What Hypnia does

Slome, formerly Hypnia, is a French direct-to-consumer e-commerce retailer of mattresses, bedding, and bedroom furniture founded in 2013 and headquartered in Toulouse. The company operates a single online storefront at slome.fr and ships to six Western European markets (France, Germany, Belgium, Luxembourg, Monaco, and Switzerland). Its catalog spans hybrid pocket-spring mattresses, memory foam and high-resilience foam mattresses, natural latex mattresses, toppers, pillows, duvets, bed frames, bed bases, sofa beds, headboards, nightstands, mattress protectors, bedding sets, and a dedicated children's and baby furniture line. Technology is commodity mattress construction (pocket springs, memory foam, high-resilience foam, natural latex, hybrid layering) rather than proprietary IP; the operational differentiator is the DTC model with a 120-night home trial, 10-year warranty, and free standard delivery, supported by content marketing, an email newsletter, social media, and SEO.

The business model is straightforward unit-based e-commerce: products are sold individually or as bundled bedroom sets via slome.fr, with prices displayed in euros (e.g., Matelas Bien-être Suprême at €429.99, Lit rotin Java at €549.99, Parure de lit at €123.27). Revenue is one-time transactional rather than subscription or recurring, with occasional promotional discounts of up to 40%. The primary customer segment is adults seeking comfortable, pressure-free sleep, with secondary segments for families with children and shoppers furnishing complete bedrooms. The brand voice ("comfort without pressure," "Designed to chill") positions the company as a lifestyle-led alternative to traditional bedding retailers, emphasizing authenticity and relaxation over perfection. The Matelas Bien-être Suprême won the "Élu Produit de l'Année 2024" award.

Operationally the asset-light model is supported by 11-50 employees, with no physical retail footprint, no third-party resellers, no disclosed funding rounds, no M&A activity, and no management team or ownership structure publicly detailed in the source material. The company relies on a Shopify-based storefront (evidenced by CDN URLs), direct-to-consumer marketing, and European cross-border logistics. No AI/ML capabilities, APIs, SDKs, or data flywheel mechanics are disclosed, and product selection is assisted by a configurator questionnaire rather than an intelligent system.

Name

Hypnia

Legal name

Slome

Website

https://hypnia.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Slome (formerly Hypnia) is a French direct-to-consumer e-commerce brand selling mattresses, beds, bedding, and bedroom furniture through slome.fr to individual consumers across six European countries (France, Germany, Belgium, Luxembourg, Monaco, Switzerland).

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Mattress retail
• Bedroom furniture
• Bedding products
• Direct-to-consumer sleep
• Online mattress store

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of mattresses, bedding, furniture through slome.fr. Products sold individually or as complete bedroom sets (mattress + foundation bundles). Revenue generated through one-time product purchases with optional add-ons and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hypnia (rebranded as Slome) is a French direct-to-consumer e-commerce retailer that designs, sources, and sells mattresses, bedding, and bedroom furniture online via slome.fr. Its core catalogue spans foam, latex, and hybrid spring/foam mattresses, mattress toppers, pillows, duvets, bedding sets, mattress protectors, beds, bed bases, headboards, nightstands, sofa beds, and children's/baby furniture. The company ships its own branded products to consumers in six European countries with a 120-night trial and 10-year warranty.

Product overview

Slome (formerly Hypnia) is a French furniture and lifestyle e-commerce brand offering a comprehensive sleep and home comfort ecosystem. The core product line centers on mattresses available in three main technologies: foam, latex, and hybrid (springs combined with foam/memory foam). The mattress portfolio includes spring mattresses (Bien-être Suprême, Hybride Ultime, Hybride Original, Hybride Essentiel), foam mattresses (Confort Premium, Octaspring, Essentiel), and latex mattresses (latex Hybride, latex Premium). Complementary bedding products include toppers (Surmatelas), pillows (Oreiller), duvets (Couette), and bedding essentials. The furniture collection encompasses beds (Lit), bed bases/slats (Sommier), sofa beds (Canapé convertible), headboards (Tête de lit), nightstands (Table de chevet), and children's/baby furniture. The brand emphasizes 'comfort without pressure' positioning with up to 120 nights trial, 10-year warranty, and free delivery on standard orders. Products are available in various sizes from single to king, serving adults, children, and babies.

Differentiator

Problem solved

Functional benefit

Products and services

• Matelas Bien-être Suprême

Quantifiable outcome

• Up to 120 nights trial period for mattress testing at home
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hypnia Brand TransitionminorOthersSlome is the new brand identity of former Hypnia. The transition represents a rebranding effort with the same products and services now under a new name and positioning focused on 'comfort without pressure' (confort sans pression).

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Emma Mattress: Germany-founded mattress-in-a-box brand with major European presence including France. Competes head-to-head across foam, spring, and hybrid constructions via DTC e-commerce with trial periods.
• Eve Sleep: UK-origin mattress-in-a-box D2C brand operating in France and other European markets. Direct competitor with similar product portfolio (foam, hybrid, springs) and trial/warranty structure.
• Tediber: French mattress-in-a-box D2C brand offering foam and hybrid mattresses direct to consumers. Most direct head-to-head competitor in the French market with similar product range, trial policies, and online-first model.
• Simba Sleep: UK-based mattress-in-a-box brand with hybrid/spring technology focus. Operates across European markets including France with DTC e-commerce model directly comparable to Slome.

Broad incumbents

• Casper: US-origin bed-in-a-box pioneer operating across multiple European markets. Larger incumbent with broader product range and deeper marketing budget, but similar D2C mattress business model.
• IKEA: Global home furnishings retailer with extensive mattress, bed, and bedding assortment sold through physical stores and online. Competes with Slome on price-conscious European consumers seeking complete bedroom solutions.
• Bultex: Established French mattress brand and manufacturer owned by the Adova Group. Traditional incumbent with retail distribution that competes for the same French mattress buyer as Slome but through a different go-to-market model.

Emerging players

• Polysleep: Quebec-origin mattress-in-a-box brand with French-language DTC operations. Direct competitor in the French market offering foam mattresses and bedroom furniture through e-commerce.
• Kipli: French D2C brand specializing in 100% natural latex mattresses with direct-to-consumer model. Overlaps with Slome's latex mattress line and targets similar French consumers seeking premium natural materials.

Regional players

• Dreamea (formerly Dormipur): French D2C mattress and bedding brand operating through its own e-commerce platform. Closely comparable in geography (France-focused), product mix, and target customer to Slome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HypniaFR

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnia