What Intuita does

Intuita is a UK-based enterprise data consultancy, legally Customer Value Engineering Ltd, trading as Intuita Consulting and Intuita Solutions. The firm operates four integrated service lines covering the full data lifecycle: Data Strategy, Management & Culture; Data Engineering & Platforms; Analytics & Machine Learning; and AI & Applications. Engagements typically include data strategy alignment, governance frameworks, cloud data platform engineering (on AWS and partner stacks such as Qlik and Tableau), advanced analytics, predictive modelling, NLP-powered automation, recommendation engines, and AI-driven application development. The company markets reusable Data Accelerators and Pragmatic AI Tools as the underlying technology layer that differentiates its delivery.

Intuita serves enterprise clients across telco, financial services, retail, media, and gaming, with named logos including Sky, Vodafone, Nationwide, The Co-op, Lebara, CityFibre, Entain PLC, a large UK Building Society, the UK's largest convenience chain, and a global TV middleware provider. Headcount is 51-100 employees, headquartered in Newbury with additional offices in Liverpool and Šibenik, Croatia, indicating a small UK-centric boutique with nearshore European delivery capacity. Revenue is generated through professional services engagements acquired via direct, consultative enterprise sales; pricing is custom-scoped per engagement and not publicly disclosed. The firm is founder-led, privately held, self-funded, and under CEO Andy Leach since 2023, with founder Glenn serving as Chairman.

The business model is classic professional services: time-and-materials or fixed-scope consulting engagements delivered by specialist pods, with no disclosed software-as-a-service revenue, marketplace, or reseller channels. Distribution is purely direct enterprise sales supported by content marketing (case studies, blog), LinkedIn presence, and industry event participation. No external funding rounds, acquisitions, or M&A activity are disclosed, and the company holds no patents or formal certifications.

Name

Intuita

Legal name

Customer Value Engineering Ltd

Website

https://intuitaconsulting.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Intuita is a UK-based enterprise data consultancy delivering data strategy, cloud data engineering, analytics, and AI application services to large clients across telco, financial services, retail, media, and gaming. Founded in 2013, the 51-100-employee firm operates from Newbury, Liverpool, and Šibenik.

Ownership category

akta.pro rank

Product category

Data Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHACAI), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Data consulting services
• Data engineering platforms
• Business intelligence analytics
• Machine learning solutions
• AI application development

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Data Consulting Services: Consulting engagements providing data strategy, data engineering, analytics, and AI services. Projects are delivered by specialized teams of consultants with expertise across data domains. Engagement model based on partnership approach rather than traditional consultancy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Intuita is a data consulting firm that delivers end-to-end data transformation through four integrated service lines: Data Strategy, Management & Culture; Data Engineering & Platforms; Analytics & Machine Learning; and AI & Applications. Engagements span data strategy alignment, governance frameworks, cloud platform engineering, BI dashboards, predictive modelling, and custom AI applications, delivered by specialised data professionals as bespoke consulting projects.

Product overview

Intuita is a data consulting firm that offers four integrated service lines: Data Strategy, Management & Culture; Data Engineering & Platforms; Analytics & Machine Learning; and AI & Applications. Together these form an end-to-end data transformation capability, progressing from strategic planning and governance through technical implementation (data engineering and cloud platforms) to analytics, visualisation, and AI-driven insights. The service lines are designed to work cohesively, with earlier-stage offerings (data strategy, data management) feeding into engineering and enablement layers that power advanced analytics and AI applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy, Management & Culture Comprehensive data consulting covering data strategy alignment with business outcomes, data governance and quality frameworks, data enablement through integration and visualisation, and cultural transformation to embed data-driven decision-making across organisations.
• Data Engineering & Platforms Data infrastructure services including data integration and pipeline automation, cloud and data platforms engineering, and high-performance data modelling. Enables real-time data streaming, ETL processes, and API-driven automation with scalable, secure cloud-based solutions.
• Analytics & Machine Learning Business intelligence, data visualisation, and advanced analytics solutions that transform raw data into real-time AI-powered insights. Includes BI dashboards, advanced statistical analysis, forecasting, optimisation techniques, and AI-driven predictive modelling.
• AI & Applications Custom AI-driven automation and application development services including AI-powered tools, full-stack development, reusable data accelerators and AI frameworks, and pragmatic lightweight AI solutions such as semi-autonomous agents for operational efficiency.

Quantifiable outcome

• Increased query speed and accuracy of high-profile data entities including current account transactions and mortgage application journeys
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Re:Invent case study demonstrates partnership with AWS for building real-time applications. Cloud data platforms engineering services utilizing AWS infrastructure.
• QlikcoreTechnology or IntegrationBuilt award-winning Qlik dashboards for global TV middleware provider client. Core analytics and BI partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Accenture (Data & AI practice):
• FSP (Fujitsu Software Products): Named technology alliance partner of Intuita (FSP x Intuita integration). As a platform vendor with an integration partnership, it represents both a channel and a competitive factor for Intuita's data platform work.

Direct peers

• Datatonic: UK-based data and AI consultancy of comparable size, focused on cloud data engineering, ML and analytics on Google Cloud and AWS. Directly comparable as a mid-sized specialist competing for the same enterprise data transformation mandates.
• Adatis: UK data and AI consultancy specialising in Azure data platform, analytics, and ML. Comparable scale, similar focus on enterprise data engineering and AI enablement, and overlapping customer profile in UK financial services and retail.
• Cynozure: UK data and analytics consultancy focused on data strategy, governance, and engineering. Directly comparable boutique competing for similar mid-market and enterprise data-transformation engagements.
• Slalom: Global tech and data consulting firm of comparable mid-market positioning, with a strong data/analytics and AI practice. Comparable business model (consultative, partnership-led) and overlapping enterprise customers.
• Thoughtworks: Global technology consultancy with a deep data, analytics and AI engineering practice. Comparable in technology specialism and culture-led positioning, though significantly larger.
• Xebia: Global digital and data/AI consultancy with strong cloud data engineering and ML practices. Comparable in specialist positioning and enterprise data transformation focus, with European delivery presence.

Broad incumbents

• Capgemini Invent: Digital innovation and data/AI consulting arm of Capgemini. Competes on the same enterprise data transformation deals with significantly larger delivery scale.
• Deloitte (Analytics & AI): Big-4 consulting firm with substantial data engineering, analytics and AI offerings. Competes for enterprise data strategy and platform engagements across UK and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intuita-consulting
• Xx.com/intuitadata

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intuita