SDL Property Auctions
- Company typePrivate
- Founded2011
- HeadquartersChilwell, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
SDL Property Auctions firmographics
Firmographics- Name
- SDL Property Auctions
- Legal name
- Eddisons Commercial Limited
- Website
- https://sdlauctions.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SDL Property Auctions industry classification
Industry- Product category
- Real Estate Auction Services
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Auctions (BPAJAEAA)
- akta.pro secondary industries
- Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH)
Keywords
Where SDL Property Auctions is headquartered
LocationHeadquarters
- HQ city
- Chilwell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
SDL Property Auctions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Buyer's Fee (Unconditional Sales): On the fall of the hammer for unconditional sales, the successful bidder pays a non-refundable Buyer's Fee (amount stated on property description) which does not contribute to the purchase price. Completion typically within 30 days.
- Reservation Fee (Conditional Sales): On fall of hammer for conditional sales, successful bidder enters reservation agreement and pays a non-refundable Reservation Fee immediately. The buyer then has 60-day exclusivity period before exchange and completion.
- Seller Commission: Seller can opt to pay an initial fee and commission for the sale of the property, meaning the buyer doesn't pay anything extra, maximizing the final sale price. Alternatively, sellers can choose no upfront fees with buyer paying additional fees.
- Unsold Property Post-Auction Sales: Properties that don't meet reserve price are listed as unsold lots and continue to be marketed for post-auction sales under auction conditions, generating additional transaction opportunities.
- Referral Fees: SDL Property Auctions receives a 1% referral fee from Together for recommending their auction finance services to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller Options - No Upfront Fees |
| Transaction based/ take rate | Multi-year contract | Seller Options - Commission Based |
| Unit Pricing | Pay-as-you-go | Solicitor Fees - Legal Pack Preparation |
| Unit Pricing | Pay-as-you-go | Solicitor Fees - Conveyancing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SDL Property Auctions product offering
Product offeringCore offering
SDL Property Auctions operates an online and live-streamed property auction platform through which residential, commercial, and development land lots are sold to buyers via three formats: daily timed online auctions, monthly live-streamed national auction events, and Buy It Now fixed-price purchases. Sellers (private individuals, corporate bodies, local authorities, solicitors, trustees, and executors) list properties and pay seller commissions or opt for no-upfront-fee buyer-paid structures, while buyers pay property-specific non-refundable Buyer's Fees or Reservation Fees per transaction.
Product overview
SDL Property Auctions operates a unified online property auction platform offering three main purchase methods: Timed Auctions (daily online auctions with 24/7 bidding), Auction Events (monthly live-streamed national auctions from their Nottingham studio with live auctioneers), and Buy It Now (fixed-price immediate purchases). The platform supports remote bidding through integration with Essential Information Group's Auction Passport system, offering internet, telephone, and proxy bidding options. Additional services include auction finance partnerships, property search tools, and legal pack documentation. The company has unified with Pugh and Mark Jenkinson under BTG Eddisons Property Auctions as of February 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Timed Auctions Daily online property auctions on the SDL Property Auctions website with lots open to bidding 24/7 until the scheduled end time. Properties include family homes, plots of land, warehouse space, and commercial units.
- Auction Events (Live-Streamed Auctions) Monthly national property auctions broadcast online from SDL's Nottingham auction studio with a live auctioneer at the rostrum. Buyers can participate remotely via internet, telephone, or proxy bidding, with registration via Essential Information Group.
- Buy It Now Fixed-price property purchase option allowing buyers to immediately reserve or exchange contracts on a lot at a stated price, eliminating bidding and gazumping risk.
- Auction Finance (via Together) Referral-based auction finance service connecting buyers with Together, a specialist auction finance lender offering mortgages and short-term loans tailored to the 30-day auction completion deadline. SDL earns a 1% referral fee from Together.
Quantifiable outcome
- Approximately 80% of properties sell on auction day (industry average)
- +2 more outcomes
Companies that use SDL Property Auctions
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles3 records
SDL Property Auctions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SDL Property Auctions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BTG Eddisons Property Auctions (Brand Unification)coreSDL Property Auctions has unified with Pugh and Mark Jenkinson under the combined brand BTG Eddisons Property Auctions in February 2026. This creates bigger auctions with even more expertise from a growing team of auctioneers. The unification brings together three established auction brands to serve customers under one unified brand with a new website at btgeddisonspropertyauctions.com.
- EddisonscoreSDL Property Auctions is a trading name of Eddisons Commercial Limited. The company is 'proud to be part of Eddisons' which is a well-established property services group. The brand unification brings SDL, Pugh, and Mark Jenkinson together under the Eddisons umbrella.
- Essential Information Group (EIG)coreEssential Information Group manages the remote bidding system and Auction Passport account system used by SDL Property Auctions. Buyers use EIG to register for auctions and bid via internet, telephone, or proxy. EIG also provides the live-stream platform for auction broadcasts.
- Estate Agent PartnersminorEstate agents partner with SDL Property Auctions to outsource their property auction department. Partners can refer clients to SDL for auction sales and access tools like POW_R to identify properties suitable for auction. Partners benefit from seamless integration with SDL's auction services.
- RICS (Regulatory)minorSDL Property Auctions is regulated by RICS (Royal Institution of Chartered Surveyors), providing regulatory oversight and professional standards compliance for the auction services offered.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SDL Property Auctions competitors and assessment
Company assessmentDirect peers
- Auction House UK: National UK property auction network offering live-streamed and timed auctions across residential, commercial, and land. Closely comparable on auction formats, online bidding, and geographic coverage model.
- Allsop LLP (Allsop Auctions): Major UK property auctioneer running regular residential and commercial auctions with national coverage. Direct competitor with similar format and customer base, operating at scale alongside SDL.
- Barnard Marcus Property Auctions: UK estate agency brand running regular property auctions, part of the Sequence estate agency group. Comparable in serving residential sellers and offering timed and live auctions to a similar buyer base.
- Mark Jenkinson Property Auctions: UK property auctioneer covering residential and commercial lots, also now unified under BTG Eddisons Property Auctions. Highly comparable on product offering, customer segments, and live-streamed auction format.
- Acuitus (previously Acuitus Auctions): UK property auction house specialising in commercial, residential and land investments with regular live-streamed auctions. Directly comparable on product mix, customer segments, and auction delivery model.
- Pugh Auctions: Long-established UK property auctioneer previously operating independently. Now unified with SDL under BTG Eddisons Property Auctions (Feb 2026), Pugh is the most directly comparable peer given identical property auction services, UK coverage, and overlapping seller/buyer base.
Broad incumbents
- Knight Frank Auctions: Global real estate firm running UK property auctions alongside a wider residential and commercial agency business. Comparable auction product but broader service mix and international footprint.
- Countrywide Property Auctions: UK estate agency network operating property auctions as part of a broader residential sales offering. Comparable on seller base and auction format but embedded within a wider agency group.
- Savills Auctions: International real estate services firm offering UK property auctions as part of a wider portfolio. Overlaps on auction services but is differentiated by broader advisory and capital markets offering.
Emerging players
- iamsold (iamproperty): Digital-first UK auction platform partner for estate agents, offering modern auction and sale-by-tender services. Comparable on technology-enabled online auction format and estate agent distribution, but with a distinct SaaS-style partner model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SDL Property Auctions social profiles
Digital presenceSDL Property Auctions compliance and trust
Trust signalCompliance1 record
SDL Property Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
SDL Property Auctions leadership team
Management profileNumber of profiles
Profiles1 record
SDL Property Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SDL Property Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SDL Property Auctions
What does SDL Property Auctions do?
SDL Property Auctions operates an online and live-streamed property auction platform through which residential, commercial, and development land lots are sold to buyers via three formats: daily timed online auctions, monthly live-streamed national auction events, and Buy It Now fixed-price purchases. Sellers (private individuals, corporate bodies, local authorities, solicitors, trustees, and executors) list properties and pay seller commissions or opt for no-upfront-fee buyer-paid structures, while buyers pay property-specific non-refundable Buyer's Fees or Reservation Fees per transaction.
Is SDL Property Auctions a public or private company?
SDL Property Auctions is a private company. It is classified as corporate owned and is currently operating.
When was SDL Property Auctions founded?
SDL Property Auctions was founded in 2011. It employs 11 to 50 people.
Where is SDL Property Auctions based?
SDL Property Auctions is headquartered in Chilwell, United Kingdom, in the Europe region.
How does SDL Property Auctions make money?
Five revenue lines are on record. Buyer's Fee (Unconditional Sales) is the primary driver. The others are reservation Fee (Conditional Sales), seller Commission, unsold Property Post-Auction Sales and referral Fees.
Who are SDL Property Auctions's main competitors?
Direct peers on record are Auction House UK, Allsop LLP (Allsop Auctions), Barnard Marcus Property Auctions, Mark Jenkinson Property Auctions, Acuitus (previously Acuitus Auctions) and Pugh Auctions. Broad incumbents are Knight Frank Auctions, Countrywide Property Auctions and Savills Auctions. iamsold (iamproperty) is listed as an emerging player.
Does SDL Property Auctions have an API?
No public API is recorded for SDL Property Auctions.
What industry is SDL Property Auctions in?
SDL Property Auctions's product category is Real Estate Auction Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its SIC code is 6531.