Seven Sundays
Seven Sundays is a Swiss direct-to-consumer manufacturer of modular 3-layer sleep systems (Boxspring and Classic) plus ergonomic pillows and bedding, serving health-conscious premium consumers and professional athletes across the DACH region through localized e-commerce operations in Switzerland, Germany, and Austria.
- Company typePrivate
- Founded1976
- HeadquartersLausen, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Seven Sundays does
Seven Sundays is a Swiss direct-to-consumer sleep systems manufacturer operating under SEVEN SUNDAYS Group AG, headquartered in Lausen, Switzerland, with wholly-owned subsidiaries in Munich (Germany) and Innsbruck (Austria). Founded in 1976 by Reinhard Maier as a family-run producer of ergonomic seat cushions for designer brands, the company has evolved into a specialty sleep brand serving the DACH region through its own Shopify-hosted e-commerce storefront (my7sundays.ch) and Amazon marketplace listings.
The company's core technology is a modular 3-layer sleep system (offered in Boxspring and Classic variants) in which variable functional layers can be individually swapped and reconfigured, producing 12+ distinct 'lying sensations' and supporting a sustainability narrative of lifetime durability and layer-level replacement rather than full-mattress disposal. The product line extends into ergonomic neck, side sleeper, and travel pillows, pillow covers, and a down comforter, generating aftermarket revenue from existing system owners. A formal Medical Advisory Board led by Prof. Dr. GröNEMEYER (the 'Rückenpapst') provides clinical credibility around spinal health and recovery, and the brand is endorsed by professional athletes including Ralf Rangnick, Marcel Halstenberg, Henning Fritz, and Faris al-Sultan.
The revenue model is essentially one-time hardware sales (modular sleep systems plus accessory hardware) priced in CHF for Switzerland and equivalent local currencies across DE and AT, distributed via dedicated local e-commerce operations and supported by content marketing through the 'Gute Nacht' blog, social channels (Facebook, Instagram, LinkedIn), and email via Klaviyo and Mailchimp. Pricing carries premium positioning, with modular sleep systems plus toppers, pillows, and comforters sold on a per-unit basis. The customer base targets health-conscious premium consumers seeking personalized sleep solutions and professional athletes focused on recovery, and the company emphasizes Swiss engineering quality, craftsmanship, and a lifetime durability/warranty narrative rather than volume-driven growth.
Seven Sundays firmographics
Firmographics- Name
- Seven Sundays
- Legal name
- SEVEN SUNDAYS Group AG
- Website
- https://my7sundays.ch
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seven Sundays is a Swiss direct-to-consumer manufacturer of modular 3-layer sleep systems (Boxspring and Classic) plus ergonomic pillows and bedding, serving health-conscious premium consumers and professional athletes across the DACH region through localized e-commerce operations in Switzerland, Germany, and Austria.
- Ownership category
- akta.pro rank
Seven Sundays industry classification
Industry- Product category
- Sleep Systems / Mattresses
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)
- akta.pro secondary industries
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Sleep Health Coaching (HSADAGAE)
Keywords
Where Seven Sundays is headquartered
LocationHeadquarters
- HQ city
- Lausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Seven Sundays business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Sleep System Sales: Primary revenue from sale of modular sleep systems (Boxspring and Classic), pillows, and comforters through direct e-commerce. One-time hardware sales with optional layer upgrades and replacements.
- Accessories and Replacement Parts: Revenue from replacement layers, toppers, pillow covers, and other accessories for existing sleep systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Boxspring Sleep System - Full luxury sleep system with Boxspring base |
| One time/ perpetual license | Pay-as-you-go | Classic Sleep System - Modular mattress system with customizable layers |
| Unit Pricing | Pay-as-you-go | Pillows & Accessories |
| Unit Pricing | Pay-as-you-go | Toppers, Layers, and Blankets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Seven Sundays product offering
Product offeringCore offering
Seven Sundays designs, manufactures, and sells premium modular sleep systems under a proprietary 3-layer architecture (topper, frame, base) that can be individually combined and upgraded. The product range covers full sleep systems (Boxspring-Schlafsystem, Classic-Schlafsystem) plus accessories such as neck pillows, side-sleeper pillows, travel pillows, pillow cases, and down duvets, sold direct-to-consumer to end customers in the DACH region.
Product overview
Seven Sundays is a Swiss sleep systems manufacturer offering a modular sleep system architecture centered on two mattress collections (Boxspring-Schlafsystem and Classic-Schlafsystem) with a 3-layer system featuring variable functional layers that can be individually swapped. The product portfolio extends to pillows and bedding accessories including neck pillows, side sleeper pillows, travel pillows, pillow covers, and down comforters. The company emphasizes Swiss engineering and craftsmanship since 1976, with products backed by a medical advisory board.
