SuperStroke USA
SuperStroke USA designs and manufactures patented golf putter and club grips, serving professional and amateur golfers through DTC e-commerce, major retailers like Dick's and Golf Galaxy, and international distributors across North America and Europe.
- Company typePrivate
- Founded2009
- HeadquartersWixom, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SuperStroke USA does
SuperStroke USA (legal entity SuperStroke Golf) is a Wixom, Michigan-based designer and manufacturer of golf grips, founded in 2009. The company pioneered the oversized putter grip category and today sells a 296-SKU catalog spanning putter grips (Zenergy line: Pistol, Tour, Flatso, Claw, Wristlock, XL Tour, SS2R Squared, TLT Off-Axis), club grips (REVL Element/Player/Comfort/Cord, Crossline, Traxion, S-Tech), accessories (CounterCore weights, training aids, alignment sticks, regrip kits), and licensed collaborations with Marvel, Star Wars, NFL, NHL, NCAA, and U.S. military branches. The technical platform is anchored by patented SPYNE Technology (an embossed ridge for face alignment), patented No Taper Technology (parallel design that reduces hand tension), CounterCore internal weight system, and REVL hybrid material technology co-developed with Lamkin that combines ACE Material and Genesis Material compounds.
SuperStroke USA firmographics
Firmographics- Name
- SuperStroke USA
- Legal name
- SuperStroke Golf
- Website
- https://superstrokeusa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperStroke USA designs and manufactures patented golf putter and club grips, serving professional and amateur golfers through DTC e-commerce, major retailers like Dick's and Golf Galaxy, and international distributors across North America and Europe.
- Ownership category
- akta.pro rank
SuperStroke USA industry classification
Industry- Product category
- Golf Grips
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Grips, Shafts & Components Retail (CRAMAGAJ)
- akta.pro secondary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where SuperStroke USA is headquartered
LocationHeadquarters
- HQ city
- Wixom
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
SuperStroke USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Putter Grip Sales: Core revenue stream from proprietary putter grips sold directly to consumers and through retail partners. Products include Zenergy, Pistol, Flatso, Tour, Wristlock, Claw, and Square putter grip lines in various sizes and colors
- Club Grip Sales: Club grips for woods, irons, and wedges sold under REVL line (Element, Player, Comfort, Cord) and traditional lines (Crossline, Traxion, S-Tech). Multiple compounds and textures for different playing conditions
- Licensed Merchandise: Licensed grips featuring major entertainment franchises (Marvel, Star Wars), sports leagues (NFL, NHL, NCAA), and military branches. Premium pricing for limited edition and collaboration products
- Golf Accessories: Supporting products including putting aids, alignment sticks, training grips, countercore weights, ball markers, headwear, towels, and regrip kits
- Customization Services: Personalization service adding custom text, logos, or photos to putter grips for $5 additional charge
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Putter Grips - Zenergy line |
| Unit Pricing | Pay-as-you-go | Extended Length Putter Grips |
| Unit Pricing | Pay-as-you-go | Club Grips - REVL Line |
| Unit Pricing | Pay-as-you-go | Club Grips - Traditional Lines |
| Unit Pricing | Pay-as-you-go | Accessories and Training Aids |
| Unit Pricing | Pay-as-you-go | Personalization Option |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
SuperStroke USA product offering
Product offeringCore offering
SuperStroke USA designs and manufactures golf grips for putters and clubs, offering the Zenergy putter grip line (Pistol, Tour, Flatso, Claw, WristLock, SS2R, XL Tour, TLT) and the REVL club grip line (Element, Player, Comfort, Player Cord) developed in partnership with Lamkin, plus traditional grip lines (Crossline, Traxion, S-Tech). The company also sells golf accessories including training aids, alignment sticks, putting mirrors, CounterCore weights, and regrip kits, and produces licensed collaboration products with Marvel, Star Wars, NFL, NHL, NCAA, and U.S. military organizations.
