What Robotunits does

Robotunits GmbH is an Austrian modular automation systems manufacturer headquartered in Dornbirn, Austria, founded in 1994 and operating as part of the Heron group under Heron Innovations Factory GmbH. The company designs, produces, and sells a fully integrated Modular Automation System built on standardized 40mm and 50mm aluminum extrusion profiles with T-slot geometry that allows mechanical assembly and reconfiguration without drilling, milling, or custom fabrication. Its product portfolio spans seven inter-compatible lines: conveyor technology (belt, timing belt, modular belt, slat top, powered roller, and gravity roller conveyors, plus lift stations), linear motion units, extrusion and fastening technology, safety fence systems, the MBS PickStar picking system, a tote system, and multifunctional accessories, supported by a web-based interactive 3D configurator that handles plausibility checks without requiring CAD expertise.

The company serves industrial manufacturing and intralogistics customers, with named enterprise users spanning Cognex, JR Automation, Sepro Group, ATKA, TCM Group, Kardex, Hirschmann Automotive, Abco Automation, and M2O across verticals that include machine vision, plastics processing, automotive manufacturing, and warehouse automation. It also targets automation systems integrators who use Robotunits components as building blocks for custom projects. Revenue is generated primarily through hardware sales via a direct e-commerce webshop and through custom system integration services for complex automation projects; pricing is quote-based and not publicly disclosed.

Robotunits distributes globally through wholly-owned regional subsidiaries in the USA (Cranbury, NJ), Germany (Friedrichshafen), Italy (Auronzo di Cadore), and Australia (Tullamarine), combining self-service online ordering with field sales support for enterprise accounts. Marketing operations are supported by HubSpot automation, Google Analytics/AdWords, and a 3D CAD download integration with CADENAS. The company is privately held, has not raised external venture or private equity capital, and counts 11-50 employees.

Name

Robotunits

Legal name

Robotunits GmbH

Website

https://robotunits.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotunits GmbH is an Austrian manufacturer of modular automation systems based on standardized aluminum extrusion profiles, producing conveyor technology, linear motion systems, safety fences, and picking components for industrial manufacturers, intralogistics operators, and automation system integrators across Europe, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Other General Purpose Machinery Manufacturing (3339), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)

akta.pro secondary industries

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC), Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

Keywords

• Modular automation systems
• Conveyor technology
• Aluminum extrusion profiles
• Linear motion systems
• Material handling equipment

Headquarters

HQ city

Dornbirn

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Modular Automation Hardware Sales: Robotunits generates revenue through the sale of modular automation components including conveyor systems, linear motion units, extrusion profiles, safety fences, and accessories. Products are sold via e-commerce webshop with standard pricing for catalog items and project pricing for custom configurations.
2. Custom System Integration: Engineering and customization services for complex automation projects, often involving combinations of multiple product categories tailored to specific manufacturing or logistics applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Robotunits manufactures and sells a Modular Automation System built on standardized aluminum extrusion profiles with interlocking T-slot geometry that can be assembled without drilling or milling. The system encompasses conveyor technology (belt, timing belt, modular belt, slat top, and powered roller conveyors), linear motion systems, safety fence systems, MBS PickStar picking systems, tote systems, and multifunctional accessories. The offering is supported by an interactive web-based 3D configurator for designing automation solutions without CAD software.

Product overview

Robotunits offers a Modular Automation System comprising multiple integrated product lines that can be easily combined thanks to high standardization. The system includes: (1) Conveyor Technology with belt conveyors, timing belt conveyors, modular belt conveyors, slat top conveyors, powered roller conveyors, gravity roller conveyors, and lift stations; (2) Linear Motion System featuring linear motion units and omega drive units; (3) Extrusion & Fastening Technology providing aluminum profiles in 40mm and 50mm series with matching fasteners; (4) Safety Fence System with Basic and Allround series for machine guarding; (5) MBS PickStar for picking operations in roller (RL) and gliding (GL) variants; (6) Tote System for container storage and transport; and (7) Multifunctional Accessories including leveling elements, castors, and tools. All components are designed to be play-free and vibration-safe without drilling or milling. The system is supported by an interactive web-based 3D configurator for easy project planning.

