Ultra Education

What Ultra Education does

Ultra Education CIC is a UK-based Community Interest Company (social enterprise, asset-locked) founded in 2015 by Julian Hall ("The Ultrapreneur") and headquartered at the Seeds Hub in Wembley, London. The organisation delivers entrepreneurship education to children and young people aged 7-18, primarily through three go-to-market motions: direct-to-consumer purchases (1:1 tuition, after-school clubs, online 8-week programme, summer and half-term programmes), institutional partnerships with primary and secondary schools for curriculum-aligned delivery and teacher CPD, and commissioned programmes for local authorities (Haringey, Brent, others), housing associations (South Kilburn Trust), and government services including the National Careers Service. Core products include the 8-Week Online Youth Entrepreneurship Programme (£40/week), After School Club (£80/session), Entrepreneurship Assembly (£500), CPD for Teachers (£550), Half-Term Programme (£3,000 for up to 60 children), and Summer Programme (£6,000 for up to 60 children); the company also delivers free council-funded bootcamps in Haringey and Brent and runs the 'Get Paid to Lock In' 8-week accelerator for NEET 16-24 year olds in London and Birmingham with £200+ incentives. Underlying delivery is a proprietary teaching methodology developed over a decade that combines confidence building, resilience, teamwork, leadership, literacy, and numeracy through hands-on business creation; supporting artefacts include a free Kids Entrepreneurship Mobile Game, curriculum-aligned teaching resources, and an annual Youth Business Fair at Wembley Stadium alongside recurring pop-up markets at Leadenhall Market. Revenue mechanics blend professional services (programme fees, teacher CPD), branded merchandise (£20-40 apparel), event sponsorships (e.g. Sumer as main sponsor of the Wembley Fair), and grant/contract-funded delivery to disadvantaged youth. The registered legal entity is Ultra Education CIC in the United Kingdom, with 1-10 employees on staff and no disclosed external funding to date.

Name

Ultra Education

Legal name

Ultra Education CIC

Website

https://ultra.education

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultra Education CIC is a UK Community Interest Company, founded in 2015 and based in Wembley, London, that delivers entrepreneurship education programmes to children and young people aged 7-18 through schools, councils, housing associations, and direct-to-parent channels, supplemented by an annual Wembley Youth Business Fair.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

Keywords

• Youth entrepreneurship education
• Children business education
• After-school programmes
• Teacher CPD training
• NEET youth support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Programme and Tuition Fees: Revenue generated from various youth entrepreneurship programmes including 1:1 tuition, after-school clubs, online programmes, bootcamps, half-term and summer programmes, and school assemblies. Fees range from £40 per session for individual tuition to £6,000 for full summer programmes delivered to up to 60 children.
2. Teacher CPD Training: Professional development programmes for teachers to learn how to teach entrepreneurship, priced at £550 for CPD training packages.
3. Branded Merchandise: Sale of Ultra Education branded apparel including hoodies, t-shirts, jackets, and tracksuits priced between £20-40.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ultra Education is a UK-based Community Interest Company (CIC) social enterprise, founded in 2015, that delivers entrepreneurship education programmes to children aged 7-18 and NEET youth aged 16-24. Its core offerings include 8-week online programmes, summer and half-term camps, 1:1 kids entrepreneurship tuition, after-school clubs, in-school assemblies, and CPD training for teachers, sold to parents, schools, local councils and housing associations.

Product overview

Ultra Education is a youth entrepreneurship education platform offering a portfolio of programmes for children and young people aged 7-24. The core offerings include structured programmes (8-Week Online Youth Entrepreneurship Programme, Summer Youth Entrepreneurship Programme, Half-Term Youth Entrepreneurship Programme) and direct engagement formats (1:1 Kids Entrepreneurship Tuition, After School Club, Entrepreneurship Assemblies, CPD for Teachers). The company also delivers specialised bootcamps (Haringey Youth Business Bootcamp, Youth Sustainability Bootcamp) and the 'Get Paid to Lock In' accelerator for NEET youth. Events include regular Youth Pop-Up Markets and the annual Youth Business Fair at Wembley Stadium. Supporting resources include a Kids Entrepreneurship Mobile Game and teaching materials for curriculum integration. The platform is structured as direct-to-parent/programme offerings rather than a software platform, and does not include API or AI technology components.

Differentiator

Problem solved

Functional benefit

Products and services

• 8-Week Online Youth Entrepreneurship Programme

Quantifiable outcome

• 50,000+ students engaged since 2015
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sanjay Mortimer FoundationcoreStrategic or Co-development PartnerCollaboration with the Sanjay Mortimer Foundation, a charity supporting neurodiverse young people interested in STEM. Ultra Education supports SMRRF - a 3D printing and STEM festival, with one of Ultra's young stars speaking at the event.
• National Careers ServicecoreStrategic or Co-development PartnerUltra Education works extensively with National Careers Service and Career Clusters across the UK to deliver employability skills in a fun and engaging way, helping young people develop skills needed for today's job market.
• Phoenix Community CareminorStrategic or Co-development PartnerAdrian Hawkes, Founder & Director of Phoenix Community Care, served as a guest speaker at the Haringey Youth Business Bootcamp, sharing real entrepreneurship experience with young people.
• Stowe SchoolcoreStrategic or Co-development PartnerPartnership through the Change 100 Bursary programme, facilitating access to prestigious boarding school education for talented young people from disadvantaged backgrounds. Ultra Education's outreach to parents and families has helped students like Satis Johnson-Greene access this opportunity.
• Warner Bros.coreStrategic or Co-development PartnerPartnership for the B.O.L.D Carnival Market event celebrating Black History Month at Warner Bros. Studios. 30 young entrepreneurs showcased products including arts, crafts, fashion, and literature, honouring African and Caribbean cultures.
• Diverse LeaderscoreStrategic or Co-development PartnerLed by Katrina Thompson BA PGCE MA, Diverse Leaders partnered with Ultra Education CIC to facilitate a session at the Department for Education where young people presented their views on the future of education and work.
• Housing AssociationscoreStrategic or Co-development PartnerPartnerships with housing associations including South Kilburn Trust to deliver youth entrepreneurship programmes on housing estates, engaging young people in the community and teaching them about business.
• Local Authorities (Councils)coreStrategic or Co-development PartnerPartnerships with councils including Haringey Council, Brent Council, and others to deliver youth business bootcamps and employability programmes, often with council funding and support.
• Youth Advisory BoardcoreStrategic or Co-development Partner15 alumni aged 12-19 from London, Birmingham, Liverpool, Leeds, and Manchester who actively influence programme design, curriculum refinement, events delivery, research feedback, advocacy activity, and co-delivery.
• National Association for KidpreneursminorGTM or Marketing PartnerTameka Young from the National Association for Kidpreneurs attended the 11th Youth Business Fair and introduced young exhibitors from the United States, adding international dimension to the event.
• YoBuDi.comminorGTM or Marketing PartnerWorld's First Online Marketplace for Young Entrepreneurs, sponsor of the Young Entrepreneur Pop-Up Market Winter 2025 event.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VentureLab: Nonprofit providing entrepreneurship education curriculum and programmes for K-12 students. Comparable in target age group and educational channel approach to Ultra Education.
• Young Enterprise UK: UK charity delivering enterprise and financial education programmes to primary and secondary school students since 1962. Directly competes with Ultra Education in the same K-12 enterprise-education niche and school-channel GTM.
• NFTE (Network for Teaching Entrepreneurship): Global nonprofit delivering entrepreneurship education programmes to young people, particularly from under-resourced communities. Closely comparable mission, pedagogy, and target demographics to Ultra Education.
• BizWorld Foundation: US-based nonprofit teaching children entrepreneurship through project-based programmes and curriculum, including a Kids Preferred Provider programme. Directly comparable in age range and pedagogy to Ultra Education.
• Lemonade Day: National youth entrepreneurship programme in the US teaching children to start and run real businesses (originally lemonade stands). Same youth-business-creation model and target demographic as Ultra Education.

Broad incumbents

• Junior Achievement: One of the world's largest youth enterprise-education organisations, delivering programmes to millions of students globally. Same mission and K-12 audience but vastly larger scale and broader curriculum scope than Ultra Education.

Others

• Youth Business International: Global network supporting young entrepreneurs (typically 18-35) with training, mentoring, and finance. Tangentially comparable as a youth-business enabler, though focused on older age cohorts than Ultra Education.

Emerging players

• Enactus: Global nonprofit mobilising student teams to develop entrepreneurial projects addressing social issues. Overlaps with Ultra Education in youth entrepreneurship development, though focused on university rather than K-12 cohorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ultra_education
• YouTubeyoutube.com/channel/UCq1Z3sUyxtcjPxJ2PWiBOgg
• Facebookfacebook.com/UltraEducationUK
• Instagraminstagram.com/ultraeducation
• LinkedInlinkedin.com/company/ultra-education-c-i-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Education