Margaret Holmes

What Margaret Holmes does

Margaret Holmes is a consumer packaged food brand specializing in Southern-style canned vegetables, beans, greens, and tomato products. Founded in the early 1930s by Ed Holmes, who began canning white acre peas and squash, the brand has expanded to a portfolio spanning five core categories (Green Beans, Greens & Spinach, Peas & Beans, Tomato Products, Variety Vegetables) plus a growing line of seasoned variants and ready-to-eat meal-starters such as Hoppin' John and Dirty Rice Simple Suppers. The underlying technology is conventional canning and food preservation applied to Southern cuisine staples, with no proprietary technical moat beyond formulation and brand heritage.

Margaret Holmes operates as a brand under McCall Farms, Inc., a privately held diversified food company headquartered in Effingham, South Carolina (6615 S. Irby Street), which also owns sister brands including Allens, Bruce's Yams, Glory Foods, Le Sueur, Peanut Patch, Popeye, Princella, Trappey's, and Veg-all. Manufacturing, distribution, legal, and corporate functions are absorbed by the parent. The brand employs 11-50 people at the direct brand level.

The business model is a traditional CPG retail distribution model. Revenue is generated through the sale of canned food products to retail grocery stores and supermarkets across the United States. Pricing is set by retail partners and not directly disclosed. The go-to-market is sales-led with consumer pull-through via content marketing, including an extensive recipe website, social media presence on Facebook, Pinterest, and Instagram, and a product locator tool. The customer base is horizontal — home cooks and families purchasing shelf-stable Southern-style vegetables for everyday meal preparation. There is no direct-to-consumer e-commerce channel, no subscription model, and no disclosed revenue or pricing details.

Name

Margaret Holmes

Legal name

McCall Farms, Inc.

Website

https://margaretholmes.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Margaret Holmes is a heritage Southern canned food brand founded in the early 1930s, offering canned vegetables, beans, greens, and tomato products to US grocery retail consumers as a brand under McCall Farms, Inc.

Ownership category

akta.pro rank

Product category

Canned Vegetables

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Canned Vegetables Manufacturing (AFAKACAB)

Keywords

• Canned vegetables
• Southern-style foods
• Canned beans
• Canned greens
• Shelf-stable produce

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Canned Food Product Sales: Revenue is generated through the sale of canned vegetables, beans, greens, and related food products distributed through retail grocery stores and supermarkets across the United States.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Margaret Holmes is a consumer food brand that retails canned and prepared Southern-style vegetable and fruit products, including green beans, leafy greens, peas, beans, tomato products, and specialty vegetables, distributed through grocery stores across the United States. The brand also markets ready-to-eat combination products such as Hoppin' John and Dirty Rice Simple Suppers as convenient meal-starters. Products are sold under McCall Farms, Inc., which oversees manufacturing, operations, and brand management from its South Carolina headquarters.

Product overview

Margaret Holmes is a consumer food brand under McCall Farms offering a portfolio of canned and prepared Southern-style vegetable products. The product line spans multiple categories including green beans, leafy greens (collard greens, turnip greens, mustard greens, spinach), legumes (blackeye peas, butter peas, lima beans, pinto beans, black beans, field peas), tomato products, and specialty vegetables (rutabagas, squash, cabbage, corn). Products are available in both basic and seasoned varieties, with combination products like Tomatoes Okra and Corn, Hoppin' John, and Dirty Rice Simple Suppers representing convenient meal-starters. The brand was founded in the early 1930s by Ed Holmes and specializes in Southern-style canned fruits and vegetables.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Beans Canned green beans product line forming the core vegetable offering for home cooks and families.
• Greens & Spinach Leafy greens including collard greens, turnip greens, mustard greens, and spinach in canned or prepared formats for Southern-style cooking.
• Peas & Beans Legume products including blackeye peas, butter peas, lima beans, pinto beans, black beans, white acre peas, field peas, and seasoned varieties.
• Tomato Products Tomato-based products including whole tomatoes, diced tomatoes, tomatoes with okra and corn, and tomato sauce varieties.
• Variety Vegetables Diverse vegetable products including rutabagas, squash with Vidalia onions, cabbage, corn, and succotash.
• Simple Suppers (Hoppin' John, Dirty Rice Simple Suppers, Double Succotash) Ready-to-use combination products such as Hoppin' John (traditional blackeye pea and rice), Dirty Rice, and Double Succotash (corn and lima beans) positioned as convenient meal-starters for home cooks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McCall FarmscoreOthersMargaret Holmes is owned and operated by McCall Farms, Inc., a family of food brands including Allens, Bruce's Yams, Glory Foods, Le Sueur, Peanut Patch, Popeye, Princella, Trappey's, and Veg-all. McCall Farms manages all corporate functions including legal, privacy, and operations from their South Carolina headquarters.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Allens: Sister brand under McCall Farms offering canned vegetables (especially greens, beans, and Southern-style sides) through the same retail channels. Directly comparable in product mix, distribution model, and target consumer.
• Glory Foods: McCall Farms sister brand specializing in seasoned canned greens, beans, and vegetables marketed to Black and Southern cuisine consumers. Highly comparable in positioning, format, and retail channel.
• Le Sueur: McCall Farms sister brand with canned vegetables (notably peas) sold through grocery retail. Directly comparable as a heritage canned vegetable line within the same parent portfolio.
• Trappey's: McCall Farms sister brand offering Southern-style canned vegetables, peppers, and specialty items. Comparable in regional Southern positioning and shelf-stable product format.
• Bush Brothers & Company (Bush's Beans): Leading US canned bean brand with strong grocery retail penetration and broad legume product line. Directly competes with Margaret Holmes' peas & beans SKUs in the same shelf set.
• Hanover Foods: Regional canned vegetable and bean producer with strong Mid-Atlantic and East Coast grocery presence. Compares to Margaret Holmes as a heritage canned-vegetable brand with broad SKU range sold through supermarket chains.
• Furman's Kitchen: Family-owned canned beans, tomatoes, and vegetables brand sold primarily through East Coast and Mid-Atlantic grocery retailers. Comparable in mid-scale heritage positioning and shelf-stable product mix.

Broad incumbents

• Del Monte Foods: Large established US canned fruit, vegetable, and tomato products manufacturer with broad national grocery distribution. Overlaps directly with Margaret Holmes' canned vegetable and tomato categories but at significantly greater scale and SKU breadth.
• Green Giant (B&G Foods): Iconic canned and frozen vegetable brand owned by B&G Foods, with deep US grocery distribution. Overlaps with Margaret Holmes in canned green beans, peas, corn, and mixed vegetables, but operates as a national mass-market incumbent.
• S&W Fine Foods: Established canned fruit, vegetable, and bean brand with nationwide grocery distribution. Overlaps with Margaret Holmes in canned peas, beans, and tomatoes, but operates as a broad-line pantry staple rather than Southern-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MargaretHolmesFresh
• Instagraminstagram.com/mholmesfresh
• Pinterestin.pinterest.com/mholmesfresh
• Xx.com/mholmesfresh
• LinkedInlinkedin.com/company/mccall-farms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaret Holmes