Product overview
SuperStroke USA is a golf grip manufacturer offering a comprehensive portfolio of putter grips and club grips. The core product lines include the Zenergy putter grip series featuring SPYNE Technology, No Taper Technology, and multi-zone texturing; the REVL club grip family comprising Element, Player, and Comfort variants; and traditional grip lines including Crossline, Traxion, S-Tech, and Cross Comfort. Supporting accessories include CounterCore putter weights, training aids, and alignment tools. The company also produces licensed collaboration products with Marvel, Star Wars, NFL, NHL, NCAA, and military organizations, plus limited edition tournament grips. The product architecture is unified around patented grip technologies (SPYNE, No Taper, Tech-Port, CounterCore) that span both putter and club grip categories, enabling cross-category feature sharing and consistent brand positioning.
Differentiator
Problem solved
Functional benefit
Brands
- Zenergy: New line of putter grips featuring enhanced SPYNE Technology, multi-zone texturing, and patented no-taper shape for improved putting performance.
- REVL
- Traxion
- SPYNE
Products and services
- Zenergy WristLock Putter Grip Extended-length putter grip designed for armlock and claw putting styles, featuring an enlarged heel portion (per U.S. Patent No. 10,806,974), No Taper Technology for even grip pressure, and SPYNE Technology for consistent face alignment at impact. Sold to individual golfers.
- Zenergy Pistol Putter Grips Modern pistol-style putter grips featuring a pistol top section for upper hand positioning combined with No Taper Technology for even grip pressure. Available in multiple sizes (1.0, 2.0) and extended lengths. Sold to individual golfers.
- Zenergy Tour Putter Grips Professional-grade putter grips with enhanced SPYNE Technology and multi-zone texturing for tour-level feedback and consistency. Sold to individual golfers.
- Zenergy Flatso Putter Grips Putter grips featuring a flat front section design for reduced grip rotation and improved stroke consistency, part of the Zenergy lineup with SPYNE Technology. Sold to individual golfers.
- Zenergy Claw Putter Grip Specialized putter grip designed for claw putting grip style, featuring contour shaping for optimal hand placement and stability. Sold to individual golfers.
- Zenergy SS2R Squared Putter Grip Square-shaped putter grip with rounded side and V-side design for unique feel and face alignment assistance. Sold to individual golfers.
- Zenergy XL Tour Putter Grips Oversized putter grips with larger profile for players seeking maximum hand coverage and reduced grip pressure. Sold to individual golfers.
- TLT Off-Axis Putter Grip Off-axis designed putter grip for unconventional putting styles, featuring patented design for unique hand positioning. Sold to individual golfers.
- REVL Element Club Grip Hybrid club grip combining ACE Material with cord in the top section for all-weather traction and Genesis Material in the bottom for responsive feel. Features multi-compound construction for tour-level control. Sold to individual golfers.
- REVL Player Club Grip All-rubber club grip made with Genesis material featuring Ultra-Tac Pattern with X-shaped texture for all-weather control, durability, and consistent soft feel. Sold to individual golfers.
- REVL Comfort Club Grip Club grip with 4X Modern Taper wrap design creating a larger lower hand profile to encourage even grip pressure and relaxed swing. Hybrid Genesis material for soft, tacky feel with durability. Sold to individual golfers.
- REVL Player Cord Club Grip Club grip with ACE Material plus cord construction for tour-preferred texture, traction, and all-weather performance. Sold to individual golfers.
- Crossline 2.0 Club Grip Classic rubber club grip with crossline texture pattern for reliable grip and all-weather performance. Sold to individual golfers.
- Crossline 2.0 Full Cord Club Grip Rubber club grip with full cord construction for maximum traction in all weather conditions. Sold to individual golfers.
- Cross Comfort Club Grip Club grip with cross-pattern comfort design for enhanced feel and control across various weather conditions. Sold to individual golfers.
- Traxion Wrap Club Grip Wrap-style club grip featuring Traxion technology for superior traction and control throughout the swing. Sold to individual golfers.
- Traxion Tour Club Grip
Quantifiable outcome
- Over $500 million in career earnings generated by SuperStroke grips at major championships and PGA Tour events
- +2 more outcomes
Companies that use SuperStroke USA
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
SuperStroke USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
SuperStroke USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LamkincoreSuperStroke partnered with Lamkin for REVL grip technology, combining SuperStroke's modern grip engineering with Lamkin's legendary design expertise. This collaboration created a new category of hybrid golf grips featuring ACE Material and Genesis Material compounds that never existed before this partnership.
