Fresh Grill
Fresh Grill LLC is a Santa Ana-based wholesale grab-and-go food manufacturer producing 200+ SKUs of sandwiches, wraps, salads, and prepared vegetables for hospitals, schools, retailers, hospitality venues, and government buyers across eight Western U.S. states and nationwide via its Brown Bag extended shelf-life line.
- Company typePrivate
- Founded1981
- HeadquartersSanta Ana, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fresh Grill does
Fresh Grill LLC, headquartered at 111 E Garry Ave, Santa Ana, CA, is a wholesale grab-and-go food manufacturer serving institutional and commercial buyers across eight western U.S. states (CA, NV, AZ, WA, ID, OR, UT, NM) with nationwide reach through its extended shelf-life Brown Bag line. The company operates an integrated manufacturing and bakery facility producing over 200 SKUs across sandwiches, wraps, salads, wedges, parfaits, and prepared vegetables, packaged using Modified Atmosphere Packaging (MAP) technology that yields shelf life of 12–21 days. Private label and custom manufacturing capabilities support retailer and food-service co-branding programs.
The business is a B2B wholesale supplier under private ownership of FB Holdings (acquired 2002) with 101–250 employees, FDA/USDA/SQF certifications, and multi-agency inspection coverage that unlocks regulated end-markets such as healthcare, K-12, and military. It runs 365 days a year including nights, weekends, and holidays. Revenue mechanics are built on unit pricing with minimum 150-unit delivery thresholds, quote-based pricing that is not publicly disclosed, EDI integration for enterprise procurement, and an online ordering portal at orders.freshgrillfoods.com. The product architecture is organized into three tiers: Brown Bag Sandwich Co. (national value line), Grab Fresh (premium West Coast line), and Fresh Grill / Fresh Grill Vegetables (primary manufacturer brand plus roasted vegetable SKUs).
Go-to-market combines direct sales (phone, email, online portal) with an active distributor-recruitment channel program and an owned truck fleet enabling 48-hour delivery in adjacent geographies. Customer mix is highly diversified across hospitals, schools, universities, corporate offices, grocery and convenience stores, hotels, airport lounges, sports arenas, convention centers, amusement parks, military bases, government offices, fire departments, prisons, food trucks, caterers, cafes, delis, and tourist venues, with made-to-order production and local ingredient sourcing used to manage waste and unit economics.
Fresh Grill firmographics
Firmographics- Name
- Fresh Grill
- Legal name
- Fresh Grill LLC
- Website
- https://freshgrillfoods.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fresh Grill LLC is a Santa Ana-based wholesale grab-and-go food manufacturer producing 200+ SKUs of sandwiches, wraps, salads, and prepared vegetables for hospitals, schools, retailers, hospitality venues, and government buyers across eight Western U.S. states and nationwide via its Brown Bag extended shelf-life line.
- Ownership category
- akta.pro rank
Fresh Grill industry classification
Industry- Product category
- Wholesale Food Manufacturing
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Frozen Specialty Food Manufacturing (311412), Commercial Bakeries (311812)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Fresh Grill is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fresh Grill business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Grab-and-Go Food Products: Wholesale distribution of ready-to-eat meals including sandwiches, wraps, salads, wedges, and parfaits to businesses. Products are sold in bulk with minimum order requirements (150 units per delivery).
- Private Label Sandwich Manufacturing: Customizable private label sandwich and grab-and-go product manufacturing for retail partners, allowing businesses to brand products under their own labels.
- MAP (Modified Atmosphere Packaging) Products: Extended shelf-life sandwich products using MAP technology, sold wholesale. Brown Bag brand products have shelf lives of 12-21 days and can be frozen.
- Frozen Sandwiches Wholesale: Pre-packaged frozen sandwiches for extended shelf life, sold wholesale to retailers and distributors.
