La Opinión
La Opinión is a 1926-founded, Los Angeles-based Spanish-language digital news publication serving US Hispanic audiences across news, immigration, sports, and utility content under parent Impremedia, monetizing via Digital Premium subscriptions, advertising, classifieds, and the Latino Wire branded-content service.
- Company typePrivate
- Founded1926
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What La Opinión does
La Opinión is a Spanish-language digital news publication founded in 1926 in Los Angeles, California, and currently operating as a subsidiary of the Impremedia media group. It self-describes as the most widely read Spanish-language newspaper in the United States and the second most-read newspaper in Los Angeles, with a near-100-year continuous publication history that preceded its transition to a digital-only model. Content spans approximately 18 categories including US politics, immigration, Latin America, Mexico, Los Angeles local news, entertainment, sports (with dedicated fútbol/soccer and NFL coverage), money, health, technology, autos, astrology, and lottery results aggregation for both California and Mexican lotteries.
The publication's product surface extends beyond news articles to a multi-format content ecosystem: a digital news website running on a WordPress-based CMS, a daily podcast (La Opinión Hoy), a sports video franchise (Tiempo Extra), 14+ topic-specific email newsletters, weather forecasts powered by AccuWeather, lottery content powered by Tinbu, and a B2B branded-content offering (Latino Wire). It distributes through owned digital channels and social platforms (Facebook, Instagram, TikTok, X, YouTube) with no remaining print operation.
Monetization combines a freemium Digital Premium subscription ($129 annual or $1.99 intro / $2.99 weekly thereafter, supporting up to three devices and a two-access family account) with display advertising, a classifieds/jobs platform, and the enterprise Latino Wire service. The publication targets Spanish-speaking adult readers in the United States as the primary segment, with sub-segments including Los Angeles locals, immigration-focused readers, and fútbol/soccer enthusiasts. Management, headcount trends, financial results, M&A history, and ownership structure beyond the Impremedia parent relationship are not disclosed in available source data.
La Opinión firmographics
Firmographics- Name
- La Opinión
- Legal name
- La Opinión
- Website
- https://laopinion.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Opinión is a 1926-founded, Los Angeles-based Spanish-language digital news publication serving US Hispanic audiences across news, immigration, sports, and utility content under parent Impremedia, monetizing via Digital Premium subscriptions, advertising, classifieds, and the Latino Wire branded-content service.
- Ownership category
- akta.pro rank
La Opinión industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where La Opinión is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Opinión business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Subscription (Digital Premium): Premium subscription providing ad-free access, unlimited reading, up to 3 devices, family account with two simultaneous accesses, and newsletter access
- Advertising: Display advertising on the website, including sponsored content sections
- Classifieds (Clasificados): Job listings and classified advertisements platform
- Lottery results aggregation: Lottery results for California and Mexican lotteries, potentially driving user engagement and advertising revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Premium Monthly |
| Subscription | Annual | Digital Premium Annual |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
La Opinión product offering
Product offeringCore offering
La Opinión is a Spanish-language digital news publication that delivers comprehensive multi-category journalism to the US Hispanic community through its website laopinion.com. Core offerings include news coverage across US politics, immigration, Latin America, Mexico, Los Angeles local news, entertainment, sports (especially football/soccer), money, health, technology, autos, astrology, and lottery results. The publication monetizes primarily through a Digital Premium subscription that provides ad-free, unlimited access across up to 3 devices with family sharing, supported by display advertising and classifieds.
Product overview
La Opinión is a Spanish-language digital news publication offering a multi-product content ecosystem. The core product is its digital news coverage across categories including US politics, immigration, Latin America, Mexico, Los Angeles, entertainment, sports, money, health, technology, autos, and astrology. The publication monetizes through a Digital Premium subscription model providing ad-free access, while offering supplementary services including horoscope content, lottery results, weather forecasts, video content (Tiempo Extra), podcasts, newsletters, and branded content solutions. The site also features classifieds and jobs listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Premium Premium digital subscription providing ad-free, unlimited access to La Opinión's full content library across up to 3 devices, including a family account allowing two simultaneous accesses and newsletter access. Available at $2.99/week ($11.96 per 28-day cycle) after a $1.99 introductory rate for the first 4 weeks, or $129 annually.
- Podcast La Opinión Hoy Daily podcast delivering the most important news of the day for the Spanish-speaking Hispanic community, available through major podcast platforms for commute and on-the-go audio consumption.
- Tiempo Extra (Video) Video content section featuring sports highlights, news clips, and commentary including World Cup coverage, match highlights, interviews, and football/soccer analysis targeted at Spanish-speaking sports fans.
- Horoscope (Horóscopo) Daily and monthly horoscope content organized by zodiac sign, featuring predictions from astrologers El Niño Prodigio, Mhoni Vidente, and Nana Calistar, covering Western and Chinese zodiac systems for Spanish-speaking audiences.
