Human Centric

What Human Centric does

HumanCentric is a privately held, direct-to-consumer e-commerce company that designs, manufactures, and sells premium workspace accessories and mounting solutions for home and office environments. Its catalog spans more than 90 SKUs across five main categories: (1) ergonomic laptop stands and risers (anodized aluminum, real wood veneer in Black Walnut/Maple, vegan leather), (2) workspace organization (Desk Shelf, Storage Drawer, wrist rests, desk mats), (3) video conference lighting (Video Conference Light Bar with USB-C expandability and HighBeam Pro with Samsung LEDs at >94 CRI), (4) a broad VESA adapter and mount line covering Dell, HP, Samsung, Acer, ASUS, Apple, Lenovo, Intel NUC, and mini-PC form factors, and (5) specialty mounts for gaming consoles and smart speakers (Sonos, Echo, Google Home). Notable technical products include the DockBook vertical MacBook Pro dock with 40 Gbps per-port electronics and the flagship Workflow Desk priced up to $1,299.

The company operates a dual-channel go-to-market: a Shopify-powered storefront at humancentric.com as the primary channel, supplemented by Amazon Marketplace listings in the UK, Germany, France, Spain, Italy, Mexico, and Canada. Pricing spans $14.99 for basic accessories to $1,299 for the Workflow Desk, with bundle discounts (15% off) and bulk case-quantity pricing for enterprise buyers. Content marketing via the "To Work is Human" blog, organic social across Instagram/Facebook/Pinterest/Twitter/YouTube, and a ShareASale affiliate program with a 45-day conversion window drive top- and bottom-of-funnel demand. Customers are predominantly individual remote workers and home-office professionals, with a secondary enterprise segment for bulk orders; the company claims products are present on more than 450,000 desks worldwide.

HumanCentric is founder-led (Founder & CEO Simcha), fully remote across five countries with a core product team based in the Chicago area, and operates without disclosed external institutional capital, M&A activity, or public listing. The business is supported by an actively enforced IP portfolio spanning hundreds of mounting-device designs, documented enforcement actions against counterfeit sellers on Amazon and eBay, and a 100% Judge.me review rating. Strategic direction centers on premium positioning, device-specific SKU expansion, and measured international rollout rather than venture-scale growth.

Name

Human Centric

Legal name

HumanCentric

Website

https://humancentric.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HumanCentric is a privately held, direct-to-consumer e-commerce company that designs and sells premium workspace accessories and mounting solutions—including laptop stands, video conference lighting, VESA adapters, and device-specific mounts—serving remote workers, home-office professionals, and small enterprises via its Shopify storefront and Amazon Marketplace across seven countries.

Ownership category

akta.pro rank

Product category

Workspace Accessories

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Workspace accessories
• Laptop stands
• Monitor mounts
• VESA adapters
• Video conferencing lighting

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer sales via humancentric.com online store. Products include laptop stands, desk accessories, video conferencing lighting, mounts, and workspace bundles. Sales are primarily one-time purchases with occasional bundle upsells.
2. Marketplace Sales: Products sold through Amazon marketplace in UK, Germany, France, Spain, Italy, Mexico, and Canada, reaching international customers who prefer marketplace purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HumanCentric designs and sells premium ergonomic workspace accessories and mounting solutions for electronics including laptops, monitors, and video conferencing equipment. The direct-to-consumer brand offers laptop stands and risers (anodized aluminum, wood veneer, leather-wrapped variants), desk shelves, video conference lighting, an extensive VESA adapter line covering hundreds of specific monitor models, computer mounts, gaming console mounts, smart speaker mounts, and curated workspace bundles, all sold primarily through its Shopify-powered online store with international distribution via Amazon.

Product overview

HumanCentric is a premium home and office product company that designs and sells ergonomic, productivity-focused workspace accessories and mounting solutions. The portfolio spans multiple product lines: (1) Core desk accessories including laptop risers and stands (Laptop Riser in anodized aluminum, Wood Vertical Laptop Stand in Black Walnut or Maple, Leather Vertical Laptop Stands in cognac and black, Vertical MacBook Stand, Vertical Laptop Dock with integrated hub, and a general Vertical Laptop Stand), (2) Workspace organization including the Desk Shelf (in Black Walnut/Maple, Small/Medium/Large, with an optional felt-lined Storage Drawer add-on), desk mats, mouse pads, wrist rests, and coasters; (3) Video conference lighting solutions (Video Conference Light Bar system expandable up to 4 lights, HighBeam Pro with Samsung LEDs and wireless control at >94 CRI, plus triple/quad light kits), (4) A comprehensive VESA adapter line supporting Dell, HP, Samsung (including curved), Acer, ASUS, Apple/iMac/Cinema Display, Lenovo, ViewSonic, Viotek/MSI, and other monitor brands; (5) Computer and mini-PC mounts for Dell OptiPlex, HP (ProDesk/EliteDesk/Z2), Mac Mini, Mac Studio, Intel NUC, and Lenovo ThinkCentre Tiny; (6) Gaming mounts for PS5, PS4 (Slim/Pro), Xbox One; (7) Smart home/speaker mounts for Sonos (Arc, Beam, Playbar, Play:1/3, Ray, Amp), Amazon Echo (Show, 2nd gen, Plus), and Google Home (Mini, standard); (8) Bundled products (Workspace Essentials Bundle, Best-Seller Bundle, Zoom Bundle, Closed-Laptop Setup Bundle, Laptop Essentials Bundle); (9) Electronics including portable monitors, desktop speakers, USB-C docking stations (UnderDock), and a cord winder for MacBook chargers; and (10) Specialty accessories including treadmill desk attachments, headphone hangers with USB charging, and a luxury pen/screwdriver set. The products share a common design language focused on ergonomics, aesthetics, and compatibility with premium devices (Apple MacBooks, Samsung monitors). The company operates primarily as a direct-to-consumer e-commerce brand powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptop Riser An anodized aluminum laptop riser that lifts laptops to eye level for ergonomic workspace setup; fits laptops up to 16 inches and doubles as an iPad stand. Sold to individual consumers and remote workers.
• Wood Vertical Laptop Stand A premium vertical laptop stand with black walnut or maple wood veneer over a plywood body, featuring a felt-lined ABS core and steel base for stability; supports laptops from 0.5" to 1.5" thickness.
• DockBook Vertical Dock for MacBook Pro A machined aluminum vertical dock that transforms MacBook Pro with Touch Bar into a desktop workstation, transferring connections at 40 Gbps per port. Compatible with 2016-2022 MacBook Pro 13/15/16 inch models.
• Cognac Leather Vertical Laptop Stand A vertical laptop holder with a cognac vegan leather wrap over a felt-lined ABS core and steel base; saves desk space and protects devices from spills.
• Vertical Laptop Stand (Aluminum) An aluminum vertical laptop stand available in black, silver, and space gray; features adjustable width and a stable weighted base for desk use.
• Vertical Laptop Dock A vertical laptop stand with an integrated USB-C docking hub for connecting peripherals.
• Desk Shelf A wooden desk shelf/monitor stand that elevates screens to eye level for ergonomics; available in Black Walnut and Maple finishes in Small, Medium, and Large sizes. Made in the US with free shipping.
• Storage Drawer for Desk Shelf A felt-lined storage drawer that attaches to the Desk Shelf, made of anodized aluminum; dimensions 13.01" x 9.28" x 1.4"; provides organized storage space for small items.
• HighBeam Pro Video Conference Lighting A premium video conference lighting solution featuring premium Samsung LEDs with >94 CRI and up to 1000 lumens brightness; controlled via wireless remote for brightness and temperature adjustment; available in Single and Double packs.
• Video Conference Light Bar System An expandable low-profile USB-C-powered video conference lighting solution with adjustable brightness and color temperature; expandable up to four lights for dual or ultrawide monitors; each light is 8 inches wide.
• UnderDock USB-C Docking Station A USB-C docking station designed for under-desk mounting.
• Workflow Desk A height-adjustable workflow desk as part of the workspace collection; an oversize item with special shipping handling.
• VESA Adapter Line An extensive line of VESA adapter brackets enabling monitors to mount to VESA-compatible stands or arms (75x75 or 100x100 mm); supports Dell (S/SE/M series), HP (M series), Samsung (curved monitors), Acer, ASUS, Apple Cinema Displays, and select iMacs/Apple Displays.
• Computer and Mini-PC Mounts A line of mounting solutions for desktop computers and mini PCs, including Mac Mini (2024 and older), Mac Studio under-desk mount, Dell OptiPlex Micro Form Factor, HP Desktop Mini (ProDesk/EliteDesk), Lenovo ThinkCentre Tiny, Intel NUC, and Dell docking stations (WD19/W19TB/WD19DC/WD15).
• Gaming Console Mounts A line of wall mounting solutions for gaming consoles including PS5, PS5 with controller mounts, PlayStation 4 (Slim/Pro/standard), Xbox One X, and an adjustable universal mount fitting Xbox One S/X, Xbox 360, PS4, PS3, Nintendo Wii U, and Alienware consoles; also includes universal controller wall mounts.
• Smart Speaker Mounts A line of wall mounting brackets for Sonos speakers (Arc, Beam, PLAYBAR, Play:1, Play:3, Ray, Amp), Bose soundbars (Solo 5, SoundTouch 300), Amazon Echo devices (Show, 2nd Gen, Plus 2nd Gen, Fire TV Recast), and Google Home (Mini, standard).
• Treadmill Desk Attachments Bamboo and standard desk attachments for treadmills, holding laptops, tablets, iPads, and books; fits most treadmills.
• Portable Monitor A portable monitor for extending workspace.
• Desktop Speakers Desktop speakers for workspace audio, with optional wedge-style desktop speaker stands.
• Workspace Bundles A line of curated workspace bundles including the Workspace Essentials Bundle (Desk Shelf, Storage Drawer, Wrist Rest, Desk Mat, Headphone Stand), Best-Seller Bundle (Essentials + Laptop Stand), Zoom Bundle (Essentials + Dual Video Conference Lights for heavy video conferencing users), and Closed-Laptop Setup Bundle (Wood Vertical Laptop Stand in Black Walnut for elegant closed-laptop desk setups).
• Desk Accessories Line A line of desk accessories including ergonomic wrist rest, mouse pad, desk mat, coasters, MacBook charger cord winder (supporting 29W to 96W MagSafe and USB-C cables), headphone hanger with integrated USB charger, Bluetooth vertical wireless ergonomic mouse, low-profile mic arm, ScreenLight video conference light, keyboard and mouse stand (adjustable riser up to 13 inches), adjustable device wall mount, VESA mounting shelf for monitors/DSLR camera, laptop VESA mount tray, thin client mount bracket, HumanCentric Tag, Alt Pen luxury metal pen with precision screwdriver set, Shinola Journal, universal wall mount for cable boxes/gaming consoles/DVD players/routers/modems, and CPU mount.
• HumanCentric Gift Card Gift card for HumanCentric products.

