Logo Depot

What Logo Depot does

Logo Depot is a privately held, single-location commercial decoration company founded in 1938 and headquartered at 3550 N. Comotara Street in Wichita, Kansas. The company provides embroidery, screen printing, heat-transfer sublimation, wide-format signage, promotional product distribution, and in-house graphic design to regional business organizations, sports teams, and local Wichita customers. Operations are owner-led (Jeff Johnson) and supported by a workforce of 11-50 employees, with no external shareholders, no parent company, and no institutional funding reported.

The company's service portfolio rests on a conventional decoration technology stack — commercial embroidery machines, screen-printing equipment, an HP latex wide-format printer with laminator and cutting plotter, heat-press and sublimation systems — combined with in-house logo digitization and design capability. It sources blank apparel and merchandise through authorized distributor relationships with SanMar and Alphabroder and a broader network of 250+ suppliers via PPAI and the Promoplace catalog. A newer offering is custom WooCommerce-based online ordering platforms built for individual business customers to streamline apparel and merchandise procurement.

Logo Depot's revenue model is primarily transactional: per-order pricing determined by product, quantity, decoration method, and complexity, with quotes provided on request and a stated 7-10 business day fulfillment window. The only recurring-revenue stream is the custom WooCommerce web-store service, which embeds the company into client procurement workflows. There is no public pricing, no enterprise contract structure disclosed, and no evidence of material cross-sell into large national accounts; the customer base is described as horizontal (businesses of all sizes, primarily regional). Marketing is sales-led via direct contact, the website quote form, and content-driven organic search, supplemented by email newsletter and LinkedIn presence.

Name

Logo Depot

Legal name

Logo Depot

Website

https://logodepotweb.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Logo Depot is a privately held Wichita, Kansas-based commercial decoration provider founded in 1938, offering embroidery, screen printing, promotional products, display graphics, graphic design, and custom online web stores to regional businesses, sports teams, and local organizations.

Ownership category

akta.pro rank

Product category

Commercial Embroidery and Screen Printing Services

NAICS

Commercial Screen Printing (323113)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom embroidery services
• Screen printing services
• Promotional products distribution
• Wide format printing
• Apparel decoration services

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Decoration Services: One-time custom decoration on customer-provided or sourced garments and products including embroidery, screen printing, heat transfer, and sublimation. Revenue generated per order based on quantity, decoration type, and product selection.
2. Promotional Products Sales: Sale of branded merchandise including apparel, drinkware, bags, hats, and various promotional items. Products are either customized or sold with existing branding.
3. Custom Online Web Stores: Development and maintenance of custom WooCommerce online ordering platforms for business apparel, enabling streamlined company ordering.
4. Display Graphics & Signage: Wide format printing services for banners, posters, vehicle graphics, window decals, floor graphics, and point-of-purchase displays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Logo Depot provides custom commercial embroidery, screen printing, promotional products, display graphics and signage, and in-house graphic design services for businesses, sports teams, and organizations. The company decorates customer-provided or sourced apparel and merchandise using embroidery machines, screen printing equipment, HP latex wide format printers, and heat press/sublimation technology, then delivers finished branded products. It also develops and maintains custom WooCommerce-based online ordering platforms to streamline recurring corporate apparel purchasing.

Product overview

Logo Depot is a commercial embroidery, screen printing, and promotional products company serving Wichita, Kansas since 1938. The company operates as a single-location service provider rather than a software platform. Its core product portfolio consists of six main service categories: Embroidery Services (commercial-grade embroidery with up to 12 thread colors), Screen Printing (bulk apparel decoration), Promotional Products (branded merchandise distribution), Display Graphics & Signage (wide format printing up to 65 inches), Graphic Design (in-house design team), and Online Web Stores (custom WooCommerce e-commerce platforms). Additional specialized offerings include jersey printing, sublimation printing, custom water bottles, and kitting/fulfillment services for promotional product programs. The company sources from over 250 suppliers including SanMar, Alphabroder, and other promotional product manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidery Services Commercial-grade embroidery services that apply custom designs and logos onto apparel and merchandise including jackets, polos, hats, backpacks, and workwear, supporting up to 12 thread colors without additional charges for organizations and businesses seeking professional brand decoration.
• Screen Printing Custom screen printing services for t-shirts, team uniforms, and various apparel using ink applied through mesh screens onto fabric, suitable for simple designs with vibrant colors and cost-effective for bulk orders by businesses, teams, and event organizers.
• Promotional Products Distribution and customization of branded promotional merchandise including water bottles, pens, bags, USB drives, and other items sourced from 250+ suppliers to help businesses drive brand awareness through tangible marketing materials.
• Display Graphics & Signage Wide format printing services using HP latex printer, laminator, and cutting plotter to produce banners, window decals, vehicle graphics, floor graphics, point-of-purchase displays, and signs up to 65 inches wide for businesses needing visual marketing collateral.
• Graphic Design In-house graphic design team providing logo design, brand creation, and digital graphic services to help customers develop visual identity, brand launches, and marketing materials to support their decoration and promotional product orders.
• Online Web Stores Custom WooCommerce-based online ordering platforms developed for employee apparel and company merchandise programs, enabling streamlined 24/7 purchasing workflows for organizations and serving as a recurring revenue service.

Quantifiable outcome

• Decorated items ship within 7-10 business days
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Sage (SAGE)minorOthersProud member of SAGE (advertising specialty industry organization). SAGE provides resources, networking, and industry support for promotional products distributors.
• PPAI (Promotional Products Association International)minorOthersProud member of PPAI, the leading promotional products industry association providing education, standards, and networking opportunities.
• Universal UnilinkminorOthersProud member of Universal Unilink, a promotional products industry buying group providing access to competitive pricing and supplier networks.
• AIM (Advertising Identification Materials)minorOthersProud member of AIM, an industry organization supporting promotional products professionals.
• Wichita Independent Business AssociationminorOthersProud member of the Wichita Independent Business Association supporting local business community.
• Derby Chamber of CommerceminorOthersProud member of Derby Chamber of Commerce supporting local business networking in the Wichita metro area.
• SanMarcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SanMar apparel products including popular brands like Nike, Eddie Bauer, and Port Authority. Access to SanMar catalogs including 2025 New Arrivals, Essentials, and The North Face lines.
• AlphabrodercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Alphabroder branded apparel products, a major wholesale apparel distributor serving the promotional products industry.
• PPAI (Promotional Products Association International)minorOthersPremium promotional product supplier through PPAI network, providing access to millions of branded merchandise items.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Halo Branded Solutions: Large U.S. distributor of promotional products, branded apparel, and recognition programs. Direct peer to Logo Depot's promotional products and decorated apparel distribution business, with enterprise-scale account management.
• RushOrderTees: Specialty custom screen printing and embroidery shop with fast turnaround and online ordering. Direct competitor to Logo Depot's screen printing and embroidery services, with national shipping versus Logo Depot's regional Wichita focus.
• 4imprint: One of the largest U.S. promotional products distributors offering branded merchandise, apparel, and signage. Directly comparable to Logo Depot's promotional products, decorated apparel, and signage services, with broader catalog reach and online ordering.
• Underground Printing: Mid-sized custom apparel printer offering screen printing, embroidery, and promotional products with multiple production facilities. Closely comparable service mix to Logo Depot, with broader geographic reach.

Others

• SanMar: Wholesale apparel and accessories supplier (Nike, Port Authority, Eddie Bauer, The North Face) and a key supplier/distribution partner to Logo Depot. Adjacent as a major input source rather than a customer-facing competitor.
• Alphabroder (Broder Bros): Major wholesale distributor of branded apparel, bags, and headwear serving the promotional products industry. Comparable supply-side role to SanMar and a current authorized distributor partner to Logo Depot.

Broad incumbents

• Cimpress (parent of Vistaprint): Mass-customization platform owning Vistaprint and other print/decor brands, serving small businesses with signage, apparel, and promotional products. Adjacent broad incumbent competing for the same SMB customer wallet as Logo Depot.
• CustomInk: National online platform for custom decorated apparel and accessories, with a built-in design lab, group-ordering, and fundraising tools. Comparable to Logo Depot's embroidery and screen printing services, but at national scale and with a self-service digital GTM.

Emerging players

• Sticker Mule: Direct-to-consumer custom print shop (stickers, labels, packaging, apparel) with streamlined online ordering and aggressive pricing. Emerging digital-first competitor that overlaps Logo Depot's signage, decals, and basic apparel decoration work.

Regional players

• EmbroidMe / Stingray (Stingray Apparel): Former franchise network (originally EmbroidMe) of locally owned embroidery and screen printing shops serving small business and team apparel needs. Directly comparable service offering to Logo Depot, with multi-location regional presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/logo-depot
• Xx.com/logodepot1938

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Depot