Differentiator
Problem solved
Functional benefit
Products and services
- Boxspring-Schlafsystem
- Classic-Schlafsystem
Quantifiable outcome
- 80% of back pain is caused by muscle tension, which proper sleep on the right mattress type can counteract
- +1 more outcomes
Companies that use Seven Sundays
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Seven Sundays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Seven Sundays partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prof. Dr. Grönemeyer (Medical Advisory Board)coreProf. Dr. Grönemeyer, known as the 'Rückenpapst' (Back Pope), serves as medical advisor for Seven Sundays. He endorses and accompanies the brand, providing medical credibility and expertise in spinal health and sleep optimization.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Seven Sundays competitors and assessment
Company assessmentBroad incumbents
- Casper: US-born DTC mattress pioneer now operating globally with a multi-product sleep portfolio (mattresses, pillows, bedding, sleep tech). Competes with Seven Sundays across premium DTC mattress channels and sets the standard for bed-in-a-box brand marketing.
- Tempur Sealy International: Global incumbent mattress and sleep-products manufacturer (Tempur-Pedic, Sealy, Stearns & Foster). Dominates premium sleep category at retail across Europe and offers memory-foam sleep solutions that compete with Seven Sundays' premium positioning.
- Serta Simmons Bedding: One of the world's largest mattress manufacturers (Serta, Beautyrest, Simmons) selling through retail and online across Europe. Sets the broad premium-to-mass retail mattress benchmark against which Seven Sundays' premium positioning is evaluated.
Direct peers
- Avocado Green Mattress: Eco-certified, premium DTC mattress brand with strong sustainability, organic materials and modular construction messaging. Comparable to Seven Sundays on premium positioning, replaceable-layer narrative and health/orthopedic endorsements.
- Helix Sleep: US DTC mattress brand built around a customizable/multi-layer construction matched to sleeper profile. Closest conceptual peer to Seven Sundays' modular 3-layer configurable sleep system offering 12+ comfort feel variations.
- Leesa Sleep: Premium DTC foam/spring hybrid mattress brand with direct e-commerce focus and impact-driven positioning. Comparable to Seven Sundays' premium DTC model and sustainability narrative.
- Simba Sleep: UK-born hybrid mattress DTC brand with proprietary spring-and-foam technology and strong content/athlete marketing. Comparable to Seven Sundays in premium DTC positioning and technology-led differentiator.
- Emma Sleep: Frankfurt-headquartered DTC mattress brand that pioneered compressed-bed-in-a-box across Europe. Closest direct competitor in DACH: similar premium DTC positioning, similar foam/spring mattress range, similar scale in reviews and cross-channel marketing.
- Magniflex: Italian family-run sleep-products manufacturer with vertically integrated manufacturing and a European heritage positioning similar to Seven Sundays' Swiss-engineered narrative. Sells premium mattresses, toppers and pillows across Europe.
- Hypnia: French DTC mattress brand expanding into Benelux, DACH and broader Europe with direct e-commerce and competitive premium pricing. Comparable regional European sleep-tech DTC challenger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven Sundays social profiles
Digital presenceSeven Sundays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Sundays leadership team
Management profileNumber of profiles
Profiles4 records
Seven Sundays subsidiaries and ownership
Company hierarchySubsidiaries2 records
Seven Sundays funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Sundays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Sundays
What does Seven Sundays do?
Seven Sundays designs, manufactures, and sells premium modular sleep systems under a proprietary 3-layer architecture (topper, frame, base) that can be individually combined and upgraded. The product range covers full sleep systems (Boxspring-Schlafsystem, Classic-Schlafsystem) plus accessories such as neck pillows, side-sleeper pillows, travel pillows, pillow cases, and down duvets, sold direct-to-consumer to end customers in the DACH region.
Is Seven Sundays a public or private company?
Seven Sundays is a private company. It is classified as family owned and is currently operating.
When was Seven Sundays founded?
Seven Sundays was founded in 1976. It employs 11 to 50 people.
Where is Seven Sundays based?
Seven Sundays is headquartered in Lausen, Switzerland, in the Europe region.
How does Seven Sundays make money?
Two revenue lines are on record. Sleep System Sales are the primary driver. The others are accessories and Replacement Parts.
Who are Seven Sundays's main competitors?
Broad incumbents on record are Casper, Tempur Sealy International and Serta Simmons Bedding. Direct peers are Avocado Green Mattress, Helix Sleep, Leesa Sleep, Simba Sleep, Emma Sleep, Magniflex and Hypnia.
Does Seven Sundays have an API?
No public API is recorded for Seven Sundays.
What industry is Seven Sundays in?
Seven Sundays's product category is Sleep Systems / Mattresses. Its primary akta.pro industry code is CRAIABAH, Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses), with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its NAICS code is 33791 and its SIC code is 5712.