Non Stop

What Non Stop does

Non Stop (legally NON STOP PRODUCOES LTDA, CNPJ 23.497.344/0001-53) is a privately held Brazilian talent management and influencer marketing company founded in 2015 and headquartered in Copacabana. The firm represents a roster of content creators, celebrities, and athletes including Whindersson Nunes, Simone Mendes, Kaká Diniz, Deive Leonardo, and Camila Pudim, and operates as a one-stop shop across career management, multiplatform content production, advertising, branded content, special audiovisual projects, event and tour production, YouTube channel management, music business, licensing, and speaking engagements.

The company monetizes primarily through B2B professional services: it sells brand partnerships, branded content, advertising campaigns, event production, and tour management to consumer brands and advertisers, while representing talent on a representation/management basis. Its go-to-market is sales-led, with direct brand outreach on a per-campaign or retainer basis. Geographically, Non Stop operates from three Brazilian regional offices — Minas Gerais, São Paulo, and Rio de Janeiro — focusing on the Southeast corridor and serving an exclusively domestic market.

In April 2023, Non Stop acquired DeuBom, an influence marketing startup focused on the e-sports sector, gaining access to a network of over 20,000 influencers and entering the gaming vertical. The current headcount is in the 101-250 range. There is no disclosed core technology platform, no pricing transparency, and no AI/ML capability disclosed in the available sources.

Name

Non Stop

Legal name

NON STOP PRODUCOES LTDA

Website

https://nonstopproducoes.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Non Stop is a Brazilian talent management and influencer marketing agency representing creators, celebrities, and athletes such as Whindersson Nunes and Simone Mendes, offering brand partnerships, content production, and event services across three Brazilian states.

Ownership category

akta.pro rank

Product category

Talent Management and Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Experiential, Event & Sponsorship Marketing (BPAFAAAH), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Talent management services
• Influencer marketing agency
• Branded content production
• Event production services
• Creator representation

Headquarters

HQ city

Copacabana

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management and Casting Representation: Non Stop manages artistic careers of influencers, celebrities, and athletes, representing creators across various segments. The company handles career management, booking, and representation services for its talent roster.
2. Content Production and Multiplatform Content: The company produces multiplatform content for its talent and for brand partnerships, including branded content, advertising, and special audiovisual projects.
3. Event Management and Tours: Non Stop organizes and manages national and international tours, events, and lectures, generating revenue through event production and talent appearances.
4. Influence Marketing Solutions: Following the acquisition of DeuBom, Non Stop leverages a network of over 20,000 influencers to provide influence marketing solutions to brands, likely through campaign fees or performance-based arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NonStop Produções provides career management, content production, advertising, branded content, special projects, events, lectures, licensing, YouTube channel operations, music business, and live shows for digital creators and entertainment talent. The agency also operates an influence marketing platform, originally built as DeuBom, that connects brands with a network of more than 20,000 influencers for campaign casting and execution.

Product overview

Non Stop Produções is a Brazilian talent management and entertainment company founded in 2015. The company operates as a unified platform offering a comprehensive suite of influencer marketing and entertainment services. Its core offerings include career management (Gestão de Carreiras), multiplatform content production (Conteúdo), advertising solutions (Publicidade), branded content campaigns (Branded Content), special audiovisual projects (Projetos Especiais), event production and touring (Eventos and Shows), speaking engagements (Palestras), licensing services (Licenciamento), YouTube channel management (Canais YouTube), and music business services (Music Business). The company represents a roster of content creators, celebrities, and athletes including Whindersson Nunes, Simone Mendes, Kaká Diniz, Deive Leonardo, Camila Pudim, Padre Patrick, and others, collectively reaching millions of followers. The company has three physical offices in Minas Gerais, São Paulo, and Rio de Janeiro, and expanded its capabilities through the 2023 acquisition of influence marketing startup DeuBom, gaining access to over 20,000 influencers.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Management (Gestão de Carreiras)
• Content Production (Conteúdo)
• Advertising (Publicidade)
• Branded Content
• Special Projects (Projetos Especiais)
• Events (Eventos)
• Lectures (Palestras)
• Licensing (Licenciamento)
• YouTube Channels (Canais YouTube)
• Music Business

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DeuBomcoreStrategic or Co-development Partner · 10 April 2023NonStop Produções acquired influence marketing startup DeuBom to expand its influence marketing solutions and impact the e-sports sector. The acquisition provided Non Stop with new technological capabilities and access to a network of over 20,000 influencers, enhancing its overall influence marketing offerings.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• LOUD: Major Brazilian e-sports and creator organization. Comparable to Non Stop's DeuBom-driven e-sports and gaming content ambitions, with overlapping audiences in gaming creators, tournament operations, and brand sponsorship deals.
• Influency.me: Brazilian influencer marketing platform that connects brands with creators at scale. Comparable to Non Stop's influence marketing and DeuBom network, but operates as a marketplace rather than an owned-talent agency.
• Squid: Brazilian creator economy platform connecting brands with content creators for branded content and partnerships. Comparable to Non Stop's branded content and influence marketing services through a tech-enabled, marketplace-style model.
• Buzzmonitor: Brazilian influencer marketing and social intelligence platform. Overlaps with Non Stop's DeuBom-derived influence marketing services and creator-brand matching, but differentiates via a SaaS/data product rather than talent representation.

Broad incumbents

• Artplan: Brazilian full-service creative and advertising agency with influencer marketing and content production capabilities. Compares to Non Stop's advertising and branded-content offerings but anchored in traditional brand campaigns rather than talent representation.
• WME (William Morris Endeavor): Major global talent agency with significant digital and influencer representation. Competes with Non Stop for brand-endorsement deals and content production but serves international, multi-tier clients across music, sports, and entertainment.
• Endeavor: Global talent representation and entertainment company with Brazilian operations. Overlaps with Non Stop on artist/athlete representation, branded content, and live event services, but at much greater scale and broader scope.
• Creative Artists Agency (CAA): Global leader in talent and content representation with expanding digital creator practice. Comparable to Non Stop's representation, branded content, and event service lines, but operates at vastly larger scale across multiple verticals and geographies.
• United Talent Agency (UTA): Global talent and entertainment agency with a growing influencer and creator economy division. Mirrors Non Stop's career management, branded content, and event services at broader scale and international footprint.

Direct peers

• Huora: Brazilian digital talent and influencer management agency representing creators for branded content, advertising, and entertainment partnerships — directly competes with Non Stop in the same product category with similar roster-driven, sales-led motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nonstopproducoes
• LinkedInlinkedin.com/company/non-stopp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Non Stop