GreenFields

What GreenFields does

GreenFields bv is a Netherlands-based designer, manufacturer, supplier, and installer of synthetic sports turf systems, operating as the sports-focused brand subsidiary of TenCate Grass Holding bv alongside sister brand TigerTurf. Founded in 2003 and headquartered in Nijverdal, the company sells complete turf systems — carpet, shockpad, base layer, and (where applicable) infill — for football, field hockey, rugby, and multi-sport applications, holding FIFA Preferred Producer status alongside FIFA Quality / Quality Pro, FIH (including the world's first FIH Dry Turf certification), and World Rugby certifications. Its product portfolio spans non-infill systems (Pure PT, Slide Max Pro NF), infill systems (MX Range with patented Triple W-Weave technology, ONE-DNA single-polymer recyclable turf, Slide Max, DT, MF Elite, Apollo), hybrid natural/artificial turf (XtraGrass), water-based and dry hockey systems (TX Range, Pure EP), and recycled base layers (Ecocept), with R&D conducted at the Centre for Turf Innovation opened in October 2020.

The business operates a project-based B2B model with no published price list: revenue is generated through direct enterprise sales, consultant-specified tenders, and certified installation partners across six owned regional offices (Nijverdal, Singapore, Auckland, Thomastown, Dayton, Madrid via sister OPSA) and a global installer network covering 100+ countries and 3,000+ cumulative installations. Anchor end customers include national federations (KNVB, Latvian FF, Football Federation of Ukraine, Curaçao), professional clubs (SV Werder Bremen, AC Sparta Praha, PSV Eindhoven, Silkeborg IF, Livingston FC), educational institutions (Raffles Institution, Dulwich College Beijing), and community/social impact programs (Johan Cruyff Foundation, Lay's RePlay). Pricing varies by product family, shockpad configuration, certification tier, and site conditions, with replacement cycles of 10–20 years creating a recurring revenue baseline. Distribution relies on FIFA/FIH/World Rugby certifications as procurement credentials, FSB trade fairs (Cologne, Riyadh), technical seminars, and reference-site visits as primary demand-generation channels.

Ownership sits within TenCate Grass Group, which acquired CSC Sport in February 2017 and a majority stake in Sports & Leisure Group in July 2025, integrating construction and maintenance capabilities. Recent strategic emphasis has shifted toward sustainability differentiation (Ecocept recycled base diverting up to 140 tonnes per pitch, ONE-DNA single-polymer recyclability, Pure EP water-free hockey saving 3.5–5 million litres annually) and circular infrastructure through GBN-AGR, the Netherlands' first end-of-life turf recycling plant operational from Q1 2020.

Name

GreenFields

Legal name

GreenFields bv

Website

https://greenfields.eu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenFields bv designs, manufactures, and installs certified synthetic turf systems for football, hockey, rugby, and multi-sport applications, serving professional clubs, national federations, schools, and community programs across 100+ countries as the sports-focused brand of TenCate Grass.

Ownership category

akta.pro rank

Product category

Synthetic Sports Turf Systems

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Sports & Recreation Facility Construction (Stadiums, Arenas, Community Centers) (IMAFACAI), Team Sports Equipment & Apparel Distribution (CRAOAJAA), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Synthetic turf systems
• Sports pitch installation
• Football turf manufacturing
• Hockey turf systems
• Hybrid grass technology

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Synthetic Turf System Sales: GreenFields designs, manufactures, supplies, and installs complete synthetic turf systems (turf carpet, shockpads, base layers, infill) for sports applications. Revenue is generated through direct project contracts with clubs, municipalities, federations, schools, and stadium operators. Projects include new installations, renovations, and maintenance. Major projects (e.g., SV Werder Bremen six-pitch installation, Curaçao national stadium) are multi-year engagements. The company also benefits from replacement cycles as pitches reach end of 10-20 year lifespan.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GreenFields designs, manufactures, supplies, and installs complete synthetic sports turf systems — including turf carpet, shockpads, base layers, and infill — for football, field hockey, rugby, and multi-sport applications. The portfolio spans non-infill, infill, hybrid, water-based, dry hockey, and sand-based systems, supported by certified installation partners and certified by FIFA, FIH, World Rugby, and other sporting bodies. Projects are delivered B2B to professional clubs, national federations, municipalities, schools, and community organisations through regional offices and a certified partner network.

