What SEG Systems does

SEG Systems, LLC is a U.S. manufacturer of custom retail display solutions headquartered in Huntersville, North Carolina, operating from a 225,000 sq. ft. facility that consolidates metal fabrication, extrusion, printing, powder coating, custom millwork, and lighting assembly under one roof. Founded in 2014 by Dori Tilson, Reid Johnson, and Luis Ferreiro, the company specializes in silicone edge graphic (SEG) frame systems, LED lightboxes, modular merchandising fixtures, and event/architectural display structures, with product lines including MODify (a quick-ship modular merchandising system), Blaze (full-perimeter UL-certified LED lightboxes), SEG Snap! (lens-free snap-frame graphics) and Backlit Snap (exterior-rated LED snap-frame lightbox). SEG Systems is the only manufacturer in the marketplace holding both UL 48 and UL 962 certifications and is G7 Master certified for print production, supporting a value proposition built around brand consistency, rapid turnaround (3–56 days depending on configuration), and single-source accountability for multi-location retail deployments.

The company generates revenue primarily through B2B hardware sales of custom display projects and standard product lines, supplemented by professional services covering design, engineering, prototyping, project management, installation, and nationwide mass fulfillment. Pricing is quote-based and not publicly disclosed, with billing structures ranging from pay-as-you-go on standard quick-ship items to multi-year contracts on fully custom programs. GTM is enterprise field sales, with dedicated account managers, field sales executives, account directors, project managers, and inside sales executives serving major retail, sports, events, hospitality, and corporate clients. SEG Systems became a subsidiary of Orbus Visual Communications Group in 2022 and shares its Huntersville manufacturing footprint with sister brand Fabric Images, positioning the combined entity within a North American visual communications platform spanning Chicago, Las Vegas, Toronto, Charlotte, Portland, and Seattle. Customer concentration is weighted toward enterprise retail and sports brands such as Nike, PetSmart, Lululemon, Foot Locker, JD Sports, Macy's, Audi, Atlanta Falcons, and the University of Miami, with the 2025 launch of the AMP retail asset management platform extending the offering from physical fixtures into software-enabled multi-location campaign execution.

Name

SEG Systems

Legal name

SEG Systems, LLC

Website

https://segsystems.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

SEG Systems is a U.S. manufacturer of custom SEG frames, LED lightboxes, and modular retail merchandising systems, serving enterprise retail, sports, and corporate clients with vertically integrated design, fabrication, and nationwide rollout services from its Huntersville, NC facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Retail Display Manufacturing: Design, engineering, and manufacturing of custom retail displays, frames, lightboxes, and fixtures. Revenue generated through one-time project sales with potential for repeat orders from ongoing customer relationships and national rollouts.
2. Standard Product Lines: MODify retail merchandising systems and Blaze lightboxes offered as standard product lines with faster lead times. Generates recurring revenue from replenishment orders and seasonal graphic updates.
3. Professional Services: Services including site survey, 3D design, engineering, graphic design, prototyping, project management, quality control, custom packaging, installation, and mass fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

SEG Systems designs, engineers, and manufactures custom silicone edge graphic (SEG) frames, LED lightboxes, modular retail merchandising systems, and integrated visual merchandising solutions. The company provides end-to-end services from design and prototyping through fabrication, printing, assembly, and nationwide mass fulfillment for enterprise retail, sports, events, and corporate clients. All products are manufactured in-house at a 225,000 sq. ft. facility in Huntersville, NC.

Product overview

SEG Systems is a comprehensive retail display manufacturer offering a unified portfolio of silicone edge graphic (SEG) frames, LED lightboxes, modular merchandising systems, and custom display solutions. The core product lines include MODify™ (a modular merchandising system with SEG fabric graphics and customizable accessories), Blaze™ Lightboxes (full-perimeter UL-certified LED lightboxes), SEG Snap!™ (the first-ever snap-frame SEG system), and Backlit Snap™ (the first exterior LED snap-frame lightbox). Supporting products include wall-mounted, freestanding, suspended, and specialty frames (corner, cube, trigon, reverse-load, rigid print), crowd control barriers, tubular structures, and retail merchandisers. The company also provides in-house capabilities for custom metal fabrication (92+ extrusion profiles), millwork, print services (up to 16' wide, G7 certified), and lighting solutions (19+ types). The portfolio is unified through shared aluminum frame extrusion systems, SEG fabric graphics technology, and coordinated design/engineering services, enabling customers to mix and match components across retail, events, corporate, and sports environments.

Differentiator

Problem solved

Functional benefit

Brands

• MODify: A quick-ship, easy-to-modify and assemble Modular Merchandising System featuring SEG fabric graphics and modular frames.
• Blaze
• SEG Snap!
• Backlit Snap
• AMP

Products and services

• MODify® Retail Merchandising System A modular merchandising system featuring SEG fabric graphics, aluminum frames, and customizable accessories that enables quick assembly and easy graphic refreshes for retail environments. Standard kits ship in 7 days and are made in the USA.
• Blaze™ Lightboxes Full-perimeter, UL-certified LED lightbox series delivering vibrant illumination for retail environments, corporate interiors, and events. Features lifetime frame warranty with virtually no shadowing due to full-perimeter lighting.
• SEG Snap!™ The first-ever silicone edge graphic snap frame with an ultra-thin 7/8 inch profile, enabling easy associate-level graphic changeout for both indoor and outdoor wall-mounted applications. Lens-free technology provides glare-free, vibrant fabric graphics.
• Backlit Snap™ The first-ever exterior SEG fabric graphic LED snap frame lightbox, featuring waterproof construction, sizes up to 45 feet wide by 10 feet high on one circuit, and energy-efficient LED lighting with 26K-80K hour lifespan.
• Wall-Mounted Frames Aluminum SEG frames available in depths from 0.625 inch to 4.75 inches, suitable for lit or non-lit retail, office, and commercial environments with minimal wall prep required.
• Freestanding Frames Freestanding aluminum SEG frames that can create barriers, dividers, cubicles, and signage displays, available in heights up to 20 feet or more.
• Suspended Frames Ceiling-mounted SEG frames designed to utilize overhead space for creating immersive branded environments in retail stores and events.
• Crowd Control Barriers Custom crowd control barriers with 55-degree pivot points and multiple insertion points, featuring customizable heights from 5 inches to 8 feet and options for SEG graphics, slatwall sections, and acrylic panels.
• AMP™ Platform Retail asset management platform designed to streamline multi-location rollout execution and in-store campaign management, including fixture/frame selection, store profiling, and asset distribution.
• Custom LED Lighting Solutions LED lighting solutions including Standard Perimeter, AC Lightbar, Blaze Lightbar, Optix, Mesh, Light Guided Panel (LGP), RGBW Mesh, and 4D Optimax options. SEG Systems stocks 19 different lighting types and offers custom programmable LEDs.
• Metal Fabrication Services Custom metal fabrication including welding, cutting, bending, paint and powder coating, press braking, and laser operations. SEG Systems offers 92 extrusion profiles and custom extrusion capabilities.
• Custom Millwork Services In-house custom woodwork solutions including custom cabinetry, shelving displays, room dividers, retail décor accents, and merchandise displays using CNC routers, edgebanding equipment, and precision craftsmanship.
• Print Services Large-format printing up to 16 feet wide using dye-sublimation and UV printing on fabric, rigid substrates, and PET felt. G7 Master certified for color consistency across materials and locations.
• SEG Structures & Retail Merchandisers Custom structural systems combining SEG lightboxes to create towers, counters, arches, pedestals, and other architectural display elements, plus display fixtures designed to showcase merchandise in immersive buying experiences.

Quantifiable outcome

• Standard display kits ship in 7 days
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Orbus Visual Communications GroupcoreOthers · 1 January 2022SEG Systems is a brand under the Orbus Visual Communications Group umbrella, which is a market-leading group of brands in North America specializing in visual communications solutions for exhibits/live events, retail and interiors. Orbus Group operations reside in Chicago (HQ), Las Vegas, Toronto, Charlotte, Portland and Seattle.
• Fabric ImagescoreOthersSister brand operating alongside SEG Systems in the expanded 225,000 sq. ft. state-of-the-art manufacturing facility in Huntersville, NC. Both companies share manufacturing space as part of Orbus Visual Communications Group.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Moss: Moss is a direct competitor in fabric graphic displays, SEG frames, and large-format printed tension fabric structures for retail, events, and trade show environments. Closely comparable product category and customer overlap with SEG Systems.
• Fabric Images: Sister brand operating alongside SEG Systems in the same 225,000 sq. ft. Huntersville facility under Orbus Visual Communications Group. Directly comparable in fabric graphics, SEG frames, and tension fabric display manufacturing.
• Classic Exhibits: Designs and manufactures portable and modular custom exhibits and displays for trade shows, events, and retail environments. Comparable product category (custom modular displays) and target customer base (enterprise marketing teams and exhibit houses).
• beMatrix: Manufacturer of modular aluminum frame systems used for exhibits, events, and retail displays. Comparable in lightweight aluminum extrusion-based modular display infrastructure with a similar customer base of exhibit builders and brands.
• Aluvision: Belgian-headquartered modular aluminum frame system manufacturer serving retail, event, and exhibit industries. Comparable modular display hardware and tension fabric frame architecture, competing for similar global brand rollout work.

Broad incumbents

• Orbus Visual Communications Group: Parent company of SEG Systems, a broader visual communications conglomerate with multiple brands covering exhibits, live events, retail, and interiors across multiple North American facilities. SEG Systems operates as one brand within this wider portfolio.
• Skyline Exhibits: Established portable and modular exhibit manufacturer serving trade shows, events, and retail environments with a global dealer network. Broader scope than SEG Systems but overlapping in custom modular display infrastructure.
• Nimlok: Global exhibit and display provider offering custom modular exhibits and retail display solutions through a dealer network. Comparable in custom display manufacturing for events, trade shows, and retail environments.

Emerging players

• Octanorm: German-origin modular aluminum profile system widely used in exhibits, retail, and interior build-outs. Comparable in modular aluminum extrusion-based display systems, primarily active in European and global markets versus SEG Systems' North America focus.

Regional players

• Expand International: Swedish-headquartered portable and modular display manufacturer with European primary footprint, serving events and retail environments. Comparable product category (portable/modular displays) but operates in a different geography than SEG Systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClMBf7fwAwyGgIm5wQbI2Fw
• Facebookfacebook.com/SEGSystems
• LinkedInlinkedin.com/company/seg-systems
• Instagraminstagram.com/segsystems
• Pinterestpinterest.com/segsystemsnc
• Xx.com/SEGSystems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEG Systems