- Lottery Results (Lotería) Real-time lottery results aggregation service covering California state lotteries (Powerball, Mega Millions, SuperLotto Plus, Fantasy 5, Daily Derby, Daily 4, Daily 3) and Mexico National Lottery (Chispazo, Tris, Melate).
- Weather Forecast (Clima) Weather forecast service covering major US cities including Los Angeles, Houston, Dallas, Austin, San Antonio, and Miami with daily and weekly predictions powered by AccuWeather data.
- Newsletter Service Email newsletter service offering 14 distinct topic-specific editions including News of the Day, Los Angeles News, Breaking News Alerts, Politics and Immigration, Entertainment, Sports, Mexico News, Jobs, Lottery, World, Texas News, NFL Analysis (Intercepción), Football (Tiempo Extra), Horoscope (El Niño Prodigio), and LA Government (Ronda Política).
- Latino Wire B2B branded content service offering culturally relevant storytelling solutions for businesses and organizations seeking to reach and engage US Hispanic audiences through La Opinión's editorial platform and distribution network.
- Classifieds (Clasificados) Classifieds platform on laopinion.com providing job listings and classified advertisements targeted at Spanish-speaking users in the United States.
Companies that use La Opinión
Customer profileSegments4 records
Ideal customer profiles3 records
La Opinión technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
La Opinión partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Opinión competitors and assessment
Company assessmentDirect peers
- El Nuevo Herald: Spanish-language daily newspaper serving Hispanic audiences in Miami, with a similar digital-news-plus-subscription model and direct competition for national Spanish-language news readership.
- Hoy (Impremedia): Sister publication under Impremedia covering the Los Angeles Hispanic market, sharing the same corporate sales infrastructure, subscription technology, and Spanish-language audience strategy.
- El Diario NY: Long-running Spanish-language newspaper serving New York's Hispanic community, competing for the same national Spanish-language digital audience and ad dollars.
- La Raza (Chicago): Chicago-based Spanish-language newspaper covering the Midwest Hispanic market, with comparable editorial mix of immigration, local news, sports, and entertainment.
Broad incumbents
- Univision Noticias: The largest Spanish-language media company in the US; competes for the same Hispanic audience with free video-led news, entertainment, and digital properties operating at much greater scale.
- Telemundo: NBCUniversal's Spanish-language broadcast network and digital properties, producing free Spanish-language news at scale and competing for the same Hispanic audience's attention and ad budgets.
- CNN Español: Spanish-language digital news property from CNN, competing for premium Spanish-language news readership with brand recognition and global newsroom resources.
Emerging players
- Remezcla: Digital media brand targeting younger, US-born Hispanic and Latinx audiences with bilingual content — a direct competitor for the next-generation Hispanic reader La Opinión must defend against.
- Mitu: Digital video and social-first publisher targeting young Latino audiences — overlapping with La Opinión's social channels and pursuing the same consumer attention with platform-native content.
Regional players
- Los Angeles Times: English-language daily newspaper serving the same Los Angeles market; competes for local LA advertisers and overlapping audience attention, though with fundamentally different language positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Opinión social profiles
Digital presenceLa Opinión financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Opinión leadership team
Management profileNumber of profiles
La Opinión funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Opinión M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Opinión
What does La Opinión do?
La Opinión is a Spanish-language digital news publication that delivers comprehensive multi-category journalism to the US Hispanic community through its website laopinion.com. Core offerings include news coverage across US politics, immigration, Latin America, Mexico, Los Angeles local news, entertainment, sports (especially football/soccer), money, health, technology, autos, astrology, and lottery results. The publication monetizes primarily through a Digital Premium subscription that provides ad-free, unlimited access across up to 3 devices with family sharing, supported by display advertising and classifieds.
Is La Opinión a public or private company?
La Opinión is a private company. It is classified as corporate owned and is currently operating.
When was La Opinión founded?
La Opinión was founded in 1926. It employs 51 to 100 people.
Where is La Opinión based?
La Opinión is headquartered in Los Angeles, United States, in the North America region.
How does La Opinión make money?
Four revenue lines are on record. Digital Subscription (Digital Premium) is the primary driver. The others are advertising, classifieds (Clasificados) and lottery results aggregation.
Who are La Opinión's main competitors?
Direct peers on record are El Nuevo Herald, Hoy (Impremedia), El Diario NY and La Raza (Chicago). Broad incumbents are Univision Noticias, Telemundo and CNN Español. Emerging players are Remezcla and Mitu. Los Angeles Times is listed as a regional player.
Does La Opinión have an API?
No public API is recorded for La Opinión.
What industry is La Opinión in?
La Opinión's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 5131.