What WW Manufacturing does

WW Manufacturing (originally W-W Livestock Systems) is an American manufacturer of heavy-duty livestock handling, rodeo, and equine equipment, founded in 1946 by the Webster family and headquartered in Thomas, Oklahoma, with handcrafted production across Oklahoma and Tennessee. Its product portfolio centers on a ladder of cattle squeeze chutes — manual (Beefmaster, Producer, Seedstock) and hydraulic (Ranchmaster, Bullmaster, Super Pro) — together with calf tables, sweep tub systems (Sweep 210, 270), portable corrals (Express Portable Corral in 80–300 head configurations), and heavy-gauge panels and gates (Chaparral, Classic). Complementary verticals include professional rodeo equipment (bucking and roping chutes, full arena systems), equine facilities (Classic and Champion horse stalls, portable expo stalls, round pens), and the cellular-enabled BoarBuster feral hog trap. Core technology is structural steel fabrication using 1.9"–2" diameter 14–16 gauge tubing to ASTM A-513 standards, proprietary mechanisms including the Self-Catch Headgate, V-tapered squeeze geometry, and parallel squeeze design with hydraulic assist, supplemented by pre-galvanized finishes and Celcon cannonball trolley wheels for durability.

The company sells primarily direct to U.S. customers — cattle ranchers and feed yards, large-animal veterinary clinics, professional rodeo venues (including Fort Worth Stock Show & Rodeo and Houston Livestock Show and Rodeo), equestrian facilities, and feral-hog-affected landowners — via an e-commerce storefront with quote-based pricing, toll-free phone and email, and an authorized dealer network. All products are built-to-order with configuration options (headgate type, finish: powder coat, pre-galvanized, or hot-dip galvanized), and pricing is uniformly quote-driven with no public list prices. Revenue mechanics are industrial hardware sales into a mature, replacement-driven agricultural market; the company is privately held, family-owned since founding, with no disclosed funding rounds, M&A, or institutional ownership in the source data.

Name

WW Manufacturing

Legal name

WW Manufacturing

Website

https://wwmanufacturing.com

Company type

Private

Founded year

1946

Operating status

Operating

Short description

WW Manufacturing is a family-owned, American manufacturer of heavy-duty cattle squeeze chutes, rodeo equipment, equine stalls, and the cellular-enabled BoarBuster feral hog trap, serving U.S. ranchers, feed yards, large-animal vets, and professional rodeo venues since 1946.

Ownership category

akta.pro rank

Product category

Livestock Handling Equipment

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Livestock handling equipment
• Cattle squeeze chutes
• Rodeo equipment
• Horse stall systems
• Feral hog traps

Headquarters

HQ city

Thomas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Livestock Handling Equipment Sales: WW Manufacturing generates revenue primarily through the sale of physical livestock handling equipment including cattle chutes, tub and alley systems, gates, panels, and portable corrals. Products are sold as one-time purchases with custom ordering and built-to-order manufacturing.
2. Rodeo Equipment Sales: Sale of professional rodeo equipment including bucking chutes, roping chutes, rodeo arenas, and associated rodeo infrastructure. High-value custom builds for professional venues and community arenas.
3. Equine Equipment Sales: Horse stalls (Classic, Champion), round pens, and expo stalls for equestrian facilities. Includes both standard products and customization options.
4. BoarBuster Smart Trap System: Cellular-enabled feral hog trap with remote monitoring and smartphone-triggered drop gate. Premium pricing for technology-integrated livestock equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WW Manufacturing designs, handcrafts, and sells heavy-duty livestock handling equipment — including manual and hydraulic cattle squeeze chutes, tub and alley systems, portable corrals, panels and gates — along with rodeo equipment (bucking chutes, roping chutes, full arenas), equine facilities (horse stalls, round pens, expo stalls), and the BoarBuster cellular-enabled feral hog trap. All products are built to order in Oklahoma and Tennessee and engineered for multi-generational durability, with premium positioning and quote-based custom pricing.

Product overview

WW Manufacturing (W-W Livestock Systems) offers a comprehensive portfolio of livestock handling and rodeo equipment, all handcrafted in Oklahoma and Tennessee since 1946. The product line centers on cattle handling equipment including manual and hydraulic squeeze chutes (Beefmaster, Producer, Seedstock, Ranchmaster, Bullmaster, Super Pro series), calf tables, sweep tub systems (210 and 270), and portable corrals. Complementary product lines include rodeo equipment (bucking chutes, roping chutes, and complete arena systems), equine facilities (Classic and Champion horse stalls, expo stalls, round pens), wild boar trapping (BoarBuster with cellular monitoring), and heavy-duty panels/gates (Chaparral and Classic series). The equipment is engineered for durability and longevity, built to last generations with emphasis on craftsmanship and safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Beefmaster Series Squeeze Chutes (Standard, XL Straight, XL 2VG)

Quantifiable outcome

• Feral hogs cause estimated $2 billion in annual damage to U.S. farmland and crops
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Priefert: Priefert is one of the largest U.S. manufacturers of cattle handling equipment, rodeo infrastructure, and equine products, with a similar multi-decade heritage and overlapping product lines (squeeze chutes, rodeo arenas, stalls). It is the closest direct competitor to WW Manufacturing in both cattle handling and rodeo equipment.
• Arrowquip: Arrowquip designs and sells hydraulic and manual cattle squeeze chutes, alleys, and corrals directly to ranchers. It overlaps with WW's Beefmaster, Producer, and Ranchmaster product lines and competes for the same ranch and commercial cattle operator customer base.
• Hi-Hog Farm & Ranch Equipment: Hi-Hog manufactures cattle squeeze chutes, handling systems, and corral panels for ranches and feedlots. It is a direct peer in livestock handling equipment with comparable manual and hydraulic product positioning.
• Powder River Livestock Equipment: Powder River produces livestock panels, gates, chutes, and rodeo equipment and is a long-established competitor in the same equipment categories as WW. Its panel systems and squeeze chutes compete head-to-head with WW Classic/Chaparral lines and Rodeo products.
• Behlen Country: Behlen Country manufactures livestock panels, gates, squeeze chutes, and ranch equipment with broad farm-store distribution. It competes with WW in panels, gates, and basic cattle handling products, though positioned more for value/ranch-store buyers.
• Tuff Livestock Equipment: Tuff Livestock Equipment builds heavy-duty squeeze chutes, alleys, and tubs for working ranches and feed yards. It overlaps with WW's Ranchmaster/Bullmaster/Super Pro hydraulic product positioning and serves a similar commercial cattle operator segment.
• Stampede Steel: Stampede Steel makes galvanized livestock panels, gates, and cattle handling systems aimed at the same ranch and rodeo buyer as WW. Its pre-galvanized panels directly compete with WW's Express Portable Corral and panel product lines.
• Linn Enterprises / Linn Post & Pipe: Linn Enterprises manufactures livestock equipment including squeeze chutes, calf tables, and panels, often distributed through farm supply retailers. It is a peer in the ranch-scale cattle handling equipment category that WW addresses with its Producer and Beefmaster lines.
• Heel-O-Matic: Heel-O-Matic is a specialist manufacturer of professional rodeo roping and bucking chutes. It is a direct peer in the rodeo equipment niche where WW's bucking and roping chutes compete for rodeo association specifications and pro-circuit venues.

Emerging players

• Cotton's Portable Corrals: Cotton's Portable Corrals specializes in portable corral systems and is a niche competitor to WW's Express Portable Corral line, with overlap in pre-galvanized, self-contained working corral systems marketed to ranches and rotational grazers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wwlivestock
• LinkedInlinkedin.com/company/w-w-livestock-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WW Manufacturing