- Custom Sandwich Manufacturing: Bespoke sandwich manufacturing services for businesses with specific requirements, including dietary restrictions and custom quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale sandwich orders with minimum quantity requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fresh Grill product offering
Product offeringCore offering
Fresh Grill LLC is a wholesale grab-and-go food manufacturer operating from Santa Ana, California, producing over 200 SKUs of ready-to-eat meals including sandwiches, wraps, salads, wedges, and parfaits. The company operates an on-site bakery, uses Modified Atmosphere Packaging (MAP) technology for extended shelf-life products, and supplies businesses across healthcare, education, corporate, retail, hospitality, and government sectors. Its portfolio is organized into three product lines: Brown Bag Sandwich Co. (national value brand with 12–21 day shelf life), Grab Fresh (premium West Coast brand), and Fresh Grill (primary manufacturer brand).
Product overview
Fresh Grill is a wholesale grab-and-go food manufacturer with over 200 SKUs, organized into three product lines: Brown Bag Sandwich Co. (national value brand with 12-21 day shelf life, including MAP and frozen options), Grab Fresh (premium West Coast brand with high-quality ingredients and modern packaging), and Fresh Grill (primary manufacturer brand). The portfolio includes sandwiches, wraps, wedges, salads, parfaits, fresh vegetables, and re-packaged meals. The company operates an on-site bakery baking bread daily, sources from local suppliers, and serves diverse industries including schools, hospitals, convenience stores, corporate offices, and event venues across the western United States.
Differentiator
Problem solved
Functional benefit
Brands
- Brown Bag Sandwich Co. National product line offering grab and go sandwiches and meals with shelf lives of 12-21 days; can be frozen for convenience. Part of the Extended Shelf-Life Brand for nationwide reach.
- Grab Fresh
Products and services
- Fresh Grill (Manufacturer Brand) The primary manufacturer brand offering wholesale grab-and-go foods including sandwiches, wraps, salads, and re-packaged meals, serving schools, hospitals, universities, convenience stores, military, government agencies, Fortune 500 companies, airports, stadiums, and convention centers across multiple US states.
- Brown Bag Sandwich Co. National value brand line with extended shelf life of 12-21 days; products can be frozen. Offers classic sandwiches, wholesome wraps, fresh salads, and re-packaged meals, including MAP and frozen sandwich capabilities for extended freshness.
- Grab Fresh Premium grab-and-go brand available on the West Coast, featuring top-notch ingredients and modern packaging. Includes salads, wraps, wedges, sandwiches, and parfaits made with fresh daily ingredients from local suppliers.
- Wholesale Sandwiches Wholesale sandwich offerings including classic favorites (ham & cheese, turkey & Swiss, roast beef), gourmet selections (smoked salmon, grilled chicken pesto, roasted veggies), plant-based/vegan options, breakfast options, and special-diet options (gluten-free, low-carb, dairy-free). Nationwide delivery available.
- Fresh Grill Vegetables Fresh and roasted vegetable products including garlic (raw, roasted, soaked-in-water, chopped), raw ginger puree, roasted corn, roasted eggplant, roasted onions (red and yellow), roasted peppers (green and red), roasted Roma tomato, roasted yellow squash, and julienned roasted zucchini.
- Sandwich Manufacturing Wholesale sandwich manufacturing service offering customizable sandwich options for businesses, including classic deli sandwiches, gourmet sandwiches, vegetarian options, and wraps. Minimum orders start at 150 units per delivery, with bespoke sandwich manufacturing for businesses with specific requirements including dietary restrictions and custom quantities.
Quantifiable outcome
- Over 40 years of industry experience since 1981
- +2 more outcomes
Companies that use Fresh Grill
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles6 records
Fresh Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fresh Grill partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Local SheltersminorCommunity engagement partnership where surplus food is redirected to local shelters in need, supporting the company's sustainability and food waste reduction initiatives.
- Local Farmers and SupplierscoreIngredient sourcing partnership with local farmers and suppliers for fresh, high-quality produce and ingredients. The company sources ingredients from local farmers and suppliers whenever possible to ensure quality and support local agriculture.
- Local Recycling PlantsminorEnvironmental partnership where plastic totes and recyclable materials (cardboard, plastic waste) are responsibly delivered to local recycling plants in the area, supporting the company's sustainability goals.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fresh Grill competitors and assessment
Company assessmentDirect peers
- Reser's Fine Foods: Major B2B manufacturer of refrigerated prepared salads, sandwiches, and side dishes sold through grocery, c-store, and foodservice channels. Directly comparable as a wholesale prepared-foods manufacturer with similar SKUs and institutional/c-store customers.
- Taylor Farms: Largest producer of fresh-cut vegetables and prepared salads in North America, selling to retail deli, foodservice, and c-store channels. Comparable as a vertically integrated producer of fresh grab-and-go ingredients and meal components.
- Sandridge Food Corporation: B2B manufacturer of refrigerated prepared foods including salads, sandwiches, dips, and sides for retail deli, c-store, and foodservice customers. Closely comparable in scale and product mix to Fresh Grill's prepared grab-and-go portfolio.
Broad incumbents
- AdvancePierre Foods: Large national producer of value-added proteins, sandwiches, and grab-and-go meals (now part of Tyson/Convenience segment). Comparable as a broad incumbent supplying schools, c-stores, and foodservice with packaged sandwiches and prepared foods.
- Schwan's Company: Diversified food manufacturer with strong frozen and refrigerated prepared-foods business (Red Baron, Tony's, Larry's). Comparable through its frozen sandwich, breakfast, and grab-and-go offerings sold via retail and foodservice.
- Tyson Foods (Prepared Foods segment): Diversified protein and prepared-foods giant; its prepared foods division competes in sandwiches, wraps, and grab-and-go meal kits across retail and foodservice. Comparable through overlapping SKUs, scale, and customer base.
- Bakkavor Group: Leading international provider of fresh prepared foods (sandwiches, salads, desserts) to grocery and foodservice, primarily in the UK and US. Comparable as a large-scale fresh-prep manufacturer with multi-category grab-and-go capability.
- Greencore Group: UK-listed convenience food manufacturer producing sandwiches, salads, and chilled meals for grocery and foodservice across the UK, Ireland, and US. Directly comparable in product type, though primarily UK-centric.
- Fresh Express: Leading processor and distributor of pre-packaged salads, vegetables, and fresh meal kits sold through grocery retail. Comparable in fresh ingredient handling, packaging technology, and retail/c-store customer base.
Emerging players
- Europastry: Global bakery and frozen baked-goods producer with growing presence in foodservice and retail grab-and-go. Comparable through its on-site bakery expertise and frozen/refrigerated baked goods used in sandwich production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fresh Grill social profiles
Digital presenceFresh Grill compliance and trust
Trust signalCompliance3 records
Fresh Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Grill leadership team
Management profileNumber of profiles
Fresh Grill subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fresh Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Grill
What does Fresh Grill do?
Fresh Grill LLC is a wholesale grab-and-go food manufacturer operating from Santa Ana, California, producing over 200 SKUs of ready-to-eat meals including sandwiches, wraps, salads, wedges, and parfaits. The company operates an on-site bakery, uses Modified Atmosphere Packaging (MAP) technology for extended shelf-life products, and supplies businesses across healthcare, education, corporate, retail, hospitality, and government sectors. Its portfolio is organized into three product lines: Brown Bag Sandwich Co. (national value brand with 12–21 day shelf life), Grab Fresh (premium West Coast brand), and Fresh Grill (primary manufacturer brand).
Is Fresh Grill a public or private company?
Fresh Grill is a private company. It is classified as corporate owned and is currently operating.
When was Fresh Grill founded?
Fresh Grill was founded in 1981. It employs 101 to 250 people.
Where is Fresh Grill based?
Fresh Grill is headquartered in Santa Ana, United States, in the North America region.
How does Fresh Grill make money?
Five revenue lines are on record. Wholesale Grab-and-Go Food Products are the primary driver. The others are private Label Sandwich Manufacturing, MAP (Modified Atmosphere Packaging) Products, frozen Sandwiches Wholesale and custom Sandwich Manufacturing.
Who are Fresh Grill's main competitors?
Direct peers on record are Reser's Fine Foods, Taylor Farms and Sandridge Food Corporation. Broad incumbents are AdvancePierre Foods, Schwan's Company, Tyson Foods (Prepared Foods segment), Bakkavor Group, Greencore Group and Fresh Express. Europastry is listed as an emerging player.
Does Fresh Grill have an API?
No public API is recorded for Fresh Grill.
What industry is Fresh Grill in?
Fresh Grill's product category is Wholesale Food Manufacturing. Its primary akta.pro industry code is CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 3118 and its SIC code is 2000.