WEKA Industrie Medien

What WEKA Industrie Medien does

WEKA Industrie Medien, operating as Forum Industriemedien since the August 2025 acquisition by Forum Media Group (FMG), is an Austrian B2B specialist media house headquartered in Vienna. The company publishes nine trade magazine titles — Industriemagazin (with Defence and Green editions), Factory Automation, Wirtschaftsnachrichten (West/Süd/Donauraum), dispo, SOLID, ELEKTROPRAXIS, TGA, HLK, Firmenwagen, Autoservice, and TRAKTUELL — covering industry and production, automotive, construction and building technology, logistics, and regional business. Editorial output is produced by 30+ journalists and is distributed through a 360° cross-media platform combining print, digital portals, newsletters, social media, podcasts, video, and 20+ annual live/hybrid/virtual B2B events. The company also operates an 80 sqm in-house TV and podcast studio with green-screen capability, a PRIME digital membership tier covering all nine online portals, and an integrated content marketing agency (B2Impact).

Revenue is generated through multiple streams: print and E-Paper subscriptions (€45–€75/year per title), PRIME digital memberships, display advertising and sponsorship across print/online/newsletter/social channels, B2B event ticket sales (live, hybrid, virtual), and professional services delivered through B2Impact (corporate publishing, content marketing, video production, lead generation campaigns). Distribution combines an own e-commerce shop (industriemedien.at/shop), a named direct sales team organised by magazine brand, retail newsagents for single-copy sales, and direct field sales for enterprise advertising, sponsorship, and lead-generation engagements. The core commercial asset is a proprietary B2B contact database of 180,000 records used for lead generation campaigns sold to advertisers and exhibitors. Target customers are B2B decision-makers across Austrian industry and the broader DACH region. Since 1 August 2025, Forum Industriemedien has operated as a wholly owned subsidiary of PP AT GmbH, itself 100% owned by Forum Media Group GmbH (Merching, Germany); management and editorial team remained unchanged through the transition.

Name

WEKA Industrie Medien

Legal name

FM Forum Industriemedien GmbH

Website

https://industriemedien.at

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Austrian B2B specialist media house publishing nine trade magazines and operating digital portals, an 80 sqm TV/podcast studio, 20+ annual B2B events, and a 180,000-contact lead-generation database, serving decision-makers in industry, automotive, construction, logistics, and regional business across the DACH region. Acquired by Forum Media Group in August 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions (Print & E-Paper): Annual subscriptions for 9 specialist B2B magazines available as print (postal delivery) or E-Paper (PDF download). Pricing varies by title, with discounts for multi-title (Mix & Match) bundles. Recurring annual revenue model with auto-renewal.
2. PRIME Digital Membership: Premium digital membership offering unlimited access to all 9 online portals, rankings and analyses, plus one E-Paper subscription of choice. Higher-tier recurring subscription.
3. Advertising & Sponsorship: Display advertising across print magazines, online portals, newsletters, and social media channels. Sponsorship of events and themed content. Primary revenue driver for B2B specialist media.
4. B2B Events & Conferences: Revenue from ticket sales for over 20 annual trade congresses and conferences across industry, production, construction, automotive and related sectors. Includes live, hybrid and virtual formats.
5. Corporate Publishing & Content Services: Full-service content marketing, lead generation, video production and B2B communication services delivered through integrated agency B2Impact. Services include redesign, production and new conception of corporate publications.
6. Whitepapers & Digital Content Sales: Sale of business whitepapers, rankings, and analyses on industry, production, construction, building technology and automotive topics. Digital downloads via own e-commerce platform.
7. Training Courses: Online training courses such as media training and presentation training with Sylvia Reim, sold as one-time purchases via the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

WEKA Industrie Medien (now Forum Industriemedien) publishes 9 specialist Austrian B2B trade magazines — covering industry & production, automotive, construction & building technology, logistics, electrical engineering/HVAC, transport and regional business — in both print and digital (E-Paper) formats, supplemented by the PRIME digital membership, online portals, newsletters, podcasts, an in-house TV/video studio and 20+ annual B2B trade congresses. The company monetises these editorial brands via subscriptions, advertising and sponsorship across the magazine, portal and event channels, and sells full-service B2B content marketing, corporate publishing and lead generation services through its integrated agency B2Impact, all anchored on a proprietary 180,000-contact B2B database for precise audience targeting in Austria and the DACH region.

