Modmacro
- Company typePrivate
- Founded2010
- HeadquartersMenifee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Modmacro does
Modmacro is a private, boutique web design and digital marketing agency founded in 2010 and headquartered in Menifee/Temecula, California, serving small businesses and non-profits primarily across Southern California. The firm offers an integrated service stack spanning custom WordPress-based web design, branding and creative services, digital marketing, web hosting, book publishing, and newer productized offerings including the 43Leads lead capture service, a Podcast Management System, and WordPress PMR. Internally, Modmacro operates a proprietary web-crawling tool called Modbot that supports SEO audits and reporting for client engagements.
Modmacro firmographics
Firmographics- Name
- Modmacro
- Legal name
- Modmacro, Inc.
- Website
- https://modmacro.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Modmacro is headquartered
LocationHeadquarters
- HQ city
- Menifee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modmacro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Web Design Services: Custom website design and development services primarily using WordPress platform. Projects include responsive design, SEO optimization, and content management system implementation.
- Digital Marketing Services: Ongoing digital marketing services including SEO, content marketing, email marketing, social media management, online advertising, and paid search marketing.
- Branding & Creative Services: Logo design, branding packages, and brand identity development for small businesses and organizations.
- Web Hosting: Website hosting services with WordPress PMR (Protection, Monitoring & Recovery) offerings.
- Book Publishing Services: Assistance with business book writing and publishing, including Modmacro's own publications and services for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Modmacro product offering
Product offeringCore offering
Modmacro is a boutique web design and digital marketing agency that delivers custom WordPress-based website design, SEO, branding, logo design, and ongoing digital marketing services (including paid search, social media, email marketing, and link building) primarily to small businesses and non-profits. The firm also offers supplementary services such as web hosting, WordPress PMR (Protection, Monitoring & Recovery), book publishing support, and competitive analysis, with proprietary tools like Modbot for SEO analysis and 43Leads for lead capture.
Product overview
Modmacro is a boutique web design and digital marketing agency that offers a comprehensive suite of services primarily focused on helping small businesses grow. The core offering centers on custom web design combined with digital marketing and SEO services. Additional services include branding and logo design, book publishing, email marketing, social media marketing, online and paid search advertising, link building, press release writing, and competitive analysis. The company also provides web hosting and WordPress-specific services including protection, monitoring, and recovery (PMR). All services are tailored for small businesses and are delivered with a personalized approach.
Differentiator
Problem solved
Functional benefit
Brands
- Businessing Magazine: Online magazine publication providing Information, Insights and Inspiration for small business owners and entrepreneurs.
- 43Leads
Quantifiable outcome
- 250+ industry awards across multiple competitions
- +2 more outcomes
Companies that use Modmacro
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Modmacro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modmacro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Maven PublishingcoreStrategic relationship with Maven Publishing, a boutique publisher of non-fiction, to publish Modmacro CEO Matt Smith's book 'Kill the Noise'. Maven Publishing also represents Modmacro's book publishing services for small business clients.
- NCR SilverminorModmacro CEO Matthew Smith was interviewed by NCR Silver (point of sale product company) for an article about microsites and small business benefits. NCR Silver serves small businesses globally.
- TEDxTemeculacoreOngoing event sponsorship partnership with TEDxTemecula. Modmacro has partnered multiple years (2016, 2017, 2018) as event sponsor for 'Ideas Worth Spreading' conferences held at Old Town Temecula Community Theater.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Modmacro competitors and assessment
Company assessmentDirect peers
- KlientBoost: KlientBoost is a digital marketing agency focused on paid media, SEO, and conversion-focused web design for SaaS and SMB clients. Comparable agency model and digital marketing service offering to Modmacro.
- Ignite Visibility: Ignite Visibility is a San Diego-based digital marketing agency specializing in SEO, paid media, and web design for SMB and mid-market clients. Closely comparable geographic anchor and service offering to Modmacro.
- Directive Consulting: Directive is a B2B digital marketing agency specializing in SEO, paid media, and web design for SaaS and tech clients. Comparable service mix and agency model to Modmacro with a different vertical focus.
- Coalition Technologies: Coalition Technologies is a Los Angeles-based SEO and web design agency serving ecommerce and SMB clients. Comparable service stack and California footprint to Modmacro, with a stronger ecommerce tilt.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, and social media for SMBs. Directly comparable service mix and target customer base to Modmacro, with broader multi-city US presence.
- Lounge Lizard Web Design: Lounge Lizard is a boutique web design and digital marketing agency known for award-winning B2B and B2C site work. Closely comparable boutique positioning, design-led positioning, and award recognition to Modmacro.
Broad incumbents
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, and content marketing to SMB and mid-market clients. Comparable to Modmacro in core service mix but materially larger in headcount and geographic reach.
- Power Digital Marketing: Power Digital is a larger full-service digital marketing agency serving mid-market and enterprise brands. Comparable service portfolio to Modmacro but at materially larger scale and different customer segment.
- Tinuiti: Tinuiti is a large performance marketing agency covering paid media, SEO, and creative across major platforms. Comparable digital marketing service lines to Modmacro but at significantly larger scale and with enterprise clients.
Emerging players
- Squarespace (Squarespace Webflow Professional Services ecosystem): Squarespace and its certified expert marketplace enable SMBs to build websites independently, competing with agency-built sites. Represents the DIY platform threat to agency-style providers like Modmacro.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modmacro social profiles
Digital presenceModmacro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modmacro leadership team
Management profileNumber of profiles
Profiles2 records
Modmacro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modmacro M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modmacro
What does Modmacro do?
Modmacro is a boutique web design and digital marketing agency that delivers custom WordPress-based website design, SEO, branding, logo design, and ongoing digital marketing services (including paid search, social media, email marketing, and link building) primarily to small businesses and non-profits. The firm also offers supplementary services such as web hosting, WordPress PMR (Protection, Monitoring & Recovery), book publishing support, and competitive analysis, with proprietary tools like Modbot for SEO analysis and 43Leads for lead capture.
Is Modmacro a public or private company?
Modmacro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modmacro founded?
Modmacro was founded in 2010. It employs 1 to 10 people.
Where is Modmacro based?
Modmacro is headquartered in Menifee, United States, in the North America region.
How does Modmacro make money?
Five revenue lines are on record. Web Design Services are the primary driver. The others are digital Marketing Services, branding & Creative Services, web Hosting and book Publishing Services.
Who are Modmacro's main competitors?
Direct peers on record are KlientBoost, Ignite Visibility, Directive Consulting, Coalition Technologies, Thrive Internet Marketing Agency and Lounge Lizard Web Design. Broad incumbents are WebFX, Power Digital Marketing and Tinuiti. Squarespace (Squarespace Webflow Professional Services ecosystem) is listed as an emerging player.
Does Modmacro have an API?
No public API is recorded for Modmacro.