What SUNF does

SUNF, operated by TTRC Inc., is a US-based designer and distributor of off-road tires founded in 2001 and headquartered in Chino, California. The company manufactures and sells tires across seven vehicle categories — ATV, UTV/Side-by-Side, mini bike, golf cart, go-kart, trailer, and Japanese mini truck (Kei truck) — and organizes its catalog by terrain type (all-terrain/trail, mud/sand/snow, racing, turf/pavement, and road). Named product lines include the A033 POWER I (validated as original equipment by Kawasaki on RIDGE Side x Side models), A027 racing, A021 hard-pack, A003 all-terrain, A060 MATADOR, and the newly launched A066 Trail Titan 35x10-15 flagship.

The underlying technology centers on rubber compound development evaluated with Shore A Durometer measurements, ply-rated construction ranging from 6 to 10 plies, shoulder traction design, and tread depths up to 16mm. Products are sold as individual tires, pairs, sets of four, or pre-configured bundle sets, with unit pricing from $32.99 to $162.99 and bundle sets from $122.96 to $685.96. The company holds ISO certification and membership in the Off-Road Business Association (ORBA).

SUNF operates a multi-channel go-to-market combining direct-to-consumer e-commerce via sunf.com with marketplace listings on Amazon, eBay, and Walmart, supplemented by an authorized dealer network, wholesale distribution, and an affiliate program. Distribution is supported by two US warehouses (Chino, CA and Flowery Branch, GA), with planned logistics use of the Gainesville Inland Port. The customer base is predominantly long-tail recreational riders, utility users, and racing enthusiasts, with Kawasaki serving as a notable OEM reference customer.

Name

SUNF

Legal name

TTRC Inc.

Website

https://sunf.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SUNF, operated by TTRC Inc., is a US-based designer and distributor of off-road tires for ATVs, UTVs/SxS vehicles, golf carts, mini bikes, go-karts, trailers, and Japanese mini trucks, selling through DTC e-commerce, marketplaces, dealers, and wholesale.

Ownership category

akta.pro rank

Product category

Off-Road Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

akta.pro secondary industries

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tires Manufacturing (IMACAIAK)

Keywords

• Off-road tires
• ATV tires
• UTV tires
• Side-by-side tires
• Mini bike tires

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices3 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Tire Sales: SUNF generates revenue through direct sales of off-road tires to consumers via their e-commerce website sunf.com. Products include ATV tires, UTV/SxS tires, golf cart tires, mini bike tires, go-kart tires, trailer tires, and Japanese mini truck tires sold as individual tires, pairs, sets of 4, or pre-configured bundle sets.
2. Marketplace Sales: Sales through verified marketplace accounts including Amazon, eBay, and Walmart, expanding reach beyond the direct e-commerce channel.
3. Wholesale Distribution: Revenue from authorized distributors and dealers through the wholesale program, enabling broader retail distribution of SUNF tire products.
4. Affiliate Program: Marketing partnership revenue share program where affiliates earn commissions for referring customers to purchase SUNF products.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

SUNF designs, manufactures, and sells off-road tires for a range of vehicle types including All-Terrain Vehicles (ATVs), Utility Task Vehicles/Side-by-Sides (UTV/SxS/SSV), mini bikes, go-karts, golf carts, trailers, and Japanese mini trucks (Kei trucks). The company offers tire sizes from 10 to 35 inches in 6-ply, 8-ply, and 10-ply constructions across various tread patterns (all-terrain, mud, sand, snow, racing, turf/pavement). SUNF sells directly to consumers through its e-commerce site and also through wholesale distribution, marketplaces, and OEM channels.

Product overview

SUNF is an off-road tire manufacturer offering a comprehensive portfolio of tires for various vehicle types including ATVs, UTVs/Side-by-Sides, mini bikes, golf carts, go karts, trailers, and Japanese mini trucks. The product line is organized by vehicle type (ATV Tires, UTV/SxS Tires, Mini Bike Tires, Golf Cart Tires, Go Kart Tires, Trailer Tires, Japanese Mini Truck Tires) and by terrain type (All Terrain/Trail, Mud/Sand/Snow, Racing, Turf/Pavement, Road). Key named tire products include the A033 POWER I (all-terrain with OE fitment by Kawasaki), A027 (racing), A021 (paved/hard-pack), A003 (all-terrain mud), A050 GODZILLA and A048 WARRIOR (mud/terrain), A060 MATADOR (premium aggressive terrain), and the newly launched A066 Trail Titan (35-inch UTV performance tire). Products are available as individual tires, pairs, sets of 4, and pre-configured bundle sets.

