smartkeeda.com
Smartkeeda is an India-based EdTech platform operated by Contagious V that offers free and subscription-based mock test series, video courses, and AI-assisted practice tools for banking, SSC, railway, and insurance competitive exam aspirants.
- Company typePrivate
- Founded2013
- HeadquartersAgra, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What smartkeeda.com does
Smartkeeda is an India-focused EdTech platform that prepares candidates for government competitive examinations, with a primary emphasis on banking sector recruitment tests (IBPS PO/Clerk, SBI PO/Clerk, IBPS RRB) and secondary coverage of SSC, railway, insurance, and law entrance exams. The product is structured as a two-tier ecosystem: a free web and Android app (smartkeeda.com, 1M+ Play Store downloads) offering ad-supported practice questions across Quantitative Aptitude, Reasoning, English, and General Knowledge; and Testzone, a paid mock-test subscription service marketed as "India's least priced test series platform." Around this core, the company has assembled six integrated tools — SmartCourse (video courses), SmartRead (vocabulary and reading comprehension), CA MockDrill (current affairs), Speed Drills (timed calculation), Descriptive Test (AI-evaluated essay/letter writing), and Live Mock Challenge (real-time ranked tests) — addressing distinct skill gaps in the exam-prep workflow.
The platform is built on a web-based test delivery system with mobile app integration and uses AI for three specific functions: descriptive answer evaluation, personalized vocabulary quiz generation, and performance analytics. The technology stack supports cloud-based content delivery, leaderboard-driven peer comparison, and adaptive revision features that re-surface incorrectly answered questions. There is no public-facing API or third-party SDK, and the company has no disclosed patents, certifications, or external data partnerships.
The business operates on a freemium-to-subscription model with annual billing as the dominant cadence. Test series subscriptions are priced by duration (6 or 12 months) and exam-specificity, with individual course SKUs ranging from approximately Rs 399 (CR Mastery Batch, 20,920 enrollments) to Rs 4,999 (SmartRead Individual Plan). The company is privately held, founder-owned, and bootstrapped under the legal entity Contagious V, with headquarters in Agra, India, and no disclosed external institutional capital. GTM is product-led (free mock tests as the conversion entry point) layered with content marketing through blog/SEO, social media, and community-driven referral from published topper testimonials.
smartkeeda.com firmographics
Firmographics- Name
- smartkeeda.com
- Legal name
- Contagious V
- Website
- https://smartkeeda.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartkeeda is an India-based EdTech platform operated by Contagious V that offers free and subscription-based mock test series, video courses, and AI-assisted practice tools for banking, SSC, railway, and insurance competitive exam aspirants.
- Ownership category
- akta.pro rank
smartkeeda.com industry classification
Industry- Product category
- Online Test Preparation Platform (EdTech)
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industries
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where smartkeeda.com is headquartered
LocationHeadquarters
- HQ city
- Agra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
smartkeeda.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Test Series Subscriptions: Duration-based and exam-specific subscription plans for accessing full-length mock tests, sectional tests, and topic-wise quizzes. Plans include 6-month and 12-month validity options, exam-specific plans, and combo plans covering pre+mains exams.
- Video Course Subscriptions: Premium video courses for Quant, Reasoning, English, and Descriptive Writing taught by expert faculty. Includes live and recorded sessions with subscription periods of 3, 4, 6, or 12 months.
- SmartRead Course: Reading comprehension and vocabulary course with subscription plans including Individual (Rs 4999), Alpha (Rs 2000), Beta (Rs 3000), and Gamma (Rs 3500) options with 6-month to 1-year validity.
- Free Content: Free mock tests, quizzes, PDFs, and study materials to drive user acquisition and conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Duration-based test series plans with 6 or 12 month validity |
| Subscription | Annual | Exam-specific test series plans |
| Subscription | Annual | Combo plans with pre+mains test access |
| Subscription | Annual | SmartRead course - 1 year validity (early bird) |
| Subscription | Annual | SmartRead course - 6 months (early bird) |
| Subscription | Annual | SmartRead Individual Plan |
| Subscription | Annual | SmartRead Alpha Plan |
| Subscription | Annual | SmartRead Beta Plan |
| Subscription | Annual | SmartRead Gamma Plan |
| Subscription | Monthly | FEST23 promotional discount |
| Subscription | Annual | FOCUS Batch 2026 Quant & DI course |
| Subscription | Annual | Quant Achievers Program (Pre+Mains) |
| Subscription | Annual | Quant & DI Mains Pro Batch |
| Subscription | Annual | Nishkarsh Batch 2.0 Reasoning course |
| Subscription | Annual | English + CR Achievers Program 2026 |
| Subscription | Annual | English Command Batch 2025 |
| Subscription | Annual | CR Mastery Batch |
| Subscription | Annual | SBI PO Descriptive Pro |
| Subscription | Annual | Descriptive Writing Essentials for IBPS PO |
| Freemium | Monthly | Free mock tests and quizzes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
smartkeeda.com product offering
Product offeringCore offering
Smartkeeda operates an online test preparation platform offering free aptitude, reasoning, English, and general knowledge practice questions, alongside a paid mock test series service (Testzone) for Indian competitive government job exams including banking (IBPS PO, SBI PO, IBPS Clerk, SBI Clerk, IBPS RRB), SSC (CGL, CHSL, MTS), railways, insurance (LIC, NIACL), and law entrance exams. The platform supplements its core offering with six integrated tools: Speed Drills (timed calculation practice), SmartCourse (video courses), SmartRead (reading comprehension and vocabulary), Descriptive Test (AI-evaluated writing), CA MockDrill (current affairs), and Live Mock Challenge (real-time competition).
Product overview
Smartkeeda operates as a two-tier platform: the free Smartkeeda main portal provides practice questions and study material across Quantitative Aptitude, Reasoning, English, and General Knowledge; and Testzone serves as the paid companion offering structured mock test series. The platform augments these with four integrated learning tools — SmartCourse (expert video courses), SmartRead (vocabulary and RC course), CA MockDrill (current affairs drills), and Speed Drills (timed calculation practice) — plus a Descriptive Test tool for mains writing practice. The entire ecosystem is accessible via web and Android app, targeting Indian government exam aspirants (banking, SSC, railways, insurance).
Differentiator
Problem solved
Functional benefit
Brands
- Testzone: India's least priced test series platform offering mock tests for bank, insurance, SSC, and railway exams.
- SmartCourse
- SmartRead
- Speed Drills
- CA MockDrills
- Descriptive Test
- Live Mock Challenge
Products and services
- Smartkeeda Main Platform A free online platform offering aptitude, reasoning, English, and general knowledge practice questions and quizzes for bank, insurance, SSC, and railway exam aspirants in India.
- Testzone A paid mock test series platform offering full-length, sectional, and topic-wise tests for banking, insurance, SSC, and railway exams, including live mock challenges, performance analytics, and comparison with toppers.
- SmartCourse A video-based learning platform offering live and recorded courses for bank exam preparation covering Quantitative Aptitude, Reasoning Ability, English Language, and Descriptive Writing, taught by named faculty including Ratnabha Saha Sir, Sumit Agarwal Sir, and Tarun Jha Sir.
- SmartRead A structured reading comprehension and vocabulary course that combines vocabulary flashcards, reading passages, and critical reasoning quizzes in a progressive unlock system, targeting approximately 300 reading tests over a subscription period and combining vocabulary retention with passage-based RC and CR assessment.
- Speed Drills A timed practice tool focused on improving calculation speed and accuracy for Quantitative Aptitude and Reasoning Ability sections, featuring over 10,000 questions with daily speed rituals and performance tracking.
- CA MockDrill A daily, weekly, and monthly current affairs practice tool offering timed quizzes, PDFs, Smart Points summaries, and Smart Revision features, designed as a structured 20-minute daily routine for general awareness preparation for bank exams.
- Descriptive Test Tool A descriptive writing practice tool for essay and letter writing with AI-based evaluation assessing grammar, tone, structure, and coherence, providing instant feedback and targeting descriptive sections of mains exams for SBI, IBPS, UIIC, and NIACL.
- Smartkeeda Android App A mobile application available on Google Play Store enabling access to mock tests, quizzes, live mocks, and performance tracking on mobile devices with offline bookmarking capability.
Quantifiable outcome
- Users can score 60% marks with 90% accuracy to clear exams according to Smartkeeda's exam insight methodology
- +2 more outcomes
Companies that use smartkeeda.com
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
smartkeeda.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
smartkeeda.com partnerships and signals
Strategic signalScale indicators16 records
smartkeeda.com competitors and assessment
Company assessmentDirect peers
- Testbook: India's largest online test prep platform for government exams (banking, SSC, railway, UPSC). Directly comparable to Smartkeeda on product (mock tests, courses, current affairs), target market (Indian exam aspirants), and freemium-to-paid subscription model.
- Adda247: Major Indian government exam prep platform offering mock tests, video courses, and study material for banking, SSC, railway, and teaching exams. Closely comparable product suite, customer segment, and subscription pricing structure to Smartkeeda.
- Oliveboard: Bengaluru-based online test prep platform focused on banking, SSC, and UPSC exams with mock test series, video courses, and analytics. Directly comparable in exam coverage, digital delivery, and aspirant target audience.
- BYJU'S Exam Prep (formerly Gradeup): BYJU'S-owned government exam preparation platform (formerly Gradeup) covering SSC, banking, railway, UPSC, and teaching exams. Direct competitor with substantially larger capital backing and broader content library.
- PracticeMock: Indian mock test platform for banking, SSC, insurance, and government exams with free and paid test series. Comparable freemium model, exam coverage, and aspirant target segment to Smartkeeda.
- Mahendra's (Mahendra Guru): Indian test prep provider offering mock tests, live classes, and courses for banking, SSC, and railway exams. Comparable target market and content categories, primarily operating in Hindi/English similar to Smartkeeda.
- Career Power: Government exam preparation platform with mock tests, video courses, and study material for banking, SSC, and railway exams. Comparable product offering, customer base, and digital-first delivery model.
Broad incumbents
- Unacademy: Large Indian EdTech platform offering test prep across banking, SSC, UPSC, CAT, and many other exams alongside broader learning categories. Overlaps with Smartkeeda on bank and SSC exam prep but operates a much wider portfolio of categories and educator network.
- Embibe: AI-driven Indian EdTech platform (Reliance Jio-backed) covering school, competitive, and government exam preparation. Overlaps with Smartkeeda on AI-powered analytics and adaptive practice for Indian exam aspirants.
Emerging players
- ixamBee: Online test prep platform focused on banking, SSC, insurance, and regulatory body exams in India. Comparable exam coverage with focus on sectional tests and analytics for serious aspirants.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
smartkeeda.com social profiles
Digital presencesmartkeeda.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
smartkeeda.com leadership team
Management profileNumber of profiles
smartkeeda.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smartkeeda.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smartkeeda.com
What does smartkeeda.com do?
Smartkeeda operates an online test preparation platform offering free aptitude, reasoning, English, and general knowledge practice questions, alongside a paid mock test series service (Testzone) for Indian competitive government job exams including banking (IBPS PO, SBI PO, IBPS Clerk, SBI Clerk, IBPS RRB), SSC (CGL, CHSL, MTS), railways, insurance (LIC, NIACL), and law entrance exams. The platform supplements its core offering with six integrated tools: Speed Drills (timed calculation practice), SmartCourse (video courses), SmartRead (reading comprehension and vocabulary), Descriptive Test (AI-evaluated writing), CA MockDrill (current affairs), and Live Mock Challenge (real-time competition).
Is smartkeeda.com a public or private company?
smartkeeda.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was smartkeeda.com founded?
smartkeeda.com was founded in 2013. It employs 11 to 50 people.
Where is smartkeeda.com based?
smartkeeda.com is headquartered in Agra, India, in the Asia region.
How does smartkeeda.com make money?
Four revenue lines are on record. Test Series Subscriptions are the primary driver. The others are video Course Subscriptions, smartRead Course and free Content.
Who are smartkeeda.com's main competitors?
Direct peers on record are Testbook, Adda247, Oliveboard, BYJU'S Exam Prep (formerly Gradeup), PracticeMock, Mahendra's (Mahendra Guru) and Career Power. Broad incumbents are Unacademy and Embibe. ixamBee is listed as an emerging player.
Does smartkeeda.com have an API?
No public API is recorded for smartkeeda.com.
What industry is smartkeeda.com in?
smartkeeda.com's product category is Online Test Preparation Platform (EdTech). Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.