Product overview

Forum Industriemedien (formerly WEKA Industrie Medien) is a leading Austrian B2B specialist media company offering a portfolio of 9 magazine titles and digital services. The core product is a collection of specialized trade publications including Industriemagazin (with Defence and Green editions), Factory Automation, Wirtschaftsnachrichten (regional business news), dispo (logistics), SOLID (construction), ELEKTROPRAXIS (electrical), TGA (building services), HLK (HVAC), Firmenwagen (fleet), Autoservice, and TRAKTUELL (transport). Supporting the magazines are digital subscription offerings (PRIME membership), an e-commerce shop for subscriptions and single issues, TV and podcast production studio services, B2B event organization (20+ congresses annually), corporate publishing services, whitepapers, rankings and analysis, online training courses, and the integrated marketing agency B2Impact. The company operates across industry, production, energy, building technology, construction, automotive, logistics, and business sectors, targeting decision-makers in Austria and the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• B2Impact: Integrated agency unit providing content marketing, online marketing, event marketing, and corporate publishing services.
• PRIME

Products and services

• Industriemagazin The leading Austrian industry trade magazine for the manufacturing industry and its service providers, distributed in print, E-Paper and via the industriemagazin.at online portal as the flagship B2B title for decision-makers in industry and production.
• Industriemagazin Defence Specialised defence industry edition of Industriemagazin covering military technology, defence contracts and sector news for B2B defence industry decision-makers.
• Industriemagazin Green Green industry edition of Industriemagazin focused on sustainability, renewable energy and environmental technologies for industrial sectors.
• Factory Automation Trade magazine covering industrial automation, manufacturing technology and factory systems for B2B decision-makers in production and operations.
• Wirtschaftsnachrichten (Business News) Austrian regional business news publications (editions for Donauraum, West and South) combined as a network of regional economic magazines covering Austrian business, economic trends and regional rankings.
• dispo Austria's leading trade magazine for logistics, covering warehouse technology, goods transport and transport infrastructure for logistics decision-makers.
• SOLID Construction and building industry trade magazine covering construction economics, contractors, suppliers, service providers, software vendors, architects and officials.
• ELEKTROPRAXIS Electrical engineering trade magazine covering electrical installation, lighting, energy and communication technology for electricians, planners, architects, industry and municipalities.
• TGA (Technische Gebäude Ausrüstung) Austrian trade journal covering all building services trades comprehensively, including heating, climate, ventilation, refrigeration, control, electrical, lighting, safety, plumbing and facility management.
• HLK (Heizung, Lüftung, Klimatechnik) Trade magazine focused on heating, ventilation and air conditioning (HVAC) technology for building services professionals.
• Firmenwagen Fleet management trade magazine providing vehicle tests, cost accounting and service content for fleet managers and automotive decision-makers.
• Autoservice Automotive trade magazine with over 20 years of coverage of the vehicle trade, parts and tire sectors, operating as the exclusive cooperation partner of VFT.
• TRAKTUELL Independent Austrian trade magazine for transport and traffic, covering commercial vehicle technology, fleet management, municipal services and transport policy.
• PRIME Digital Membership Premium digital subscription membership providing unlimited access to all 9 online portals, full rankings and analyses, and one chosen E-Paper annual subscription, including one-week-early access to E-Paper issues before regular release.
• TV & Video Production Studio In-house 80 sqm TV and podcast studio with green screen providing expert interviews, discussion formats, image videos, web TV formats and podcast production services for B2B companies and industry platforms.
• B2B Trade Congresses and Conferences Over 20 paid trade congresses and conferences per year across industry, production, construction, automotive and related sectors, offered as live, hybrid and virtual B2B networking events with ticketed entry and sponsorship packages.
• Corporate Publishing Professional corporate publishing service for B2B clients including redesign, production and new concept development of corporate publications.
• Whitepaper & Ratgeber Business whitepapers and Ratgeber covering industry, production, construction, building technology and automotive topics, providing information on new developments, trends and products, sold as one-time digital downloads via the e-commerce shop.
• Rankings & Analysis Annual industry rankings and analyses including Top 1000 Industrial Managers, Top 250 Industrial Companies, Top 150 Construction Firms, Top 60 Logistics Companies and Top 50 Mechanical Engineering Companies, sold via the e-commerce shop.
• Online Courses & Training Online training courses on professional communication topics such as media training and presentation training with Sylvia Reim, sold as one-time purchases through the company's e-commerce platform.
• B2Impact Integrated Agency Integrated marketing agency unit providing content marketing strategies, social media campaigns, creative services, event marketing and multimedia editorial support, selling 360° B2B communication services and corporate publishing directly to enterprise clients.
• 360° B2B Communication Campaigns Cross-media communication service combining multimedia storytelling with delivery across print, online, video, podcast, events and social media channels for B2B companies.

Quantifiable outcome

• Reach 180,000 B2B contacts for lead generation campaigns
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ebner Verlag: Ulm-based German B2B media group publishing trade titles across industry, electronics and consumer electronics verticals, with associated events and digital services. Comparable in B2B specialist publishing and vertical depth in DACH.
• Forum Media Group (FMG): International B2B specialist media group based in Merching, Germany. Now the 100% ultimate parent of Forum Industriemedien, it operates a similar model of vertical trade media brands, events and content services — making it the closest functional comparable in the DACH region.
• dfv (Deutscher Fachverlag): Frankfurt-based German B2B trade media group publishing specialist titles, running trade events and offering corporate content services. Directly comparable in editorial, events and content marketing mix to Forum Industriemedien's offering.
• Haufe Group: Freiburg-based German media and software group combining B2B specialist publishing with digital workflows, training and compliance content. Comparable in B2B decision-maker targeting and subscription/lead-gen revenue model.
• Vogel Communications Group: German B2B specialist media house headquartered in Würzburg, publishing leading trade titles across automotive, industry, electronics and IT verticals with parallel events and digital services. Closely comparable in portfolio breadth and B2B trade media monetisation model.
• WEKA Media: German specialist media house (Augsburg) with deep roots in B2B professional information across industry, automotive, construction and electronics. Closely comparable in vertical coverage and is the historical name-sake of Forum Industriemedien (formerly WEKA Industrie Medien).

Regional players

• Verlagsgruppe News: Vienna-based Austrian publishing group active in business news and B2B-adjacent media. Comparable as an Austrian-headquartered media peer operating in business/news verticals, though broader consumer-leaning than Forum Industriemedien's industrial focus.
• Manz Verlag: Vienna-based Austrian publisher with professional and legal publishing heritage. Comparable as an Austrian-headquartered B2B/professional publishing peer, though focused on legal/tax verticals rather than industrial verticals.

Broad incumbents

• Haymarket Media: UK-headquartered international B2B media group operating across multiple verticals with trade titles, events and awards. Comparable as a broader incumbent operating a similar B2B specialist media + events model, though at significantly larger scale.
• Crain Communications: US-based B2B media group publishing leading trade titles (Automotive News, Ad Age, Modern Healthcare) with events and data services. Comparable in vertical B2B trade publishing plus events, but at much larger scale and US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/industriemedien
• YouTubeyoutube.com/channel/UCJKTVi3EE2bPPCboIeB0Duw
• Facebookfacebook.com/industriemedien
• LinkedInlinkedin.com/company/weka-industrie-medien

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEKA Industrie Medien