Product overview

GreenFields is a comprehensive synthetic turf systems provider offering multiple product categories across sports applications. The portfolio includes: Non-infill systems (Pure PT, Pure PT Play, Slide Max Pro NF) for football and multi-sport with no performance infill required; Infill systems (ONE-DNA™, MF Elite, MX Range with MX Elite/NF/Ultimate, Slide Max, DT Range, Apollo) for various sporting levels; Hybrid systems (XtraGrass) combining natural and artificial turf; Hockey-specific systems including Dry Turf (Pure EP - FIH certified), Water-based (TX Range with Elite/Pro/SD variants), and Sand-based (PE, TX Range Sand-based); and Base layers (Ecocept® Base, Accorder®). The products serve football, rugby, field hockey, multi-sport, and other sports pitches, with systems certified by FIFA, FIH, World Rugby, and other sporting bodies. The company operates R&D through the Centre for Turf Innovation and emphasizes sustainability with ECO-range products and circular economy initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure PT 100% non-infill artificial turf system designed to match the properties of high-quality natural grass, with high-density yarn construction providing grip, comfort and stability directly within the turf. FIFA Quality and FIFA Quality Pro certified, fully recyclable, with reduced maintenance requirements.
• Pure PT Play FIFA-certified variant of Pure PT offered with multiple shockpad configurations (E Layer 15mm/25mm, Wave shockpad, Foam 5010/7006), providing project flexibility within the FIFA Quality certified framework.
• Slide Max Pro NF Non-infill multi-sport turf system with texturized fibres replacing performance infill; FIH multisports certified for hockey and FIFA Quality Pro / World Rugby certified for football and rugby in selected configurations.
• ONE-DNA™ Single-polymer 100% polyethylene turf system built for full recyclability without material separation, enabling efficient circular reuse and lower CO2 footprint through energy-efficient production.
• MX Range (MX Elite, MX NF, MX Ultimate) Woven artificial turf product line using patented Triple W-Weave technology for higher tuft bind and straighter fibres than tufted alternatives. Includes MX Elite (premium woven), MX NF (woven non-infill), and MX Ultimate (premium low-filled) for elite and professional venues.
• Slide Max Resilient artificial turf line (Slide Max ST and Slide Max Elite) with ribbed diamond-shape fibres providing advanced ultra-durable turf with exceptional playing characteristics for football.
• DT Range Infill artificial turf range including DT Elite and DT Pro variants designed for high-performance football applications.
• Apollo Infill artificial turf system in the GreenFields product portfolio, used for various sporting applications.
• MF Elite

Quantifiable outcome

• Pure EP water-free hockey eliminates 3.5 to 5 million litres of water per pitch per year
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• HeilercoreChannel Partner/ Reseller/ Distributor · 30 April 2025Heiler is a German family-owned company with more than 60 years of experience in sports field construction. They are a trusted partner for sports clubs, cities, and municipalities in Germany. Heiler installed Germany's first ONE-DNA field in Harsewinkel city park (April 2025) using GreenFields' ONE-DNA single-polymer PE turf system. The collaboration demonstrates Heiler's commitment to quality, service, innovation, and sustainability in the German market.
• Lay's RePlay (PepsiCo / UEFA Foundation for Children / streetfootballworld)coreGTM or Marketing Partner · 24 June 2021Lay's RePlay is a global PepsiCo initiative using Lay's chip packet waste to build sustainable community football pitches. GreenFields supplies MX NF non-infill turf on Ecocept base (made from recycled chip packets). Supported by UEFA Foundation for Children and streetfootballworld. Global ambassador: Lionel Messi. First year (2021): 5 pitches in South Africa, Russia, Brazil, Turkey, UK. Lay's committed to net zero carbon footprint for pitch lifespans (~10 years).
• GBN Artificial Grass Recycling B.V. (GBN-AGR)coreStrategic or Co-development Partner · 28 May 2019TenCate Grass Group invested in establishing GBN-AGR — the first circular artificial grass processing plant in the Netherlands (Westelijk Havengebied, Amsterdam, operational from Q1 2020). Enables municipalities, sports clubs, and organisations to have end-of-life synthetic turf processed sustainably into high-quality circular raw materials. GBN-AGR targets BRL certification for transparent, high-quality circular process. Founding chain partners include Antea Sport, Edel Grass, TenCate Grass Group, GreenFields, CSC Sport, Sports & Leisure Group, and Domo Sport Grass. GBN Group is part of Strukton.
• Sportex GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Sportex Group is one of the UK's fastest-growing sports facility companies, specialising in construction, refurbishment, and maintenance of external sports facilities. Since partnering in 2018, Sportex has received Certified Installer certificate for GreenFields MX artificial turf systems. Successfully delivered high-profile installations including Livingston FC (MX Elite 50) and SportScotland World Rugby synthetic turf facility at Broadwood Stadium (10,000 m2). Works to SAPCA and Sport Scotland/England guidelines.
• CSC Sport (Ceelen Sport Constructies B.V.)coreChannel Partner/ Reseller/ Distributor · 14 February 2017TenCate Grass acquired longstanding strategic partner CSC Sport in February 2017. CSC Sport is a Dutch contracting company specialising in construction and maintenance of synthetic sports fields. Now fully integrated into the TenCate Grass/GreenFields organisation, CSC Sport provides construction, installation, and maintenance expertise for the Dutch market. Handles projects including FC Volendam (fourth installation), NEC De Goffert, PSV De Herdgang, and Wagener Stadium renovation.
• Johan Cruyff FoundationcoreStrategic or Co-development Partner · 1 January 2003GreenFields installs turf for Johan Cruyff Foundation Cruyff Courts worldwide — more than 300 courts across 30+ countries. The partnership began in 2003 and was extended in 2019. Courts use Ecocept base (50/50 recycled rubber/plastic) saving ~140 tonnes of landfill per full-size pitch. GreenFields has installed courts in the Netherlands, UK (Anfield Liverpool, first outside London), Malaysia (Mentuan), and Ghana (Tema Meridian). Foundation was founded by Dutch ex-professional footballer Johan Cruyff in 1997.
• TenCate GrassflagshipStrategic or Co-development PartnerGreenFields is a subsidiary and brand of TenCate Grass Holding BV. TenCate Grass is a worldwide leader in development, production, and marketing of synthetic turf components and systems, with production plants in North America, Europe, the Middle East, and Asia-Pacific. GreenFields operates as the sports-focused brand within TenCate Grass, alongside TigerTurf (sport and landscaping). The relationship is a wholly-owned subsidiary model with integrated R&D (Centre for Turf Innovation), shared manufacturing, and coordinated global distribution.
• OPSAcoreChannel Partner/ Reseller/ DistributorOPSA is GreenFields' Spanish sister company, part of TenCate Grass. OPSA handles sales and installation across Spain, including the first Ecocept e-layer installation in Spain (Campo de fútbol Vivar Tellez, Málaga) and three-pitch installation at Universidad Laboral de Gijón.
• H&H Resources Pte LtdcoreChannel Partner/ Reseller/ DistributorH&H is GreenFields' certified installation partner for Singapore and Southeast Asia. Installed three pitches at Raffles Institution (Singapore) — football, rugby (Slide Max Pro) and hockey 5s (Slide Max Pro NF). Also installed Evolution Pro pitch at Jalan Besar Stadium (FIFA Development Project, Singapore). Known for workmanship at international schools in China.
• Winther Sport & FritidminorChannel Partner/ Reseller/ DistributorWinther Sport & Fritid (part of Winther Gruppen) installed MX Ultimate at Silkeborg IF JYSK Park Stadium, Denmark. More than 20 years of experience in artificial turf systems with focus on partial and total solutions within sport and leisure.
• A Sport ProduktminorChannel Partner/ Reseller/ DistributorA Sport Produkt installed GreenFields MX Elite pitch (60mm sand/EPDM) at AC Sparta Praha training facility at Strahovský Stadium, Czech Republic.
• J&E Sports BalticminorChannel Partner/ Reseller/ DistributorJ&E Sports Baltic completed the first GreenFields project in Lithuania — FK Neptūnas Klaipeda Central Stadium B&C field renovation with Evolution Pro 40-16.5 (FIFA Quality Pro certified, 12,075 m2).
• Borun SportsminorChannel Partner/ Reseller/ DistributorBorun Sports installed football and rugby pitches at Dulwich College Beijing (FIFA and World Rugby certified). Known for dedicated work at international schools in China.
• PST Sportsanlegg ASminorChannel Partner/ Reseller/ DistributorPST Sportsanlegg AS (Norway, founded March 2018) is GreenFields' certified installation partner in Norway. Provides sports facilities of highest quality with cooperative agreements across artificial turf, tennis, padel, and stadium equipment. Serves Norwegian municipalities including Stavanger, Bergen, Oslo, Kristiansand, and Lillestrøm. Received sneak preview of upcoming Pure PT product.
• GCC Sport SurfacesminorChannel Partner/ Reseller/ DistributorGCC Sport Surfaces is a Latvian specialist in construction, renovation, and maintenance of sports pitches. Installed GreenFields Evolution Pro pitches for Latvian Football Federation across multiple venues including Wilhelm Ostwald Secondary School, Olympic Sports Centre Riga, and Rēzekne football dome.
• GI Karnomourakis Energeiaki SAminorChannel Partner/ Reseller/ DistributorGI Karnomourakis Energeiaki SA provided local support for XtraGrass hybrid turf installation at Ionikos Football Club, Athens, Greece. Supervised by GreenFields XtraGrass expert André Wolbrink.