Quantifiable outcome

• Products found on 450,000+ desks worldwide

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the HumanCentric online store, enabling product sales and order management.
• ShareASalecoreChannel Partner/ Reseller/ DistributorAffiliate marketing program (merchantID: 129453) enabling content creators and marketers to promote HumanCentric products and earn commissions with a 45-day conversion window.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Logitech: Logitech is a global incumbent in computer peripherals, webcams, lighting (Litra), and video conferencing gear that competes directly with HumanCentric's HighBeam Pro and Video Conference Light Bar. Far larger scale and broader catalog but overlaps in premium workspace lighting.
• Elgato (Corsair): Elgato sells premium lighting (Key Light), mounts, and streaming accessories that overlap with HumanCentric's video conference lighting line. Larger company with content-creator focus but very comparable product category and price tier.
• Anker / Ugreen: Anker and Ugreen are large-scale accessory makers offering USB-C hubs, docking stations, and laptop stands at competitive price points that compete with HumanCentric's DockBook and UnderDock. Much broader catalog and lower price points create a value-tier threat.
• Belkin: Belkin offers a wide range of connectivity, charging, and workspace accessories including laptop stands and docking solutions sold through retail and Amazon. Comparable to HumanCentric on category breadth and Amazon-led distribution but at more accessible price tiers.

Direct peers

• Oakywood: Oakywood crafts premium wood desk organizers, laptop stands, and monitor shelves in oak and walnut, sold DTC. Comparable to HumanCentric's Wood Vertical Laptop Stand and Desk Shelf on materials, premium pricing, and craftsmanship-led brand story.
• Fully (Ergo Depot): Fully sells premium standing desks, ergonomic chairs, and workspace accessories DTC, directly competing with HumanCentric's premium desk and workspace positioning. Overlapping customer base of ergonomic-conscious professionals and remote workers.
• Grovemade: Grovemade makes premium wood and leather desk accessories—laptop stands, monitor risers, desk shelves, trays—targeting the same design-conscious WFH professional as HumanCentric. Strong overlap on premium pricing, materials (walnut, maple, leather), and DTC-first positioning.
• Twelve South: Twelve South is a premium Apple-focused accessory maker known for MacBook stands (e.g., BookArc), HiRise, and ergonomic mounts. Closely comparable to HumanCentric on premium materials, Apple aesthetic alignment, and DTC-led distribution.
• Branch Furniture: Branch designs and sells ergonomic office furniture and accessories including desks, chairs, and monitor arms targeting professionals and remote workers. Direct competitor on premium workspace aesthetics and DTC distribution model.
• Satechi: Satechi designs and sells premium aluminum and metal accessories specifically tailored for the Apple ecosystem, including MacBook stands, USB-C hubs, and desk organizers. Direct competitor to HumanCentric in the premium MacBook/workspace accessory category with overlapping DTC and Amazon distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HumanCentric
• YouTubeyoutube.com/channel/UCPmzdDwfBu4SaKiTKutAj8A/about
• Facebookfacebook.com/HumanCentric
• Instagraminstagram.com/humancentric
• Pinterestpinterest.ca/humancentric
• LinkedInlinkedin.com/company/humancentric

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Centric