Power Digital

What Power Digital does

Power Digital, legally Power Digital Marketing, is a privately held, tech-enabled digital marketing agency founded in 2013 (per public records; firmographics state 2012) and headquartered at 9605 Scranton Rd in San Diego, California, with additional offices in New York, Atlanta, and Medellín, Colombia. The company delivers data-driven growth marketing services across five vertical divisions — B2B, Consumer Services, CPG, Fashion, and Healthcare — serving an enterprise and mid-market client base that includes LifeStance Health (500+ locations), Renewal by Andersen, L'AGENCE, Sorel, Alliant University, and Data.World, with 300+ fashion brands and a claimed 96%+ client retention rate.

The company's core technology is nova, a proprietary intelligence platform that aggregates approximately 300 million data points and 280 million U.S. customer profiles (covering roughly 84% of the adult population) and exposes them through modules including Customer Cohorts, Customer Insights, Creative Affinity (multimodal creative-to-LTV matching), Nova Forecasts (predictive revenue modeling with claimed 90% accuracy), and Insights AI (an LLM-powered natural language interface to marketing data). The platform supports four service pillars — Growth Marketing (paid, earned, and owned media), Data Intelligence (measurement, mix modeling, CDPs), Consulting (GTM strategy, media planning, persona development), and Creative — plus the newer Generative Engine Optimization (GEO) offering for AI-search visibility. Cardinal Digital Marketing, acquired January 21, 2026 with approximately 100 employees, operates as the dedicated HIPAA-compliant healthcare division.

Power Digital generates revenue through retainer-based and project-based professional services on multi-year contracts with custom enterprise pricing; agency fees in the industry typically range from $60,000 to $144,000. The company is owned by founders and management in partnership with Court Square Capital Partners, which made a growth capital investment in March 2022 following Periscope Equity's exit. The company has executed seven acquisitions since 2019 (Factorial Digital, Covet PR, DataQ, Social Method, Sproutward, Endrock, Cardinal Digital Marketing) and maintains strategic technology partnerships with Google, Meta, LinkedIn, Amazon (recognized as 2024 Buy with Prime Agency Partner of the Year), TikTok, Salesforce, HubSpot, Snowflake, 6Sense, and Demandbase.

Name

Power Digital

Legal name

Power Digital Marketing

Website

https://powerdigitalmarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Power Digital is a tech-enabled, PE-backed digital marketing agency operating proprietary nova AI platform to deliver growth marketing, data intelligence, and consulting services across B2B, fashion, healthcare, CPG, and consumer services verticals for enterprise and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Agency Fees: Revenue generated through retainer-based and project-based professional services including digital marketing strategy, campaign management, and analytics services

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Power Digital is a tech-enabled growth marketing agency that provides data-driven digital marketing strategy, execution, and analytics to brands across B2B, consumer services, CPG, fashion, and healthcare verticals. Its services span paid media, earned media, owned media, data intelligence, strategic consulting, and creative production, all powered by its proprietary nova platform that leverages 300M+ customer data points and AI-driven insights to deliver measurable client outcomes.

Product overview

Power Digital is a tech-enabled growth marketing agency offering a unified platform of proprietary technology and service modules. The core offering centers on nova, a proprietary intelligence platform that provides customer insights (~300M+ data points), predictive forecasting, and AI-powered analytics. This platform underpins four service pillars: Growth Marketing (paid media, earned media, owned media), Data Intelligence (measurement, mix modeling, data infrastructure), Consulting (GTM strategy, media planning, persona development), and Creative. Recent additions include Generative Engine Optimization (GEO) for AI search visibility and Cardinal Digital Marketing (acquired January 2026) as the dedicated healthcare division. The company serves multiple vertical divisions: B2B, Consumer Services, CPG, Fashion, and Healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• nova: Proprietary technology platform that provides data intelligence, customer insights, creative affinity tools, and revenue forecasting capabilities leveraging 300M+ data points.
• Cardinal Digital Marketing

Products and services

• nova Platform Proprietary intelligence platform that transforms customer data into measurable marketing results. Provides customer cohort analysis, audience insights across ~300M U.S. customer profiles, creative affinity matching, revenue forecasting with ~90% accuracy, and AI-powered analytics for enterprise and mid-market clients.
• Growth Marketing Services Data-driven growth marketing services covering Paid Media (Amazon, TikTok, Programmatic, Paid Social), Earned Media (PR, Affiliate, Influencer), and Owned Media (SEO, Email & SMS, Content, Organic Social, CRO, GEO) designed to acquire, engage, and retain customers for brand clients.
• Data Intelligence Services Services that strategically leverage data to drive informed marketing decisions, including Data Infrastructure/CDPs, Marketing Measurement + Incrementality, Marketing Mix Modeling + Data Science, and Marketing Operations for enterprise clients.
• Consulting Services Strategic consulting services including Full Go-To-Market Strategy, Media Planning Scenarios, and Persona Development using nova Intelligence technology, designed to help brands navigate complexity with tailored growth strategies.
• Creative Services Creative strategy, brand design, and production services that combine art and strategy to craft campaigns for every customer touchpoint, transforming brand strategy into performance-driven digital marketing campaigns.
• Generative Engine Optimization (GEO) Service to make brands visible across AI search platforms, optimizing content for AI-powered search and discovery as a sub-component of Owned Media services.
• Cardinal Digital Marketing (Healthcare Division) Power Digital's dedicated healthcare division specializing in patient acquisition, multi-location SEO, and HIPAA-compliant performance strategy for health systems, clinics, and care providers.

Quantifiable outcome

• 2.6x faster growth than industry benchmark
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, core and secondary.

• Cardinal Digital MarketingmajorStrategic or Co-development Partner · 21 January 2026Acquired Cardinal Digital Marketing on January 21, 2026, adding approximately 100 employees and expanding healthcare and B2B capabilities. This acquisition strengthens Power Digital's presence in healthcare marketing and adds scale to operations.
• GooglecoreTechnology or IntegrationTechnology partner for Google Ads, Google Analytics, and Google's advertising ecosystem integration
• MetacoreTechnology or IntegrationTechnology partner for Meta advertising platform including Facebook and Instagram ads integration
• LinkedIncoreTechnology or IntegrationTechnology partner for LinkedIn Ads and B2B marketing solutions
• SalesforcecoreTechnology or IntegrationCRM integration partner for marketing automation and customer data management
• HubSpotcoreTechnology or IntegrationMarketing automation platform integration partner
• AmazoncoreTechnology or IntegrationPartner for Amazon advertising and Buy with Prime solutions, recognized as Agency Partner of the Year in 2024
• TikToksecondaryTechnology or IntegrationSocial media advertising partner for TikTok marketing campaigns
• SnowflakecoreTechnology or IntegrationData infrastructure partner for cloud data analytics and warehousing
• 6SensecoreTechnology or IntegrationAccount-based marketing and intent data platform integration
• DemandbasecoreTechnology or IntegrationB2B marketing technology partner for account-based marketing solutions

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: PE-backed (New Mountain Capital) independent performance marketing agency of comparable scale offering paid media, SEO, and analytics across similar verticals. Closest peer given ownership structure and service overlap.
• Wpromote: Mid-market digital marketing agency offering paid media, SEO, and analytics services to enterprise and mid-market brands; competes head-to-head on similar client profiles and service lines.
• Croud: Tech-enabled digital marketing agency using a proprietary tech platform and global crowd model to deliver paid media, SEO, and content; comparable in size, tech-enabled service model, and vertical breadth.
• Dept Agency: Independent, tech-enabled digital agency offering end-to-end creative, media, and data services to enterprise brands; overlaps with Power Digital's full-funnel growth marketing and creative offerings.
• Acceleration Partners: Independent performance marketing agency specializing in affiliate, partner, and digital customer acquisition — directly competitive in performance-driven growth services for similar enterprise clients.
• Cardinal Digital Marketing: Healthcare-focused digital marketing agency acquired by Power Digital in January 2026; relevant both as a now-internal healthcare arm and as the archetype of vertical-specialized performance agency competition.

Broad incumbents

• Merkle: Dentsu-owned data-driven performance marketing and CX agency; overlaps with Power Digital's data intelligence and customer experience offerings as part of a much broader portfolio.
• Digitas: Publicis-owned connected marketing agency offering media, creative, and data services at global scale; competes for the same enterprise clients as Power Digital's growth marketing and creative pillars.
• MediaMonks (Monks): S4 Capital–built global production and marketing services firm operating across content, media, and data; overlaps with Power Digital's full-funnel digital capabilities at much larger scale.
• R/GA: IPG-owned innovation and marketing consultancy offering brand, product, and experience design plus performance media — broadly competitive on enterprise creative and growth engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@powerdigitalmarketing
• Xx.com/PwrDigMarketing
• Facebookfacebook.com/PowerDigitalMarketing
• LinkedInlinkedin.com/company/power-digital-marketing-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Digital