Scale indicators7 records

Recent moves8 records

Direct peers

• FieldTurf: FieldTurf is one of the largest global manufacturers and installers of artificial turf for football, soccer, baseball, and other sports. It is the most direct competitor to GreenFields across the same FIFA/FIH/World Rugby-certified football and multi-sport product categories, competing head-to-head for stadium, club, and federation tenders worldwide.
• Polytan: Polytan (part of the Sport Group, now Tarkett Sports) is a leading European synthetic turf manufacturer and installer serving football, hockey, rugby, and athletics. It is highly comparable to GreenFields in product range, FIFA/World Rugby certifications, and strong municipal and federation customer base across EMEA.
• TigerTurf: TigerTurf is the sister brand of GreenFields under TenCate Grass, offering synthetic turf for sport and landscaping. It directly overlaps with GreenFields' product portfolio and shares R&D (Centre for Turf Innovation) and manufacturing, making it the closest internal peer despite serving different regional strengths.
• Limonta Sport: Limonta Sport is an Italian manufacturer of artificial turf systems for football, rugby, and hockey, with growing international presence. It competes with GreenFields on FIFA-certified football and hockey systems and shares a similar project-based B2B sales model with installation partners.
• Desso Sports Systems / Tarkett Sports: Desso Sports Systems (now part of Tarkett Sports) is a heritage European artificial turf manufacturer historically competing in football and hockey. Comparable to GreenFields in product range, FIFA/UEFA experience, and a strong European federation reference base.
• Shaw Sports Turf: Shaw Sports Turf is a North American manufacturer of synthetic turf for football, baseball, soccer, and lacrosse, backed by Shaw Industries. It is a direct peer in the football and multi-sport turf category with particularly strong US K–12 and collegiate market presence, competing with GreenFields' Dayton, TN office.
• AstroTurf (SYNLawn Sports): AstroTurf (now part of SYNLawn) is one of the original synthetic turf manufacturers, serving football, baseball, and multi-sport markets in North America. It competes with GreenFields on football installations and is a comparable global brand for FIFA-level football turf projects.
• Edel Grass: Edel Grass is a Dutch synthetic turf manufacturer with a strong European football and hockey presence. As a co-founding partner of GBN-AGR alongside GreenFields and a competitor in the same domestic Dutch market, it is a closely comparable peer in product range and customer profile.
• Domo Sport Grass: Domo Sport Grass is a Belgian manufacturer of artificial turf systems for football, hockey, and rugby with international distribution. It is comparable to GreenFields as a mid-sized European competitor with FIFA, FIH, and World Rugby certifications and a federations-focused customer mix.

Regional players

• Saltex Oy: Saltex Oy is a Finnish synthetic turf manufacturer and installer serving primarily Nordic and Northern European markets. While smaller and more regionally focused than GreenFields, it is comparable in football and hockey product range and competes for similar municipal and club tenders in the Nordics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/greenfieldsturf

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenFields