Behlen Country
Behlen Country is a U.S. manufacturer of farm and ranch equipment (gates, panels, stock tanks, waterers, and feeders) operating from three domestic plants and selling primarily through independent dealers across the United States.
- Company typePrivate
- Founded1936
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Behlen Country does
Behlen Country, a division of privately held Behlen Mfg. Co., is a U.S. manufacturer of farm and ranch equipment headquartered in Columbus, Nebraska. The company produces livestock watering tanks (galvanized and polyethylene), waterers, feeders, gates, corral panels, fencing accessories, and adjacent outdoor-living products such as galvanized planters and the BinVista gazebo. Production runs from three U.S. facilities in Columbus (Nebraska), Baker City (Oregon), and McGregor (Texas), using heavy steel fabrication, 360-degree welded construction, hot-dip galvanization, powder-coat finishing, and rotational polyethylene molding with structural-foam cores.
Core technology centers on durability and corrosion resistance: 360-degree welds on seams and joints, 360-degree ribbing on stock-tank sidewalls, reinforced stacking-block geometry (patent-protected) on rigid poly tanks, and hot-dip galvanization plus powder-coat finishes for outdoor longevity. The catalog is organized under multiple sub-brands including Farmstead, AgStar, Frontier, Horse Country, Arena Max XT, Prairie Panels, FarmFlex, Pasture Pro, and BinVista, addressing cattle operations, equine facilities, small-animal/hobby farms, and lawn-and-garden consumers.
Behlen Country's business model is hardware sales of durable goods through a U.S. independent dealer network, with parts and accessories sold direct-to-consumer via an online parts store. Pricing is set at the dealer level for core equipment and listed per-unit for replacement parts (e.g., $26.00 for a Float & Arm, $54.00 for a Valve and Float kit). Revenue is non-recurring and tied to one-time equipment purchases, with operational geographies limited to the United States and no disclosed financials, headcount, or funding events in the available data.
Behlen Country firmographics
Firmographics- Name
- Behlen Country
- Legal name
- Behlen Mfg. Co.
- Website
- https://behlencountry.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behlen Country is a U.S. manufacturer of farm and ranch equipment (gates, panels, stock tanks, waterers, and feeders) operating from three domestic plants and selling primarily through independent dealers across the United States.
- Ownership category
- akta.pro rank
Behlen Country industry classification
Industry- Product category
- Livestock and Farm Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industries
- Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)
Keywords
Where Behlen Country is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Behlen Country business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Farm and Ranch Equipment Sales: Behlen Country generates revenue through the manufacture and sale of physical farm, ranch, and livestock equipment products. Products are sold through a network of independent dealers as well as direct e-commerce for parts and accessories. Revenue is primarily one-time purchase (non-recurring) as customers buy durable goods for long-term use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Float & Arm replacement part |
| Unit Pricing | Pay-as-you-go | Valve and Float replacement part |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Behlen Country product offering
Product offeringCore offering
Behlen Country manufactures and sells farm and ranch equipment under its own branded product lines, including galvanized and polyethylene stock tanks (round, oval, square, triangle, and utility configurations), livestock gates and corral panels (AgStar, Frontier Max, Horse Country, Arena Max XT, Prairie Panels), waterers with integrated drinkers, and feeders (Bighorn Bunk, Commander Anti-Tip, Pasture Max Mineral). Products are engineered with proprietary 360° welding, hot-dip galvanization, powder-coat finishes, and reinforced poly construction for durability in demanding livestock environments.
Product overview
Behlen Country is a manufacturer of farm and ranch equipment offering a comprehensive portfolio of livestock management products. The product lineup centers around several core categories: Gates and Panels (including AgStar Gates, Frontier Max Gates, Horse Country Corral Panels, Arena Max XT Panels, and Prairie Panels for livestock containment and facility management); Stock Tanks and Waterers (comprising Farmstead galvanized tanks in round, oval, square, triangle, and utility configurations, as well as Farm Flex flexible poly tanks and Rigid Poly Stock Tanks with various waterer options); Feeders (including Bighorn Bunk Feeders, Commander Anti-Tip Feeders, and Pasture Max Mineral Feeders); and specialty items like BinVista gazebos and Farmstead Bottomless Planters. The company also provides replacement parts and accessories. Products are sold through a dealer network and directly through the company's parts store.
Differentiator
Problem solved
Functional benefit
Brands
- Farmstead: Product line featuring galvanized stock tanks, waterers, and accessories
- AgStar
- Frontier
- Horse Country
- Arena Max XT
- Prairie Panels
- BinVista
- FarmFlex
- Pasture Pro
Products and services
- Farmstead Oval Stock Tanks
Companies that use Behlen Country
Customer profileSegments4 records
Ideal customer profiles4 records
Behlen Country technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Behlen Country partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Behlen Country competitors and assessment
Company assessmentDirect peers
- Hi-Hog Farm & Ranch Equipment: Hi-Hog produces livestock handling systems, corral panels, gates, and squeeze chutes. Its product line parallels Behlen Country's Horse Country corral panels and Arena Max XT heavy-duty containment products.
- Sioux Steel Company: Sioux Steel manufactures livestock panels, gates, feed bunks, and farm infrastructure products. It is a direct competitor in the heavy-duty livestock containment and feeding categories where Behlen Country sells AgStar, Arena Max XT, and Bighorn products.
- WW Manufacturing: WW Manufacturing produces livestock handling equipment including squeeze chutes, panels, and gates. It competes with Behlen Country in the heavy-duty livestock containment and cattle handling equipment market.
- Ritchie Industries: Ritchie is a leading manufacturer of automatic livestock waterers and watering systems. It directly competes with Behlen Country's Farmstead galvanized waterers and Rigid Poly Tank with Drinker in the livestock hydration segment.
- Miller Manufacturing (Little Giant): Miller Manufacturing produces farm and ranch products under brands including Little Giant, including buckets, feeders, waterers, and livestock handling equipment. It overlaps with Behlen Country's small animal feeders, waterers, and poly tank product lines.
- Tarter Farm and Ranch Equipment: Tarter is a leading US manufacturer of farm and ranch equipment including gates, corral panels, stock tanks, and feeders. It directly competes with Behlen Country across nearly every product category and serves the same independent dealer and farm/ranch customer base.
- Powder River (Universal Industrial Products): Powder River is a long-established brand of livestock panels, gates, and ranch equipment. It competes directly with Behlen Country's panel and gate offerings at farm supply retailers and through dealer networks.
- Priefert Ranch Equipment: Priefert designs and manufactures livestock handling equipment, including squeeze chutes, panels, gates, and feeding systems. It overlaps directly with Behlen Country's panels, gates, and cattle-handling equipment lines serving US ranching operations.
Broad incumbents
- Rubbermaid Commercial Products: Rubbermaid Commercial is a large diversified manufacturer whose structural foam stock tanks and water troughs compete with Behlen Country's poly tank offerings. As a much broader consumer/commercial goods company, it has scale advantages but less specialization in the livestock channel.
Emerging players
- CountyLine (Tractor Supply private label): CountyLine is Tractor Supply's private-label brand of farm and ranch equipment including gates, panels, and stock tanks. It competes with Behlen Country at the retail shelf level through Tractor Supply's national store footprint, representing a growing private-label threat to branded dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Behlen Country social profiles
Digital presenceBehlen Country financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behlen Country leadership team
Management profileNumber of profiles
Behlen Country funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behlen Country M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behlen Country
What does Behlen Country do?
Behlen Country manufactures and sells farm and ranch equipment under its own branded product lines, including galvanized and polyethylene stock tanks (round, oval, square, triangle, and utility configurations), livestock gates and corral panels (AgStar, Frontier Max, Horse Country, Arena Max XT, Prairie Panels), waterers with integrated drinkers, and feeders (Bighorn Bunk, Commander Anti-Tip, Pasture Max Mineral). Products are engineered with proprietary 360° welding, hot-dip galvanization, powder-coat finishes, and reinforced poly construction for durability in demanding livestock environments.
Is Behlen Country a public or private company?
Behlen Country is a private company. It is classified as corporate owned and is currently operating.
When was Behlen Country founded?
Behlen Country was founded in 1936. It employs 1 to 10 people.
Where is Behlen Country based?
Behlen Country is headquartered in Columbus, United States, in the North America region.
How does Behlen Country make money?
One revenue line is on record: farm and Ranch Equipment Sales.
Who are Behlen Country's main competitors?
Direct peers on record are Hi-Hog Farm & Ranch Equipment, Sioux Steel Company, WW Manufacturing, Ritchie Industries, Miller Manufacturing (Little Giant), Tarter Farm and Ranch Equipment, Powder River (Universal Industrial Products) and Priefert Ranch Equipment. Rubbermaid Commercial Products is listed as a broad incumbent. CountyLine (Tractor Supply private label) is listed as an emerging player.
Does Behlen Country have an API?
No public API is recorded for Behlen Country.
What industry is Behlen Country in?
Behlen Country's product category is Livestock and Farm Equipment. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of AFAAAIAK, Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates). Its NAICS code is 333111 and its SIC code is 3523.