What FC Augsburg does

FC Augsburg is a German professional football club founded in 1907 and headquartered in Augsburg, Bavaria. Operating under the legal structure FC Augsburg 1907 GmbH & Co. KGaA, the club competes in the Bundesliga, Germany's top football division, and has maintained continuous top-flight status since promotion in 2011 (13 consecutive seasons through 2025/26). The club plays home matches at the WWK ARENA (capacity 30,660), which was the world's first CO2-neutral stadium when it opened in 2009 and is registered under EMAS environmental management standards. The club is member-owned with over 30,660 members.

FC Augsburg's product and service ecosystem centers on matchday operations (single-match tickets, Dauerkarten season tickets), membership tiers segmented by age group (MiniClub, KidsClub, TeensClub, ClassicClub), and merchandising through the official FCA Fan-Shop and online fanshop (shop.fcaugsburg.de). Additional offerings include stadium tours (public €10, matchday €50, group €175 for up to 25), hospitality and VIP packages at the WWK ARENA, the FCA-App (mobile platform for news, ticketing, membership), FCA TV (video content), the Nachwuchsleistungszentrum youth development academy spanning U9 to U23 teams, an eSports division competing in virtual Bundesliga, the Fussballschule football school, and community programs including the FCA-Ballschule mit Sprach- und Leseförderung combining ball sports with language and reading education.

The club generates revenue across six streams: matchday ticket sales, sponsorship (main sponsor WWK Versicherungen holds stadium naming rights; kit supplier Mizuno; sleeve sponsor Siegmund; plus exclusive partners including Grünbeck, VR-Bank, Segmüller, SWA, Audi, Lotto Bayern, Bricks & Mortar Immobilien, and Krasniqi), merchandising, membership fees, stadium tours, and hospitality. Distribution is primarily direct through the online ticket shop, FCA-App, stadium box office, and the club's business/hospitality sales team. The customer base spans individual fans and members (families, teens, seniors), corporate partners seeking Bundesliga brand exposure and B2B hospitality, and children participating in school-based community programs.

Name

FC Augsburg

Legal name

FC Augsburg 1907 GmbH & Co. KGaA

Website

https://fcaugsburg.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

FC Augsburg is a German Bundesliga football club founded in 1907, based in Augsburg, Bavaria, and member-owned with over 30,660 members. The club operates the WWK ARENA and generates revenue through matchday tickets, sponsorship, membership, merchandising, tours, and community youth programs.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Professional football club
• Bundesliga matchday experiences
• Club membership programs
• Football youth academy
• Stadium hospitality services

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Matchday Revenue: Revenue from ticket sales for Bundesliga home matches, cup games, and special events at the WWK ARENA (capacity 30,660). Includes day tickets and season tickets (Dauerkarten).
2. Sponsorship: Revenue from main sponsor WWK, kit supplier Mizuno, sleeve sponsor Siegmund, plus exclusive partners including Grünbeck, VR-Bank, Segmüller, SWA, Audi, Lotto Bayern, and others. WWK ARENA naming rights also generate revenue.
3. Merchandising: Revenue from official online fanshop (shop.fcaugsburg.de), selling merchandise including jerseys, apparel, and accessories. Also includes 'FCA Wald' (FCA Forest) tree-planting initiative.
4. Membership Fees: Revenue from club memberships with various tiers including MiniClub (children), KidsClub, TeensClub, ClassicClub (seniors), and general membership. The club has grown to over 30,000 members.
5. Stadium Tours: Revenue from arena tours including public tours (€10 adults, €8 reduced, €6 children), matchday tours (€50 per person including food/drink), and group tours (€175 for groups up to 25).
6. Hospitality/VIP: Revenue from VIP tickets and hospitality packages for matches, corporate events, and exclusive experiences at the WWK ARENA.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

FC Augsburg is a German Bundesliga professional football club delivering live matchday entertainment at the 30,660-capacity WWK ARENA, multi-tiered club memberships (MiniClub, KidsClub, TeensClub, ClassicClub), official merchandise through its online fanshop, corporate sponsorship and hospitality packages, and an extensive youth football development academy spanning U9 to U23 teams. The club additionally operates stadium tours, an eSports division, and community education programs including the FCA Ballschule reaching approximately 850 children weekly.

Product overview

FC Augsburg is a German football club offering a comprehensive ecosystem of products and services centered around its professional football operations. The core offering includes the FCA-App (official mobile application), FCA TV (video content platform), and match-day experiences (tickets and stadium tours at WWK ARENA). The club operates a multi-tiered membership system with specialized programs for different age groups (MiniClub, KidsClub, TeensClub, ClassicClub), an extensive youth development academy (Nachwuchsleistungszentrum) spanning teams from U9 to U23, a football school program, an eSports division, and a veterans team. Community initiatives include the Ballschule (Ball School) and Ballschule mit Sprach- und Leseförderung (Ball School with Language and Reading Promotion) programs focused on movement education and integration. The club also publishes annual sustainability reports documenting its social and environmental activities.

Differentiator

Problem solved

Functional benefit

Products and services

• FCA-App The FCA-App is the official mobile application of FC Augsburg, available on iOS and Android, providing fans with news, live ticker, match results, ticket purchasing, membership management, and exclusive video content. It is targeted at club supporters seeking real-time match and club information.
• Tickets & Dauerkarten Single-match tickets (Tageskarten) and annual season tickets (Dauerkarten) for Bundesliga home games at WWK ARENA, DFB-Pokal cup matches, and test games. Includes special tickets for disabled fans and varies by opponent importance and seating area.
• FCA Fan-Shop Official online and physical merchandise store offering jerseys, apparel, accessories, and memorabilia for FC Augsburg supporters. Operations include the FCA Wald (FCA Forest) tree-planting initiative within product offerings.
• Mitgliedschaft (Club Membership) Club membership program with age-segmented tiers including MiniClub and KidsClub (children), TeensClub (teenagers), and ClassicClub (seniors), plus general adult membership. Benefits include priority ticket access, discounts, and exclusive events. Membership reached over 30,660 in 2025/26.
• FCA TV Video streaming and on-demand platform offering match highlights, interviews, behind-the-scenes content, press conferences, and exclusive club programming. Accessible via the club website and the FCA App.
• Arenatouren (Stadium Tours) Guided tours of WWK ARENA including public tours (€10 adults, €8 reduced, €6 children), matchday experiences (€50 per person with player meeting and food), and group tours (€175 for groups up to 25). Duration ranges from 90 to 120 minutes.
• Fussballschule (Football School) Youth football development program offering training sessions, camps, and coaching for children at various locations in the Augsburg region. Functions as the community-facing extension of the club's academy structure.
• Ballschule (Ball School) Movement and sports education program for children combining motor skill development with playful activities and language/reading support, part of FCA's sustainability strategy. Recognized with the DFB Sepp-Herberger-Award 2025 (first place) and the Bavarian Integrationspreis 2026 (second place).
• Nachwuchsleistungszentrum (NLZ) Youth Development Center Comprehensive youth academy with teams from U9 to U23, providing football education, medical care, academic support through the elite school partnership (Eliteschule des Fußballs), and boarding facilities including transport service. Operated out of the Paul-Renz-Akademie.
• FCA eSports Esports division of FC Augsburg competing in the Virtual Bundesliga Club Championship and FIFA tournaments, with a dedicated squad and match schedule published on the virtual Bundesliga platform.
• VIP Tickets and Hospitality VIP tickets and hospitality packages for matches, corporate events, and exclusive experiences at WWK ARENA. Sold through the club's dedicated business department to corporate buyers.

Quantifiable outcome

• Club reached over 30,660 members, demonstrating strong community engagement
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MizunocoreOthersOfficial kit supplier (Ausrüster) providing all sporting equipment and apparel for FCA teams.
• SiegmundcoreOthersSleeve sponsor (Ärmelsponsor) appearing on the match shirt sleeve.
• GrünbeckminorGTM or Marketing PartnerExclusive partner of FC Augsburg. Grünbeck is a water technology company.
• VR-BankminorGTM or Marketing PartnerExclusive partner of FC Augsburg. Regional cooperative bank.
• SegmüllerminorGTM or Marketing PartnerExclusive partner of FC Augsburg. Furniture retailer based in the region.
• SWA (Stadtwerke Augsburg)coreGTM or Marketing PartnerExclusive partner and local utility company (Stadtwerke). Provides energy and infrastructure services. Strong regional alignment.
• AudicoreGTM or Marketing PartnerExclusive partner of FC Augsburg. Premium German automobile manufacturer with strong regional presence in Bavaria.
• Lotto BayernminorGTM or Marketing PartnerExclusive partner. Bavarian state lottery organization.
• Bricks & Mortar ImmobilienminorGTM or Marketing PartnerExclusive partner. Regional real estate company.
• KrasniqiminorGTM or Marketing PartnerExclusive partner. Solar energy company.
• DFL StiftungcoreStrategic or Co-development PartnerDFL Foundation (German Football League's charitable foundation) partners with FCA on the 'Football trifft Kultur' (Football Meets Culture) program, which combines sports with education and cultural learning for children.
• LitCam gGmbHcoreStrategic or Co-development PartnerNon-profit organization partnering with FCA and DFL Stiftung on the 'Football trifft Kultur' program. The initiative operates at 33 locations nationwide, reaching approximately 750 children, combining football with literacy and cultural education.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SC Freiburg: SC Freiburg is the closest Bundesliga comparable to FC Augsburg: a small-market, sustainability-oriented club with similar stadium capacity (~34,700), a strong academy, and a recurring top-flight presence built on regional identity rather than big-market economics.
• VfL Wolfsburg: VfL Wolfsburg is a comparable-magnitude Bundesliga club with Volkswagen as main sponsor — analogous to FC Augsburg's WWK dependency — and a similar mid-tier revenue profile built around corporate sponsorship rather than mass-market scale.
• 1. FC Union Berlin: 1. FC Union Berlin is a small-market Bundesliga club with strong member/community identity and a stadium of similar scale; its recent rise via sporting success and member engagement mirrors the growth trajectory FC Augsburg is pursuing.
• 1. FC Heidenheim 1846: 1. FC Heidenheim is the Bundesliga's smallest-market club with a compact stadium (~15,000) and a similar model of relying on academy development and regional identity — a useful peer for understanding the lower bound of Bundesliga commercial scale.
• Borussia Mönchengladbach: Borussia Mönchengladbach is a mid-tier Bundesliga club with comparable stadium scale (~54,000 historically), strong fan-culture base, and similar reliance on regional sponsorships and merchandising — a close operational analog.
• TSG 1899 Hoffenheim: TSG Hoffenheim is a small-market Bundesliga club with corporate (Hopp) backing, modern infrastructure, and a comparable reliance on sponsorship rather than matchday scale — directly comparable to FC Augsburg's sponsor-dependent model.
• VfL Bochum: VfL Bochum is a similar-sized German club with frequent promotion/relegation between Bundesliga and 2. Bundesliga, illustrating the relegation risk profile that FC Augsburg faces in maintaining top-flight status.
• 1. FSV Mainz 05: Mainz 05 is a similarly sized Bundesliga club from a non-top-tier market with comparable stadium capacity (~33,000), member-supported governance, and reliance on academy production and sponsor partnerships for commercial scale.

Broad incumbents

• FC Bayern Munich: FC Bayern Munich is the Bundesliga's broad incumbent; while not directly comparable in scale, it defines the upper-bound benchmark against which smaller clubs like FC Augsburg compete for sponsorship tiers, talent, and international attention.
• Borussia Dortmund: Borussia Dortmund is a Bundesliga broad incumbent with global brand reach and significantly larger commercial scale; useful for benchmarking the international ceiling that FC Augsburg's regional model cannot currently match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FCAugsburg
• YouTubeyoutube.com/FcAugsburg
• Facebookfacebook.com/FCAugsburg
• LinkedInlinkedin.com/company/fcaugsburg
• Instagraminstagram.com/fcaugsburg1907
• TikToktiktok.com/@fcaugsburg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Augsburg