Gendiesel Philippines
Founded in 1974, Gendiesel Philippines Inc. is the authorized Philippine distributor of diesel engines, gensets, automatic transmissions, trucks, marine propulsion, and solar products from brands including Detroit Diesel, mtu, Allison, John Deere, Kirloskar, Greaves, and Doen, serving enterprises via nine nationwide branches.
- Company typePrivate
- Founded1974
- HeadquartersBiñan, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gendiesel Philippines does
Gendiesel Philippines Inc. (formerly General Diesel Power Corporation), founded in 1974 and headquartered at Laguna Technopark in Biñan City, is the longest-serving authorized distributor of diesel engines, generator sets, and automatic transmissions in the Philippines. The company holds exclusive Philippine distribution rights for seven international OEMs: Detroit Diesel engines (2-cycle 200–2000 HP and 4-cycle 300–700 HP), mtu diesel engines and onsite energy solutions (Rolls-Royce Power Systems), Allison automatic transmissions (International, Torqmatic, and Off-Highway series), John Deere industrial and marine engines (30–559 kW), Kirloskar oil engines (up to 1,111 kVA gensets and 750 HP industrial), Greaves agricultural engines and gensets (8–100 kWe), and Doen Waterjet propulsion systems (100–5000 HP). The product portfolio extends to heavy-duty trucks, marine engines, and a recently added solar energy line covering streetlights, home systems, grid-tied installations, and solar power plants.
The business operates a hardware-distribution and aftermarket-services model. Revenue is generated through equipment sales and a recurring parts-and-service stream including spare parts sourcing, engine overhauls, transportable service units, and warranty-backed technical support. Pricing is quote-based with no public disclosure, and contracts are typically multi-year for commercial and industrial buyers. Goto-market is enterprise field sales driven by a nine-branch nationwide network (Laguna HQ, Metro Manila, Cebu, Bacolod, Iloilo, Davao, Cagayan de Oro, General Santos, Zamboanga), a 24/7/365 customer assistance center, and a website inquiry system that funnels leads to direct sales teams. Marketing includes Google AdSense, Perfect Audience retargeting, Bing advertising, and Google Analytics on top of brand-driven direct sales.
Gendiesel serves enterprise and mid-market customers across at least six distinct use-case segments: power generation (commercial buildings, hospitals, data centers, industrial facilities), marine (commercial and military vessels), agriculture (farm equipment and irrigation), heavy-duty transport (trucks, fire engines), commercial vehicles (buses, coaches, off-highway equipment), and renewable energy (solar products). The company employs 51–100 people and operates as a private Philippine corporation with no disclosed parent company, ownership structure, or external funding.
Gendiesel Philippines firmographics
Firmographics- Name
- Gendiesel Philippines
- Legal name
- Gendiesel Philippines Inc.
- Website
- https://gendiesel.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Founded in 1974, Gendiesel Philippines Inc. is the authorized Philippine distributor of diesel engines, gensets, automatic transmissions, trucks, marine propulsion, and solar products from brands including Detroit Diesel, mtu, Allison, John Deere, Kirloskar, Greaves, and Doen, serving enterprises via nine nationwide branches.
- Ownership category
- akta.pro rank
Gendiesel Philippines industry classification
Industry- Product category
- Industrial Power Equipment Distribution
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Other Engine Equipment Manufacturing (333618)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Reciprocating Engine Generator Sets (Diesel/Gas/HFO) (IMAHAFAC)
- akta.pro secondary industries
- Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA), Transmission & Transaxle Manufacturing (Manual/Automatic/DCT/CVT) (IMACAHAE), Truck & Commercial Vehicle Powertrain Manufacturing (Diesel/CNG/Hydrogen/Hybrid) (IMACABAJ), Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)
Keywords
Where Gendiesel Philippines is headquartered
LocationHeadquarters
- HQ city
- Biñan
- HQ country
- Philippines
- HQ region
- Asia
Offices9 records
Markets served
Gendiesel Philippines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Diesel Engines and Gensets Sales: Sale of diesel engines and generator sets from authorized manufacturers including Detroit Diesel, mtu, John Deere, Kirloskar, and Greaves for various power generation and industrial applications.
- Automatic Transmissions Sales: Sale of Allison automatic transmissions for commercial vehicles, buses, coaches, and off-highway applications.
- Heavy-duty Trucks Sales: Sale of heavy-duty trucks and truck engines including fire truck engines.