- Phil KenyoncorePhil Kenyon, world-renowned putting coach with clients including Rory McIlroy, Henrik Stenson, Justin Rose, and others, serves as technical advisor to SuperStroke. He supports continued innovations in grip design and fitting technologies, providing direct feedback from elite players.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
SuperStroke USA competitors and assessment
Company assessmentDirect peers
- Winn Grips: Specialty golf grip manufacturer focused on polymer-based grips with multiple texture patterns. Winn competes in both putter and club grip categories with similar DTC and retail distribution models.
- Odyssey Putters: Leading putter brand by Callaway that pairs its putters with aftermarket grips. Odyssey competes for the same pro endorsement slots and offers integrated putter-plus-grip solutions that overlap with SuperStroke's premium positioning.
- Golf Pride: Market leader in golf grips with dominant market share across putter and club grip categories. Both companies sell through major golf retailers, compete on professional tours, and offer comparable grip technologies and price points.
- Scotty Cameron: Premium putter brand by Titleist that frequently integrates with SuperStroke-style oversized grips. While Scotty Cameron focuses on putter heads, their grip compatibility and touring presence overlap with SuperStroke's professional validation strategy.
- Lamkin: Established golf grip manufacturer and current SuperStroke partner for REVL technology. Lamkin produces putter and club grips with similar rubber compound technologies and competes for tour endorsements and retail shelf space.
Emerging players
- IOMIC Grips: Japanese-origin golf grip brand with smaller market share in North America. IOMIC competes on premium grip materials and tour adoption, but with more limited distribution and brand recognition versus SuperStroke.
- Arccos Golf: Golf performance tracking technology provider with direct integration partnership with SuperStroke through the Caddie Putter Sensor. Both companies serve performance-oriented golfers and share technical advisor relationships with elite coaches.
Broad incumbents
- Titleist: Golf industry leader across clubs, balls, and accessories including grips. Titleist competes broadly through its equipment portfolio and pro tour presence, providing alternative grip options alongside SuperStroke.
Regional players
- Bettinardi Golf: Premium putter manufacturer that often pairs its putters with aftermarket grips. Bettinardi shares the premium positioning and professional tour visibility with SuperStroke, though with a more focused putter-only portfolio.
Others
- Golf Galaxy: Major golf specialty retailer owned by Dick's Sporting Goods that serves as both a SuperStroke distribution channel and a channel for competing grip brands. Comparable as a marketplace where SuperStroke grips compete alongside alternatives.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SuperStroke USA social profiles
Digital presenceSuperStroke USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperStroke USA leadership team
Management profileNumber of profiles
Profiles1 record
SuperStroke USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperStroke USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperStroke USA
What does SuperStroke USA do?
SuperStroke USA designs and manufactures golf grips for putters and clubs, offering the Zenergy putter grip line (Pistol, Tour, Flatso, Claw, WristLock, SS2R, XL Tour, TLT) and the REVL club grip line (Element, Player, Comfort, Player Cord) developed in partnership with Lamkin, plus traditional grip lines (Crossline, Traxion, S-Tech). The company also sells golf accessories including training aids, alignment sticks, putting mirrors, CounterCore weights, and regrip kits, and produces licensed collaboration products with Marvel, Star Wars, NFL, NHL, NCAA, and U.S. military organizations.
Is SuperStroke USA a public or private company?
SuperStroke USA is a private company. It is classified as unknown and is currently operating.
When was SuperStroke USA founded?
SuperStroke USA was founded in 2009. It employs 11 to 50 people.
Where is SuperStroke USA based?
SuperStroke USA is headquartered in Wixom, United States, in the North America region.
How does SuperStroke USA make money?
Five revenue lines are on record. Putter Grip Sales are the primary driver. The others are club Grip Sales, licensed Merchandise, golf Accessories and customization Services.
Who are SuperStroke USA's main competitors?
Direct peers on record are Winn Grips, Odyssey Putters, Golf Pride, Scotty Cameron and Lamkin. Emerging players are IOMIC Grips and Arccos Golf. Titleist is listed as a broad incumbent. Bettinardi Golf is listed as a regional player. Golf Galaxy is listed as an others.
Does SuperStroke USA have an API?
No public API is recorded for SuperStroke USA.
What industry is SuperStroke USA in?
SuperStroke USA's product category is Golf Grips. Its primary akta.pro industry code is CRAMAGAJ, Golf Grips, Shafts & Components Retail, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 45911 and its SIC code is 3949.