Bell and Carlson

What Bell and Carlson does

Bell & Carlson is a Dodge City, Kansas-based private manufacturer of aftermarket synthetic rifle stocks, built from fiberglass, aramid, and graphite composites. The company designs and produces model-specific stocks for more than eleven major rifle platforms, including Remington, Weatherby, Winchester, Savage, Howa, Sako, Tikka, CZ, Browning, Mauser, and Ruger, in configurations spanning sporter, varmint/tactical, target/competition, M40, and youth styles. Each stock is covered by a limited lifetime warranty on materials and workmanship for the original purchaser. The firm's stated differentiator is decades of specialization in composite-stock design and molding, which it markets as leadership in the synthetic-stock segment.

Beyond rifle stocks, Bell & Carlson offers a small adjacent-accessory catalog, including aluminum reloading blocks (priced $35-$65), Shoot'N Aces target cards ($20), action screws, a branded hat, and limited other accessories. Distribution is direct-to-consumer via the bellandcarlson.com e-commerce site, which supports shopping cart, user accounts, and an opt-in email channel; orders ship within the United States only via UPS Ground (with USPS handling for certain SKUs and Hawaii-bound orders) on next-business-day or 2-3-business-day terms depending on inventory. Marketing relies on the proprietary e-commerce site, an email newsletter, and a single Facebook brand page.

The business is privately held, with no disclosed parent company, institutional investors, or venture funding. Headcount is reported in the 11-50 range, consistent with a small specialized niche manufacturer. Customer service runs Monday through Friday, 8am-5pm CST from the Allen Road, Dodge City headquarters. No leadership team, M&A activity, regulatory actions, patents, or awards are disclosed in available sources.

Name

Bell and Carlson

Legal name

Bell and Carlson

Website

https://bellandcarlson.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bell & Carlson is a Dodge City, Kansas-based private manufacturer that designs and sells aftermarket fiberglass, aramid, and graphite synthetic rifle stocks for brands including Remington, Weatherby, Savage, Tikka, CZ, Browning, and Ruger, plus reloading accessories, direct to US firearms owners via its e-commerce site.

Ownership category

akta.pro rank

Product category

Rifle Stocks and Firearms Accessories

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Synthetic rifle stocks
• Fiberglass gun stocks
• Aramid graphite stocks
• Reloading accessories
• Rifle stock manufacturer

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gun Stock Sales: One-time purchase of synthetic rifle stocks and accessories, including stocks for Remington, Weatherby, Winchester, Savage, Howa, Sako, Tikka, CZ, Browning, Mauser, and Ruger rifles. Also includes accessories like aluminum loading blocks and Shoot'N Aces target cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bell and Carlson designs and manufactures high-quality synthetic gun stocks from fiberglass, aramid, and graphite for a wide range of centerfire and rimfire rifle platforms (Remington, Weatherby, Winchester, Savage, Howa, Sako, Tikka, CZ, Browning, Mauser, Ruger). The company also sells related shooting accessories such as aluminum reloading blocks, Shoot'N Aces target cards, action screws, and branded apparel, sold direct to U.S. consumers through its own e-commerce site.

Product overview

Bell and Carlson is a manufacturer of high-quality fiberglass, aramid, and graphite synthetic gun stocks for hunting, competition, and tactical applications. The product portfolio consists of rifle-specific stock systems organized by firearm manufacturer (Remington, Weatherby, Winchester, Savage, Howa/S&W/Moss, Sako, Tikka, CZ, Browning, Mauser, and Ruger), plus shooting accessories including aluminum loading blocks and target cards. The stocks range from entry-level sporter models to precision target/competition stocks with adjustable cheek pieces, varmint/tactical configurations, and long-range hunter designs. All products are backed by a limited lifetime warranty on materials and workmanship for the original purchaser.

Differentiator

Problem solved

Functional benefit

Products and services

• Remington Stocks Synthetic gun stocks for Remington rifle models including Model 7, Model 700 BDL, ADL, and LSS Ultimate Muzzleloader. Offered in Sporter, M40, Varmint/Tactical, Target/Competition, Long Range Hunter, and Youth configurations. Targeted at Remington owners seeking replacement or upgraded stocks for hunting, target, and tactical use.
• Weatherby Stocks Synthetic stocks for Weatherby MK V 6-Lug and 9-Lug models and the Vanguard series. Available in Sporter, Varmint/Tactical, Target/Competition, and M40 styles with various barrel contours. Aimed at Weatherby rifle owners who want durable, weather-resistant aftermarket stocks.
• Winchester Stocks Synthetic gun stocks for Winchester Model 70 rifles in Sporter, Varmint/Tactical, and M40 styles, featuring 1-piece floorplate designs. Designed for Winchester Model 70 owners looking for an upgrade over factory stocks.
• Savage Stocks Synthetic stocks for Savage rifles with staggerfeed and detachable magazine configurations. Styles include Sporter, Varmint/Tactical, M40, and adjustable competition models in short and long action sizes. Targeted at Savage rifle owners, including precision rifle competitors.
• Howa / S&W / Mossberg 1500 Stocks Stocks compatible with Howa 1500, Weatherby Vanguard, and Smith & Wesson M&P 15-22 rifles. Offered in Sporter, Varmint/Tactical, M40, Target/Competition, and Youth models with various barrel contours. Aimed at owners of these rifle platforms seeking replacement or upgrade stocks.
• Sako Stocks Synthetic stocks for Sako A7 rifles in Sporter Style (standard barrel contour) and M40 Style (heavy barrel contour). Targeted at Sako A7 owners who want fiberglass/aramid/graphite stock upgrades.
• Tikka Stocks & Accessories Stocks for Tikka T3 and T1x rimfire rifles including Sporter, Long Range Sporter, M40 Varmint/Tactical, Target/Competition with adjustable cheek piece, and CTR models, plus detachable magazine housing. Aimed at Tikka owners across centerfire and rimfire platforms.
• CZ Stocks Synthetic stocks for CZ 527 and CZ 550 rifles plus HET models. Options include Varmint Style with detachable magazine or vertical grip, and American Safari/HET styles with hinged floorplate. Built for CZ owners seeking specialized hunting and varmint configurations.
• Browning Stocks Synthetic stocks for Browning A-Bolt rifles in Sporter Style (long action, short action/WSM, WSSM) and Tactical Thumbhook Style. Targeted at Browning A-Bolt owners needing a synthetic aftermarket stock.
• Mauser Stocks
• Ruger Stocks & Accessories Stocks for Ruger 77 MKII, Hawkeye, and Ruger American rifles. Includes Sporter Style and Target/Competition models with adjustable cheek piece, plus detachable magazine housing kit. Aimed at Ruger centerfire rifle owners.
• Ruger 10/22 Stocks & Accessories Stocks for Ruger 10/22 rimfire rifles in multiple styles: Heritage, Anschutz, Sporter Thumbhole, Classic, Target/M40, Target/Varmint, Target/Competition with adjustable cheek piece, and Odyssey adjustable; also includes an extended magazine release. Aimed at the large installed base of Ruger 10/22 owners.
• Aluminum Loading Blocks High-quality aluminum reloading blocks for ammunition reloading. Models include LB131 (45 holes for .378 cases, 36 for .588 cases, 50 doubled-up holes for .473 and .535 cases) priced at $65; LB50378, LB50473, LB50535, and LB50588 (each 50 holes) priced at $35. Targeted at handloaders and shooters who reload ammunition.
• Shoot'N Aces Target Cards A 4-pack of 56 Shoot'N Aces target cards per pack (item #SA-2006) priced at $20. Used by shooters for range practice and competition.
• Bell & Carlson Accessories (Apparel and Action Screws) Miscellaneous branded accessories including a Bell & Carlson logo hat (apparel) and replacement action screws for Remington 700 BDL rifles. Sold through the Accessories category of the website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Boyd's Gunstock Industries: Boyd's is one of the largest direct-to-consumer aftermarket rifle stock makers in the U.S., producing wood and synthetic (laminate, composite) stocks for a similarly broad set of rifle brands. It competes head-to-head with Bell and Carlson in the same DTC channels and price points.
• McMillan Fiberglass Stocks: McMillan is a long-established fiberglass and carbon fiber rifle stock manufacturer with strong presence in precision, tactical, and competition shooting. Overlap with Bell and Carlson is in synthetic materials, stock-only product model, and custom/in-stock offerings for major rifle actions.
• AG Composites: AG Composites designs and builds carbon fiber and fiberglass rifle stocks primarily for precision long-range and tactical shooters. It competes directly with Bell and Carlson's Target/Competition and Varmint/Tactical lines using similar composite material technology.
• Manners Composite Stocks: Manners produces high-end composite and carbon fiber stocks for precision rifle and benchrest shooters. It is comparable in product category (aftermarket composite rifle stocks) and customer segment (enthusiast/precision) to Bell and Carlson, though Manners skews further upmarket.
• Grayboe: Grayboe manufactures composite rifle stocks for hunting and tactical applications, with a strong DTC presence and focus on fiberglass/foam-filled construction. Directly comparable in materials approach, product line (sporter, tactical, target), and target customer to Bell and Carlson.
• Choate Machine & Tool: Choate designs and produces aftermarket stocks (and other firearm accessories) for various rifle and shotgun platforms, including adjustable and synthetic options. Comparable as a small/mid U.S. manufacturer competing in the same aftermarket rifle stock market as Bell and Carlson.

Broad incumbents

• Hogue Inc. Hogue is a larger, diversified firearms accessories maker producing grips, stocks, recoil pads, and knife handles. Comparable because it sells aftermarket stocks in similar materials (overmolded rubber, polymer, fiberglass) for overlapping rifle platforms, though Hogue's scope is much broader.
• Magpul Industries: Magpul is a major firearms accessories brand making stocks, grips, magazines, and rail accessories primarily for AR-platform rifles. Comparable as a branded, DTC-friendly aftermarket accessories maker in the shooting sports space, though Magpul's scale, AR focus, and product breadth are far larger than Bell and Carlson.
• ProMag Industries: ProMag manufactures aftermarket magazines, accessories, and components for a wide range of firearms. It overlaps with Bell and Carlson in the broader firearms aftermarket accessories category and shares the same end customer base (gun owners seeking replacement/upgrade parts).

Emerging players

• Luth-AR: Luth-AR makes composite rifle stocks (MBA-1, MBA-3) focused on AR-platform and bolt-action applications, often competing in varmint/tactical segments. Comparable in materials (fiberglass-filled polymer composites), product format, and target user (hunters/tactical/precision shooters) to Bell and Carlson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell and Carlson