What Elmo does

Elmo Sweden AB is a Swedish leather tannery founded in 1931 in Svenljunga, wholly owned since 2010 by the Italian tanning conglomerate Rino Mastrotto Group S.p.A. The company produces premium full-grain leather organized into sixteen named collections across three families: Aniline leathers (Elmobaltique, Elmogrand, Elmorustical, Elmovegeta, Elmonubuck, Elmotique, Elmoessence, Elmosaddle, Elmovintage), Semi-aniline leathers (Elmotreasure, Elmosoft, Elmonordic), and Technical leathers (Elmotech). Elmo also offers a customization service called Elmodesign (seven embossing patterns), a Leather Care product line, a Leather Academy training programme, and a sample-ordering iOS app. Customers are primarily B2B enterprises, including furniture manufacturers, automotive OEMs, aviation, marine, railway, and commercial vehicle producers, as well as hospitality, healthcare, and cultural venue interiors.

The company's underlying technology platform centers on a vertically integrated single-site tannery, water-based coating chemistry pioneered in the late 1980s, a 2005-built biological wastewater treatment plant achieving near 100% purification, approximately 80% chrome-free production, and a 2021 Zero Waste Leather ECO-model establishing 100% circular manufacturing. Documented performance metrics include VOC emissions of 3.8 g/m² versus an EU directive limit of 85 g, water consumption under half the industry average, and 4,400 tonnes of annual CO2 reduction. The product portfolio is qualified against an extensive set of fire-safety standards (BS 5852 crib 5/7, EN 1021, IMO FTP Code Part 8, ECE R118, California TB 117-2013, ISO 1716, ISO 3795, DIN 4102, NF P 92-503) and ISO 14001 environmental management.

Elmo operates an enterprise field sales model with regional sales managers and key account managers across 13+ countries (Scandinavia, Germany, USA, UK, France, Italy, Spain, Benelux, Austria, Japan, Hong Kong, Finland) plus regional distributors in Australia and New Zealand, reaching 40+ markets. Showrooms in Madrid, Stockholm (Studio B3), and Cologne (Design Post) support architectural and design community engagement. Pricing is quote-based B2B with multi-year specifications and customization, with no public pricing. The company maintains 25+ named enterprise customer relationships spanning premium design furniture (Ligne Roset, Wilkhahn, Bernhardt Design, &Tradition, Hem), luxury automotive (Koenigsegg), aviation (Virgin Atlantic), hospitality (Grand Hotel Kempinski, Berns Stockholm), healthcare (Cleveland Clinic), F&B (Starbucks NYC), and culture (Queen Elizabeth Hall, Southbank Centre).

Name

Elmo

Legal name

Elmo Sweden AB

Website

https://elmoleather.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Elmo Sweden AB is a Swedish leather tannery founded in 1931 producing premium full-grain leather for furniture, automotive, aviation, marine, railway, and commercial vehicle industries. The B2B company serves designers and OEMs across 40+ markets under Italian parent Rino Mastrotto Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Svenljunga

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Leather Product Sales: Elmo generates revenue through the sale of high-quality full-grain leather products across multiple collections (Aniline, Semi-aniline, and Technical leathers). Products are sold directly to manufacturers and through showrooms worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Elmo is a Swedish leather tannery that produces high-quality full-grain natural leather organized into Aniline, Semi-Aniline, and Technical collections, sold to manufacturers and designers across furniture, automotive, aviation, marine, railway, and commercial vehicle industries. The company also offers bespoke services including the Elmodesign embossing customization, Leather Academy training programs, and a Leather Care product line, supported by a global showroom network and direct enterprise sales in over 40 markets.

Product overview

Elmo is a Swedish leather tannery (Elmo Sweden AB, founded 1931, wholly owned by Rino Mastrotto Group) specializing in high-quality full-grain natural leather. The company operates a multi-collection portfolio organized by leather type: Aniline leathers (Elmobaltique, Elmogrand, Elmorustical, Elmovegeta, Elmonubuck, Elmotique, Elmoessence, Elmosaddle, Elmovintage), Semi-Aniline leathers (Elmotreasure, Elmosoft, Elmonordic), and Technical leathers (Elmotech). Additional offerings include Elmodesign embossing service, Leather Care Products, an iOS Sample App, and Leather Academy training programs. Products serve furniture, automotive, aviation, marine, railway, and commercial vehicle industries across over 40 markets worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Elmobaltique: Aniline leather collection with natural texture and markings
• Elmogrand
• Elmorustical
• Elmovegeta
• Elmonubuck
• Elmotique
• Elmotreasure
• Elmosoft
• Elmonordic
• Elmotech
• Elmoessence
• Elmosaddle
• Elmovintage
• Elmosarek
• Elmodesign

Products and services

• Elmogrand Premium aniline leather made from the highest quality Scandinavian cattle raw hides, featuring substantial thickness with natural grain texture, exceptional softness, and rich color tones. Designed for premium furniture and interior applications.
• Elmobaltique Aniline leather with natural grain featuring natural scars and wrinkles while maintaining softness and sturdiness, with a restrained color palette.
• Elmorustical Aniline leather featuring natural scars and wrinkles with a refined color range including subtle elegant tones and vibrant color options, with a luxurious, soft, and supple texture.
• Elmovegeta

Quantifiable outcome

• VOC emissions reduced to 3.8 g/m² (2020) vs EU directive limit of 85g and industry average of 32.6g
• +5 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered regional, minor and core.

• Contemporary Leathers by InstyleregionalChannel Partner/ Reseller/ DistributorAustralian distributor of Elmo leather products. Located at P.O. Box 6160, Alexandria NSW 2015, Australia. Contact: 61 2 9317 0222.
• Vivid Textiles Pty LtdregionalChannel Partner/ Reseller/ DistributorNew Zealand distributor of Elmo leather products. Contact: Steve Duggan, P.O.Box 8910, Symond St, Auckland, +64 9 302 88 85.
• WaterAidminorStrategic or Co-development PartnerInternational water aid organization supporting Elmo's commitment to extending clean water access policies regardless of geographic location. Part of Elmo's broader water stewardship initiatives.
• Tekla Evelina Severin (Teklan)coreStrategic or Co-development PartnerSwedish designer, architect, and colour specialist curating Elmonordic colour collection with vibrant, contemporary hues. Represents true meeting of minds between Elmo's materiality expertise and Teklan's bold colour vision.
• Mattias StenbergcoreStrategic or Co-development PartnerSwedish designer who curated Elmosarek nubuck collection inspired by Sarek National Park. Also designed Elmo's Madrid showroom and contributed to Zero Waste Leather concept visibility.
• Georgina WrightcoreStrategic or Co-development PartnerRenowned designer and colour specialist who curated the latest Elmosoft colour collection featuring 75 updated colours spanning soft neutrals to distinctive brights.
• Studio B3regionalChannel Partner/ Reseller/ DistributorStockholm-based showroom partnership for Elmo's Scandinavian presence. Located at Barnhusgatan 3, 111 23 Stockholm.
• Design Post KölnregionalChannel Partner/ Reseller/ DistributorCologne showroom partnership for Elmo's German and Benelux presence. Located at Deutz-Mülheimer-Str. 22a, 50679 Köln.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pittards plc: UK heritage tannery (founded 1826) producing premium leather for gloves, footwear, and specialty applications. Comparable heritage positioning, craftsmanship focus, and specialty leather portfolio.
• Curtidos Bassols: Spanish heritage tannery producing premium leather for furniture, automotive, and footwear. Comparable European heritage positioning and similar customer focus on design-led furniture brands.
• Wollsdorf Leather: Austrian premium leather manufacturer serving automotive (Audi, BMW, Mercedes), aviation, and furniture. Direct competitor in the high-end automotive and aviation leather segment with similar European heritage and global customer reach.
• Conceria Dani: Italian premium tannery producing full-grain leather for footwear, furniture, and leather goods. Comparable product range (aniline, semi-aniline, nubuck collections) and similar mid-to-high-end B2B customer focus.
• Muirhead (Bridge of Weir Leather Group): Scottish premium leather manufacturer serving automotive, aviation, and furniture. Highly comparable in heritage (1800s), sustainability credentials, premium positioning, and customer overlap in transport verticals.
• Conceria Pasubio: Italian specialty tannery serving premium automotive and footwear markets. Direct competitor in the aniline and chrome-free leather segments with comparable European craftsmanship positioning.
• Rino Mastrotto Group: Italian tanning conglomerate and Elmo's parent company. Operates multiple tannery facilities globally serving automotive, furniture, and fashion leather markets. Directly comparable in product category and customer base.
• Bader Group: German-headquartered automotive leather supplier with production across Europe, Americas, and Asia. Direct competitor in automotive upholstery leather with comparable OEM relationships and sustainability investments.

Broad incumbents

• Eagle Ottawa (Lear Corporation): One of the world's largest automotive leather suppliers, owned by Lear Corporation. Serves mass-market and premium OEMs globally at much higher volume than Elmo, representing the scale end of the automotive leather spectrum.
• JBS Couros: Brazilian leather division of JBS, one of the world's largest leather producers. Competes broadly with Elmo in furniture and automotive leather but at significantly higher volume and lower price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xpinterest.se/elmosweden
• YouTubeyoutube.com/channel/UCnMvJ3Wkk9F5gNTCKjYBVwQ
• LinkedInlinkedin.com/company/elmo-leather
• Instagraminstagram.com/elmoleather

Compliance36 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmo