1 FSV Mainz 05

What 1 FSV Mainz 05 does

1. FSV Mainz 05 is a member-owned German sports association (eingetragener Verein, e.V.) headquartered at Isaac-Fulda-Allee 5, Mainz, founded in 1905 and competing in the Bundesliga. The club operates a multi-sport portfolio spanning the professional men's team (coached by Urs Fischer), the 05-Frauen (promoted to the Google Pixel Frauen-Bundesliga for 2026/27 after a back-to-back Durchmarsch), the Meenzer Dynamites women's handball Bundesliga team, table tennis, eSports, amputee football, and a youth academy (NLZ) from U9 through U23 at the Wolfgang Frank Campus. Its home venue is the ~33,000-capacity MEWA ARENA (naming-rights partner MEWA), which it operates with an integrated Paessler PRTG-based IT monitoring stack covering ticketing, security, video analysis and concessions to satisfy the DFL's pre-match compliance regime.

Revenue is generated across seven primary streams: matchday ticketing (including Dauerkarten season tickets sold via Eventim), a tiered membership programme that surpassed 30,000 paying members in March 2026 (with lifetime and Familienmitgliedschaft options), merchandise through two physical fanshops, an online shop, a mobile Fanmobil and third-party retail, premium B2B sponsorship sales (MEWA, JAKO, Bitburger, Entega, SCHOTT, Novo Nordisk, Lotto Rheinland-Pfalz, Musterhaus.net, Fenster-Profis, eToro, idm-energie, Platinum) handled in partnership with Infront, guided MEWA ARENA tours, and fee-based 05ER Fußballschule camps at the Wolfgang Frank Campus and partner clubs across Hessen, Bayern, NRW, Rheinland-Pfalz and abroad. Go-to-market blends direct-to-consumer ticketing/merchandise, community-led activation via the Fanabteilung and 250 amateur Clubpartners, membership-driven recurring revenue, and enterprise B2B field sales.

Governance is led by Vereins- und Vorstandsvorsitzender Stefan Hofmann with Christian Heidel (Sport), Jochen Röttgermann (Marketing & Vertrieb), Sporting Director Niko Bungert, and B2B Director David Schössler; former striker Shinji Okazaki was appointed Vereinsbotschafter and International Development Partner in May 2026 to drive Asian-market expansion via the FC Basara Mainz and FC Basara Hyogo bridge clubs. The club is regulated by the DFL, which granted the 2026/27 licence without conditions or stipulations, and it generated its most successful European run in the recent era by reaching the 2025/26 UEFA Conference League quarterfinals.

Name

1 FSV Mainz 05

Legal name

1. FSV Mainz 05 e.V.

Website

https://mainz05.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Short description

1. FSV Mainz 05 is a member-owned German Bundesliga football club founded in 1905 in Mainz, operating a multi-sport association (men's, women's Bundesliga, handball, table tennis) and generating revenue from 30,000+ memberships, ticketing, sponsorships, merchandise, stadium tours, and football school camps.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional football club
• Matchday ticketing services
• Football club membership
• Youth football academy
• Arena stadium tours

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Matchday Ticketing & Season Tickets (Dauerkarten): Single-match ticket sales, season tickets (Dauerkarten) for Bundesliga and home games, plus ticketing via Eventim/ticket-onlineshop.com. (e.g., Köln fixture sold out with 33,000+ spectators).
2. Membership Fees (Mitgliedsbeiträge): Tiered recurring annual membership contributions plus a lifetime membership option; members receive priority ticket pre-sales, fan shop discounts, and exclusive events. Membership base surpassed 30,000 in March 2026.
3. Merchandise Sales (Fanshop & Onlineshop): Retail of club apparel, accessories, and fan articles through two physical fanshops (MEWA ARENA and Innenstadt/Seppel-Glückert-Passage), the online shop at shop.mainz05.de, the 05ER Fanmobil, and third-party retail partners (REWE, real-, Media Markt, etc.).
4. Sponsorship & Premium Partnerships: Premium partnerships (e.g., MEWA as naming-rights partner of MEWA ARENA, JAKO as kit supplier, Musterhaus.net as Premiumpartner, Fenster-Profis, Bitburger, Entega, Lotto Rheinland-Pfalz, Novo Nordisk, SCHOTT, idm-energie, eToro, Platinum), club-level Clubpartner program (250 amateur clubs), and B2B sales handled by Infront.
5. Stadium Tours (Arena-Touren): Paid guided tours of MEWA ARENA priced €30/€25 (match days) and €13/€9 (other days), bookable via online ticketshop with bespoke pricing for groups of 11+.
6. Football School Camps (05ER Fußballschule): Fee-based Sommercamp, Herbstcamp, Torwartcamp, Wochenendcamp, Fördertraining, and Ballschule programs held at WOLFGANG FRANK CAMPUS and partner venues across Hessen, Bayern, NRW, Rheinland-Pfalz and abroad; members get 10% discount.
7. Hospitality & Stadium Advertising (e.g., TV-Powerpack): Advertising inventory sold within the MEWA ARENA (e.g., Musterhaus.net TV-Powerpack) and corporate hospitality packages managed via Infront and B2B sales.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels9 records

Core offering

1. FSV Mainz 05 is a German multi-sport registered association (e.V.) that fields a Bundesliga men's professional football team, a women's team promoted to the Google Pixel Frauen-Bundesliga, a youth academy (NLZ) covering U9 to U23, plus women's handball (Meenzer Dynamites), table tennis, eSports and amputee football divisions. Its sellable commercial offerings center on matchday ticketing and season tickets, tiered club membership with priority pre-sales, branded fanshop merchandise through physical and online channels, paid guided stadium tours of the MEWA ARENA, fee-based football school camps (Sommercamp, Herbstcamp, Torwartcamp, Ballschule, Fördertraining), and B2B premium sponsorship packages including naming rights, kit supply and stadium advertising (e.g., Musterhaus.net TV-Powerpack).

Differentiator

Problem solved

Functional benefit

Brands

• 05ER Fußballschule:
• 05-Fanshop
• 05ER KidsClub
• 05ER Youngsters
• 05ER Classics
• 05ER Fanmobil
• 05-Frauen
• Mainz 05 hilft e.V.
• 05ER.FM (Club Radio)
• 05ER Volunteers
• MEWA ARENA
• WOLFGANG FRANK CAMPUS

Products and services

• Matchday Tickets and Season Tickets (Dauerkarten) Single-match Bundesliga, DFB-Pokal and Conference League tickets, plus season tickets (Dauerkarten) for Bundesliga and home games at MEWA ARENA, sold via ticket-onlineshop.com and Eventim. Example: Köln fixture sold out with 33,000+ spectators.
• Club Membership (Mitgliedschaft) Tiered annual membership Beitragsstufen plus a lifetime membership option. Members receive priority ticket pre-sales from age 7, 10% merchandise and football-school discounts, voting rights from age 16, member-event access and a free stadium tour (Schlemmerblock). Membership base surpassed 30,000 in March 2026.
• 05-Fanshop Merchandise (Online and Physical) Retail of club apparel, accessories and fan articles through two physical fanshops (MEWA ARENA, Innenstadt/Seppel-Glückert-Passage), the online shop at shop.mainz05.de, the 05ER Fanmobil mobile store, and third-party retail partners (REWE, real-, Media Markt, etc.). Sample items: Kappe Cord €34.95, Lunchbox Mainz 05 €16.95, Kinderschal €19.95.
• MEWA ARENA Stadium Tours (Arena-Touren) Paid guided tours of MEWA ARENA priced €30/€25 (match days) and €13/€9 (other days), with children under 5 free and bespoke group rates for 11+ visitors. Bookable via the online ticketshop.
• 05ER Fußballschule Camps and Training Fee-based Sommercamp, Herbstcamp, Torwartcamp, Wochenendcamp, Fördertraining, and Ballschule programs held at WOLFGANG FRANK CAMPUS and partner venues across Hessen, Bayern, NRW, Rheinland-Pfalz and abroad; members receive 10% discount. Booking managed via Fussballschule Connect platform. Sample prices: Sommercamp 5-day WFC €219.05 (member €197.15); Torwartcamp 2-day WFC €159.05 (member €143.15); Ballschule 5-day WFC €119.05 (member €107.15).
• Premium Sponsorship and Advertising Packages B2B premium advertising inventory sold within MEWA ARENA (e.g., Musterhaus.net TV-Powerpack), naming-rights (MEWA), kit supplier (JAKO), and corporate hospitality packages managed by Mainz 05's B2B director and the Infront sports marketing agency. Premium partner portfolio includes MEWA, JAKO, Bitburger, Entega, Lotto Rheinland-Pfalz, SCHOTT, Novo Nordisk, Fenster-Profis, eToro, idm-energie, Platinum, Musterhaus.net.
• International Development Partnership (Asia/Japan Programme) International development programme covering the Asian market, especially Japan, anchored by Vereinsbotschafter Shinji Okazaki and the FC Basara Mainz / FC Basara Hyogo bridge clubs (founded 2014 by Okazaki and Takashi Yamashita) to enable Japanese youth players to access Mainz 05's Nachwuchsleistungszentrum.

Quantifiable outcome

• 30,000+ members reached in March 2026 (up from ~15,000 a few years prior)
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Shinji Okazaki (Individual)coreStrategic or Co-development Partner · 10 May 2026Former Mainz 05 striker (2013–2015, 70 Pflichtspiele, 29 Tore; later Premier-League champion with Leicester City) appointed as International Development Partner and Vereinsbotschafter, focused on the Asian market especially Japan. Bridges Mainz 05 with FC Basara Mainz (founded 2014 with Yamashita) and FC Basara Hyogo (founded 2014).
• MEWAflagshipStrategic or Co-development Partner · 9 August 2025Naming-rights partner of the club's home stadium (MEWA ARENA). Co-brands the 05ER KidsClub ('KidsClub powered by MEWA') and co-funded the Turnbeutel-Malaktion on the Promofläche during the Mitgliederspieltag vs SC Freiburg. Logged among the club's principal commercial partners.
• Musterhaus.netcoreGTM or Marketing Partner · 6 August 2025Joined 1. FSV Mainz 05 as Premiumpartner (announced 06.08.2025) for an initial one-year term; visible in MEWA ARENA via TV-Powerpack. Germany's largest housebuilding portal (since 2005) sees the partnership as a channel to reach Bauinteressenten. Mainz 05 cites shared values of Verlässlichkeit, Bodenständigkeit and nachhaltiges Wachstum.
• Paessler (PRTG)coreTechnology or Integration · 1 January 2020Technology partner providing the PRTG network monitoring platform that runs at MEWA ARENA, integrated with Kentix sensors, Microtech Büro+ ERP, Fortinet firewalls and Veeam backup to handle the ~100 DFL pre-match IT checks. Implemented in 2020 with a regional service provider.
• JAKOflagshipOEM/ Whitelabel/ Licensing PartnerOfficial kit and apparel supplier of 1. FSV Mainz 05. Co-produced the exclusive Mainz 05 cotton bag with Studio Lacks for the first 1,000 fanshop visitors during the 09.08.2025 fanshop reopening. New Freizeit-Teamline available in shop from the same day.
• BitburgercoreGTM or Marketing PartnerBeverage partner visible in mainz05.de partner logo strip and at MEWA ARENA concessions.
• Lotto Rheinland-PfalzcoreGTM or Marketing PartnerPartner of the club, also the naming sponsor of the Lotto Rheinland-Pfalz-Tribüne (one of the standing blocks initially opened for the Racing Straßburg testspiel).
• entegacoreGTM or Marketing PartnerEnergy partner listed among mainz05.de footer partners.
• eTorominorGTM or Marketing PartnerListed in the mainz05.de footer partner strip.
• SCHOTTminorGTM or Marketing PartnerListed in the mainz05.de footer partner strip.
• Novo NordiskminorGTM or Marketing PartnerListed in the mainz05.de footer partner strip.
• Fenster-ProfisminorGTM or Marketing PartnerPremium partner of 1. FSV Mainz 05 with KOE logo and slogan featured on mainz05.de.
• idm-energieminorGTM or Marketing PartnerListed in the mainz05.de footer partner strip.
• Platinum (Trikot)minorGTM or Marketing PartnerPlatinum shirt-jersey partner shown on mainz05.de footer.
• Gaul CateringcoreOthersMain catering partner at MEWA ARENA — AG Fanservice of the Fanabteilung engages in structured dialogue with Gaul Catering to align concession offerings with supporter expectations.
• Liga TravelcoreOthersOfficial travel partner used to assemble fan travel packages (flights and accommodation, bus options) for European away fixtures such as the 2025/26 Conference League playoffs vs Rosenborg BK / Hammarby IF.
• FC Basara Mainz / FC Basara HyogocoreStrategic or Co-development PartnerBridge football clubs founded in 2014 by Shinji Okazaki (and Takashi Yamashita) to enable Japanese youth players to experience Mainz 05's Nachwuchsleistungszentrum and European football culture. Named as the basis of the new International Development Partner mandate.
• 05ER Clubpartners (programme of 250 amateur clubs)coreChannel Partner/ Reseller/ DistributorNetwork of 250 amateur football clubs that act as local partners of Mainz 05, hosting annual Clubpartner-Trainings where first-team players (e.g., Batz, Da Costa, Bell, Nebel, Sieb, Veratschnig) visit the club's home training ground. Includes SV 07 Nauheim, TSV Taunusstein Bleidenstadt, Sportfreunde Dienheim, SG Sandbach, FV Vilja Wehr.
• Kömmerling & DeheckminorGTM or Marketing PartnerCo-partner supporting the Mitgliedermonat 2026 programme; thanked by the club for their engagement alongside Fanabteilung and volunteers.
• Infront Sports & MediacoreOthersSales agency partner. Henrik Tewes serves as Infront Teamleiter beim 1. FSV Mainz 05 and supported the Musterhaus.net Premiumpartner placement. Christian Süpke (Senior Sales Manager Infront) and David Schössler (Direktor B2B Mainz 05) co-presented the Musterhaus.net deal.
• DFL (Deutsche Fußball Liga)flagshipOthersRegulatory body issuing the Bundesliga licence and prescribing the ~100 pre-match IT checks; granted Mainz 05 a 2026/27 licence without conditions or stipulations. Also mandates the Clubpartner network and matchday compliance.
• Studio LacksminorGTM or Marketing PartnerMainz-based artist collective that designed the motifs on the Kömmerling-Tribüne and produced personalised fabric bags for the first 1,000 fanshop visitors during the 09.08.2025 MEWA ARENA Fanshop reopening.
• UEFAflagshipOthersGoverning body of the UEFA Conference League in which Mainz 05 competed in 2025/26, reaching the quarterfinals. UEFA conducted the playoff draw in Nyon attended by Christian Heidel and Michael Kammerer.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1. FC Union Berlin: Mid-sized Bundesliga club with member-owned e.V. structure, strong fan-driven culture, and recent rise from lower divisions. Comparable in governance model, supporter engagement depth, and Bundesliga tier.
• FC Augsburg: Bundesliga club of similar mid-table scale with regional Mittelstand sponsor base and smaller-market positioning. Comparable in commercial structure and Bundesliga stability profile.
• Borussia Mönchengladbach: Traditional Bundesliga club with member-driven e.V. governance, strong fanbase and historical top-flight status. Comparable in membership model and Bundesliga mid-tier economics.
• SC Freiburg: Bundesliga club of similar scale and Mittelstand-region identity with strong youth academy (NLZ) producing sellable talent and comparable member-driven governance. Direct competitor for mid-table positioning and the recent Mainz Mitgliederspieltag opponent.
• 1. FC Köln: Historic Bundesliga club with similar mid-table profile, comparable member-base model (Vereinsstruktur), and similar Rhine-region catchment. Comparable size, fan engagement model, and Bundesliga licensing position.
• SV Darmstadt 98: Smaller-market German professional football club with similar civic-identity positioning and Bundesliga/2. Bundesliga boundary profile. Comparable scale and regional sponsor base.
• VfL Wolfsburg: Multi-sport Bundesliga club with women's football, major corporate sponsor (VW) and stadium-based revenue model. Comparable in diversified sports operations and Bundesliga positioning.

Broad incumbents

• TSG 1899 Hoffenheim: Bundesliga club with modern infrastructure, tech-forward operations and significant private investment. Comparable in NLZ/youth-development focus and operational modernisation at club level.
• Eintracht Frankfurt: Larger Bundesliga club in the Rhine-Main region with multi-sport structure (football, women's football). Direct geographic overlap; serves as an aspirational comp on commercial scale and European competition traction.

Emerging players

• 1. FSV Mainz 05 Frauen / Women's Bundesliga Clubs: The Mainz women's team itself, newly promoted to Google Pixel Frauen-Bundesliga for 2026/27. Comparable in women's-football Bundesliga economics with peers such as 1. FC Köln Frauen, SC Freiburg Frauen, and TSG Hoffenheim Frauen — newly entering the same commercial and broadcasting market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1fsvmainz05
• Facebookfacebook.com/1fsvmainz05

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 FSV Mainz 05