McCoy-Rockford

What McCoy-Rockford does

McCoy-Rockford is a Texas-based commercial interiors dealer founded in 1972, headquartered in Houston with showroom locations in Austin (Riverside and Friedrich Lane) and Houston. The company sells office furniture, commercial flooring, and architectural wall systems, complemented by a full suite of services including consultation, design support, project management, installation and reconfiguration, maintenance and repair, cleaning, asset management and storage, and commercial moving. As an authorized Steelcase premier partner representing over 200 manufacturers, McCoy-Rockford serves corporate (primary), education, healthcare, government, small business, and life sciences clients through a consultative field sales motion anchored by physical showrooms and supported by content marketing, social media, events, and showroom tours. Pricing is quote-based and not publicly disclosed, reflecting the project-by-project, custom-solution nature of the work.

The business operates two interlocking revenue streams. The first is one-time product sales of furniture, flooring, and architectural systems sourced from 200+ manufacturer partners, led by the Steelcase premier relationship. The second is recurring and project-based professional services—consultation, design, project management, installation, maintenance, asset management, and commercial moving—that extend client relationships beyond the initial sale. Revenue model types identified are one-time license (product sales) and professional services. Customers are primarily Texas-based enterprises and institutions, with go-to-market executed through direct field sales and showroom experiences rather than digital self-service channels.

The company is privately held with 101–250 employees, no disclosed ownership structure, and no parent company. Recent strategic activity centers on a 2026 leadership transition appointing Mike Luna as CEO and Kellie Reed as General Manager, both framed as positioning the firm for strategic growth and continued Texas expansion. The firm maintains no app, no public API, and no proprietary technology platform; its differentiation derives from its Steelcase premier partner status, multi-vertical coverage, two physical showrooms, and integrated service overlay rather than from software or AI capabilities.

Name

McCoy-Rockford

Legal name

McCoy Rockford

Website

https://mccoy-rockford.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

McCoy-Rockford is a Texas-based commercial interiors dealer (founded 1972) selling office furniture, flooring, and architectural systems from 200+ manufacturers, led by Steelcase. It serves corporate, education, healthcare, government, small business, and life sciences clients across Austin and Houston showrooms with integrated design, project management, and installation services.

Ownership category

akta.pro rank

Product category

Commercial Interior Solutions

NAICS

Furniture Merchant Wholesalers (42321), Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Commercial furniture dealer
• Office interior solutions
• Commercial flooring services
• Architectural wall systems
• Workspace design services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of office furniture, commercial flooring, and architectural wall systems from over 200 manufacturer partners. Products are sold as one-time purchases with installation services.
2. Professional Services: Consultation, design support, project management, installation, reconfiguration, maintenance and repair, cleaning, and commercial moving services. These services support product sales and create ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McCoy-Rockford is a full-service commercial interiors dealer that sells office furniture, commercial flooring, and architectural wall systems sourced from over 200 manufacturers (including premier partner Steelcase) and bundles these products with consultation, design support, project management, installation, maintenance and repair, cleaning, asset management, and commercial moving services for organizational customers.

Product overview

McCoy Rockford is a full-service commercial interiors dealer offering an integrated portfolio of products and services for workspace environments. The core product offering consists of three main categories: office furniture (from Steelcase and 200+ manufacturers), commercial flooring, and architectural wall solutions. These are complemented by a comprehensive suite of services including consultation, design support, project management, installation, maintenance and repair, cleaning, asset management, and commercial moving. The company operates as an authorized Steelcase premier partner, serving diverse markets including corporate, education, healthcare, government, life sciences, and small business across Austin and Houston, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Furniture Commercial office furniture solutions including workstations, seating, desks, and storage sourced from Steelcase and over 200 partner manufacturers, sold to organizations outfitting workspaces across Texas.
• Commercial Flooring Commercial flooring products supplied for various workspace environments, paired with professional floor replacement and installation services.
• Architectural Solutions Interior wall systems and architectural products for workspace environments, including modular and demountable wall solutions used to configure offices.
• Consultation Professional consultation services for commercial interior design and workspace planning, provided to organizations evaluating workspace transformations.
• Design Support Interior design support services including space planning and design recommendations for commercial interior projects.
• Project Management End-to-end project management for commercial interior installations, coordinating products, design, installation, and delivery for client projects.
• Installation & Reconfiguration Furniture installation and workspace reconfiguration services that deploy and adjust commercial interior products on customer sites.
• Commercial Floor Replacement Professional commercial flooring installation and replacement services delivered alongside the commercial flooring product line.
• Maintenance & Repair Ongoing maintenance and repair services for commercial furniture and interiors, supporting long-term client relationships after installation.
• Cleaning & Disinfecting Professional cleaning and disinfecting services for commercial spaces, supporting workspace hygiene and post-installation upkeep.
• Asset Management & Storage Furniture asset management and storage solutions for commercial interiors, allowing customers to track and warehouse workspace assets.
• Commercial Moving Relocation and moving services for commercial furniture and workspace assets, supporting office transitions and reconfigurations.
• Quick-Ship Solutions (Maverick) Fast-turnaround furniture solutions for time-sensitive projects, providing expedited product availability for customers with urgent workspace needs.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SteelcasecoreChannel Partner/ Reseller/ DistributorMcCoy Rockford is an authorized Steelcase dealer and premier partner. The partnership provides access to Steelcase's comprehensive office furniture portfolio including seating, desking, storage, and collaborative workspace solutions. Steelcase is a global leader in office furniture and environments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Workplace Resource: Authorized Steelcase premier dealer providing commercial office furniture, architectural products, and workspace services. Closely comparable to McCoy Rockford in business model, manufacturer relationships, and full-service go-to-market approach.
• Tangram Interiors: Multi-regional Steelcase dealer with showrooms across the western U.S., offering commercial interiors, furniture, flooring, and architectural solutions. Operates the same Steelcase premier dealer model with similar integrated services portfolio.
• Custer: Commercial interiors dealer representing Steelcase and other manufacturers in the Midwest, offering furniture, architectural solutions, and workspace services. Direct channel peer with the same product-and-services integration strategy.
• Environments: Authorized Steelcase dealer delivering commercial interiors and workplace solutions across multiple U.S. markets. Comparable in being a Steelcase-aligned full-service dealer serving similar enterprise and institutional customers.
• Office Furniture Group: Commercial office furniture dealer offering workspace planning, furniture, and installation services to corporate and institutional clients. Comparable business model focused on dealer-led interior solutions.

Broad incumbents

• Steelcase: Global manufacturer of office furniture and the primary brand partner McCoy Rockford represents. As the upstream supplier, Steelcase defines the product roadmap, dealer economics, and competitive dynamics that McCoy Rockford operates within.
• MillerKnoll: Contract furniture conglomerate formed by Herman Miller and Knoll, competing with Steelcase's dealer ecosystem. Operates competing manufacturer brands, dealer networks, and direct enterprise sales that overlap with McCoy Rockford's addressable market.
• Haworth: Privately held global office furniture manufacturer and competitor to Steelcase. Competes indirectly with McCoy Rockford via its own dealer network serving overlapping corporate and institutional customer segments.
• HNI Corporation: Diversified office furniture manufacturer (HON, Allsteel, Gunlocke) selling through dealer and direct channels. Represents a broader competitive force in the contract furniture market McCoy Rockford serves.

Emerging players

• CORT: National furniture rental and workspace solutions provider serving corporate, residential, and trade customers. Adjacent competitor particularly relevant for asset management, furniture-as-a-service, and flexible workspace solutions trends that intersect McCoy Rockford's service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mccoyrockford6411/videos
• Facebookfacebook.com/mccoyrockford
• LinkedInlinkedin.com/company/mccoy-rockford
• Instagraminstagram.com/mccoy_rockford
• Pinterestpinterest.com/mccoyrockford
• Xx.com/mccoyrockford

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCoy-Rockford