What Platinum Tools does

Platinum Tools is a manufacturer of professional-grade wire and cable preparation, termination, and testing equipment, operating as a brand under NSI Industries LLC, which is itself a subsidiary of Hubbell Incorporated (NYSE: HUBB). Founded in 1998 and headquartered in Huntersville, North Carolina, the company produces three interconnected product families: (1) RJ45 connectors, including the patented ezEX-RJ45 PoE-rated pass-through connector for CAT5 through CAT6A ethernet cables, plus standard and EZ variants, adapters, couplers, and keystones; (2) installation tools and testers, including crimpers, cutters, wire strippers, screwdrivers, and combined fiber OTDR and twisted pair testers for fault location and signal analysis; and (3) cable management hardware including J-hooks and bridle rings. Its core technology is mechanical and electro-mechanical — the only patented element is the ezEX-RJ45 pass-through architecture, which is positioned as the only patented PoE-rated pass-through connector on the market.

Platinum Tools generates revenue through one-time hardware sales to a wholesale distribution network rather than directly to end users. Products are stocked and available at over 1,400 electrical and data communications distributor locations across North America. Pricing is not publicly disclosed; customers are directed to request quotes. The go-to-market motion is exclusively B2B channel sales targeting professional contractors, electricians, network infrastructure installers, field technicians, and network engineers across commercial, industrial, residential, and data center verticals. The company maintains no direct consumer presence and no software, app, API, or recurring service revenue stream. Marketing is conducted through the parent NSI Industries' website, resource library, and social channels (Facebook, Twitter/X, LinkedIn, YouTube).

As a privately held sub-brand within a multi-brand industrial parent (NSI Industries, itself owned by Hubbell), Platinum Tools has access to corporate scale advantages in procurement, logistics, and channel relationships that independent connector brands lack. Its 25+ year operating history and patented ezEX-RJ45 form the principal competitive differentiators. Strategic activity is driven at the parent level, most notably NSI Industries' 2023 acquisition of ENET Solutions, which expanded the broader portfolio into network infrastructure and active connectivity.

Name

Platinum Tools

Legal name

Platinum Tools (brand of NSI Industries LLC)

Website

https://platinumtools.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Platinum Tools manufactures professional wire and cable preparation, termination, and testing equipment, including the patented ezEX-RJ45 PoE-rated connector, sold through 1,400+ North American distributors to professional installers and network engineers.

Ownership category

akta.pro rank

Product category

Network Cable Installation Tools and Connectors

NAICS

Electronic Connector Manufacturing (334417), Communication and Energy Wire and Cable Manufacturing (33592), Noncurrent-Carrying Wiring Device Manufacturing (335932)

SIC

Electronic Connectors (3678), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)

akta.pro secondary industries

Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK), Connectors, Terminals & Lugs (industrial connectors, terminal blocks, lugs, ferrules, splices) (IMAGAEAE), Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF)

Keywords

• Cable installation tools
• RJ45 connectors
• Cable termination equipment
• Network cable testers
• Low voltage wiring tools

Headquarters

HQ city

Newbury Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware and Tool Sales: Platinum Tools generates revenue through the sale of physical products including connectors (RJ45, adapters, couplers), installation tools (crimpers, cutters, wire strippers, screwdrivers), cable testers, and cable management products (J-Hooks, Bridle Rings). Revenue is one-time transaction-based from product sales to distributors and end-users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Platinum Tools manufactures and sells professional-grade cable preparation, termination, and testing products for the low-voltage and networking industries. The portfolio includes patented pass-through RJ45 connectors (ezEX-RJ45), standard RJ45 connectors, adapters and couplers, keystones, crimpers, cutters, wire strippers, screwdrivers, cable/network testers (including OTDR and twisted pair), and cable management products such as J-hooks and bridle rings. The products are designed as a complete workflow for cutting, stripping, terminating, and testing cable installations, distributed through over 1,400 electrical and data communications distributor locations across North America.

Product overview

Platinum Tools is a manufacturer of professional-grade cable preparation, termination, and testing equipment for the low-voltage and networking industries. The company produces three interconnected product families: (1) Connectors including the patented ezEX-RJ45 pass-through PoE-rated connectors, EZ RJ45 connectors, and Standard RJ45 connectors for terminating CAT5 through CAT6A ethernet cables; (2) Installation Tools and Testers encompassing crimpers, cutters, wire strippers, screwdrivers, and cable/network testers including OTDR and twisted pair testers for fault location and cable tracing; and (3) Cable Management products including high-performance hybrid J-hooks and bridle rings. The product portfolio is designed as a complete workflow solution enabling professionals to cut, strip, terminate, and test cable installations from start to finish. Products are distributed through over 1,400 distributor locations across North America via parent company NSI Industries.

