
- Wear Parts & Consumables (Liners, Mantles, Hammers) (IMAHAMAK), Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where Winsert, Inc. is headquartered
LocationHeadquarters
- HQ city
- Marinette
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Winsert, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Infrastructure
Revenue model
- Specialty Alloy Component Manufacturing & Sales: Winsert designs, develops, and manufactures high-performance specialty alloy components (valve seat inserts, shafts, bushings, bearings, butterfly valves, linkage arms, homogenizer parts, extrusion dies, cast bar stock) from proprietary and common trade alloys. Products are sold directly to Fortune 500 OEMs and Tier 1 suppliers on a project/program basis. Revenue is derived from component sales with multi-year supply contracts typical for OEM programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom component manufacturing for OEM programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Winsert, Inc. product offering
Product offeringCore offering
Winsert designs, develops, and manufactures proprietary iron-base, nickel-base, and cobalt-base specialty alloy components for heavy-duty engines, power generation, aerospace, industrial valves, and food processing applications. The company is fully integrated with investment casting, precision multi-axis machining, and inspection capabilities, and operates the Stephen A. Dickinson Materials Research Center for alloy development, wear testing, and failure analysis. Key products include valve seat inserts, shafts, bushings, bearings, butterfly valves, homogenizer parts, extrusion dies, and cobalt alloy investment cast bar stock.
Product overview
Winsert, Inc. is a fully integrated advanced manufacturer of high-grade specialty alloys providing metal components and solutions. The company operates as a single-source manufacturer combining multiple foundry technologies, advanced machining, and inspection capabilities. Core products include valve seat inserts, shafts, bushings, bearings, washers, butterfly valves, linkage arms, and homogenizer replacement parts manufactured from proprietary iron-, nickel-, and cobalt-base alloys. The company offers an extensive Alloy Portfolio of over 40 patented and proprietary materials (including flagship W77T6-P® and W10-P® alloys), complemented by investment casting services, precision machining, and materials research/testing services through the Stephen A. Dickinson Materials Research Center.
Differentiator
Problem solved
Functional benefit
Brands
- Rexalloy: Proprietary alloy brand including Rexalloy 33 and Rexalloy VT, used for extrusion dies and food processing applications.
- Winsert
Products and services
- Valve Seat Inserts/Rings Manufactured valve seat rings and inserts for heavy-duty diesel applications and gaseous fuel applications (natural gas, ethanol, methanol, biogas, digester gas), sold to OEMs and Tier 1 suppliers.
- Shaft Components
Quantifiable outcome
- W740-P delivered $4,000,000+ in material cost savings over 3 years vs. Stellite 3 incumbent in 15L exhaust valve seat insert application
- +7 more outcomes
Companies that use Winsert, Inc.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Winsert, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Winsert, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core, flagship and minor.
- Mack Tool Engineering / South Bend Aerospace CompanymajorWinsert acquired the manufacturing assets of a South Bend, Indiana aerospace company (subsequently identified as Mack Tool Engineering). The acquisition added advanced multi-axis machining capabilities, NADCAP certification, ITAR registration, and AS-9100 D certification, accelerating Winsert's growth in aerospace and medical markets. The combination brings together engineering, manufacturing, alloy development, on-time delivery, and quality standards.
- Alloy Cast Products, Inc. (ACP)coreWinsert acquired Alloy Cast Products, Inc. (ACP), an investment casting and machining manufacturer of exotic cobalt alloys headquartered in Kenilworth, NJ. ACP's experience, manufacturing methods, and REXALLOY product line enhanced Winsert's metal forming capabilities and added investment casting of cobalt alloys to the portfolio. Frank Panico, ACP President, expressed confidence that the REXALLOY product line would be in good hands with Winsert's increased production capacity.
- John DeereflagshipWinsert is a long-term supplier of valve seat inserts to John Deere operations in Waterloo, IA, Springfield, MO, Torreon, Coahuila, Mexico, and Saran, France. Winsert has earned Partner-level Supplier status in the John Deere Achieving Excellence Program for 13 consecutive years and was inducted into the John Deere Supplier Hall of Fame. Selected as John Deere Power Systems Supplier of the Year in 2018. Suppliers are evaluated on quality, delivery, process alignments, value creation, and relationship.
- Rolls-Royce Power SystemscoreWinsert earned the Rolls-Royce Power Systems Gold supplier award as the best supplier of 'Finished Parts America' in both 2017 and 2018. Out of over 2,400 Rolls-Royce suppliers, Winsert ranked among 13 best suppliers worldwide in the power systems division. Award accepted at ceremonies in Friedrichshafen, Germany.
- INNIOcoreWinsert was selected as INNIO's 2020 Supplier of the Year for Quality during INNIO's virtual supplier awards ceremony. INNIO is a leading solutions provider of gas engines, power equipment, a digital platform and related services for power generation and gas compression at or near the point of use. INNIO has primary operations in Jenbach, Austria, Welland, Ontario, Canada, and Waukesha, Wisconsin.
- Innio WaukeshacoreInnio Waukesha, part of the INNIO group, awarded Winsert its Supplier Excellence Award in 2025, recognizing outstanding supplier performance.
- EcoVadisminorEcoVadis conducts sustainability assessments of Winsert's environmental, social, and governance practices, assigning a Bronze Sustainability Rating for 2025. Winsert participates in this third-party ESG assessment to demonstrate and improve sustainability credentials.
- Investment Cast InstituteminorWinsert became a member of the Investment Cast Institute in 2023. The organization provides support by facilitating professional, academic, educational, and technical interests, and provides a forum for advancement in technology and product quality, while promoting free trade, fair competition, and adhering to U.S. laws and regulations.
- Wisconsin Department of Natural Resources (Green Tier Program)minorWinsert has participated in Wisconsin's Green Tier Program since 2008. The program recognizes businesses that demonstrate commitment to sustainability through energy, climate, water, waste management, transportation, supply chain, workforce, governance, and community practices. Winsert achieved Green Tier I status.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Winsert, Inc. competitors and assessment
Company assessmentDirect peers
- Carpenter Technology Corporation: Specialty alloy producer with deep metallurgical R&D and a broad iron-, nickel-, and cobalt-base alloy portfolio serving aerospace, defense, medical, and industrial markets — directly comparable technology and customer base to Winsert.
- Haynes International: Manufacturer of high-performance nickel- and cobalt-based alloys for aerospace, chemical processing, and industrial gas turbine applications. Direct competitor in the specialty wear- and corrosion-resistant alloy category that Winsert serves.
- Kennametal: Owner of the Stellite and Tribaloy cobalt/nickel alloy brands that Winsert directly targets for displacement. Multi-billion-dollar global materials company with deep R&D resources and established OEM specifications across heavy-duty, aerospace, and industrial markets.
- Wall Colmonoy: Mid-sized specialty alloy producer of cobalt- and nickel-base wear-resistant alloys (Colmonoy, Wallex) for industrial, aerospace, and food-processing applications. Comparable in scale and product overlap with Winsert's specialty alloy offerings.
- Metaltek International: Specialty castings manufacturer offering sand, investment, centrifugal, and continuous cast products in stainless, tool steel, and cobalt/nickel alloys. Directly comparable foundry capability and end-market overlap with Winsert's casting operations.
- Doncasters Group: Precision castings and engineered components manufacturer serving aerospace, industrial gas turbine, and petrochemical markets. Comparable investment casting capability and overlap with Winsert's high-temperature, corrosion-resistant alloy component portfolio.
Broad incumbents
- Precision Castparts Corp (PCC): Berkshire Hathaway-owned investment casting leader supplying complex metal components to aerospace, power, and industrial markets. Comparable in casting technology and aerospace certification profile to Winsert's growing aerospace business.
- Materion Corporation: Larger specialty materials company with a Performance Alloys segment producing beryllium, copper, and nickel-based alloys for industrial and aerospace markets. Broader portfolio than Winsert but overlapping customer base in wear- and corrosion-resistant applications.
Emerging players
- Cannon-Muskegon Corporation: Specialty producer of nickel- and cobalt-base superalloys for aerospace, industrial gas turbine, and high-temperature applications. Smaller scale than Winsert but directly comparable alloy chemistry expertise in the wear/corrosion category.
Others
- Stellite Coatings (part of Kennametal): Specialty cobalt-alloy surfacing and component product line within Kennametal. Functions as both direct competitor (alloy chemistry overlap) and reference incumbent whose specifications Winsert seeks to displace in OEM qualifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Winsert, Inc. social profiles
Digital presenceWinsert, Inc. compliance and trust
Trust signalCompliance8 records
Winsert, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winsert, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Winsert, Inc. subsidiaries and ownership
Company hierarchySubsidiaries2 records
Winsert, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winsert, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winsert, Inc.
What does Winsert, Inc. do?
Winsert designs, develops, and manufactures proprietary iron-base, nickel-base, and cobalt-base specialty alloy components for heavy-duty engines, power generation, aerospace, industrial valves, and food processing applications. The company is fully integrated with investment casting, precision multi-axis machining, and inspection capabilities, and operates the Stephen A. Dickinson Materials Research Center for alloy development, wear testing, and failure analysis. Key products include valve seat inserts, shafts, bushings, bearings, butterfly valves, homogenizer parts, extrusion dies, and cobalt alloy investment cast bar stock.
Is Winsert, Inc. a public or private company?
Winsert, Inc. is a private company. It is classified as private equity controlled and is currently operating.
When was Winsert, Inc. founded?
Winsert, Inc. was founded in 1977. It employs 101 to 250 people.
Where is Winsert, Inc. based?
Winsert, Inc. is headquartered in Marinette, United States, in the North America region.
How does Winsert, Inc. make money?
One revenue line is on record: specialty Alloy Component Manufacturing & Sales.
Who are Winsert, Inc.'s main competitors?
Direct peers on record are Carpenter Technology Corporation, Haynes International, Kennametal, Wall Colmonoy, Metaltek International and Doncasters Group. Broad incumbents are Precision Castparts Corp (PCC) and Materion Corporation. Cannon-Muskegon Corporation is listed as an emerging player. Stellite Coatings (part of Kennametal) is listed as an others.
Does Winsert, Inc. have an API?
No public API is recorded for Winsert, Inc..
What industry is Winsert, Inc. in?
Winsert, Inc.'s product category is Specialty Alloy Manufacturing. Its primary akta.pro industry code is IMAKABAJ, Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA), with a secondary code of IMAHAMAK, Wear Parts & Consumables (Liners, Mantles, Hammers). Its NAICS code is 33272 and its SIC code is 3460.