What CBRE does

CBRE, Inc. is the world's largest commercial real estate services and investment firm, publicly traded on the New York Stock Exchange under ticker CBRE and headquartered in Dallas, Texas, with 155,000+ professionals operating across 100+ countries and 600+ offices. The firm serves enterprise clients across the full commercial real estate lifecycle, structured into four business segments: Advisory Services (brokerage, leasing, capital markets, and strategic consulting), Building Operations & Experience (facility management and workplace experience including Industrious), Project Management (unified with majority-owned Turner & Townsend), and Real Estate Investments (asset management and investment vehicles). Approximately 90% of Fortune 100 companies are CBRE clients, alongside institutional investors, REITs, hyperscalers, and U.S. federal government agencies.

The firm's product portfolio spans Invest/Finance & Value (advisory and valuation), Plan/Lease & Occupy (transaction services), Design & Build (project management), Manage Properties & Portfolios (integrated facility management via GWS), and Transform Business Outcomes (strategic consulting). Specialized verticals include Data Centre Services (managing 6.5+ million square meters across 800+ data centres globally with 6,000 specialists), ESG & Sustainability consulting, Healthcare, Hotels, Industrial & Logistics, and Public Sector. Underlying the service platform is a proprietary research and analytics infrastructure: 500+ global researchers producing the annual ESG survey (500+ CRE professionals), Global Office Rent Tracker, MarketView regional reports, and proprietary forecasting models. Recent technology additions include Investment IQ Pro, an AI-native workflow platform launched in India in 2026 for institutional real estate capital management.

The business model combines recurring fee streams (property and facility management contracts, investment management fees) with transactional revenue (brokerage, leasing, capital markets). Revenue model types include subscription/recurring via the nearly 8.5 billion sq ft of managed property globally, transaction fees on leasing and capital markets, professional services fees via Project Management and Turner & Townsend, and managed services via Real Estate Investments. Go-to-market is purely enterprise field sales with no digital self-serve or intermediary channel; the firm operates a relationship-driven, consultative sales motion targeting large corporates, institutional investors, and government entities. Distribution runs through direct offices and dedicated divisions (GWS, Turner & Townsend, Industrious BOE) delivering multi-year mandates and integrated service bundles.

Name

CBRE

Legal name

CBRE, Inc.

Website

https://cbre.ch

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

CBRE is the world's largest commercial real estate services and investment firm, publicly traded on NYSE under CBRE with 155,000+ professionals across 100+ countries serving approximately 90% of Fortune 100 companies. The firm delivers integrated advisory, transaction, project management, facility management, and data centre services via four segments and a 500+ researcher research platform.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519), Investors, Nec (6799)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Commercial real estate services
• Property management
• Real estate advisory
• Facility management
• Real estate investment

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Transaction Services: Revenue from brokerage, leasing, capital markets, and strategic consulting services. Includes office, retail, industrial, and residential transactions. Typically one-time fees per transaction or retainer-based advisory mandates.
2. Property and Facility Management: Recurring management fees from managing properties and portfolios for owners and occupiers. CBRE manages nearly 8.5 billion square feet of property globally, generating steady recurring revenue.
3. Project Management: Revenue from project and program management services, including the merged Turner & Townsend operations. Typically project-based fees.
4. Real Estate Investment Management: Revenue from investment management activities including asset management fees and carried interest from managed investment vehicles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CBRE is the global leader in commercial real estate services and investment, providing end-to-end property advisory, transaction, management, and investment services. Its core offerings span investment advisory and valuation, capital markets and leasing brokerage, property and facility management, project management, ESG and sustainability consulting, and data centre services — delivered to investors, corporate occupiers, and government clients across 100+ countries.

Product overview

CBRE is a global leader in commercial real estate services and investment, offering an integrated platform of property services across multiple segments. The core service portfolio includes Invest, Finance & Value (advisory and valuation), Plan, Lease & Occupy (transaction services), Design & Build (project management), Manage Properties & Portfolios (facility management), and Transform Business Outcomes (strategic consulting). Specialized verticals include Data Centre Services (managing 6.5M+ sqm across 800+ data centers globally), ESG & Sustainability Solutions, Healthcare, Hotels, Industrial & Logistics, Office, and Retail. CBRE also operates proprietary research and analytics platforms including MarketView reports, the Global Office Rent Tracker, and Global Forecasting & Analytics tools. In India, CBRE recently launched Investment IQ Pro, an AI-native workflow platform for institutional-grade real estate capital management. The Global Workplace Solutions (GWS) division provides integrated facility operations. These offerings are supported by a global research platform of 500+ researchers and proprietary technology infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Trammell Crow Company: Commercial real estate development subsidiary - ranked as the top pure-play development company for eighth consecutive year in 2025
• Turner & Townsend
• Global Workplace Solutions (GWS)

Products and services

• Invest, Finance & Value Investment advisory, finance solutions, and property valuation services for commercial real estate investors, owners, and lenders across property types and geographies.
• Plan, Lease & Occupy Advisory and transaction services covering space planning, leasing brokerage, and occupancy management for corporate occupiers and property owners across office, retail, and industrial sectors.
• Design & Build Project design, construction, and build-out services for commercial real estate projects, delivered by CBRE's Project Management business (now combined with Turner & Townsend).
• Manage Properties & Portfolios Integrated property and portfolio management services covering nearly 8.5 billion square feet of commercial property globally, including facility operations, lease administration, and portfolio optimisation.
• Transform Business Outcomes Strategic consulting practice that helps clients transform business outcomes by aligning real estate strategy, workplace, and operations with corporate objectives.
• ESG & Sustainability Solutions ESG and sustainability advisory and delivery services covering decarbonisation, energy optimisation, ESG reporting, sustainable building certifications, and compliance with global sustainability frameworks.
• Data Centre Services Advisory, transaction, project management, and integrated facility operations for data centres worldwide; CBRE manages over 6.5 million square metres across 800+ data centres and deploys 6,000 specialists across 600+ sites.
• Global Workplace Solutions (GWS) Integrated workplace and facility management solutions combining property management, technical services, and operational support delivered under multi-year managed services contracts to large corporate and government clients.
• Real Estate Investment Management Real estate investment management services including asset management of investment vehicles and earning fees plus carried interest from managed portfolios on behalf of institutional investors.
• Investment IQ Pro AI-native workflow platform for institutional-grade real estate capital management. Automates approval workflows, NOC (No Objection Certificate) processing, and invoice processing using AI to analyse large datasets, identify patterns, and generate insights for clients' business objectives.
• Project Management Services (Turner & Townsend) Project, programme, and cost management services delivered through Turner & Townsend (majority-owned subsidiary), targeting major capital projects in real estate, infrastructure, and data centres following the 2025 unification of CBRE's Project Management business.

Quantifiable outcome

• Hyperscalers projected to spend $3.7-4 trillion on AI infrastructure over the next five years (CBRE Research)
• +8 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• JLL (Jointly appointed marketing agent)minorGTM or Marketing Partner · 19 February 2026CBRE and JLL were jointly appointed as marketing agents for One Raffles Place, a prime office and retail asset in Singapore expected to be listed for sale at an estimated value of S$2.3 billion to S$2.4 billion. The sale could lead to redevelopment or refurbishment options.
• Direct Line GlobalcoreStrategic or Co-development Partner · 1 January 2024CBRE acquired Direct Line Global in 2024, significantly strengthening its technical expertise in data centre management. This acquisition enhanced CBRE's ability to provide integrated data centre facility operations, technical maintenance, and 365/24/7 services globally.
• J&J Worldwide ServicescoreStrategic or Co-development Partner · 1 January 2024CBRE acquired J&J Worldwide Services in 2024, a leading provider of engineering, base operations support, and facility maintenance services for the U.S. federal government. This acquisition expanded CBRE's government services capabilities and positioned CBRE as a major player in federal integrated facility management.
• Turner & TownsendcoreStrategic or Co-development Partner · 1 January 2021CBRE acquired a majority stake in Turner & Townsend in 2021, one of the world's leading providers of project, programme, and cost management services. The business was subsequently merged with CBRE's Project Management division in 2025 to create a new unified Project Management segment, enhancing CBRE's ability to deliver major capital projects across real estate, infrastructure, and data centres.
• IndustriouscoreStrategic or Co-development Partner · 1 January 2021CBRE acquired a 40% stake in Industrious in 2021, a provider of premium flexible workspace solutions. In 2025, CBRE acquired the remaining interest in Industrious National Management Company, LLC, and created a new business segment: Building Operations & Experience (BOE), expanding CBRE's presence in the flexible workspace and workplace experience market.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Cushman & Wakefield: Cushman & Wakefield competes head-to-head with CBRE across brokerage, valuation, property management, and project management, with particular strength in office and capital markets globally.
• Avison Young: Avison Young is a privately held global CRE services firm offering transaction, valuation, and consulting services that compete with CBRE, especially in North American office and capital markets.
• Savills: Savills is a UK-headquartered global CRE services firm competing with CBRE in investment advisory, leasing, and property management, with notable strength in EMEA and Asia-Pacific markets.
• Colliers International: Colliers is a global CRE services firm with overlapping investment sales, leasing, and advisory offerings, differentiated by a heavily outsourced broker model and strong presence in the Americas and EMEA.
• Knight Frank: Knight Frank is a privately held global CRE firm providing investment sales, agency, and consulting services comparable to CBRE, with particularly strong UK, EMEA, and Asia-Pacific residential and commercial franchises.
• Newmark Group: Newmark is a publicly traded CRE services firm offering capital markets, leasing, and valuation services that overlap directly with CBRE's Advisory & Transaction Services segment, particularly in the US.
• JLL (Jones Lang LaSalle): JLL is the closest direct competitor to CBRE, offering investment sales, leasing, property management, valuation, and capital markets advisory across global commercial real estate with comparable Fortune 500 client penetration and integrated service platform.

Emerging players

• Marcus & Millichap: Marcus & Millichap is a specialized CRE investment sales brokerage focused on smaller and middle-market transactions, overlapping with CBRE's investment sales brokerage but addressing a different deal size segment.
• Altus Group: Altus Group provides data, analytics, and technology solutions for the global CRE industry, competing with CBRE's MarketView, Global Office Rent Tracker, and research platforms as an independent technology-led alternative.

Broad incumbents

• Brookfield Asset Management: Brookfield is a global alternative asset manager with a large real estate investment platform; while not a brokerage, it is a key institutional client of CBRE's investment management and capital markets services and a dominant incumbent in commercial real estate investing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cbre
• LinkedInlinkedin.com/company/cbre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBRE