What Touch-Up Solutions does

Touch-Up Solutions is a privately held US manufacturer, distributor, and seller of specialty surface-repair products, founded in 1999 and headquartered in Maiden, North Carolina, with 11–50 employees. The company's portfolio spans consumer-grade and professional-grade formulations for repairing wood, laminate, leather, vinyl, metal, and plastic surfaces, including solvent-based transparent-dye markers, synthetic thermoplastic resin burn-in sticks, two-component epoxy putty (rated at 900 PSI tensile strength), leather/vinyl repair compounds, and a full accessories line (brushes, abrasives, spray systems, burn-in knives). A core technical capability is custom color matching across hundreds of wood grains, leather tones, and metal finishes.

The company operates a dual go-to-market model. On the consumer side, it runs a direct e-commerce storefront at touchupsolutions.com split into home-user and industrial-user shops, supported by a YouTube channel and an extensive library of how-to guides (burn-in techniques, laminate floor scratch repair, kitchen cabinet touch-up). Consumer SKUs are unit-priced between roughly $4 and $35; industrial SKUs range from approximately $7 to $103. On the B2B side, Touch-Up Solutions runs dedicated OEM/private-label programs with five named furniture manufacturers — Ethan Allen, Baker, Dar Ran, Fairfield Chair, and Tafisa — providing custom color-matched products, private labeling, custom packaging, and training services under quote-based, multi-year contract terms. The Ethan Allen program alone spans over 140 matched color SKUs covering wood tones, painted finishes, and specialty collections.

Revenue is generated through four streams: consumer product sales, industrial product sales, OEM custom/private-label programs (categorized as licensing/royalty-style relationships), and touch-up training services. The company also offers color-matching and custom packaging as standalone services. No financial figures, funding events, or ownership details have been disclosed; the company appears to be independent and bootstrapped, with no evidence of venture or institutional capital, M&A activity, or leadership turnover in the available source material.

Name

Touch-Up Solutions

Legal name

Touch Up Solutions

Website

https://touchupsolutions.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Touch-Up Solutions is a privately held US manufacturer and e-commerce seller of specialty touch-up and repair products for wood, leather, vinyl, and metal surfaces, serving DIY consumers via direct online retail and major furniture OEMs such as Ethan Allen, Baker, and Fairfield Chair through custom color-matched private-label programs.

Ownership category

akta.pro rank

Product category

Furniture and Surface Repair Products

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Wood Surface Repair & Refinishing (Sanding, Staining, Varnish Touch-ups) (HSAGABAL)

Keywords

• Furniture repair products
• Touch-up markers
• Wood repair supplies
• Leather vinyl repair
• Color matching services

Headquarters

HQ city

Maiden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Consumer: Direct-to-consumer sales through e-commerce storefront of touch-up markers, fill sticks, kits, aerosols, and accessories for home users performing DIY furniture and floor repairs.
2. Product Sales - Industrial: B2B sales of professional-grade repair products including wood repair, leather repair, metal repair, and accessories to industrial users, furniture manufacturers, and flooring companies.
3. Custom/Private Label Programs: Color matching, custom packaging, and private label programs for furniture manufacturers and major brands. Includes dedicated product programs for Ethan Allen (140+ color options), Baker, Dar Ran, Fairfield Chair, and Tafisa.
4. Touch-Up Training: Training services for customers on proper use of touch-up products and repair techniques.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Touch-Up Solutions manufactures, distributes, and sells furniture and surface touch-up and repair products including markers, burn-in sticks, fill sticks, epoxies, aerosols, leather/vinyl repair systems, and metal enamel, serving both DIY consumers and industrial/professional users. The company also provides custom color-matching, private labeling, and dedicated OEM product programs for major furniture manufacturers.

Product overview

Touch-Up Solutions is a manufacturer and distributor of professional and consumer-grade surface repair products. The product portfolio consists of two main segments: Home User products (Furniture Fill Sticks, Furniture Markers, and Furniture Touch Up Kits designed for DIY consumers) and Industrial products (Wood Repair, Leather/Vinyl Repair, and Metal Repair product lines with professional-grade formulations). The Industrial line encompasses diverse product categories including adhesives, aerosols, burn-in sticks, fill sticks, markers, pencils, powders, epoxies, and accessories. The company also offers custom services including color matching, custom packaging, and private labeling for commercial partners. All products are designed for repairing and touching up scratches, dents, and damage on furniture, flooring, leather goods, and metal surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Fill Sticks Wax-based fill sticks designed for home users to repair scratches, dents, and gouges in wood and laminate furniture. Available in colors including White, Off White, Driftwood, Seafoam Creme, Antique White, Medium Brown Walnut, Maison Brown, Perfect Brown, Extra Dark Walnut, and Black.
• Furniture Markers Felt-tip markers for home users to cover surface scratches on wood and laminate furniture. Available in various wood tones including Fiddletone Cherry, Universal Walnut, Extra Dark Walnut, Light Natural Brown Oak, Medium Oak, Van Dyke Brown, Perfect Brown, Heartwood Walnut, Jet Black, and Pearwood.
• Furniture Touch Up Kits Complete kits containing fill sticks and markers for home users repairing wood and laminate furniture. Available in colors including Maison Brown, Wheat, Warm Brown, Perfect Brown, Universal Walnut, Cherry, Dark Golden Oak, Natural Cherry, Black Flat Paint, and Black Gloss Paint.
• Industrial Wood Repair Products Comprehensive line of professional wood repair products for industrial users, including adhesives, aerosols, burn-in sticks, edging sticks, epoxy sticks, fill sticks, touch up markers, pencils, powders, powder sticks, and putty.
• Industrial Leather and Vinyl Repair Products Professional leather and vinyl repair products including markers, fill sticks, pigmented repair, pigmented glaze, aniline repair, background repair, topcoats, cleaners, solvents, and accessories for industrial users.
• Industrial Metal Repair Products Professional metal repair products including metal epoxy sticks, metal enamel in various colors and finishes, and metal topcoats for industrial users.
• Repair Accessories Supporting accessories including abrasives, adhesive accessories, aerosol accessories, brushes, burn-in accessories, containers, fill stick accessories, leather accessories, lubes/cleaners/polishes, marker accessories, powder accessories, and spray systems used with primary repair products.
• Color Matching and Private Label Services Custom services including color matching, custom packaging, private labeling, and touch-up training for commercial customers and furniture manufacturers, including dedicated branded programs for Ethan Allen (140+ color options), Baker, Dar Ran, Fairfield Chair, and Tafisa.

Quantifiable outcome

• Metal epoxy provides 900 PSI tensile strength for permanent metal repairs

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Ethan AllencoreOEM/ Whitelabel/ Licensing PartnerComprehensive touch-up product program with 140+ custom color-matched markers for Ethan Allen furniture finishes. Includes dedicated color codes for wood tones, painted finishes, and specialty collections. Products available through Ethan Allen consumer channels.
• BakercoreOEM/ Whitelabel/ Licensing PartnerBranded touch-up repair product program for Baker furniture manufacturer. Custom color matching and dedicated product offerings for Baker furniture lines.
• Dar RancoreOEM/ Whitelabel/ Licensing PartnerCustom touch-up product program for Dar Ran furniture manufacturer. Dedicated color-matched repair products for Dar Ran furniture collections.
• Fairfield ChaircoreOEM/ Whitelabel/ Licensing PartnerBranded repair product program for Fairfield Chair seating manufacturer. Custom color-matched touch-up products for furniture care and repair.
• TafisacoreOEM/ Whitelabel/ Licensing PartnerTouch-up products for Tafisa laminate and engineered wood surfaces. Custom color matching for Tafisa surface finishes and flooring products.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Furniture Medic: Furniture repair service franchise network that uses touch-up products to provide on-site repair services for consumers and retailers — adjacent business model that consumes similar repair consumables and competes for the same end-customer repair spend.
• Minwax: Leading wood-finishing brand (owned by Sherwin-Williams) offering wood fillers, touch-up markers, and finishing products as part of a broad DIY/professional wood-care portfolio — adjacent incumbent with deep retail distribution.
• Guardsman: Established furniture-care brand offering wood, leather, and upholstery care products including touch-up markers and repair kits, widely sold through furniture retailers and warranty programs — broader portfolio but overlapping categories.
• Old Masters: Wood finishing brand offering stains, fillers, and touch-up products for furniture and wood surfaces, primarily through paint and hardware retail channels — broader finishing portfolio with overlap in wood touch-up and fill categories.
• Weiman: Surface-care brand offering wood, leather, and granite cleaners/conditioners sold through mass retail — adjacent rather than direct competition but overlaps in leather/vinyl care consumer SKUs.

Direct peers

• Mohawk Finishing Products: Largest direct competitor in wood touch-up and finishing products, manufacturing color-matched markers, fill sticks, burn-in sticks, aerosols, and OEM-private-label programs for furniture manufacturers — overlapping nearly the entire industrial product portfolio.
• Howard Products: Maker of wood restoration and touch-up products including Restor-A-Finish, Feed-N-Wax, and scratch-cover markers sold through retail and furniture-care channels — overlaps on DIY consumer wood touch-up and leather care.
• Konig (König North America): Manufacturer of touch-up and repair products for wood furniture including markers, fillers, spray finishes, and color-matched solutions supplied to furniture OEMs — direct overlap with Touch-Up Solutions' wood-repair line and OEM program model.

Emerging players

• Star Shine (Star Namer / Wood Touch-Up specialists): Smaller specialty manufacturers selling wood touch-up markers, wax fill sticks, and burn-in sticks directly to furniture makers and refinishers — niche competitor in the same product categories with a smaller footprint than Mohawk/Konig.
• Rejuvenate: Floor and furniture restoration products marketed to DIY consumers through TV retail and e-commerce — overlaps in the home-user repair channel with a more marketing-led, retail-distributed approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVXoeTw3CJGoGgxwUCrTYeA
• Xx.com/touchupsolution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch-Up Solutions