KAATSU
KAATSU Global Inc. sells patented Blood Flow Restriction (BFR) training devices — the C5 standalone controller and B2 Bluetooth system — plus proprietary AirBands, targeting elite military units, professional and Olympic sports teams, medical and rehabilitation providers, universities, and consumer fitness and longevity customers worldwide.
- Company typePrivate
- Founded1966
- HeadquartersHuntington Beach, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
KAATSU firmographics
Firmographics- Name
- KAATSU
- Legal name
- KAATSU Global Inc.
- Website
- https://kaatsu.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KAATSU Global Inc. sells patented Blood Flow Restriction (BFR) training devices — the C5 standalone controller and B2 Bluetooth system — plus proprietary AirBands, targeting elite military units, professional and Olympic sports teams, medical and rehabilitation providers, universities, and consumer fitness and longevity customers worldwide.
- Ownership category
- akta.pro rank
KAATSU industry classification
Industry- Product category
- Blood Flow Restriction Training Equipment
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning / Performance Training (EDALAIAI), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where KAATSU is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KAATSU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: Primary revenue from selling proprietary BFR devices (C5, B2) and compatible AirBands. Devices range from $999.95 to $1,299.95. AirBands sold separately at $90-$180 per pair.
- Education and Certification: Revenue from training courses, certifications, and educational materials including KAATSU Specialist Course ($350), CEU courses ($349-$399), Encyclopedia of KAATSU Protocols ($25), and personal one-on-one sessions ($75).
- Accessories: Sales of compatible accessories including tubesets ($35), charging cables ($15-$25), storage bags ($5), and clamshell cases ($25).
- Performance and Recovery Products: Curated ecosystem of partner products (e.g., SideWinder Revolution 2.0 at $185-$199) selected to complement KAATSU sessions and sold through the Performance & Recovery Collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KAATSU C5 Device - Standalone controller with replaceable battery |
| One time/ perpetual license | Pay-as-you-go | KAATSU B2 Arms Kit - Bluetooth-enabled, tubeless system |
| Unit Pricing | Pay-as-you-go | C-Series AirBands - Arm or Leg pairs for C4, C3, M3, Cycle 2.0, Nano |
| One time/ perpetual license | Pay-as-you-go | KAATSU Specialist Course and Certification |
| One time/ perpetual license | Pay-as-you-go | KAATSU and Traditional BFR CEU Course |
| Unit Pricing | Pay-as-you-go | One-on-One Personal Session |
| One time/ perpetual license | Pay-as-you-go | Encyclopedia of KAATSU Protocols |
| Unit Pricing | Pay-as-you-go | Accessories - C-Series and B-Series |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
KAATSU product offering
Product offeringCore offering
KAATSU manufactures and sells Blood Flow Restriction (BFR) training hardware, led by the KAATSU C5 and KAATSU B2 wearable controllers paired with patented AirBands for arms and legs. The hardware enables controlled, non-occlusive pressure modulation for muscle strength, rehabilitation, recovery, and longevity applications. The company also monetizes education through its KAATSU Specialist certification course, CEU-accredited training, the Encyclopedia of KAATSU Protocols, and one-on-one personal training sessions.
Product overview
KAATSU offers a portfolio of blood flow restriction (BFR) training devices and accessories. The core product line includes two main controller systems: the C5 (standalone, replaceable battery, no Bluetooth) and the B2 (Bluetooth-enabled, tubeless, app-controlled). Both systems use proprietary patented AirBands that never occlude arterial blood flow. The C-Series AirBands are compatible with C4, C3, M3, Cycle 2.0, and Nano controllers. Accessories include connector tubes, charging cables, protective cases, and storage bags. The company also offers education products including specialist certification, CEU courses, protocol guides, and personal training sessions. A curated Performance & Recovery Collection features third-party recovery tools like the SideWinder Revolution.
Differentiator
Problem solved
Functional benefit
Brands
- KAATSU B2: Bluetooth-enabled, tubeless blood flow restriction system controlled via smartphone app with KAATSU Connect
- KAATSU C5
- KAATSU C4
- AirBands
- KAATSU Connect
- Cycle Mode
Products and services
- KAATSU C5 A standalone BFR controller with color display and guided smart mode, paired with KAATSU AirBands for arms and legs. Designed for home users, clinics, and institutional buyers who want full-featured cycle-mode protocols without relying on a smartphone.
- KAATSU B2 A wearable BFR controller that pairs with KAATSU AirBands and the B2 Connect smartphone app to deliver controlled compression cycles. Targets the same athletic, rehabilitation, and consumer use cases as the C5, with app-based control.
- KAATSU AirBands (Arm) Patented, non-occlusive pneumatic bands for upper-body BFR training, compatible with KAATSU C5 and B2 controllers. Sold as a pair to consumers, clinics, and military users.
- KAATSU AirBands (Leg) Patented, non-occlusive pneumatic bands for lower-body BFR training, compatible with KAATSU C5 and B2 controllers. Sold as a pair to consumers, clinics, and military users.
- Tubeset for C-Series Replacement tube set that connects KAATSU AirBands to the C5 controller for inflation and pressure monitoring.
- USB-C Charging Cable for C-Series and B-Series Official USB-C charging cable bundled with the KAATSU C5 and B2 controllers and sold as a replacement accessory.
- USB-C Charging Block USB-C power adapter for charging KAATSU C5 and B2 controllers.
- B2 Clamshell Case (Arms) Protective clamshell carrying case sized for B2 controller and arm AirBands.
- B2 Clamshell Case (Legs) Protective clamshell carrying case sized for B2 controller and leg AirBands.
- Storage Bag for AirBands Branded storage bag for transporting KAATSU AirBands and accessories.
- One-on-One Personal KAATSU Session Private, individually delivered KAATSU training session purchased directly by a consumer for guided BFR training.
- Encyclopedia of KAATSU Protocols Reference book of standardized KAATSU training and rehabilitation protocols used by specialists, clinicians, and consumers.
- KAATSU Specialist Course and Certification Paid certification course that trains practitioners to deliver KAATSU BFR training and qualifies them for the Find a Specialist directory.
- KAATSU Book by Robert Heiduk Book about KAATSU authored by Robert Heiduk, sold through the KAATSU storefront as a consumer-facing reference.
- KAATSU and Traditional BFR CEU Course CEU-accredited continuing education course that compares KAATSU and traditional BFR methods, designed for clinicians and trainers.
- SideWinder Revolution 2.0 Partner product sold via the KAATSU storefront for athletic warm-up and conditioning alongside KAATSU BFR hardware.
Quantifiable outcome
- Over 20 million individual sessions logged worldwide
- +4 more outcomes
Companies that use KAATSU
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
KAATSU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
KAATSU partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Glass Training and EducationcoreGlass Training and Education is the authorized platform for KAATSU's Comprehensive CEU Blood Flow Restriction Training Course. The partnership enables physical therapists, athletic trainers, coaches, and fitness professionals to earn 11.5 CEU hours while learning to safely implement KAATSU protocols. KAATSU receives 10% discount code (KAATSU) for customer referrals.
- SideWinderminorSideWinder Revolution 2.0 products ($185-$199) are featured in the KAATSU Performance & Recovery Collection. The partnership curates performance tools that integrate with KAATSU sessions for enhanced workout and recovery outcomes. KAATSU actively recruits partners whose products 'can enhance the experience of our global community.'
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
KAATSU competitors and assessment
Company assessmentBroad incumbents
- Hyperice: Hyperice is a leading recovery and performance technology brand (Normatec compression, Raptor percussion). Comparable to KAATSU as a premium device brand selling into athletes, military, and physical therapy markets.
- Whoop: Whoop is a subscription-based wearable performance and recovery platform used by athletes and military. Comparable to KAATSU across the recovery/performance customer base, though delivering digital physiological monitoring rather than BFR specifically.
- Therabody: Therabody is a broader incumbent in recovery and wellness technology (Theragun, RecoveryAir). Comparable to KAATSU as a premium consumer brand serving athletes, clinicians, and consumers for muscle recovery and performance.
- Normatec (Hyperice): Normatec's pneumatic compression boots are widely used in the same sports and recovery segments as KAATSU. Comparable as a pneumatic-recovery device sold to elite athletes, teams, and consumers for circulation and recovery.
Direct peers
- LiveBand By Airbands: LiveBand is a direct BFR competitor offering adjustable BFR bands for training and rehabilitation. Comparable to KAATSU as a BFR cuff specialist targeting both consumer and clinical use cases.
- Delfi Medical Innovations: Delfi is the most-established direct competitor in BFR, offering the Personalized Tourniquet System (PTS) used in orthopedic rehab and research. Highly comparable to KAATSU as both target clinical and sports-performance BFR with proprietary cuff technology.
- BStrong (StratAkuatik): BStrong sells portable BFR training bands and pumps targeted at fitness professionals and athletes. Direct competitor to KAATSU in the consumer and pro-sports BFR channel with a lower price point.
- Hytro: Hytro is a UK-based BFR technology company that integrates BFR into wearable apparel/textiles for sports teams. Comparable to KAATSU as a BFR specialist targeting elite sports with a different delivery format.
- SmartCuffs (Smart Tools): SmartCuffs provides portable BFR cuffs used widely in physical therapy and athletic training. Directly competes with KAATSU in clinical, research, and sports-performance BFR applications.
Emerging players
- Compex (DJO): Compex makes neuromuscular electrical stimulation (NMES) devices used for muscle activation and recovery in sports and rehab. Comparable to KAATSU as an electrotherapeutic device used by athletes and clinicians for muscle performance, though operating in an adjacent modality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KAATSU social profiles
Digital presenceKAATSU financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAATSU leadership team
Management profileNumber of profiles
Profiles1 record
KAATSU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAATSU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAATSU
What does KAATSU do?
KAATSU manufactures and sells Blood Flow Restriction (BFR) training hardware, led by the KAATSU C5 and KAATSU B2 wearable controllers paired with patented AirBands for arms and legs. The hardware enables controlled, non-occlusive pressure modulation for muscle strength, rehabilitation, recovery, and longevity applications. The company also monetizes education through its KAATSU Specialist certification course, CEU-accredited training, the Encyclopedia of KAATSU Protocols, and one-on-one personal training sessions.
Is KAATSU a public or private company?
KAATSU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KAATSU founded?
KAATSU was founded in 1966. It employs 11 to 50 people.
Where is KAATSU based?
KAATSU is headquartered in Huntington Beach, United States, in the North America region.
How does KAATSU make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are education and Certification, accessories and performance and Recovery Products.
Who are KAATSU's main competitors?
Broad incumbents on record are Hyperice, Whoop, Therabody and Normatec (Hyperice). Direct peers are LiveBand By Airbands, Delfi Medical Innovations, BStrong (StratAkuatik), Hytro and SmartCuffs (Smart Tools). Compex (DJO) is listed as an emerging player.
Does KAATSU have an API?
No public API is recorded for KAATSU.
What industry is KAATSU in?
KAATSU's product category is Blood Flow Restriction Training Equipment. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 611430 and its SIC code is 3845.