What Aaj Tak does

Aaj Tak is a Hindi-language news broadcaster operated by Living Media India Limited, a subsidiary of the India Today Group conglomerate. Founded in 2000 and headquartered in the National Capital Region of India, the company delivers 24/7 news coverage spanning politics, elections, sports, entertainment, religion, business, technology, and lifestyle to Hindi-speaking audiences in India and globally. Its distribution architecture spans a linear TV channel (Aaj Tak and Aaj Tak HD), the aajtak.in news website, native Android and iOS mobile applications, an e-paper subscription service at epaper.aajtak.in, a YouTube channel, the podcasts.aajtak.in audio platform, a WhatsApp channel, and a growing portfolio of vertical sub-brands including Bangla Aaj Tak, Sports Tak, KisanTak, MumbaiTak, UPTak, NewsTak, and Astro Tak. A US edition of the website is also available, supporting diaspora reach.

The company's technology stack includes AI-generated news anchors — most notably AI Anchor 'Sana', launched in March 2023 — which use Natural Language Processing, Speech Synthesis, and Text-to-Speech to deliver automated news in Hindi and multiple languages. In April 2026, Aaj Tak expanded its connected TV footprint through a partnership with Swift TV's FAST (Free Ad-Supported Streaming TV) platform, enabling enhanced targeting, measurement, and brand-safety controls for advertisers alongside global digital reach. The content engine supports 18+ state-level news verticals and dedicated election coverage, with multi-format output spanning articles, videos, visual stories, short-form video, and podcasts.

Aaj Tak's revenue model is anchored in advertising across linear TV and digital surfaces (banner, video, sponsored content), supplemented by a recurring e-paper subscription. The go-to-market is sales-led, targeting brand advertisers aiming at Hindi-speaking mass-market consumers through a freemium content model — core news remains free with ad support, while premium e-paper access sits behind a subscription paywall. The entity is privately held within the India Today Group (led by chairman Aroon Purie) and operates alongside sister properties India Today, Business Today, The Lallantop, and other group verticals, providing cross-promotion and bundled advertiser packages that a standalone Hindi news channel could not replicate.

Name

Aaj Tak

Legal name

Living Media India Limited

Website

https://aajtak.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Aaj Tak is a Hindi news broadcaster operated by Living Media India Limited within the India Today Group, delivering multi-platform 24/7 news via TV, web, mobile, podcasts, and e-paper to Hindi-speaking audiences in India and globally. Revenue comes from advertising.

Ownership category

akta.pro rank

Product category

Hindi News Media

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Hindi news broadcasting
• Digital news media
• News website portals
• Regional news coverage
• News content production

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Primary revenue stream from advertising on the linear Aaj Tak TV channel, serving brand advertisers targeting Hindi-speaking news audiences
2. Digital Advertising: Banner ads, video ads, and sponsored content across aajtak.in website, mobile apps, and YouTube channel
3. E-Paper Subscription: Digital newspaper subscription service at epaper.aajtak.in with premium content access

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Aaj Tak operates a multi-platform Hindi news media business, anchored by its 24/7 TV channel and the aajtak.in news website. It produces and distributes breaking news, current affairs, politics, elections, sports, entertainment, religion, business, technology, and lifestyle content across web, mobile apps, e-paper, podcast, YouTube, and connected TV. The portfolio is extended through sub-brand portals serving regional languages and verticals (sports, agriculture, astrology, state news) and supported by AI-anchor-driven automated news delivery.

Product overview

Aaj Tak is a multi-platform Hindi news media organization operating as part of the India Today Group. The core offering includes the aajtak.in news website and mobile properties delivering 24/7 Hindi news coverage across categories including national, international, entertainment, sports, technology, business, religion, health, and education. The portfolio includes regional sub-brands (Bangla Aaj Tak, MumbaiTak, UPTak), vertical-specific platforms (Sports Tak, KisanTak, Astro Tak, NewsTak), and digital extensions (e-paper, podcasts, live TV streaming). The organization has embraced AI technology with AI anchor 'Sana' for automated news delivery and offers content through multiple formats including text articles, videos, web stories, and audio podcasts. Distribution extends across TV, web, mobile apps, and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• AI Sana: AI news anchor launched by Aaj Tak in March 2023
• Aaj Tak HD
• Aaj Tak Podcast

Products and services

• Aaj Tak Hindi News Website (aajtak.in) The flagship Hindi news website offering breaking news, current affairs, politics, elections, entertainment, sports, religion, business, technology, and lifestyle content with multimedia features including videos, visual stories, and live updates for Hindi-speaking consumers in India and the Indian diaspora.
• Aaj Tak E-Paper Digital edition of the Aaj Tak newspaper delivered as a subscription service for readers who want a premium, structured newspaper reading experience online.
• Aaj Tak Podcast Platform Audio podcast platform under the Aaj Tak brand offering comedy shows, educational podcasts, and news content for on-demand audio listeners.
• Bangla Aaj Tak Bengali-language news portal under the Aaj Tak network delivering regional news content to the Bengali-speaking audience.
• Sports Tak Dedicated sports news portal under the Aaj Tak network covering cricket, football, FIFA World Cup, women's T20 World Cup, and other sports with scores, videos, and updates.
• Kisan Tak Agricultural news portal focused on farming, agriculture news, and rural affairs serving Hindi-speaking farmers and the agri value chain.
• Astro Tak Astrology and horoscope-focused portal offering rashiphal, tarot, love rashiphal, aarthik rashiphal, career rashiphal, and dream interpretation content.
• Mumbai Tak Mumbai and Maharashtra focused regional news portal delivering hyperlocal news for the Mumbai metropolitan and Maharashtra audience.
• UP Tak Uttar Pradesh-focused news portal delivering state and hyperlocal news coverage for UP audiences.
• NewsTak News aggregation platform under the Aaj Tak network that curates and surfaces news stories across categories.
• AI Sana (AI News Anchor) AI-powered virtual news anchor delivering automated 24/7 news in Hindi and multiple languages via NLP, speech synthesis, and text-to-speech. Marketed as a distinct on-air news anchor product at aajtak.in/anchor/ai-sana.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• Swift TVcoreTechnology or Integration · 1 April 2026Aaj Tak partnered with Swift TV in April 2026 to expand its digital distribution through the FAST (Free Ad-Supported Streaming TV) platform. The collaboration integrates Aaj Tak's trusted news content into Swift TV's ecosystem, offering enhanced targeting, measurement, and brand safety for advertisers. This partnership enables Aaj Tak to reach connected TV audiences in India and globally.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Aaj Tak Bangla / Bangla Aaj Tak: Sub-brand of Aaj Tak targeting Bengali-speaking audiences; included as a related property rather than a competitor, illustrating how Aaj Tak extends its brand into regional language news verticals.

Direct peers

• Times Now Navbharat: Bennett, Coleman & Co.'s Hindi-language news digital platform and TV channel, directly competing for Hindi news audiences with shared Times Group infrastructure and overlapping advertiser relationships.
• Republic Bharat: Republic Media's Hindi-language news channel and digital platform, competing directly in Hindi TV news and digital news with opinion-led editorial positioning similar to Aaj Tak's premium news stance.
• News18 India: Network18-owned Hindi news broadcaster and digital news network, offering nearly identical product (linear Hindi news + multi-platform digital) to overlapping audiences and competing directly for the same TV and digital ad budgets.
• Zee News: Zee Media's Hindi news channel and digital portal, a long-established competitor in the Hindi 24/7 news category with comparable content mix and advertiser base to Aaj Tak.
• India TV: Independent Hindi news broadcaster with strong digital presence, targeting the same Hindi-speaking audience as Aaj Tak with comparable 24/7 news and election coverage.
• NDTV India: NDTV's Hindi-language news channel and digital property, now Adani-owned, competing head-to-head with Aaj Tak in Hindi news across TV and digital with similar editorial and advertising positioning.
• TV9 Bharatvarsh: TV9 Network's Hindi news channel and digital portal, one of the fastest-growing Hindi news competitors with comparable multi-platform Hindi news delivery and advertiser value proposition.
• ABP News: ABP Network's flagship Hindi news channel and digital property, directly competing with Aaj Tak for Hindi-speaking news viewers across TV, web, and mobile with similar 24/7 news coverage and advertising-led monetization.

Broad incumbents

• India Today (Hindi): Sister publication under the same India Today Group, offering Hindi-language general-interest news content that overlaps with Aaj Tak's vertical and shares parent-group resources and audiences.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/aajtak
• Facebookfacebook.com/aajtak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaj Tak