Massa

What Massa does

Massa Products Corporation (Hingham, MA) designs, engineers, and manufactures sonar and ultrasonic acoustic products for air, water, and other media, serving the U.S. Navy, allied naval forces, industrial OEMs, and the oceanographic research community. Founded in 1945 by Frank Massa, the pioneer of electroacoustics, the company is now in its third generation of family ownership under CEO and Chief Innovation Officer Dawn Stancavish. Massa holds over 170 U.S. patents and is recognized as the only firm with continuous design and manufacturing presence in the field from the industry's inception, supplying more than 60% of sonar transducers on Virginia Class Submarines and holding over 70 awarded government contracts.

The product portfolio is organized into three pillars: (1) MassaSonic industrial ultrasonic sensors (Gizmo, PulStar, FlatPack, mPulse, legacy sensors, and the MMSA software platform) for level measurement, proximity detection, and remote monitoring; (2) MassaSonic industrial air transducers for OEM automation; and (3) oceanographic and military sonar systems, including sub-bottom profilers, deep-water beacons, and active/passive naval sonar. The firm differentiates through custom engineering capability, applying military-grade standards across both government and industrial lines.

Massa monetizes primarily through direct B2B hardware sales under quote-based, non-publicly-disclosed pricing, with a "Request a consultation" enterprise sales motion. GTM is driven by field sales to the U.S. Navy and allies, an emergent channel partnership with Orr Partners, and ongoing participation in defense industry events such as Sea-Air-Space. The company is ISO 9001:2015 certified, remains privately held, and has no disclosed external funding, acquisitions, or leadership changes. Revenue is not disclosed; estimates place it in the $25M–$50M range based on 51–100 employees and the scale of its naval contract base.

Name

Massa

Legal name

Massa Products Corporation

Website

https://massa.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Massa Products Corporation is a third-generation, family-owned designer and manufacturer of sonar and ultrasonic acoustic sensors and transducers serving the U.S. Navy, allied naval forces, industrial OEMs, and oceanographic researchers from Hingham, Massachusetts.

Ownership category

akta.pro rank

Product category

Naval Sonar and Ultrasonic Sensing Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD)

akta.pro secondary industries

Naval Sensors & Sonar Systems (IMABAKAD), Submarine Combat Systems & Sonar Manufacturing (CMS, Sensors, EW) (IMAJAOAH), Microphones & Acoustic MEMS (MEMS Mics/Ultrasonic Transducers) (HDAHALAH)

Keywords

• Sonar systems
• Ultrasonic sensors
• Underwater transducers
• Acoustic sensing technology
• Naval sonar equipment

Headquarters

HQ city

Hingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Sonar Systems: Massa generates revenue through the sale of sonar and ultrasonic hardware products, including sensors, transducers, and complete sonar systems for naval and oceanographic applications. Products are sold directly to government and industrial customers.
2. Hardware Sales - Ultrasonic Sensors and Transducers: Sale of ultrasonic level sensors and air transducers for industrial applications including water/wastewater, automation, chemical process, and power generation industries. Products are sold in both standard and custom configurations.
3. Custom Solutions and Manufacturing: Massa provides customized solutions for unique applications, distinguishing itself from competitors by creating custom products beyond standard off-the-shelf offerings. This adds premium value to standard hardware sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Massa Products Corporation designs, engineers, and manufactures sonar and ultrasonic products for use in air, water, and other mediums. Its portfolio spans MassaSonic ultrasonic level and distance sensors (Gizmo, PulStar, FlatPack, mPulse, legacy sensors) integrated via the MassaSonic Multi-Sensor Application (MMSA), MassaSonic industrial ultrasonic air transducers, oceanographic transducers (sub-bottom profilers, deep water beacons, underwater connectors), and active and passive naval sonar systems for the U.S. Navy and allied forces. The company also provides custom ultrasonic manufacturing for unique application requirements.

Product overview

Massa Products Corp. designs, engineers, and manufactures sonar and ultrasonic products for air, water, and other mediums. The product portfolio centers on three core technology areas: (1) MassaSonic industrial ultrasonic sensors including Gizmo (wireless), PulStar, FlatPack, mPulse, and legacy sensors for level measurement and distance sensing applications, all accessible through the MassaSonic Multi-Sensor Application (MMSA); (2) MassaSonic Industrial Ultrasonic Air Transducers for industrial automation; and (3) Oceanographic and Navy Sonar systems for military and scientific applications. The company also offers custom manufacturing capabilities for unique application requirements. Founded in 1945, Massa remains a family-owned business with over 170 U.S. patents and ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Brands

• MassaSonic: Brand name for ultrasonic sensors and air transducers, including product lines such as Gizmo, PulStar, FlatPack, mPulse, and legacy sensors
• MassaSonic Multi-Sensor Application (MMSA)

Products and services

• MassaSonic Gizmo A wireless ultrasonic sensing solution for remote level monitoring with long battery life and Firmware-Over-The-Air (FOTA) update capability, integrating with the MassaSonic Multi-Sensor Application (MMSA) and local or cloud-based data systems for industrial customers.
• PulStar Ultrasonic sensor for industrial level and distance measurement applications.
• FlatPack Ultrasonic sensor designed for industrial level and distance measurement applications.
• mPulse Ultrasonic sensor for industrial level and distance measurement applications.
• MassaSonic Multi-Sensor Application (MMSA)
• MassaSonic Legacy Sensors Historical line of ultrasonic sensors for level and distance measurement that remain available for existing industrial applications.
• MassaSonic Industrial Ultrasonic Air Transducers Air transducers with superior sensitivity, reliability, and options in both frequency and material to fit various industrial automation and OEM applications.
• Oceanographic Transducers Sub-bottom profilers, deep water beacons, and underwater connectors developed in cooperation with the oceanographic community for underwater detection and imaging applications.
• Navy Sonar Systems Active and passive sonar technology solutions with over 70 awarded government contracts, providing undersea technology for naval ships and submarines to protect United States interests worldwide.
• Custom Ultrasonic Manufacturing Capabilities

Quantifiable outcome

• Over 60% of sonar transducers used on Virginia Class Submarines are from Massa

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Orr PartnerscoreGTM or Marketing Partner · 7 April 2025Orr Partners, represented by VP of National Business Development Sarah Bishop, serves as Massa's strategic GTM partner. Together with other partners, they represent the Industrial Base Coalition at Sea-Air-Space events, promoting the role of small businesses in national defense.
• National Navy Museum Development Fund (NMDF)coreStrategic or Co-development Partner · 7 April 2025NMDF partners with Massa at Sea-Air-Space to tell the story of how small companies make huge contributions to armed forces. The partnership highlights Massa's role as an essential member of the Submarine Industrial Base.
• OrbissupportingGTM or Marketing Partner · 7 April 2025Part of the Industrial Base Coalition partnership at Sea-Air-Space 2025, representing the collaborative effort of small defense companies.
• Forge NanosupportingGTM or Marketing Partner · 7 April 2025Part of the Industrial Base Coalition partnership at Sea-Air-Space 2025.
• Levanta TechsupportingGTM or Marketing Partner · 7 April 2025Part of the Industrial Base Coalition partnership at Sea-Air-Space 2025.
• HRP (HRP Associates)supportingGTM or Marketing Partner · 7 April 2025Part of the Industrial Base Coalition partnership at Sea-Air-Space 2025.
• Sea Education Association (SEA)minorStrategic or Co-development Partner · 1 February 2022Massa's transducers help train students of all ages in the ocean sciences. Partnership with SEA to educate and inspire people to discover more about oceans through hands-on oceanographic training.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SICK AG: SICK AG produces industrial sensors including ultrasonic level and distance measurement devices for automation, water/wastewater, and process industries. Directly competes with Massa's industrial ultrasonic sensor product lines.
• Ultra Electronics: Ultra Electronics (now part of Cobham) designs and manufactures sonar systems, acoustic sensors, and undersea warfare equipment primarily for allied navies. Most directly comparable to Massa in sonar transducer and naval sensing portfolio.
• Atlas Elektronik: Atlas Elektronik (a Thales subsidiary) is a leading supplier of submarine combat systems, sonar arrays, and undersea acoustic sensors for naval customers worldwide. Directly comparable to Massa's naval sonar business in both product category and government customer base.
• Pepperl+Fuchs: Pepperl+Fuchs is a leading manufacturer of industrial ultrasonic sensors used for level measurement, distance detection, and automation in factory environments. Directly comparable to Massa's MassaSonic industrial sensor portfolio.

Broad incumbents

• Teledyne Technologies: Teledyne's marine and imaging segments include sonar, acoustic transducers, hydrophones, and oceanographic instrumentation. A broad incumbent competing in both naval sonar and underwater sensing adjacent to Massa's portfolio.
• Kongsberg Gruppen: Kongsberg's maritime division supplies sonar systems, subsea sensors, and naval combat systems globally. Overlaps with Massa's naval sonar business while operating at much greater scale across marine and defense markets.
• Thales Group: Thales manufactures sonar arrays, mine countermeasures, and submarine sensor suites for global naval customers, including through its Atlas Elektronik subsidiary. Directly overlaps with Massa's naval defense sonar product category.
• L3Harris Technologies: L3Harris supplies undersea warfare systems, acoustic sensors, and naval electronic systems to the US Navy and allies. A broad incumbent defense prime competing in sonar and submarine sensing where Massa holds transducer share.
• Raytheon Technologies (RTX): Raytheon supplies advanced sonar, undersea sensing, and naval combat systems, including on US Navy submarine platforms. Competes for prime and sub-system contracts that include the transducer and acoustic sensor work Massa targets.

Emerging players

• Banner Engineering: Banner Engineering offers a broad industrial sensor portfolio including ultrasonic sensors for level measurement and proximity detection in factory automation. Comparable in industrial customer base and product category to Massa's non-defense sensing business.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MassaProductsCorporation
• LinkedInlinkedin.com/company/massa-products-corporation
• Instagraminstagram.com/massaproductscorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massa