What The Indicator Store does

The Indicator Store is a Miami Beach-based, privately-held e-commerce developer of proprietary trading indicators and no-code automation tools for the NinjaTrader 7 and 8 platforms, founded in 2011. The company's core product is the Markers system (Plus and Pro), which enables discretionary traders to construct, filter, and automate trading signals without writing NinjaScript code, alongside a catalog of 40+ proprietary indicators covering market structure (TIS_MarketStructure, TIS_OrderBlocks, TIS_LiquidityLevels), trend detection (TIS_SuperTrail, TIS_SuperTrend v3, TIS_TrendRibbon), price action (TIS_Price_Action, TIS_Inside_Outside_Bars, TIS_Rebote), and breakout/session tools (TIS_Breakout_Boxes). All products are purpose-built for NinjaTrader's ecosystem and integrate with its Strategy Builder, Market Analyzer, and tick replay functionality, with a subset of indicators also available on TradingView.

The company operates a product-led, direct-to-consumer go-to-market model via an OpenCart-powered storefront (theindicatormarket.com), monetizing through one-time perpetual software licenses (machine-ID tied) priced from $75 to $1,600, plus a $600 recorded webinar and addon bundles with 15% combo discounts. Customer acquisition relies on YouTube tutorials, a free Discord chat room, organic social (Facebook, X), and affiliate referrals (prop firm partnerships with Apex Trader Funding and Earn2Trade, plus QuantVPS). There is no disclosed revenue, no external funding, no management team metadata, and headcount is reported as 1-10, consistent with a micro/small digital-product business targeting the ICT/Smart Money Concepts retail trading community within NinjaTrader's 1.9M-trader installed base.

Strategic posture in 2025 shows aggressive product-surface expansion: 14+ new or upgraded indicator releases, simultaneous porting of select tools to TradingView, Spanish-language localization, and prop-firm affiliate integrations. Distribution remains 100% direct e-commerce with no third-party resellers, and revenue mechanics are entirely transactional (no subscriptions), which structurally caps compounding growth unless the firm introduces recurring pricing or partner channels.

Name

The Indicator Store

Legal name

The Indicator Store

Website

https://theindicatormarket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Indicator Store is a Miami Beach-based developer of proprietary NinjaTrader trading indicators and Markers no-code automation tools, serving retail futures and forex traders — particularly within the ICT/Smart Money Concepts methodology — through a direct-to-consumer e-commerce storefront selling one-time perpetual software licenses.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses - One-Time Purchase: The company sells one-time perpetual licenses for trading indicators and automation tools. Products are purchased with a single payment and include lifetime updates. Licensing is tied to machine IDs (computer licenses). Products include standalone indicators, Markers automation tools, chart templates, and bundled combos at discounted prices.
2. Education and Training: The company offers educational products including the Markers Webinar (recorded 2-day training) and other training courses for NinjaTrader users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Indicator Store develops and sells proprietary trading indicators and no-code automation tools built for the NinjaTrader platform. Its catalog includes the Markers Plus/Pro automation suite and a range of TIS-branded indicators covering market structure, order blocks, and liquidity analysis, sold primarily as perpetual licenses to active retail futures and forex traders.

Product overview

The Indicator Store is an e-commerce platform specializing in NinjaTrader trading indicators and automation tools. The core product is the Markers system (Markers Plus and Markers Pro) which enables traders to create, filter, and automate trading signals without programming skills. The portfolio includes trend indicators (TIS_SuperTrail, TIS_SuperTrend v3, TIS_TrendRibbon, TIS_MarketStructure), volatility indicators (TIS_Breakout_Boxes, TIS_Squeeze_Breakout), price action indicators (TIS_Price_Action, TIS_Inside_Outside_Bars, TIS_Rebote), structural analysis tools (TIS_OrderBlocks, TIS_LiquidityLevels, TIS_Fib_Trader), and support/resistance tools. The products integrate with NinjaTrader 7/8, Kinetick data feed, and some indicators are also available on TradingView. A selection of pre-configured chart templates and educational webinars complement the product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• TIS: Product brand prefix used for trading indicators and tools (e.g., TIS_MarketStructure, TIS_SuperTrail, TIS_OrderBlocks) marketed under The Indicator Store umbrella.

Products and services

• Markers Plus/Pro

Quantifiable outcome

• Over 1.9 million traders use the NinjaTrader platform where The Indicator Store products are integrated

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• NinjaTradercoreTechnology or IntegrationNinjaTrader is The Indicator Store's preferred and recommended trading platform. All TIS products are developed exclusively for NinjaTrader 7 & 8. The partnership provides integrated solutions where TIS indicators work seamlessly with NinjaTrader's charting, backtesting, and order execution capabilities. NinjaTrader is used by over 1.9 million traders globally.
• KinetickcoreTechnology or IntegrationKinetick delivers reliable, fast, and cost-effective market data for active traders. The Indicator Store recommends Kinetick as their preferred market data feed provider. Kinetick provides unfiltered real-time quotes for stocks, futures, and forex, with free end-of-day historical data available through NinjaTrader. The partnership helps traders reduce CME Group Globex exchange fees.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sierra Chart: Sierra Chart is an alternative trading platform that supports its own marketplace of custom studies and indicators for futures/forex traders — comparable to TIS as a third-party indicator developer serving technically oriented active traders.
• Jigsaw Trading: Jigsaw Trading offers order flow, DOM, and tape-reading tools for active day traders; comparable to The Indicator Store's order-flow and market-structure products (TIS_OrderBlocks, TIS_MarketStructure), with a similar premium perpetual-license pricing model.
• Orderflows: Orderflows is a long-standing NinjaTrader third-party developer selling order flow indicators, automation, and templates for NinjaTrader 7/8 — directly overlapping The Indicator Store's product surface area (price action, order flow, automation templates) and serving the same futures trader segment.
• MotiveWave: MotiveWave is a professional charting, backtesting, and brokerage-integrated platform with its own study store — competing with TIS for the same advanced active-trader tooling (Elliott Wave, market structure, automation).
• Shark Trading (SharkIndicators): SharkIndicators builds proprietary NinjaTrader indicators and trading tools targeting active futures and forex traders; highly comparable in product type (custom NinjaScript indicators) and customer base (retail NinjaTrader users).

Broad incumbents

• TradeStation: TradeStation is an established broker/platform with its own EasyLanguage-based automation and indicator ecosystem — comparable as a wider retail trading platform with built-in strategy automation competing for the same discretionary trader.
• TradingView: TradingView is the dominant retail charting platform with a built-in marketplace of paid indicators (including a subset of TIS products); competes with TIS for technical analysis spend across crypto, forex, and stocks while also serving as a distribution channel for TIS's TradingView-port indicators.

Emerging players

• TrendSpider: TrendSpider offers automated technical analysis, no-code strategy building, and AI-assisted charting — adjacent to TIS's Markers no-code automation value prop, but on a different platform.

Others

• Kinetick: Kinetick is the recommended market data feed for TIS users and a strategic partner; relevant as an ecosystem participant rather than a direct competitor, but useful as a comparable e-commerce monetization model within the NinjaTrader trader funnel.
• NinjaTrader (platform): NinjaTrader is the trading platform on which all core TIS products run and The Indicator Store's preferred/strategic partner; relevant as the upstream platform vendor whose ecosystem health, add-on policies, and competitive moves directly shape TIS's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pablotrader
• YouTubeyoutube.com/@Theindicatorstore
• Facebookfacebook.com/TisNinjaTrader

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Indicator Store