Differentiator

Problem solved

Functional benefit

Products and services

• ATV / Four Wheeler Tires High-performance tires for All-Terrain Vehicles (ATVs/four wheelers) with sizes ranging from 10 to 35 inches, available in various tread patterns (all-terrain, mud, sand, racing, turf, road) and 6-ply, 8-ply, and 10-ply constructions. Targeted at ATV owners seeking reliable off-road performance tires for recreational riding, utility work, and competitive racing.
• UTV / Side by Side (SXS / SSV) Tires Tires engineered for Utility Task Vehicles and Side-by-Side vehicles, designed to handle added weight, horsepower, and demands of modern UTVs with durable construction (up to 10-ply rated) and aggressive tread patterns. Includes the Kawasaki OE-selected A033 30x10-14 and the new 35-inch A066 Trail Titan.
• Racing Tires Performance-focused tires designed for competitive motorsports environments, delivering traction, responsive handling, consistent grip, and durability for racers and recreational karting under high-stress conditions.
• Mud / Sand / Snow Tires Tires with aggressive tread patterns engineered for maximum traction and control in extreme environments including deep mud, loose sand, and snowy terrain. Sized for ATV, UTV, and other off-road vehicles that operate in challenging ground conditions.
• All Terrain / Trail Tires Versatile tires for trails, hardpack, and mixed terrain providing consistent traction and smooth handling for recreational riding and utility use, available in sizes from 10 inches to 35 inches.
• Mini Bike Tires Tires built for mini bikes and small off-road machines designed for dependable traction, durability, and all-around performance on trails, campgrounds, and backroads, available in compact wheel sizes for mini bike riders and custom builders.
• Golf Cart Tires Tires designed for reliable performance, durability, and smooth ride on golf courses, neighborhoods, and light off-road terrain, offered in various sizes and tread patterns for golf cart owners.
• Go Kart Tires Tires for go-karts designed for reliable grip, durability, and consistent performance for both racing and recreational karting across track and off-track conditions.
• Trailer Tires Durable tires for trailers designed for heavy loads and long-distance travel with strength and reliability for hauling equipment, recreational vehicles, and cargo.
• Japanese Mini Truck (Kei Truck) Tires Tires for Japanese Kei trucks compatible with Honda Acty, Suzuki Carry, Daihatsu Hijet, Subaru Sambar, and Mitsubishi Minicab, designed for demanding on-road and off-road conditions including farming, property maintenance, utility work, hunting, and everyday driving.
• A033 POWER I Tire All-terrain tire available in 6 or 8 ply construction (size dependent), sizes ranging from 22 to 32 inches. Engineered for mud, sand, and rocky landscapes with shoulder traction enhancement technology. Selected as Original Equipment by Kawasaki for RIDGE Side x Side models.
• A027 Tire Racing tire with 6 ply construction, available in sizes ranging from 18 to 23 inches. Designed for mud, sand, and rough tracks with advanced shoulder traction technology for high-speed turns.
• A021 Tire All-purpose tire for paved and hard-pack terrain with 6 ply construction, available in sizes ranging from 13 to 26 inches. Designed for non-highway roads and hard surfaces with superior grip and control.
• A003 Tire All-terrain tire for mud, sand, and rocky surfaces with 6 ply construction, available in sizes ranging from 18 to 21 inches. Features advanced shoulder traction technology for optimal grip during cornering.
• A060 MATADOR Tire Aggressive all-terrain tire designed for challenging terrain, available in sizes 30x10R14, 32x10R14, and 33x10R15.
• A066 Trail Titan Tire 35x10-15 UTV tire engineered for high-performance Side-by-Sides with 10-ply rated construction, 1,135 lb load capacity per tire, 44 lb weight, and 16mm tread depth. Tested on Polaris RZR PRO R and Can-Am Maverick R for recreational and professional race conditions.

