What BongDa.com.vn does

BongDa.com.vn is a Vietnamese digital sports media platform specializing in football content, operating as a free-to-access, advertising-supported website targeting Vietnamese football fans. The platform delivers comprehensive coverage of global and domestic football, including match news, schedules, results, league standings, team and player profiles, transfer updates, match previews, and editorial analysis across major tournaments (World Cup, Champions League, Premier League, La Liga, Serie A, Bundesliga, Ligue 1, V-League) and emerging leagues (Saudi Pro League, J-League, K-League, MLS). Editorial responsibility is attributed to TS. Võ Danh Hải.

The technical platform is a standard digital news portal built around its primary website at bongda.com.vn, supplemented by 92 RSS feed channels enabling category-level content syndication across football topics. No proprietary technology stack, native mobile application, API infrastructure, or AI/ML capabilities are disclosed in the source material. The site holds two media operating licenses (No. 29/GP-TTĐT issued 11/02/2010 and No. 53/GP-STTTT issued 4/8/2021), formalizing its regulatory standing under Vietnamese media law.

BongDa.com.vn is operated by Công ty Cổ phần Yêu Thể Thao (YTT), a privately held Vietnamese sports media joint stock company headquartered at 2 Đinh Tiên Hoàng, P. Sài Gòn, Ho Chi Minh City. Revenue is generated through advertising on web pages via a content-led, advertising-supported free model with no subscription, paywall, or paid content tiers. The business is part of a broader sports media ecosystem under YTT that includes yeuthethao.net.vn (general sports) and vothuat.vn (martial arts). No external investment, private equity, or venture capital ownership has been disclosed.

Name

BongDa.com.vn

Legal name

Công ty Cổ phần Yêu Thể Thao

Website

https://bongda.com.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BongDa.com.vn is a Vietnamese digital sports media platform offering free, advertising-supported football news, match schedules, results, standings, and transfer coverage to Vietnamese football fans across global and domestic leagues.

Ownership category

akta.pro rank

Product category

Sports News Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Football news
• Sports media
• Match schedules
• League standings
• Digital news portal

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The website generates revenue through advertising on its web pages, serving a large audience of Vietnamese football fans with display and potentially native ad formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BongDa.com.vn is a Vietnamese-language digital football news portal operated by Công ty Cổ phần Yêu Thể Thao (YTT). The platform aggregates and publishes football news, match schedules, live results, league standings, team and player profiles, match previews, transfer rumors, and editorial coverage across more than 90 global competitions including the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, V-League, Champions League, World Cup, and Asian football.

Product overview

BongDa.com.vn is a unified Vietnamese football news platform that aggregates and delivers sports content including news articles, match schedules, results, standings, team profiles, and player statistics across major international football leagues (World Cup, European leagues, Asian competitions) and domestic Vietnamese football. The platform operates as a single website with an integrated RSS syndication service for content distribution. The site covers tournaments, clubs, national teams, transfer news, and editorial content with sections for match previews (Soi trận), player profiles, stadium information, and football knowledge articles.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Công ty Cổ phần Yêu Thể ThaocoreOthersBongDa.com.vn is operated and developed by Công ty Cổ phần Yêu Thể Thao (YTT). YTT also operates sister sports media properties including yeuthethao.net.vn (general sports) and vothuat.vn (martial arts), forming a sports media ecosystem under the same corporate entity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VnExpress: Vietnam's largest general news portal with a major sports section (vnexpress.net/ngoi-sao) covering football alongside other sports. A dominant incumbent that absorbs a large share of Vietnamese digital ad spend and competes for football-related traffic.
• VietnamNet: Leading Vietnamese online news outlet with a sports vertical covering domestic and international football. Broader news focus, but overlaps with BongDa in football content, audience, and advertising pool.
• Goal.com: Global football-focused digital media platform with news, live scores, and transfer coverage. Reaches Vietnamese football fans through international digital channels, providing a global-scale alternative in the same football-content niche.
• Thanh Niên: Major Vietnamese newspaper with a substantial online sports section, including dedicated football coverage. Established legacy brand competing for the same Vietnamese football news reader and digital ad budgets.
• 24h.com.vn: High-traffic Vietnamese general news portal with a prominent sports vertical. Competes with BongDa for advertising budgets and audience attention in Vietnam, though it is not football-specialized.

Emerging players

• Flashscore: Global real-time sports scores and statistics platform widely used in Vietnam via mobile and web. Competes for football fan attention with live scores and notifications, addressing BongDa's gap in mobile and real-time data.

Direct peers

• Bongdaplus: Vietnamese football-focused news portal covering matches, transfers, and standings for local fans. Directly competes with BongDa for the same Vietnamese football audience using a similar ad-supported digital news model.
• Yêu Thể Thao (yeuthethao.net.vn): Sister property of BongDa under the same Yêu Thể Thao JSC parent, covering broader Vietnamese sports (basketball, tennis, etc.). Overlaps heavily on football content and shares the corporate operator, inventory, and audience.
• Bongda24h: Long-standing Vietnamese football news site offering match reports, live scores, schedules, and transfer news. Targets the identical Vietnamese football-fan audience as BongDa with a comparable ad-supported model.
• Võ Thuật (vothuat.vn): Sister site of BongDa under Yêu Thể Thao JSC, focused on martial arts coverage. Operates with the same ad-supported model and corporate infrastructure, evidencing the parent operator's multi-vertical sports media playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/yeuthethao-jsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BongDa.com.vn