Differentiator

Problem solved

Functional benefit

Brands

• ezEX-RJ45: Patented PoE-rated pass-through RJ45 connector line for CAT5, CAT5e, CAT6, and CAT6A ethernet cables.
• EZ-R45

Products and services

• ezEX-RJ45 Connectors Patented one-piece pass-through RJ45 connectors rated for Power over Ethernet (PoE) applications, supporting CAT5, CAT5e, CAT6, and CAT6A ethernet cable termination for professional installers.
• EZ RJ45 Connectors Pass-through RJ45 connectors designed for simplified field termination of ethernet cables including CAT5, CAT5e, CAT6, and CAT6A.
• Standard RJ45 Connectors Standard RJ45 connectors for ethernet cable termination in CAT5, CAT5e, CAT6, and CAT6A applications.
• Adapters and Couplers Audio-visual adapters and couplers as well as twisted pair adapters and couplers used to extend and bridge connectivity in network installations.
• Keystones Keystone jacks and wallplates for structured cabling installations in commercial and residential environments.
• Crimpers Crimping tools used by installers to terminate connectors onto ethernet and copper cables.
• Cutters Cable cutting tools for precision cutting of copper and fiber optic cables.
• Wire Strippers Wire stripping tools used to prepare cable ends prior to termination.
• Screwdrivers and Sets Insulated screwdrivers for electrical installations and equipment assembly.
• Cable and Network Testers Cable and network testing equipment including OTDR (Optical Time Domain Reflectometer) and twisted pair testers for fault location, cable tracing, and signal analysis.
• J-Hooks High-performance hybrid J-hooks with rigid metal frame and smooth plastic support for burr-free cable routing, along with standard J-hooks for cable management in network installations.
• Bridle Rings Bridle rings used to support and route cables in network and low-voltage installations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HubbellcoreOthersNSI Industries, parent company of Platinum Tools, is a Hubbell brand. Hubbell is a major electrical and utility infrastructure company. This represents a corporate ownership/parent relationship rather than a commercial partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fluke Networks: Fluke Networks, a division of Fortive, is the dominant premium brand for cable certification and testing equipment. It competes with Platinum Tools' testers but targets a higher-end, enterprise certification buyer.
• Leviton: Leviton manufactures a wide range of networking connectivity products including RJ45 jacks, patch cords, and cable management. It is a broader incumbent competitor to Platinum Tools' connector and keystone lines.
• Panduit: Panduit is a major manufacturer of structured cabling systems, including RJ45 connectors, patch panels, and cable management. It competes with Platinum Tools' connector and cable management offerings as part of a much broader enterprise network portfolio.
• CommScope: CommScope is a large global provider of network infrastructure including copper and fiber connectivity. It overlaps with Platinum Tools at the connector, cabling, and structured cabling system level but at significantly greater scale and breadth.

Direct peers

• Greenlee (Emerson): Greenlee, part of Emerson, offers a broad portfolio of cable installation tools, connectors, and test equipment that overlaps directly with Platinum Tools' workflow (cut, strip, terminate, test). Greenlee and Platinum Tools are commonly stocked side-by-side at electrical distributors.
• Jonard Tools: Jonard Tools specializes in hand tools for telecom, datacom, and fiber optic installers, directly overlapping with Platinum Tools' low-voltage tools, fiber tools, and connector termination product lines.
• Tempo Communications: Tempo Communications produces cable installation tools, fiber tools, and test/measurement equipment for the telecom and datacom markets, overlapping with Platinum Tools' installer-focused product categories.
• IDEAL Industries: IDEAL Industries manufactures connectors (including pass-through RJ45 systems), crimping tools, and cable testers serving electrical and datacom installers. Its product set closely mirrors Platinum Tools across connectors, tools, and testers.
• Klein Tools: Klein Tools is a leading US manufacturer of hand tools for electricians and network installers, directly competing with Platinum Tools in cable crimpers, cutters, strippers, and screwdrivers. Both brands serve professional contractors through electrical wholesale distribution.
• TREND Networks: TREND Networks (formerly IDEAL Networks) manufactures cable testers, certifiers, and OTDR instruments used by network installers. It competes directly with Platinum Tools' tester product family.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PlatinumTools
• YouTubeyoutube.com/NSiTORK
• Facebookfacebook.com/NSiIndustriesLLC
• LinkedInlinkedin.com/company/nsi-industries-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Tools