Joe Wilde Company

What Joe Wilde Company does

Joe Wilde Company is a privately held, family-owned garage door and outdoor living product installer headquartered in New Berlin, Wisconsin, serving residential and commercial customers across southeastern Wisconsin and north central Illinois since 1945. The company sells and professionally installs residential garage doors in three style categories (Carriage House, Classic, Modern), a three-tier lineup of garage door openers (Elite, Premium, Value), commercial overhead doors and commercial-grade openers, retractable patio awnings and shades, window and door awnings, garage screens, and residential railings and columns. Core technology is the physical product stack sourced through manufacturer partnerships — primarily Clopay (Master Authorized Dealer), LiftMaster (myQ smart openers with Wi-Fi, Alexa, Google Assistant, and Apple HomeKit integration), and Sunesta (retractable awnings with Miami-Dade hurricane certification). The company also offers emergency repair, spring and cable replacement, tune-ups, and new installation services backed by 18-month labor warranties on most residential installations.

Revenue is generated primarily through one-time product sales with professional installation, supplemented by professional service and repair work. The go-to-market combines in-home consultations, a physical New Berlin showroom displaying operational doors, online estimate and service request forms, and a field service operation with fully-stocked vehicles and 24/7 emergency availability. Customer segments are led by residential homeowners across a regional footprint and complemented by a smaller commercial/business-owner segment requiring sectional doors, rolling steel doors, and hollow metal door service. Pricing is quote-based and not publicly disclosed, with free, no-obligation estimates as a core lead-conversion mechanic. Service technicians average over 34 years of on-the-job experience, and multiple customer relationships have spanned 40+ years, anchoring a long-tail repeat and referral business.

Name

Joe Wilde Company

Legal name

Joe Wilde Company, LLC

Website

https://joewilde.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe Wilde Company is a privately held, family-owned installer and retailer of residential and commercial garage doors, openers, awnings, shades, screens, and railings serving southeastern Wisconsin and north central Illinois since 1945.

Ownership category

akta.pro rank

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Garage Door Sales: Sale of residential and commercial garage doors including carriage house style, classic style, modern style, and specialty overhead doors. Revenue is generated from product sales with professional installation.
2. Garage Door Openers: Sale of Elite, Premium, and Value tier garage door openers including smart opener options with Wi-Fi and home automation connectivity
3. Awnings, Shades, and Screens: Sale and installation of retractable patio awnings, window/door awnings, patio shades/screens, and garage screens. Custom manufactured to specifications with professional installation.
4. Service and Repair: Service offerings including emergency garage door service, general repairs, spring and cable replacement, tune-ups, and new installations. Residential and commercial services available.
5. Railings and Columns: Sale and installation of residential railings (modern design, ornamental/architectural design, utility pipe rail design) and columns

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Joe Wilde Company sells, installs, and services residential and commercial garage doors, garage door openers, motorized retractable patio awnings, patio shades and screens, window and door awnings, retractable garage screens, and residential railings and columns. Operating from a New Berlin, Wisconsin showroom and service center, the company provides professional installation plus 24/7 emergency repair, spring and cable replacement, and preventive maintenance across southeastern Wisconsin and North Central Illinois.

Product overview

Joe Wilde Company is a garage door sales and service company offering residential and commercial garage doors, garage door openers in three tiers (Elite, Premium, Value), outdoor living products (awnings, shades, screens, railings, columns), and comprehensive service and repair. The company operates as a Master Authorized Clopay Dealer and Sunesta awning dealer. Products span three residential garage door lines (Carriage House, Classic, Modern), commercial overhead doors, and motorized retractable awning systems. Service offerings include emergency repair, preventive maintenance, and new installations backed by 18-month labor warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Garage Door Lines Garage doors in three style categories (Carriage House, Classic, Modern) for residential homes, available in various materials including steel, wood, and composite with insulation options.
• Commercial Garage Doors Commercial overhead garage doors including sectional doors, hollow metal doors, specialty overhead doors, security grilles, service doors, and counter doors/shutters for business and industrial facilities.
• Residential Garage Door Openers Three-tiered residential garage door opener lineup ranging from Elite (premium) to Premium to Value (budget), with smart technology options including Wi-Fi connectivity (myQ), real-time notifications, and voice assistant integration (Amazon Alexa, Google Assistant, Apple HomeKit).
• Commercial Garage Door Openers Commercial-grade garage door openers in Light Duty, Medium Duty, and Heavy Duty classifications for commercial applications.
• Retractable Patio Awnings Custom retractable patio awnings available in three styles (Sunesta, Sunstyle, Sunlight) with motorized operation, multiple fabric colors, and weather resistance including Miami-Dade County Hurricane Testing certification (40 mph wind resistance).
• Window and Door Awnings Custom window and door awnings in four styles (Sunbrero, Sundrop, Aluminum Stationary, Aluminum Roll Up) providing UV protection and energy savings.
• Patio Shades and Screens Outdoor shade and screen solutions in four styles (Sentry, Sunroll, Shadeside, Sunplus) providing insect control, sun protection, privacy, and weather protection.
• Garage Screens Lifestyle retractable garage screen doors that transform garages into outdoor living spaces, featuring multiple frame colors, screen options, and a built-in walk-through door.
• Railings and Columns Residential railings and columns in Modern Design, Ornamental/Architectural Design, and Utility Pipe Rail Design styles, plus column designs.
• Garage Door Service and Repair Residential and commercial garage door service including 24/7 emergency repair, general repairs, spring and cable replacement, tune-ups, new installations, and annual maintenance programs delivered by service technicians averaging 34+ years of experience.

Quantifiable outcome

• Insulated garage doors can make garages up to 12 degrees warmer in winter
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ClopaycoreChannel Partner/ Reseller/ DistributorClopay is a leading garage door manufacturer. Joe Wilde Company holds Master Authorized Dealer status, enabling access to premium garage door products including Classic, Modern, Carriage House, and specialty commercial doors with full manufacturer warranty support.
• International Door Association (IDEA)coreStrategic or Co-development PartnerIndustry association providing accreditation and certification for door dealers. Joe Wilde Company holds Accredited Door Dealer status demonstrating professional standards and industry expertise.
• SunestacoreChannel Partner/ Reseller/ DistributorSunesta is a manufacturer of retractable awnings, shades, and screens. Joe Wilde Company is a dedicated Sunesta dealer offering their full product line including Sunesta, Sunstyle, Sunlight awnings, Sentry screens, and Sunplus shelters with industry-leading warranties.
• LiftMastercoreTechnology or IntegrationLiftMaster is a manufacturer of professional garage door openers including Elite series. Joe Wilde Company offers LiftMaster smart openers featuring myQ technology, Wi-Fi connectivity, and integration with major smart home platforms including Amazon Alexa, Google Assistant, and Apple HomeKit.
• Better Business BureauminorStrategic or Co-development PartnerBBB accreditation requires meeting ethical standards and maintaining customer complaint resolution standards. Joe Wilde Company maintains BBB Accredited Business status.
• Lifestyle ScreensminorChannel Partner/ Reseller/ DistributorLifestyle Screens manufactures retractable garage screen doors. Joe Wilde Company offers these products as a licensed dealer, transforming garages into functional living spaces with integrated passage doors.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CHI Overhead Doors: Manufacturer of residential and commercial garage doors selling through a dealer network. Comparable end-product offering; broader as a manufacturer with national dealer coverage rather than a regional service operator.
• LiftMaster: Largest U.S. manufacturer of garage door openers and a Joe Wilde technology partner (myQ smart openers). Comparable end-customer relationship through openers, but operates as upstream brand and technology provider.
• Wayne Dalton: Major manufacturer of residential and commercial garage doors and openers sold through a dealer and home center channel. Overlaps on product category and customer base but is upstream of the dealer-installer role Joe Wilde plays.
• Clopay: Largest U.S. garage door manufacturer and Joe Wilde's primary supplier (Master Authorized Dealer relationship). Comparable product lines but operates upstream as manufacturer with national brand reach.
• Amarr: Garage and commercial door manufacturer serving residential and commercial customers through a dealer network. Comparable residential and commercial door portfolio; broader national manufacturer rather than local operator.

Direct peers

• Overhead Door Corporation: Largest U.S. garage door manufacturer with a national network of independent Red Ribbon Distributors that perform the same sales, installation, and service role as Joe Wilde. Directly comparable product portfolio and dealer-based go-to-market model.
• Precision Door Service: National garage door repair and replacement franchise with locally owned operators serving defined territories. Directly comparable service-led model with 24/7 availability, residential and light commercial focus, and per-territory technician crews.
• A1 Garage Door Service: National garage door service company offering residential repair, installation, and emergency service across multiple states. Closely matches Joe Wilde's service-heavy, residential-skewed business model.
• Banko Overhead Doors: Regional garage door dealer and installer in the Midwest offering residential and commercial garage doors, openers, and service. Comparable mix of product sales, installation, and after-sale service in a defined geographic footprint.

Regional players

• Pella Windows & Doors: National window and door brand with a Midwest dealer network that also offers entry doors and installation. Adjacent category peer; competes for the same homeowner exterior-upgrade wallet share, especially on door-adjacent projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joewildeco
• Facebookfacebook.com/JoeWildeCo
• LinkedInlinkedin.com/company/joe-wilde-company-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Wilde Company