Quantifiable outcome

• Trail Titan A066 maintains consistent Shore A reading of 47 HA after 500+ miles of recreational use, demonstrating compound longevity
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Georgia Ports AuthoritycoreStrategic or Co-development PartnerSUNF met with Georgia Ports Authority representatives to discuss logistics expansion. The company plans to utilize the Gainesville Inland Port facility to receive incoming container shipments more efficiently, streamlining inbound logistics and improving distribution network speed while controlling transportation costs.
• Greater Hall Chamber of CommercecoreStrategic or Co-development PartnerSUNF leadership met with Greater Hall Chamber of Commerce representatives to build community partnerships and support local economic growth in Georgia. The company is exploring opportunities to expand assembly operations in Georgia.
• Georgia Department of Economic DevelopmentcoreStrategic or Co-development PartnerSUNF engaged with Georgia Department of Economic Development to explore business growth opportunities and potential assembly operations expansion in Georgia, with long-term goals of serving companies across the United States, Canada, and Mexico.
• T. Dallas Smith & CompanyminorStrategic or Co-development PartnerT. Dallas Smith & Company, represented by Jue Wang, facilitated introductions between SUNF leadership and Georgia economic development organizations, enabling the strategic meetings with Georgia Ports Authority, Greater Hall Chamber of Commerce, and Georgia Department of Economic Development.
• Off-Road Business Association (ORBA)minorGTM or Marketing PartnerSUNF Tires joined ORBA to support responsible off-road recreation, public land access, and the future of the off-road industry. Membership demonstrates commitment to the off-road community and industry advocacy.
• KawasakicoreOEM/ Whitelabel/ Licensing PartnerKawasaki selected the SUNF A033 30x10-14 tire as Original Equipment on select RIDGE Side x Side models, validating SUNF quality standards and product performance for OEM applications. This represents a significant endorsement from a major powersports manufacturer.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GBC Motorsports: Powersports tire brand specializing in UTV, ATV, and side-by-side applications. Overlaps with SUNF's core UTV/SxS segment and competes in the same racing and aftermarket channels.
• Kenda Tires: Diversified tire manufacturer with a meaningful off-road/powersports line covering ATV, UTV, trailer, and golf cart tires. Competes with SUNF across nearly every vehicle category SUNF serves, but at much greater scale and broader distribution.
• Maxxis: One of the largest global off-road and powersports tire manufacturers with deep ATV/UTV product lines. Direct competitor to SUNF in the off-road consumer and OEM channels, with substantially larger scale and racing pedigree.
• Carlisle (Specialty Tires): Long-established manufacturer of specialty tires including ATV, UTV, golf cart, trailer, and lawn/turf segments. Directly comparable product portfolio and channel mix (dealer/distributor plus OEM) to SUNF.
• Tensor Tire: Off-road specialty tire brand with emphasis on UTV/SxS and ATV segments. Direct competitor in the same bundle-set, racing, and recreational use cases SUNF serves.
• ITP (Industrial Tire Products): Specialty manufacturer focused on ATV, UTV, and side-by-side tires and wheels. Closest head-to-head competitor to SUNF in the UTV/SxS tire category that SUNF targets as its primary segment.
• Wanda Tire: Off-road and powersports tire manufacturer with comparable import-based distribution model. Closest like-for-like competitor to SUNF on sourcing economics, price positioning, and channel mix.
• STI Tire & Wheel: UTV-focused tire and wheel combination brand with strong presence in the side-by-side aftermarket. Competes head-to-head with SUNF in the SxS bundle-set format and racing positioning.
• Duro Tire: Powersports and off-road tire brand covering ATV, UTV, mini bike, and go-kart categories. Overlaps with SUNF across multiple vehicle platforms and competes on price-value positioning.

Emerging players

• Innova Tire: Specialty off-road tire manufacturer focused on select ATV/UTV SKUs. Smaller and more narrowly positioned than SUNF, but addresses an adjacent niche and competes in overlapping marketplace channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sunf_direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNF