What Falcon does

Falcon Products, operating as a brand under Commercial Furniture Group (CFGroup), is a U.S.-based commercial furniture manufacturer and seller headquartered in Newport, Tennessee, with a 101–250 employee footprint and a 65+ year operating history dating to 1959. The company designs, manufactures, and distributes a broad contract-furniture portfolio spanning metal and wood seating (chairs, barstools, lounge chairs, benches), booths and banquettes, tables and table bases, height-adjustable bases, training tables, and a recently expanded acoustic panel category (Caruso and Dulcet). Its technical differentiation rests on three proprietary elements: Tufgrain (a faux-woodgrain powdercoat finish applied to aluminum seating for wood aesthetics with metal durability), Quik-Kinect (a proprietary tool-free ganging device on the MOSS modular seating line), and a Configura CET (Commercial Evolving Tools) extension integration that embeds Falcon SKUs into the architect and designer specification workflow.

Falcon's business model is a hybrid hardware-sales plus professional-specification services operation, monetized primarily through unit-based, configuration-driven pricing on seating, tables, booths, banquettes, and acoustic products, with fabric grade (1–9 plus COM) and finish grade (1–3) options generating ASP variation. The company does not publish list prices; instead, a "Get a Price" tool on each product SKU produces a configurator-based pricing summary, and final orders are quote-based written orders routed through a dealer-authorized channel. Distribution runs through a multi-tier authorized dealer network (with a "Find My Rep" lookup and CFG Connect dealer portal), a dedicated government contracts and partnerships program for K–12, higher education, and public-sector procurement, and a falconproducts.com storefront where registered architects, dealers, designers/specifiers, and end users can request pricing, submit orders, and order fabric/finish samples.

The company targets six primary commercial-furniture verticals — Higher Education (primary), K–12 Education, Senior Living (primary), Government, Common Spaces/Amenity (primary), and Breakroom/Cafeteria — supported by content marketing (look books, brochures, white papers, infographics, case studies), a multi-platform social presence (Facebook, Pinterest, LinkedIn, Instagram, YouTube), email/newsletter capture, and a recurring NeoCon trade-show presence (Suite 10-116 at NeoCon 2026). Falcon is also deepening adjacent categories through strategic partnerships with Thonet (co-branded MOSS modular seating collection), Qdesign (MOSS 3 design collaboration), Configura (CET specifier-tool integration), Ultrafabrics (Comida banquette marine-grade upholstery), and Caruso/Dulcet (acoustic panel reseller relationships).

Name

Falcon

Legal name

Commercial Furniture Group, Inc. (CFGroup)

Website

https://falconproducts.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Falcon Products, a CFGroup brand, is a U.S. commercial furniture manufacturer selling seating, tables, booths, banquettes, and acoustic panels through an authorized dealer network and government contracts to higher education, K-12, senior living, government, breakroom, and amenity markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Furniture Sales: Falcon generates revenue primarily through the sale of commercial furniture products (seating, tables, booths, banquettes, acoustic panels) to dealers, architects, designers, and end users in the contract/commercial furniture market. Sales are configured per project with custom fabrics, finishes, and dimensions.
2. Custom Specification and Professional Services: Falcon offers custom specification services for architects and designers, providing detailed product specifications, 2D/3D/Revit files, cut sheets, and CET configurator integration. Custom pricing is delivered through quote-based written orders.
3. Government and Contract Sales: Falcon maintains dedicated government contracts and partnerships, supplying furniture to public-sector buyers including K-12 schools, higher education institutions, and other government entities through established procurement vehicles.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Falcon manufactures and sells commercial furniture — including metal and wood chairs, benches, lounge chairs, booths, banquettes, barstools, modular seating (Thonet MOSS collection), multipurpose and training tables, table tops and table bases, and acoustic panels — for institutional and workplace markets. Products are configured per project with custom fabrics (Grades 1–9 plus COM), finishes (Grades 1–3), sizes, and options, and are sold through an authorized dealer network, direct government contracts, and a registered online storefront, with installation and specification services provided alongside hardware sales.

Product overview

Falcon Products (a CFGroup brand) is a commercial furniture manufacturer offering a broad portfolio of seating, tables, and acoustic products organized as a platform-plus-modules architecture. The seating module spans Metal Chairs (Sedera, R Series, and Tufgrain-finish aluminum 9209/9001/9002 lines), Wood Chairs, Benches, Lounge Chairs, Booths & Banquettes (including Camden, Westbury, Menlo Park, Fifth Avenue, Haven, Philly, Wellington, Newbury, Boost, Paddington, Chelsea, Dunhill, Sausalito, Bezant, Haverford, Des Peres, and the RV Comida Indoor/Outdoor Banquette), and the Thonet MOSS modular seating system (Tier, Ditto, and MOSS 3 with Quik-Kinect reconfigurable gangers). The tables module includes Multipurpose, Training, Community, Conference, Occasional, and Stand-Up-Height tables in collections Apex, Ascent, CURV, Chaz, J83, J87, Legacy, Spectra, Storm, Symetris, Syntech, and Wander, plus a table-top lineup (PVC Edge, Urethane, Wood Edge, Solid Wood, Plywood Edge, Synthetic, Solid Surface, Live Edge, KrystalCast, Quartz, etc.) and a table-base lineup (200/400 Symetris/600/800/1400/1600/1900/2400/4100/4300/4400/4900/4800/7100 Series, height-adjustable NLU-200/4100/600/4400, Pin Leg, and P900). A separate acoustic sub-brand covers Caruso Acoustic Panels and Dulcet Acoustic Panels (recycled PET). Products are supported by a Configura CET extension, Revit/2D/3D/Sketchup downloads, an online pricing configurator, and are specified for Higher Education, K-12, Senior Living, Government, Breakroom/Cafeteria, and Common Spaces/Amenity markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Falcon Metal Chairs (Sedera, R Series, 9209, 9001, 9002 aluminum) Aluminum and steel metal chairs including stacking, banquet, arm, side, counter stool, and barstool variants used across higher education, K-12, senior living, government, breakroom, and amenity environments. Available in powdercoat or Tufgrain faux-wood-grain finish.
• Falcon Wood Chairs Wood-construction side chairs and lounge chairs (e.g., Tara lounge chair) for dining and lounge applications across commercial interiors.
• Falcon Benches Bench seating offerings as part of Falcon's broader Seating category for institutional and commercial interiors.
• Falcon Lounge Chairs Lounge chair collection for common spaces, productive lounges, and amenity areas in commercial and institutional interiors.
• Falcon Booths and Banquettes Booth and banquette seating line including Camden, Westbury, Menlo Park, Fifth Avenue, Haven, Philly, Wellington, Newbury, Boost, Paddington, Chelsea Maker Edition, Dunhill, Chelsea, Sausalito, Bezant, Haverford, Des Peres, and the RV Comida Indoor/Outdoor Banquette. Organized into Dining and Common Space/Productive Lounge applications.
• Thonet MOSS Modular Seating Collection (MOSS Tier, MOSS Ditto, MOSS 3) Modular seating system designed by Qdesign that uses the Falcon Quik-Kinect device for tool-free reconfiguration. Includes MOSS Tier, MOSS Ditto, and MOSS 3 sub-collections in L-Shape, Rectangle, Square Ottoman, Large C-Shape, P-Shape, and Small C-Shape configurations. Bio-based foam and formaldehyde-free core available for green projects.
• Falcon Tables (Apex, Ascent, CURV, Chaz, J83, J87, Legacy, Spectra, Storm, Symetris, Syntech, Wander) Commercial tables in multipurpose, training, community, conference, occasional, and stand-up-height configurations across collections Apex, Ascent, CURV, Chaz, J83, J87, Legacy, Spectra, Storm, Symetris, Syntech, and Wander. Features include ADA, adjustable height, folding, and nesting.
• Falcon Table Tops Table top offerings including PVC Edge, urethane, wood edge, solid wood, plywood edge, synthetic, solid surface, live edge, KrystalCast acrylic, quartz, vinyl edge, polyurethane edge, butcher block, random plank, thermofused 3D laminate, and reversed knife edge MDF options across pricing grades A through F.
• Falcon Table Bases Cast iron and steel table bases in multiple series (200, 400 Symetris, 600, 800, 1400, 1600, 1900, 2400, 4100, 4300, 4400, 4900, 4800, 7100) plus height-adjustable NLU variants and permanent-mount/pin-leg bases. Available in round, square, rectangle, drop-leaf, concave, and convex shapes across multiple heights (Standard, Stand Up, Stand Up w/ Footring, Counter, Cocktail, Wheelchair).
• Falcon Training Tables Specialized training table category within the Falcon Tables line, including folding and nesting features for educational and training environments.
• Falcon Specialty Tables (Children, Comida, Dart, FLX, Forth, Lean, Lolli-Top, Maker, Modern Heritage, Stand Up Height) Specialty table collections including Children's Furniture, Comida, Dart, FLX, Forth, Lean, Lolli-Top, Maker, Modern Heritage, Multipurpose, and Stand Up Height lines for specialized commercial environments.
• Tufgrain Finish Collection (Tufgrain aluminum chairs, 9209-2CS, 9001-2CS, 9002-2CS, 9002-2 barstool) Faux-wood-grain powdercoat finish applied to lightweight aluminum chairs (including 9209-2CS, 9001-2CS, 9002-2CS, and 9002-2 barstool) that delivers the look of real wood with the durability of powdercoat. Chip- and dent-resistant; easy to clean and disinfect. Used across counter stools and barstools.
• Caruso Acoustic Panels Maximum-sound-absorption acoustic panels available in 22 colors in freestanding, wall-mount, or ceiling-mount designs for commercial interiors.
• Dulcet Acoustic Panels Acoustic panels made from recycled PET with patterned cut-outs that add dimension to commercial spaces; available in wall-mount and ceiling-mount designs.

Quantifiable outcome

• Caruso Acoustic Panels available in 22 colors and three mounting formats (freestanding, wall-mount, ceiling-mount) for maximum sound absorption.
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• ThonetflagshipStrategic or Co-development PartnerThonet is referenced as a co-development and co-branding partner on the Falcon site (e.g., Thonet MOSS modular seating collection, Thonet-Falcon modular section). Thonet designs are integrated into Falcon's product line, including the MOSS collection designed by Qdesign for Falcon.
• CFGroup (Commercial Furniture Group)flagshipStrategic or Co-development PartnerFalcon operates as a brand under CFGroup (Commercial Furniture Group), with CFGroup maintaining the corporate website (commercialfurnituregroup.com), hosting terms of use, customer service, and dealer support. CFGroup is the parent organization that controls Falcon's site governance.
• ConfiguracoreTechnology or IntegrationConfigura CET (Commercial Evolving Tools) extension integration lets specifiers design, specify, present, and order Falcon products within the CET platform. Falcon's CET extension is hosted on Configura's marketplace.
• QdesigncoreStrategic or Co-development PartnerQdesign is credited as the designer of the MOSS 3 modular seating collection, including the 32-SC Small C-Shape, working with Falcon on product design and the Quik-Kinect ganging system.
• UltrafabricsminorOEM/ Whitelabel/ Licensing PartnerUltrafabrics Coast marine grade upholstery options are offered as standard material choices for the Comida Indoor/Outdoor Banquette, indicating a vendor/component partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krueger International (KI): KI manufactures seating, tables, and casegoods for education, government, healthcare, and workplace markets—directly overlapping Falcon's Higher Ed, K-12, and Government verticals with a comparable contract-furniture dealer channel.
• Virco: Virco is a publicly traded commercial furniture maker focused on education (K-12 and Higher Ed) and foodservice/cafeteria seating and tables—directly comparable to Falcon's seating and table product lines in the same institutional channels.
• National Public Seating: NPS manufactures commercial-grade folding chairs, banquet chairs, and tables for schools, churches, and government—directly competing with Falcon's metal chair and folding/nesting table lines in similar institutional channels.
• Arcadia: Arcadia is a U.S. contract furniture manufacturer producing seating, tables, and lounge products for higher education, hospitality, and corporate environments—directly comparable to Falcon's booths, banquettes, and lounge seating offerings.
• Grand Rapids Chair Company: Grand Rapids Chair manufactures commercial wood and upholstered seating for hospitality, education, and contract markets—directly comparable to Falcon's wood chairs and lounge product lines.
• Global Industries: Global Industries manufactures commercial furniture including training, folding, and nesting tables and seating for education, government, and conference rooms—directly comparable to Falcon's training, community, and conference table product lines.

Broad incumbents

• Kimball International: Kimball International (parent of Kimball, National, Etc.) designs and manufactures commercial furniture for workplace, education, and hospitality—overlapping Falcon's common spaces and amenity seating/table categories with a much broader portfolio.
• Steelcase: Steelcase is the largest global office furniture manufacturer with broad seating, table, and architectural product lines. It competes with Falcon in higher education and workplace amenity markets as a much larger incumbent.
• The HON Company: HON (a HNI Corporation brand) produces broad office and institutional furniture including chairs, tables, and seating for education and government—overlapping Falcon's product portfolio but at substantially larger scale and broader catalog.
• Haworth: Haworth is a privately held global contract furniture manufacturer serving office, education, and healthcare markets—competing with Falcon on institutional seating and table bids as a substantially larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FalconCommercialFurniture/videos
• Facebookfacebook.com/FalconProducts
• LinkedInlinkedin.com/company/falcon-products
• Instagraminstagram.com/falconproducts
• Pinterestpinterest.com/falconproducts
• Xx.com/falconproduct

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon