La Raza
La Raza is an independent Spanish-language newspaper founded in 1970 in Chicago that serves the city's Hispanic/Latino community with local news, immigration coverage, cultural content, video podcasts, classifieds, and civic education programming.
- Company typePrivate
- Founded1970
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Raza does
La Raza is an independent Spanish-language newspaper founded in 1970 and headquartered in Chicago, Illinois, serving the city's Hispanic and Latino community. The publication covers immigration, local Chicago news, politics, community issues, housing, culture, and civic affairs through a digital-first news platform at laraza.com, supplemented by a printed edition distributed via the impremedia.pressreader.com digital platform. Its product portfolio extends beyond the core newspaper into multiple content modules: a daily Horóscopo section featuring predictions from syndicated astrologers, a Clasificados online classifieds marketplace, three email newsletter subscription tracks (Chicago news, daily horoscope, and job listings), the Voces Abiertas video podcast series hosted by Jesús Del Toro, and vertical journalism projects including La Llave de Tu Casa (housing), Barrio y Paz (community safety), 40 Claves de la Democracia (civic education), and the Clamor Chicago book documenting Latino community experiences during COVID-19.
The business model is hybrid and philanthropic-leaning. Primary revenue streams are digital advertising across the website and classifieds platform, alongside grants from foundation partners Press Forward and the Chicago Community Trust that underwrite editorial coverage. Content is provided free to access, with voluntary reader donations accepted through la-raza-chicago.fundjournalism.org. Distribution is multi-channel: web and mobile, email, print through PressReader, and video podcast. The publication collaborates with civic organizations, notably the Illinois Coalition for Immigrant and Refugee Rights (ICIRR), on voter mobilization programs such as Proyecto Democracia 2024.
The underlying technology stack is a standard digital publishing operation — a Spanish-language content management system with web, mobile, email, and podcast delivery — with no disclosed AI/ML capabilities, no public APIs, no mobile app, and no proprietary software products beyond its editorial content. The organization operates as a private, independent media company with 11–50 employees, no parent company, no disclosed institutional investors, and no public funding rounds on record.
La Raza firmographics
Firmographics- Name
- La Raza
- Legal name
- La Raza
- Website
- https://laraza.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Raza is an independent Spanish-language newspaper founded in 1970 in Chicago that serves the city's Hispanic/Latino community with local news, immigration coverage, cultural content, video podcasts, classifieds, and civic education programming.
- Ownership category
- akta.pro rank
La Raza industry classification
Industry- Product category
- Spanish-language Community Newspaper
- akta.pro primary industry
- Local/Regional News Channels (MPABAIAD)
Keywords
Where La Raza is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Raza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: Digital advertising on website and classifieds (clasificados) platform
- Donations and Grants: Supported by Press Forward initiative and Chicago Community Trust for editorial coverage; accepts reader donations
Distribution channels3 records
Marketing channels4 records
La Raza product offering
Product offeringCore offering
La Raza is an independent Spanish-language newspaper serving the Latino community in Chicago. The publication delivers daily journalism covering immigration, local Chicago news, politics, community issues, and culture, distributed through a digital website (laraza.com), email newsletters, a printed edition via PressReader, a classifieds marketplace, and a video podcast series.
Product overview
La Raza is a Spanish-language independent newspaper based in Chicago serving the Latino community. The publication operates as a single core product (the newspaper itself) with multiple content modules and vertical sections. Key offerings include the main newspaper with breaking news and community coverage, the Horóscopo section featuring daily astrology predictions, an Email Newsletter with three subscription options (Chicago news, horoscopes, and jobs), Clasificados for classifieds, an Edicion Impresa digital version via PressReader, the Voces Abiertas video podcast series, the 40 Claves de la Democracia educational series, the Barrio y Paz community safety project/book, the Clamor COVID-19 chronicle book, and La Llave de Tu Casa housing journalism vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- La Raza Newspaper (Periódico) Core Spanish-language independent newspaper delivering daily journalism on immigration, local Chicago news, politics, community issues, housing, education, and culture for Hispanic residents.
- Horóscopo Daily horoscope content featuring predictions from renowned astrologers including El Niño Prodigio, Mhoni Vidente, and Nana Calistar, plus Chinese zodiac readings, available to Spanish-speaking readers.
- Email Newsletter
- Clasificados
- Edición Impresa (Print Edition)
- Voces Abiertas Podcast
- 40 Claves de la Democracia
Companies that use La Raza
Customer profileSegments2 records
Ideal customer profiles1 record
La Raza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Raza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICIRR (Illinois Coalition for Immigrant and Refugee Rights)coreCollaborates on voter mobilization initiatives and immigrant rights coverage; coordinates Proyecto Democracia 2024 and other civic engagement programs
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
La Raza competitors and assessment
Company assessmentDirect peers
- La Opinión: Long-running Spanish-language daily newspaper serving the Latino community in Los Angeles. Closely comparable to La Raza in format (print + digital), Spanish-language editorial focus, and community-newspaper mission.
- El Diario NY: Spanish-language daily newspaper serving the Latino community in New York City. Directly comparable as an urban Spanish-language local news outlet with print, digital, and community-engagement operations.
- El Nuevo Herald: Spanish-language newspaper in Miami serving the Latino community, with print and digital editions. Directly comparable in business model (Spanish-language local/regional newspaper with digital and print products).
- Hoy (Chicago Tribune): Chicago Tribune's Spanish-language daily serving the same Chicago Latino market as La Raza. The most direct local-market competitor in Spanish-language print and digital news.
Broad incumbents
- Univision Chicago (Univision Noticias): Spanish-language broadcast and digital news operation serving the Chicago Latino audience. Competes for the same advertiser and audience base as La Raza but with much larger national scale and resources.
- Telemundo Chicago: NBCUniversal's Spanish-language broadcast and digital news property in Chicago. A larger incumbent operating in the same local Spanish-language media market as La Raza.
Emerging players
- Remezcla: Digital-first Latino media outlet covering culture, news, and entertainment. Comparable in serving English- and Spanish-speaking U.S. Latinos through digital content, but with a stronger cultural/lifestyle orientation.
- mitú: Digital Latino media company producing news, culture, and lifestyle content for U.S. Hispanic audiences. Overlaps with La Raza's audience and digital-distribution model, though mitú skews younger and more entertainment-focused.
Others
- WBEZ Chicago: Chicago's primary public-radio news organization. Comparable as a local Chicago news outlet pursuing grant-supported, mission-driven journalism, though English-language and not directly competitive for Spanish-speaking audiences.
- Block Club Chicago: Nonprofit, member-supported local news outlet covering Chicago neighborhoods. Comparable to La Raza in operating model (foundation- and donor-supported community journalism) but serves English-speaking Chicago audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Raza social profiles
Digital presenceLa Raza financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Raza leadership team
Management profileNumber of profiles
Profiles1 record
La Raza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Raza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Raza
What does La Raza do?
La Raza is an independent Spanish-language newspaper serving the Latino community in Chicago. The publication delivers daily journalism covering immigration, local Chicago news, politics, community issues, and culture, distributed through a digital website (laraza.com), email newsletters, a printed edition via PressReader, a classifieds marketplace, and a video podcast series.
Is La Raza a public or private company?
La Raza is a private company. It is classified as unknown and is currently operating.
When was La Raza founded?
La Raza was founded in 1970. It employs 11 to 50 people.
Where is La Raza based?
La Raza is headquartered in Chicago, United States, in the North America region.
How does La Raza make money?
Two revenue lines are on record. Advertising is the primary driver. The others are donations and Grants.
Who are La Raza's main competitors?
Direct peers on record are La Opinión, El Diario NY, El Nuevo Herald and Hoy (Chicago Tribune). Broad incumbents are Univision Chicago (Univision Noticias) and Telemundo Chicago. Emerging players are Remezcla and mitú. Others are WBEZ Chicago and Block Club Chicago.
Does La Raza have an API?
No public API is recorded for La Raza.
What industry is La Raza in?
La Raza's product category is Spanish-language Community Newspaper. Its primary akta.pro industry code is MPABAIAD, Local/Regional News Channels.