Differentiator

Problem solved

Functional benefit

Brands

• MBS PickStar: Material handling system for roller and gliding tracks used in pick and place applications
• Cobot Station

Products and services

• Conveyor Technology Comprehensive modular conveyor system including belt conveyors, timing belt conveyors, modular belt conveyors, slat top conveyors, powered roller conveyors, gravity roller conveyors, lift stations, and side guide systems for industrial material handling applications.
• Linear Motion System Modular linear motion system including linear motion units (sizes 50 and 100), omega linear motion units with belt drive, and accessories for precision positioning and extended stroke applications in industrial automation.
• Extrusion & Fastening Technology Aluminum profile extrusion and fastening technology available in 40mm and 50mm series (profiles including 40x40, 40x80, 80x80, 50x50, 50x100) for building machine frames, workstations, and custom structures that integrate with the rest of the modular system without drilling or milling.
• Safety Fence System Modular safety fence system with Basic and Allround series for machine guarding and enclosure applications, supported by an online safety fence configurator for designing compliant layouts.
• MBS PickStar Picking System Material handling system for picking operations including RL (Roller) and GL (Gliding) variants, with Compact and Ergonomic models for roller-based picking and Round or Square tube options for gliding-style picking, used for order fulfillment and ergonomic material handling.
• Tote System Container and tote management system including totes (e.g., 150x100, 200x150), trays and inlays (400x300), and holders for organized material storage and transport within modular automation environments.
• Multifunctional Accessories Comprehensive range of accessories including leveling bases, castors, mounting plates, cable blocks, and tools that complement and complete the modular automation system.
• Interactive 3D Configurator Web-based 3D configurator tool for planning and designing conveyor systems, linear motion units, and safety fences without CAD software or specialized knowledge, with real-time plausibility checks and rule sets to avoid incorrect combinations, integrated with CADENAS for CAD downloads.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dematic: Dematic is a global supplier of integrated intralogistics and supply chain automation, including conveyors, sortation, and AS/RS. Competes with Robotunits in warehouse conveyor applications but operates at much larger scale and project scope.
• Honeywell Intelligrated: Honeywell Intelligrated designs, manufactures, and integrates complete material handling automation solutions. Comparable to Robotunits at the warehouse/intralogistics conveyor level, but serves a much broader solution scope.

Emerging players

• Trilogiq: Trilogiq develops modular tubular and profile-based material handling solutions including carts, flow racks, and conveyor components. Adjacent competitor serving overlapping intralogistics and assembly customers with a modular, reconfigurable value proposition.

Direct peers

• item Industrietechnik (Bosch Rexroth): item is the most established competitor in modular aluminum profile systems and conveyor technology for industrial automation. Direct overlap with Robotunits across extrusions, conveyors, and linear motion, and competes head-to-head with the MB Building Kit and automation products.
• Misumi: Misumi offers configurable mechanical components, aluminum extrusions, and factory automation parts with a strong e-commerce and configurator model. Highly comparable to Robotunits in product breadth, digital configurator approach, and direct-to-integrator go-to-market.
• mk Technology Group (Maschinenbau Kitz GmbH): mk Technology Group manufactures modular belt and roller conveyors, linear transfer systems, and aluminum profile framing. Overlaps with Robotunits across conveyor and extrusion lines, with similar customer base in industrial manufacturing.
• Tsubaki Kabelschlepp: Tsubaki provides cable carriers, conveyors, and material handling systems for industrial automation. Comparable product overlap in conveyor technology and supporting infrastructure used in factory automation lines.
• Flexlink (Coesia): Flexlink manufactures modular conveyor systems and factory automation solutions for assembly and intralogistics. Directly competes with Robotunits' conveyor technology portfolio, particularly in automotive, electronics, and consumer goods manufacturing.
• Interroll: Interroll produces roller conveyors, belt conveyors, and sortation systems for material handling and intralogistics. Comparable to Robotunits' powered roller conveyor systems and lift stations used in warehouse and distribution applications.
• MiniTec: MiniTec specializes in aluminum profile systems and modular conveyor/linear motion technology for industrial automation. Closely mirrors Robotunits' modular profile-plus-conveyor strategy and serves overlapping integrators in DACH and internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@robotunitsinc.631
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• LinkedInlinkedin.com/company/robotunitsinc
• Xx.com/robotunits

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotunits