Phired Up Productions

What Phired Up Productions does

Phired Up Productions, LLC is a privately held, niche software-and-services company founded in 2002 and headquartered in Carmel, Indiana, that sells an integrated platform of technology, training, and strategic consulting exclusively to the North American fraternity and sorority industry. Its core product is ChapterBuilder, a cloud-based SaaS CRM (Customer Relationship Management) for year-round recruitment of Potential New Members (PNMs), offered in a Free tier, a Plus tier at $600/year, and a Pro tier at $850/year. The product portfolio has expanded to include CampusDirector (structured Panhellenic/IFC recruitment management), MyVote (mobile voting), the Companion App (PNM-facing), and enterprise add-ons — the ChapterBuilder HQ Dashboard and Council Dashboard — that give national organizations and councils cross-chapter data visibility. Sub-products iValu (values assessment) and Find Your Fit (PNM digital classroom) round out the PNM experience layer.

The company monetizes through a hybrid model: recurring SaaS subscriptions on ChapterBuilder and its dashboards; professional services revenue from Training Days (300+ delivered per year, much of it now digital), Digital Classrooms, Live Digital Training, and $60 Certified Recruiter Courses; tailored Strategic Consultations, Growth Coaching, and Marketing Strategy engagements with named Customer Success Managers and Growth Experts; and ticket revenue from three annual proprietary events — Growth Summit ($100-$125), Startup Summit ($150-$175), and Winter Growth Summit ($25 or free for partners). Go-to-market combines a product-led growth / self-serve motion via a free ChapterBuilder tier with a consultative direct-sales motion for campus, council, and HQ partnerships. The firm claims 325+ campus partners, 60+ national organization partners, and 3,900+ chapters using its tools across North America, and is led by CEO RJ Taylor with COO Branden Stewart and VPs covering Business Development, Strategy, and Product; the company has no disclosed external funding and operates as an independent LLC.

Name

Phired Up Productions

Legal name

Phired Up Productions, LLC

Website

https://phiredup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Phired Up Productions is a privately held Carmel, Indiana software-and-services firm that sells a SaaS CRM (ChapterBuilder), recruitment tools, training, and strategic consulting exclusively to North American fraternities, sororities, campuses, and national Greek-letter organizations.

Ownership category

akta.pro rank

Product category

Fraternity and Sorority Recruitment Software

NAICS

Professional and Management Development Training (61143), Other Computer Related Services (541519), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Fraternity recruitment software
• Sorority growth platform
• Membership organization tools
• Greek life CRM
• Recruitment training services

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Technology Subscriptions: SaaS subscription model for ChapterBuilder CRM with tiered pricing (Free, Plus at $600/year, Pro at $850/year). Includes HQ Dashboard and Council Dashboard add-ons.
2. Training & Education: Revenue from Training Days (in-person or virtual workshops), Digital Classrooms, Certified Recruiter Courses ($60 per course), and Academies. Pricing varies based on format and customization.
3. Strategic Consulting & Coaching: Strategic consultations, chapter coaching, and marketing strategy services. Sold as one-time sessions or ongoing partnerships with dedicated Growth Experts and Customer Success Managers.
4. Events & Conferences: Revenue from event registrations including Growth Summit ($100-$125), Startup Summit ($150-$175), and Winter Growth Summit (free for partners, $25 for non-partners).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Phired Up Productions develops and sells a cloud-based SaaS platform (ChapterBuilder, CampusDirector, MyVote, Companion App, HQ and Council Dashboards) tailored to fraternities and sororities for year-round recruitment, structured formal recruitment, voting, and potential new member support. The company complements its technology with paid training services (Training Days, Digital Classrooms, Certified Recruiter Courses, Live Digital Training), strategic consultations, growth coaching, and marketing strategy services, plus industry conferences (Growth Summit, Winter Growth Summit, Startup Summit).

Product overview

Phired Up offers an integrated platform of technology tools, dashboards, and educational services designed specifically for fraternity and sorority growth. The core product portfolio consists of ChapterBuilder (a year-round recruitment CRM available in Free, Plus at $600/year, and Pro at $850/year tiers), CampusDirector (structured Panhellenic and IFC recruitment management), MyVote (mobile voting tool for PNM selection), and the Companion App (PNM recruitment experience support). These tools are complemented by the ChapterBuilder HQ Dashboard and ChapterBuilder Council Dashboard for organizational and council-level oversight, plus sub-products iValu and Find Your Fit for PNM values assessment. Educational offerings include Training Days, Digital Classrooms, Live Digital Training, and Certified Recruiter Courses ($60 each), while strategic services encompass Strategic Consultations, Growth Coaching, and Marketing Strategy. The platform is completed by supplementary digital learning resources and specialized classrooms for advisors, recruitment counselors, and COB leads.

Differentiator

Problem solved

Functional benefit

Products and services

• ChapterBuilder Year-round recruitment CRM for fraternities and sororities that enables chapters to track potential new members, manage follow-ups, assign tasks, and build relationships through customizable pipelines, activity tracking, and communication tools. Sold via a freemium subscription to individual chapters and through partnerships to campuses and headquarters.
• CampusDirector Structured recruitment management platform that simplifies and organizes Panhellenic and IFC formal recruitment from registration and scheduling through bid matching, used by hundreds of campuses to deliver a seamless recruitment experience for PNMs, chapters, and staff.
• MyVote Mobile-friendly voting tool that allows chapters to score, tag, sort, and evaluate potential new members using chapter-defined priorities, providing real-time results and reducing the chaos of spreadsheet-based voting.
• Companion App (PNM Companion) Mobile application that helps potential new members stay organized, informed, and confident throughout formal recruitment by providing access to schedules, chapter details, and helpful resources.
• ChapterBuilder HQ Dashboard Dashboard enabling headquarters professionals to access chapter-specific metrics, monitor membership progress across the organization, and guide staff or volunteers using actionable insights and integrated data; sold as an add-on to ChapterBuilder subscriptions.
• ChapterBuilder Council Dashboard Dashboard for council leaders to see real-time data across chapters, provide targeted coaching, and set up smarter community-wide recruitment strategy with shared data and streamlined workflows.
• Training Days Experiential in-person or virtual training sessions tailored to chapter needs, covering topics from recruitment and marketing to retention and growth strategies, with formats including keynotes, workshops, and consultations.
• Digital Classrooms Self-paced online learning platform offering flexible educational content for growth and development, including specialized classrooms for specific roles and councils.
• Live Digital Training Real-time virtual training sessions providing one-hour targeted education designed to deliver quick, customized learning experiences.
• Certified Recruiter Courses Online certification courses for Panhellenic, IFC, and CBFO members to become confident, skilled, and values-driven recruiters, structured around Phired Up's proven recruitment system. Each course is priced at $60.
• Strategic Consultations Targeted one-hour consulting conversations designed to unpack growth challenges and turn them into actionable plans, helping chapters and councils move forward with clear steps.
• Growth Coaching Deep partnerships pairing organizations with Phired Up experts for long-term support to build momentum, reinforce strategy, and create real results over time.
• Marketing Strategy Expert support to help chapters align communications with their values and goals, shaping their story to attract the right people and grow their nameslist.
• Industry Conferences (Growth Summit, Winter Growth Summit, Startup Summit) Annual industry events bringing together fraternity and sorority professionals, campus staff, and student leaders, including the Growth Summit ($100-$125 per professional), Winter Growth Summit (free for partners, $25 for non-partners), and Startup Summit ($150-$175 per attendee).

Quantifiable outcome

• Over 3,900 chapters have grown using ChapterBuilder
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OmegaFi: OmegaFi provides membership management, billing, and chapter operations software to fraternities and sororities. It is the closest direct peer to Phired Up in the Greek life vertical, overlapping on chapter operations and HQ-level management, though focused more on financial/admin workflows than recruitment CRM.
• Greekbill: Greekbill offers billing, dues collection, and chapter management tools for fraternity and sorority chapters. It competes for the same chapter-level buyer as Phired Up's ChapterBuilder, particularly on operational management features.
• TouchNet (Pay It / GreekPay): TouchNet, through its Pay It / GreekPay product lines, serves Greek life billing and membership transactions across U.S. campuses. It is a direct competitor for chapter-level software budgets and is now backed by Anthology's higher-ed distribution.

Broad incumbents

• Anthology (Campus Management): Anthology is a large higher-education software suite spanning SIS, CRM, and student engagement. It overlaps with Phired Up at the campus level and could plausibly extend into Greek life recruitment workflows given its TouchNet footprint.
• CampusLabs: CampusLabs provides student affairs, involvement, and engagement platforms to universities. It competes for the campus professional's wallet alongside Phired Up, though without the fraternal-specialized methodology layer.
• Symplicity: Symplicity offers campus management and student services software used by university Greek life offices. It is a broad incumbent with potential to expand into the recruitment workflow niche Phired Up serves.
• Salesforce (Education Cloud): Salesforce's Education Cloud and NPSP offer configurable CRM for higher-ed membership organizations. While not fraternal-specialized, it represents the alternative a large national HQ might choose over ChapterBuilder if domain depth is deprioritized.

Emerging players

• Ready Education: Ready Education provides student engagement apps for higher education, including some Greek life chapter tooling. It overlaps with Phired Up's PNM Companion App and CampusDirector on student-facing experiences.
• Modo Labs: Modo Labs builds campus mobile experience platforms used by student affairs teams. It overlaps with Phired Up at the PNM experience layer and competes for the same campus professional buyers.
• iModules / Encompass (Granite): Encompass (formerly iModules/Granite) provides alumni and donor engagement software to fraternities and sororities. It overlaps with Phired Up at the HQ professional buyer level, particularly for cultivation and engagement workflows adjacent to recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-t8kC67jYgnTkHXUcOGSuw
• Xx.com/phiredup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phired Up Productions