- Parts and Services: Provides full product support including spare parts sourcing, repairs, engine overhauls, and transportable service units. Technical support and service support is provided nationwide.
- Solar Energy Products: Distribution of solar energy products including solar streetlights, solar home systems, solar lanterns, solar grid tied systems, and solar power plant systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise and commercial equipment sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Gendiesel Philippines product offering
Product offeringCore offering
Gendiesel Philippines Inc. is an authorized Philippine distributor that sells diesel engines, generator sets (gensets), automatic transmissions, heavy-duty trucks and truck engines, marine engines, waterjet propulsion systems, and solar energy products from leading international manufacturers (Detroit Diesel, mtu, Allison, John Deere, Kirloskar, Greaves, Doen). The company complements equipment sales with nationwide spare parts sourcing, engine overhauls, transportable service units, technical training, and 24/7 customer assistance across nine branch locations.
Product overview
Gendiesel Philippines operates as an authorized distributor network rather than a single unified software platform. The company distributes a portfolio of world-class diesel engines (Detroit Diesel, mtu, John Deere, Kirloskar, Greaves), automatic transmissions (Allison), heavy-duty trucks, generator sets, marine engines, waterjet propulsion systems (Doen), and solar energy products. These branded products are supported through complementary parts and services, with customer care provided through nationwide branch locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Detroit Diesel Engines
Quantifiable outcome
- Over 40 years of continuous operation and service in the Philippines
- +1 more outcomes
Companies that use Gendiesel Philippines
Customer profileSegments6 records
Ideal customer profiles6 records
Gendiesel Philippines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gendiesel Philippines partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Detroit Diesel CorporationcoreGendiesel Philippines is the only authorized distributor of Detroit Diesel Engines in the Philippines. The partnership dates back to 1974 when Gendiesel was organized as the authorized distributor of the Detroit Diesel Allison Division of General Motors Corporation. Detroit Diesel engines include 2 and 4 cycle versions operating in marine, industrial, genset, and military applications in the 200–2000 HP power range.
- mtu (Rolls-Royce Power Systems)coreGendiesel Philippines is the only authorized distributor of mtu Diesel Engines and Onsite Energy in the Philippines. mtu is a product and solution brand of Rolls-Royce Power Systems, providing world-class power solutions and complete life-cycle support including gas and diesel engines as well as electrified hybrid systems for marine and infrastructure sectors.
- Allison TransmissioncoreGendiesel Philippines is the only authorized distributor of Allison Automatic Transmissions in the Philippines. Allison Transmission offers International Series (1000, 2000, 3000, 4000) for light to heavy duty commercial vehicles, Torqmatic Series for city buses and coaches, and Off-Highway Series (5000, 6000, 8000, 9000) for off-highway applications.
- John DeerecoreGendiesel Philippines is the only authorized distributor of John Deere Diesel Engines in the Philippines. John Deere produces diesel engines for agriculture, construction, forestry, mining, generator drive, marine, and other applications ranging from 30 kW to 448 kW (40 hp to 600 hp) for industrial engines and 56 kW to 559 kW (75 hp to 750 hp) for marine engines.
- Kirloskar Oil Engines LimitedcoreGendiesel Philippines is the only authorized distributor of Kirloskar Oil Engines Limited in the Philippines. Kirloskar manufactures diesel engines for power generation, industrial, marine, agricultural, and firefighting applications. Products range up to 1,111 KVA for generator sets and from 20hp to 750hp for industrial engines.
- GreavescoreGendiesel Philippines is the only authorized distributor of Greaves Agricultural Engines and Generator Sets in the Philippines. Greaves offers diesel engines in the 8–24 HP range for agriculture and standby/prime power gensets from 30–100 kWe, manufactured in India by the market leader in the Indian diesel engine industry.
- Doen WaterjetscoreGendiesel Philippines is the only authorized distributor of Doen Waterjet Propulsion Systems in the Philippines. Doen WaterJets is a leading designer and manufacturer of waterjet propulsion systems for commercial and military marine markets, with products matching engine powers from 100hp to 5000hp.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Gendiesel Philippines competitors and assessment
Company assessmentBroad incumbents
- Caterpillar Inc. Global incumbent in diesel engines, gensets, and heavy equipment. Comparable because Caterpillar (via FG Wilson and Cat dealer network) sells directly competing diesel gensets and engine products into the same Philippine power-generation, marine, and heavy-duty truck markets served by Gendiesel.
- Cummins Inc. Major global manufacturer of diesel and natural gas engines, gensets, and power systems. Comparable because Cummins competes head-to-head with Detroit Diesel, mtu, and John Deere engines distributed by Gendiesel across power generation, marine, and commercial vehicle applications in the Philippines.
- Rolls-Royce Power Systems (mtu): OEM of mtu diesel and gas engines and on-site energy systems — and one of Gendiesel's core principals. Comparable because mtu competes with other genset/engine brands in the Philippine market; Gendiesel is its exclusive distributor, creating both supply and competitive overlap.
- Wärtsilä: Global marine and energy technology company producing engines, marine propulsion systems, and energy storage. Comparable because Wärtsilä competes with Detroit Diesel 2-cycle, mtu, and Doen products that Gendiesel distributes in the Philippines' marine and power-generation segments.
- MAN Energy Solutions: Manufacturer of large-bore diesel engines for marine, power, and industrial applications. Comparable because MAN competes with Detroit Diesel, mtu, and John Deere engines distributed by Gendiesel, particularly in the Philippine marine propulsion and industrial power markets.
- Allison Transmission: Manufacturer of fully automatic transmissions for commercial vehicles and off-highway equipment — and one of Gendiesel's principals. Comparable because Allison competes in the same Philippine commercial-vehicle and off-highway transmission market that Gendiesel serves.
- Volvo Penta: Supplier of marine engines and industrial power solutions. Comparable because Volvo Penta competes with Detroit Diesel, mtu, and Kirloskar marine engines that Gendiesel distributes in the Philippine commercial and military marine market.
Emerging players
- Kohler Power Systems: Manufacturer of industrial-grade gensets and power systems. Comparable because Kohler competes with Greaves, Kirloskar, and Detroit Diesel gensets distributed by Gendiesel in standby, prime, and continuous power applications in the Philippines.
- Aksa Power Generation: Turkey-based manufacturer of diesel and gas gensets with growing Asia-Pacific presence. Comparable because Aksa's genset range overlaps with Gendiesel's distributed genset product lines (Detroit Diesel, mtu, Kirloskar) for standby and prime power in the Philippines.
Regional players
- Clarke Energy: Distributed-energy solutions provider specializing in gas engines and gensets across Europe, Africa, and Australia. Comparable as a fellow authorized distributor business model for premium engine brands (notably INNIO Jenbacher/MTU onsite energy), though Clarke's core territories exclude the Philippines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Gendiesel Philippines social profiles
Digital presenceGendiesel Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gendiesel Philippines leadership team
Management profileNumber of profiles
Gendiesel Philippines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gendiesel Philippines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gendiesel Philippines
What does Gendiesel Philippines do?
Gendiesel Philippines Inc. is an authorized Philippine distributor that sells diesel engines, generator sets (gensets), automatic transmissions, heavy-duty trucks and truck engines, marine engines, waterjet propulsion systems, and solar energy products from leading international manufacturers (Detroit Diesel, mtu, Allison, John Deere, Kirloskar, Greaves, Doen). The company complements equipment sales with nationwide spare parts sourcing, engine overhauls, transportable service units, technical training, and 24/7 customer assistance across nine branch locations.
Is Gendiesel Philippines a public or private company?
Gendiesel Philippines is a private company. It is classified as unknown and is currently operating.
When was Gendiesel Philippines founded?
Gendiesel Philippines was founded in 1974. It employs 51 to 100 people.
Where is Gendiesel Philippines based?
Gendiesel Philippines is headquartered in Biñan, Philippines, in the Asia region.
How does Gendiesel Philippines make money?
Five revenue lines are on record. Diesel Engines and Gensets Sales are the primary driver. The others are automatic Transmissions Sales, heavy-duty Trucks Sales, parts and Services and solar Energy Products.
Who are Gendiesel Philippines's main competitors?
Broad incumbents on record are Caterpillar Inc., Cummins Inc., Rolls-Royce Power Systems (mtu), Wärtsilä, MAN Energy Solutions, Allison Transmission and Volvo Penta. Emerging players are Kohler Power Systems and Aksa Power Generation. Clarke Energy is listed as a regional player.
Does Gendiesel Philippines have an API?
No public API is recorded for Gendiesel Philippines.
What industry is Gendiesel Philippines in?
Gendiesel Philippines's product category is Industrial Power Equipment Distribution. Its primary akta.pro industry code is IMAHAFAC, Reciprocating Engine Generator Sets (Diesel/Gas/HFO), with a secondary code of IMACAHAA, Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel). Its NAICS code is 3336 and its SIC code is 3510.