CoachComm
CoachComm is a privately held Auburn, Alabama-based manufacturer of wireless coaching communications and practice management systems serving U.S. football, baseball, and softball programs at professional, collegiate, and high school levels, with near-monopoly position at the FBS tier.
- Company typePrivate
- Founded1993
- HeadquartersAuburn, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What CoachComm does
CoachComm, LLC is a privately held Auburn, Alabama-based manufacturer of wireless coaching communications and practice management systems serving U.S. football, baseball, and softball programs across professional, collegiate, and high school tiers. Its core product portfolio consists of two platforms: (1) Coaching Headset Systems — including the X-System for FBS/FCS programs, the X2 and Cobalt Plus for high school and small college, and the Cobalt Plus Player (C2P) listen-only device — built around proprietary wireless RF audio technology with cross-platform compatibility across SmartBoom PRO, SmartBoom Lite, and In-Ear headset accessories; and (2) Practice Management Systems — Tempo, Tempo GO, eVenue Tempo, and Tempo MAV Pro — that combine 4K UHD outdoor displays, 3,000-watt audio, time-management software, and integration with GameStrat video replay for gameday simulation. The company also sells Mobile Audio Video (MAV 43/55/65) portable display units to schools and athletic programs.
Revenue is generated almost entirely through upfront hardware sales and multi-year support contracts, priced on a quote basis (no public list pricing) via a field-sales-led go-to-market model with at least seven named regional sales representatives across the U.S., supplemented by inside sales (800-749-2761, [email protected]) and a quote-request website funnel. The company claims to serve 'nearly every FBS team' and 'thousands' of high school and small college programs, supported by over 100 employees spanning engineering, production, technical services, sales, and customer service, all operating from a single Auburn headquarters. Annual customer engagement is anchored by CoachComm College, a multi-day training and product event. CoachComm is founder-owned, bootstrapped, and has no disclosed external investment, acquisitions, or international operations.
CoachComm firmographics
Firmographics- Name
- CoachComm
- Legal name
- CoachComm, LLC
- Website
- https://coachcomm.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CoachComm is a privately held Auburn, Alabama-based manufacturer of wireless coaching communications and practice management systems serving U.S. football, baseball, and softball programs at professional, collegiate, and high school levels, with near-monopoly position at the FBS tier.
- Ownership category
- akta.pro rank
CoachComm industry classification
Industry- Product category
- Sports Communication Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Other Communications Equipment Manufacturing (334290)
- SIC
- Sporting & Athletic Goods, Nec (3949), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)
- akta.pro secondary industries
- Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where CoachComm is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoachComm business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Coaching Headset Systems: Sale of wireless coaching communication systems including headsets, belt packs, receivers, and accessories for football, baseball, and softball programs at professional, college, and high school levels.
- Practice Management Systems: Sale of Tempo practice management systems including Tempo, Tempo GO, eVenue Tempo, and Tempo MAV Pro - comprehensive practice solutions with time management, audio, video display, and coordination tools.
- Mobile Audio Video (MAV) Systems: Sale of portable MAV systems (MAV 43, MAV 55, MAV 65) providing mobile audio and video solutions for athletic and school environments with various configurations and audio system options.
- Support and Service: Technical support and customer care services for field communication systems including maintenance, diagnostics, repair, and end-user training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise/Professional Systems (X-System) |
| One time/ perpetual license | Multi-year contract | College/High School Systems (Cobalt PLUS) |
| One time/ perpetual license | Multi-year contract | Budget-Conscious Systems (Cobalt) |
| Unit Pricing | Multi-year contract | Tempo MAV Pro System |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CoachComm product offering
Product offeringCore offering
CoachComm designs, manufactures, and sells wireless coaching communication systems, including headset systems, belt packs, receivers, and accessories, along with practice management platforms and mobile audio/video systems. The products are sold to football, baseball, and softball programs at professional, college, and high school levels, supporting coach-to-coach and coach-to-player sideline communication as well as time-managed, audio-driven practice operations.
Product overview
CoachComm is a provider of coaching communication and practice management solutions for football, baseball, and softball teams. The product portfolio consists of two main categories: (1) Coaching Headset Systems including the Cobalt PLUS, Cobalt, X2, and X-SYSTEM lines for coach-to-coach and coach-to-player wireless communication across high school, college, and professional levels; and (2) Practice Management Systems including the TEMPO, TEMPO GO, eVENUE TEMPO, and TEMPO MAV PRO platforms that provide time management, motivation tools, and simulation capabilities. The company also offers Mobile Audio Video (MAV) systems in 43, 55, and 65-inch configurations for portable display and audio solutions. Headset accessories include the SmartBoom PRO, SmartBoom PRO Icon (custom team branding), SmartBoom Lite, and In-Ear Headsets. CoachComm serves nearly every FBS team and thousands of high school and small college programs nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- COBALT PLUS Flexible wireless coaching headset system for high school teams with exceptional audio performance, range, and coach-to-player communications. Compatible with Cobalt PLUS belt packs and player listen-only devices.
- COBALT PLUS ALL IN ONE All-in-one wireless headset system that is light and comfortable, featuring outstanding performance and audio quality without the cord. Compatible with Cobalt PLUS belt packs.
- COBALT PLUS PLAYER (C2P) Innovative small, durable, listen-only device that can be clipped to a player's equipment to provide high school coach-to-player communication.
- COBALT Small, affordable but powerful coaching headset system with exceptional sound quality designed for budget-conscious teams.
- X2 Coaching headset system for high school and small college teams that play in large, tough environments and need support for a large number of coaches.
- X-SYSTEM Premier game-day communications system for FBS/FCS teams requiring state-of-the-art field and press box communications. The choice of hundreds of top college programs.
- X-SYSTEM DIGITAL PRESSBOX Digital pressbox component of the X-SYSTEM suite providing field-to-pressbox communications as part of the X-SYSTEM suite.
- X-SYSTEM & X2 PLAYER (C2P) Coach-to-player in-helmet communication system that works seamlessly with X-SYSTEM and X2 coaching systems for hundreds of teams.
- X-SYSTEM ATA Additional X-SYSTEM component/accessory for sideline communication as part of the X-SYSTEM suite.
- TEMPO MAV PRO Portable, rugged practice management system with outdoor weather-resistant 55-inch 4K UHD display (2000 Nits brightness), professional-grade 3,000-watt audio system (up to 122 dB SPL), motorized lift, video replay connectivity, and X-SYSTEM connectivity for total practice control.
- TEMPO GO Compact practice management system providing a proven D1 practice workflow with practice clocks, music control, and play clock management.
- eVENUE TEMPO Practice management system providing total control over practice through time management, motivation, and simulation tools that prepare players and coaches for real football game scenarios.
- TEMPO Original innovative practice management system providing total control over practice through time management, motivation, and coordination tools, integrated with Tempest FX headset system.
- MAV 65 Mobile Audio Video system with 65-inch HD screen and 1,800-watt audio system designed for practices, games, and events.
- MAV 55 Mid-sized mobile audio video system with 55-inch HD screen, available in single/dual screen and audio/no audio configurations.
- MAV 43 Most compact mobile audio video system with 43-inch HD screen and optional audio, lightweight and easy to carry.
- SmartBoom PRO (SBP) Premium coaching headset delivering outstanding performance in toughest environments with superior comfort, sound quality, durability, and noise reduction. Features quick mute with lift of mic. Compatible with X-Systems, Tempest FX/NG, and Connex systems.
- SmartBoom PRO Icon Custom-painted SmartBoom PRO headset customized with team colors, logos, and sponsors for high school, college, and professional football programs.
- SmartBoom Lite Lightweight coaching headset for comfort, dependability, and intelligibility, ideal for use with Cobalt systems in practice or game environments. Available in dynamic and electret models.
- In-Ear Headsets (IEH) Noise-cancelling in-ear headsets offering crystal-clear audio in a small, discreet package. Custom ear molds available for some applications.
Quantifiable outcome
- More teams choose CoachComm than any other coaching communication provider
- +2 more outcomes
Companies that use CoachComm
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
CoachComm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
CoachComm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CoachComm College Event SponsorscoreCoachComm College is the premier annual event where X-System customers learn about the system and latest trends in coaching communications. The event features collaboration between new customers to 30-year veterans, celebrating customers who share passion for sideline communication. Multiple sports organizations and industry partners participate as sponsors and supporters of the event.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
CoachComm competitors and assessment
Company assessmentBroad incumbents
- Shure: Shure is a major professional audio equipment manufacturer producing microphones, wireless systems, and headsets used in broadcast, sports, and live event settings. Comparable wireless audio technology and pro-audio distribution model, though Shure operates at a much larger scale across many verticals.
- Clear-Com: Clear-Com is an established provider of professional intercom and wireless communication systems for broadcast, live performance, and sports production. Comparable RF and wireless intercom technology stack to CoachComm's coaching headsets, though Clear-Com serves a much broader production and broadcast customer base.
- Bose Professional: Bose Professional provides audio systems, including the NFL's coach-to-official communication headsets and rugged portable PA systems used at sporting venues. Comparable high-performance wireless headset and portable audio system technology for sports applications, though as a much larger diversified audio vendor.
- RTS Intercom Systems (Bosch): RTS Intercom Systems, part of Bosch, is a leading manufacturer of professional intercom solutions for broadcast, theater, and live event production, including wireless beltpack systems. Technology overlap with CoachComm's wireless belt-pack and headset architecture, though RTS serves broadcast/production rather than sports sideline use.
- Sennheiser: Sennheiser is a global audio manufacturer producing professional headphones, headsets, and wireless communication systems used in broadcast, aviation, and sports. Overlap with CoachComm's wireless headset technology and over-ear headset form factor, though Sennheiser serves many broader consumer and professional markets.
Emerging players
- ASL Intercom: ASL Intercom produces professional wireless and wired intercom systems for broadcast, theater, and live event applications. Comparable wireless belt-pack and headset intercom architecture to CoachComm's X-SYSTEM, though ASL focuses on broadcast/theater customers rather than sports coaching.
- Hollyland Technology: Hollyland designs and manufactures wireless video, audio, and intercom systems used in film, broadcast, and live event production. Comparable wireless communication hardware technology to CoachComm, though Hollyland focuses on video transmission and broadcast intercom rather than sports sideline use.
- Anchor Audio: Anchor Audio manufactures portable PA systems, wireless microphones, and outdoor audio solutions used in athletic facilities, schools, and event settings. Comparable to CoachComm's MAV mobile audio/video product line in portable audio for sports and school environments.
Direct peers
- Eartec: Eartec manufactures wireless headset and intercom systems used in sports coaching, theater, and industrial settings, including sideline communication products for football coaches. Directly competes with CoachComm's Cobalt and Cobalt PLUS lines in the small-college and high-school wireless coaching headset market.
- Williams Sound: Williams Sound designs and manufactures wireless communication, listening, and assisted listening systems, including two-way communication headsets used in sports, worship, and tour-group applications. Comparable to CoachComm in wireless RF audio hardware for specialized professional use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CoachComm social profiles
Digital presenceCoachComm financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachComm leadership team
Management profileNumber of profiles
CoachComm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachComm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachComm
What does CoachComm do?
CoachComm designs, manufactures, and sells wireless coaching communication systems, including headset systems, belt packs, receivers, and accessories, along with practice management platforms and mobile audio/video systems. The products are sold to football, baseball, and softball programs at professional, college, and high school levels, supporting coach-to-coach and coach-to-player sideline communication as well as time-managed, audio-driven practice operations.
Is CoachComm a public or private company?
CoachComm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoachComm founded?
CoachComm was founded in 1993. It employs 51 to 100 people.
Where is CoachComm based?
CoachComm is headquartered in Auburn, United States, in the North America region.
How does CoachComm make money?
Four revenue lines are on record. Coaching Headset Systems are the primary driver. The others are practice Management Systems, mobile Audio Video (MAV) Systems and support and Service.
Who are CoachComm's main competitors?
Broad incumbents on record are Shure, Clear-Com, Bose Professional, RTS Intercom Systems (Bosch) and Sennheiser. Emerging players are ASL Intercom, Hollyland Technology and Anchor Audio. Direct peers are Eartec and Williams Sound.
Does CoachComm have an API?
No public API is recorded for CoachComm.
What industry is CoachComm in?
CoachComm's product category is Sports Communication Equipment. Its primary akta.pro industry code is CRACANAD, Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband), with a secondary code of CRACANAB, Wireless Headphones (Over‑Ear & On‑Ear). Its NAICS code is 33992 and its SIC code is 3949.