Ei Samay

What Ei Samay does

Ei Samay is a Bengali-language digital news portal launched in 2012 and headquartered in Kolkata, India. Its core product is a free, ad-supported news website (eisamay.com) delivering coverage of West Bengal regional news, national Indian news, international news, sports (cricket, football, IPL), business, entertainment, lifestyle, and astrology. Distribution extends to a mobile application and a digital e-paper edition (epaper.eisamay.com), supplemented by a short-form video product called Samay Shorts (সময় Shorts) and a dedicated video section.

The platform is built on a standard CMS-based digital publishing stack with Bengali language support and is distributed across web, mobile, and e-paper surfaces. Content is organized by both geography (every major West Bengal district, including Kolkata, 24 Parganas, Hooghly, Howrah, Midnapore, Bardhaman, Birbhum, Nadia, Murshidabad, Bankura, Purulia, Jhargram, and North Bengal) and topic, enabling deep regional coverage across multiple verticals. There is no disclosed proprietary technology stack beyond the digital publishing platform itself, and no AI/ML capabilities, APIs, or patents are mentioned.

Ei Samay's business model is advertising-led: the website displays ads across news, sports, business, lifestyle, entertainment, and astrology sections, with the audience defined as Bengali-speaking readers in West Bengal and the broader Bengali diaspora. The e-paper service runs on a subscription basis, but specific pricing tiers are not publicly disclosed. The product overview references affiliation with the Times Group, while the structured firmographic data does not list a confirmed parent entity, suggesting an operational alignment with the Times Group media network.

Name

Ei Samay

Legal name

Ei Samay

Website

https://eisamay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ei Samay is a Bengali-language digital news portal launched in 2012 and headquartered in Kolkata, India, serving Bengali-speaking audiences with comprehensive West Bengal regional, national, international, sports, entertainment, and lifestyle news via website, mobile app, and digital e-paper.

Ownership category

akta.pro rank

Product category

Regional Newspaper

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Bengali newspaper
• Digital news portal
• Regional journalism
• News publishing
• Bengali media

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: The website displays advertisements across its news sections including breaking news, shorts, top stories, and various category pages like West Bengal, Nation, World, Sports, Business, Lifestyle, Entertainment, and Astrology.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Ei Samay is a Bengali-language digital news portal operated by The Times Group, publishing West Bengal regional news across all major districts, national and international news, sports (cricket, football, IPL), business, entertainment, lifestyle, and astrology content. The platform distributes news via its website, e-paper, mobile application, and short-form video format (Samay Shorts), targeting Bengali-speaking audiences in West Bengal and the global Bengali diaspora.

Product overview

Ei Samay is a leading Bengali-language digital news portal operated by Times Group, offering a unified platform for news coverage across West Bengal, national, and international categories. The core product is the news website supplemented by an e-paper digital edition, Samay Shorts for short-form video content, and a video section for multimedia news delivery. The platform covers diverse categories including West Bengal regional news, Kolkata news, sports (particularly cricket and football), business, entertainment, lifestyle, astrology, and auto news. The product portfolio represents a single integrated news platform with multiple content delivery formats serving Bengali-speaking audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Ei Samay News Portal Bengali-language digital news portal operated by Times Group offering West Bengal regional news across all major districts (Kolkata, Hooghly, Howrah, North/South 24 Parganas, East/West Midnapore, East/West Bardhaman, Birbhum, Nadia, Murshidabad, Bankura, Purulia, Jhargram, North Bengal), plus national, international, sports (cricket, football, IPL), business, entertainment, lifestyle, and astrology content for Bengali-speaking readers.
• E-Paper (ই-পেপার) Digital edition of the Ei Samay newspaper accessible at epaper.eisamay.com, allowing readers to access the traditional newspaper format online. Available through subscription as a paid offering separate from the free website.
• Samay Shorts (সময় Shorts) Short-form video news content section featuring brief news stories and video clips across sports, entertainment, business, and other categories, designed for quick consumption by Bengali-speaking readers.
• Video Content (ভিডিয়ো) Video news content section covering breaking news, sports, entertainment, and regional stories in Bengali-language video format for digital audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anandabazar Patrika: Anandabazar Patrika is the dominant Bengali-language daily newspaper, published by the ABP Group, also running a major Bengali news website. It is the most direct competitor to Ei Samay in both print heritage and digital Bengali news, competing for the same advertisers and the same West Bengal reader base.
• Bartaman Patrika: Bartaman Patrika is one of the largest-circulation Bengali dailies and operates a corresponding Bengali news website covering West Bengal and beyond. It competes with Ei Samay for Bengali readers, classified and display advertising, and the same regional brand-building audience.
• Sangbad Pratidin: Sangbad Pratidin is another established Bengali daily newspaper with an active digital edition. It targets the same Bengali-speaking audience in West Bengal and competes for the same pool of regional advertisers, making it a close peer to Ei Samay.
• ABP Ananda: ABP Ananda is the Bengali-language news television channel and digital news platform of the ABP Group. It competes with Ei Samay for the same Bengali-speaking West Bengal audience, with comparable editorial verticals (news, sports, entertainment) and similar digital advertising business model.
• Zee 24 Ghanta: Zee 24 Ghanta is a leading 24-hour Bengali news TV channel from the Zee network with a strong digital presence. It targets the same regional Bengali news audience as Ei Samay and competes for both editorial attention and advertising spend in West Bengal.
• News18 Bangla: News18 Bangla is the Bengali-language news brand of Network18, covering West Bengal and Bengali-speaking audiences through digital and broadcast channels. It competes with Ei Samay for the same regional digital news audience and advertiser base.
• Republic Bangla: Republic Bangla is the Bengali arm of Republic World's digital news operation, competing in West Bengal with sharp political and breaking-news coverage. It is directly comparable to Ei Samay as a digital-first Bengali news publisher targeting the same reader demographic.

Broad incumbents

• Aaj Tak: Aaj Tak is India's leading Hindi-language digital and broadcast news brand (India Today Group). While serving a different language market, it is broadly comparable as a large-scale, multi-format (web, app, video) regional digital news operation with similar editorial verticals and digital ad monetization.
• Times of India: Times of India is the English-language flagship of the same Times Group ecosystem that operates Ei Samay, sharing digital ad tech, syndication, and cross-promotion. It is a broader incumbent peer in the same corporate family, useful for understanding scaling patterns and ad sales leverage available to Ei Samay.
• NDTV: NDTV is a pan-India English and Hindi digital news brand with strong multi-format production. It is a broader incumbent peer comparable to Ei Samay in terms of digital-first news publishing, vertical breadth, and reliance on advertising and subscription monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ei_Samay
• LinkedInlinkedin.com/company/eisamay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ei Samay