Domo Sports Grass

What Domo Sports Grass does

Domo Sports Grass is a Belgian manufacturer of artificial turf systems, founded in 1989 (originally as Cabrita Carpets) and headquartered at a 50,000+ m² production site in Sint-Niklaas, Belgium. The company designs and produces tufted synthetic turf surfaces — including proprietary yarn extrusion, tufting, backing formulations (notably the Domo Infinitum polyurethane backing), and infill systems such as organic and cork-based options — used in football, hockey, rugby, tennis, padel, and landscaping applications. It is a subsidiary of Sports and Leisure Group NV and operates as part of a portfolio that also includes Domoflex residential products and the Domo Landscaping brand. Domo holds Preferred Provider status with FIFA and Preferred Supplier status with the International Hockey Federation, and is certified by World Rugby.

The company's products are deployed in more than 100 countries via distributor, contractor, and installer channels, serving municipalities, sports clubs, project developers, contractors, architects, and — through Landscaping/Domoflex — private homeowners and landscapers. Annual production capacity exceeds 10 million m², with a workforce of 450+ employees. Revenue mechanics are anchored in project-based, square-meter-priced B2B contracts, with sustainability positioning (Climate-Neutral certification, bio-based infills, Domo Infinitum backing) increasingly central to tender differentiation in Western European markets.

Domo has been under private equity ownership since a 2017 transaction by Chequers Capital, followed by a 2021 acquisition by Sun European Partners; professional footballer Kevin De Bruyne acquired a minority stake in 2022. The competitive position is anchored on regulatory certifications, scale at the Sint-Niklaas site, and a multi-decade industrial track record rather than on software, data, or AI capabilities.

Name

Domo Sports Grass

Legal name

Sports and Leisure Group NV

Website

https://domosportsgrass.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Domo Sports Grass is a Belgian manufacturer of artificial turf systems serving professional sports clubs, municipalities, contractors, and residential landscapers across more than 100 countries, with FIFA Preferred Provider and FIH Preferred Supplier status.

Ownership category

akta.pro rank

Product category

Artificial Sports Turf Systems

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (BPABADAA), Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Artificial turf systems
• Sports grass manufacturing
• Synthetic pitch installation
• Football field surfaces
• Hockey turf systems

Headquarters

HQ city

Sint-niklaas

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artificial Grass Systems Sales: Sale of complete artificial grass systems including turf, infill, shockpads, backing, sub-base, and accessories. One-time purchase model with long-term durability.
2. Installation Services: Full installation services from concept to completion. Project management, field installation, and construction services.
3. Maintenance Services: After-sales program including maintenance services for installed artificial grass fields.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Domo Sports Grass develops, produces, installs, and commercializes artificial grass systems for sports applications including football, hockey, rugby, tennis, padel, and multisport. The offering is a complete system comprising turf, performance infill, shockpads, backing, sub-base, and accessories, complemented by project management, installation, and after-sales maintenance services. Manufacturing is performed in-house at a 50,000+ m² facility in Sint-Niklaas, Belgium, with installations delivered in more than 100 countries.

Product overview

Domo Sports Grass is a comprehensive artificial sports turf solutions provider offering a modular system of products for various sports applications. The portfolio centers on artificial grass systems for Football, Hockey, Rugby, Tennis, Padel, and Multisport, supported by construction components (Performance Infill, Shockpads, Backing, Sub-base, Accessories) and services (Project Management, Installation, Maintenance). Key product lines include the Champion Ascari non-infill football grass (4G/5G), Domo Infinitum eco-friendly backing, various Performance Infill materials (Terraefill organic, Naturafill cork, Durasoft TPE), Domoflex shockpad series, and specialized Padel products (PE/M Advanced, MST Dynamic Blue). The company emphasizes sustainable solutions with circular economy focus and holds certifications from FIFA, FIH, World Rugby, and various ISO standards.

Differentiator

Problem solved

Functional benefit

Brands

• Domo Infinitum: Innovative latex-free and polyurethane-free backing system for artificial grass that is 100% renewable in a closed loop.
• Domo Terraefill
• Domo Naturafill
• Domo Durasoft
• Champion Ascari
• Domoflex

Products and services

• Domo Champion Ascari 5G Latest generation non-infill artificial grass for football pitches. Fully recyclable in a closed circuit thanks to the Domo Infinitum backing system. Sold to municipalities, sports clubs, and project developers for football facility installations.
• Domo Champion Ascari 4G/M Non-infill artificial grass replicating the look and feel of a natural football pitch, requiring only a small amount of sand to reach excellent playing properties. Designed for football clubs, municipalities, and training centers.
• Domo Optimum Dry

Quantifiable outcome

• A harvested cork oak tree absorbs up to 10 times more CO2
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• GBN Artificial Grass RecyclingcoreStrategic or Co-development Partner · 1 January 2019Sports and Leisure Group NV became a founding partner of GBN-AGR in 2019. GBN-AGR is an organization that enables 100% circular recycling of artificial grass. Domo Sports Grass is a shareholder in GBN Artificial Grass Recycling based in the Netherlands.
• LabosportcoreTechnology or IntegrationTesting laboratory partner for certification of artificial turf systems. Collaborates with Domo Sports Grass to ensure fields meet highest accreditation standards.
• ERCAT (Ghent University)coreTechnology or IntegrationResearch and testing partner affiliated with Ghent University. Provides technical validation of artificial turf systems.
• Sport LabscoreTechnology or IntegrationIndependent testing institute for sports surfaces. Validates performance characteristics of artificial grass systems.
• ISP (Institute for Sports Performance)coreTechnology or IntegrationTesting institute providing certification services for artificial turf systems. Ensures compliance with sports federation requirements.
• KIWA-ISA SportcoreTechnology or IntegrationInternational testing and certification body for sports surfaces. Validates artificial grass for quality and safety standards.
• PSTcoreTechnology or IntegrationSports surface testing laboratory providing certification services for artificial turf systems.
• Sports and Leisure Group NVcoreOthersSports and Leisure Group NV is the parent company of Domo Sports Grass. The group provides a platform for internal and external brands to design, manufacture, and support synthetic grass products. Located in Sint-Niklaas, Belgium.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FieldTurf (Tarkett Sports): FieldTurf, part of Tarkett, is the world's largest artificial turf manufacturer for sports applications including football, rugby, hockey, and American football. Direct competitor to Domo across the same sports federation ecosystems (FIFA, World Rugby, FIH) with comparable infill, backing, and full-system offerings.
• Limonta Sport: Limonta Sport is an Italian artificial turf manufacturer serving football, hockey, and multisport applications. Direct peer to Domo with comparable system approach, European manufacturing footprint, and federation certifications.
• SIS Pitches: SIS Pitches is a UK-based artificial sports pitch installer and manufacturer specializing in football, rugby, and hockey surfaces. Direct competitor to Domo in the UK and European markets with FIFA and World Rugby certified systems.
• Saltex Oy: Saltex is a Finnish artificial turf manufacturer focused on hockey, football, and multisport surfaces with a strong Nordic and European presence. Comparable to Domo in product range and target markets, including FIH-certified hockey systems.
• Edel Grass: Edel Grass is a Dutch artificial turf manufacturer producing football, hockey, and multisport systems. Direct European competitor to Domo with overlapping football/hockey federation certifications and shared public-sector customer base.
• AstroTurf (Russell Brands/SynTurf): AstroTurf is one of the original artificial turf brands, now operated as SynTurf, manufacturing sports surfaces for football, baseball, and multi-sport facilities. Direct peer competing in the same FIFA-certified football turf category with comparable system-based offerings.
• Polytan (Sport Group): Polytan, owned by Sport Group, is a major European artificial turf manufacturer serving football, hockey, tennis, and athletics. Direct competitor to Domo with similar FIFA/World Rugby/FIH certifications, comparable system-based product architecture, and overlapping European public-sector customer base.

Broad incumbents

• CCGrass: CCGrass is one of the world's largest artificial grass producers with extensive manufacturing capacity in China. It competes with Domo across sports and landscaping applications, particularly on price-sensitive tenders and large global sports infrastructure projects.
• Shaw Sports Turf: Shaw Sports Turf, part of Shaw Industries (Berkshire Hathaway), is a large North American artificial turf manufacturer serving football, baseball, soccer, and lacrosse. Direct peer with comparable system offerings but operating at much larger scale and primarily in the Americas.
• Ten Cate Grass (now Polytan/Synthetic Turf Corp): Ten Cate Grass (now part of the Synthetic Turf Corporation / Polytan group) is a historically significant Dutch artificial turf manufacturer. Comparable to Domo in hockey and football systems, with shared Dutch/Belgian European turf heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DomoSportsGrass
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• Facebookbit.ly/2H9jvQq
• LinkedInbit.ly/2kGBfJO
• Instagrambit.ly/2kEBrt7

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domo Sports Grass