The LINKS Group

What The LINKS Group does

The LINKS Group is a privately held, family-owned French communication and data-marketing group headquartered in Nantes, founded in 1983, and operating a multi-brand ecosystem of four wholly-owned subsidiaries: The LINKS (communication and marketing strategy agency), Moaï (data, studies and consulting — including a recurring proprietary barometer on French attitudes toward banking, insurance and mutual organizations), tête-à-tête (customer relationship center), and Coance (transformation consulting, created in 2021). The group serves B2B clients across France with a documented specialization in the financial-services vertical (banking, insurance, mutual organizations) and operates from offices in Nantes (13 Rue Crucy) and Paris (82 Avenue du Maine), with a Paris coworking presence through the Hangar à Paname collective. Core revenue streams are professional services delivered on project and retainer bases across the four brands, supplemented by managed customer relationship services via tête-à-tête; pricing is quote-based and not publicly disclosed.

Name

The LINKS Group

Legal name

SA à Directoire et Conseil de Surveillance G et A LINKS

Website

https://groupe-thelinks.fr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

The LINKS Group is a privately held, family-owned French marketing and communication group founded in 1983, operating four specialized brands (The LINKS, Moaï, tête-à-tête, Coance) that deliver communication strategy, market research, customer relationship, and transformation consulting services to B2B clients, with a documented focus on the banking, insurance, and mutual organizations sector in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Communication & Marketing: The LINKS brand provides strategic communication, marketing strategy, and brand experience services to B2B clients on a project and retainer basis.
2. Data, Etudes & Conseil: MOAÏ brand offers market research, data analysis, and consulting services to help clients understand their markets and customers.
3. Customer Relationship Services: tête-à-tête operates as a customer relationship center providing personalized customer interaction services, creating unique relational platforms for clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The LINKS Group is a multi-brand independent French group providing integrated B2B professional services across communication and marketing strategy (The LINKS), data, études and consulting (Moaï), customer relationship center services (tête-à-tête), and transformation consulting (Coance). Headquartered in Nantes with a Paris office, the group employs 180+ collaborators and serves enterprise clients primarily in France with a documented vertical specialization in banking, insurance, and mutual organizations.

Product overview

The LINKS Group is a family-owned independent group operating as a multi-brand ecosystem spanning communication, data-marketing, customer relationship management, and transformation consulting. The portfolio consists of four distinct sub-brands: The LINKS (communication agency), Moaï (data and research consulting), tête-à-tête (customer relationship center), and Coance (transformation consulting). These complementary brands work together within a dynamic ecosystem to serve clients across marketing, communication, and customer relations needs.

Differentiator

Problem solved

Functional benefit

Brands

• The LINKS: Marketing communication agency - experts in communication, marketing, brand strategies and brand experiences
• Moaï
• tête-à-tête
• Coance

Products and services

• The LINKS (Communication & Brand Strategy Agency) Conseil agency offering communication, marketing, brand strategies and brand experiences for B2B clients seeking to connect their brands to the current era.
• Moaï (Data, Etudes & Consulting) Data, études and consulting brand providing an explorer team that helps B2B clients understand their market and customers through data analysis and research, including the annual Baromètre "Les Français et la Banque, l'Assurance et le Mutualisme".
• tête-à-tête (Customer Relationship Center) Customer relationship center providing personalized customer interaction services, with the ambition to create a unique, 100% personalized relational platform for genuine tête-à-tête customer interactions, including AI-powered Symbioutils solutions.
• Coance (Transformation Consulting) Transformation consulting firm created within the group to expand the value proposition, specialized in business transformation and organizational consulting for B2B clients.
• Annual Baromètre "Les Français et la Banque, l'Assurance et le Mutualisme" Annual proprietary research study conducted by Moaï measuring French attitudes toward banking, insurance and mutual organizations, available to clients as a sector intelligence asset.

Quantifiable outcome

• Score of 99/100 on Index Egalité Professionnelle 2025
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Vovoxx MédiacoreGTM or Marketing Partner · 2 July 2026Marketing partnership for the 'Rencontres Dessine-moi une mutuelle' event bringing together experts, communicators and executives from the banking, insurance and mutual sectors for networking and trend analysis.
• Greenly | Certified B CorpsupportingOthersEnvironmental certification organization that assesses and recognizes corporate climate commitments. Awarded Silver Medal to The LINKS Group for CO2 reduction efforts.
• MixitysupportingStrategic or Co-development PartnerDiversity and inclusion consultancy that conducted conference and training sessions for Groupe The LINKS employees on conscious and unconscious biases in the workplace.
• AgefiphsupportingOthersFrench organization supporting employment of people with disabilities. The Group participates in European Week for Employment of Disabled Persons alongside Agefiph.
• France Travail & Cap EmploicoreOthersJoint labeling as 'Employeur Handi-engagé' recognizing the group's structured approach to hiring and accommodating people with disabilities (RQTH).
• Oceanet TechnologysupportingTechnology or IntegrationWeb hosting provider located in Saint-Herblain (44800) ensuring website infrastructure and technical operations.
• ELISEsupportingOthersWaste management company partner for the group's comprehensive recycling program sorting 13 categories of waste including paper, cardboard, plastic, organic waste, and electronic equipment.
• Nantes Métropole RSEcoreOthersRegional authority that awards 'Entreprise Accueillante' certification recognizing the group's commitment to fighting employment discrimination and supporting youth employment in the Nantes metropolitan area.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Paris-headquartered global advertising and communications holding company competing across creative, media, data, and CRM services. Comparable as a much larger incumbent operating in the same B2B advertising and marketing services category in which The LINKS Group competes.
• Havas: Global communications group with French roots offering advertising, media, and customer experience services. Comparable as a larger established French-rooted player whose portfolio overlaps with The LINKS Group's communication and customer relationship offerings.
• Webhelp (now Concentrix): France-origin customer experience and BPO operator, now part of Concentrix. Comparable to tête-à-tête's customer relationship center operations in French bancassurance and enterprise BPO.
• Dentsu: Japan-headquartered global advertising and marketing services network. Comparable as a larger incumbent offering integrated communication, data, and customer experience services overlapping with The LINKS Group's portfolio.
• WPP: London-headquartered global advertising and communications holding company. Comparable as one of the major global agency holding companies competing for the same enterprise marketing budgets that The LINKS Group targets.
• Omnicom Group: New York-headquartered global advertising holding company. Comparable as a major multinational agency group whose integrated communication, CRM, and consulting capabilities overlap with The LINKS Group's full-service positioning.

Direct peers

• BETC: Paris-based independent creative advertising agency part of the Havas network. Comparable as a similarly independent-minded French agency providing creative, communication, and brand experience services to enterprise clients.
• Ipsos: Paris-headquartered global market research and consulting firm. Directly comparable to the Moaï data, études and consulting brand, especially its barometer-led work in French financial services.
• Kantar: Global market research and insights company whose French operations overlap with Moaï's data/research practice. Relevant as a comparable for the group's studies and consulting services and as a known prior employer of director Hervé Bonnet.
• Sia Partners: French independent management and transformation consulting firm. Directly comparable to Coance brand's transformation consulting services in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/438774
• Xx.com/groupethelinks

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The LINKS Group