Jung Relations

What Jung Relations does

Jung Relations is a Stockholm-based creative agency founded in 2003 that develops brand campaigns, launch concepts, and experience-driven cultural marketing for large enterprise clients. Its work spans brand strategy, campaign development, experiential marketing, and multi-channel brand activations for accounts that include Spotify, Volvo Cars, EA Sports, Samsung, Polestar, Svenska Spel, Stockholm Exergi, Adlibris, Moderna Museet, and Svenska Ostklassiker. The agency's positioning centers on "earned-core creativity" — placing brands at the heart of cultural conversations rather than relying on paid media — and it operates as part of the Aura Group, a Swedish conglomerate providing cross-disciplinary expertise in trust, growth, and technology.

The business model is a professional-services agency model: project-based and retainer engagements with enterprise clients, quoted on a bespoke basis with no publicly disclosed pricing. Go-to-market is direct enterprise sales, with named contacts for new business (Martin Abrahamsson) and executive leadership (CEO Ebba Grenninger, Agency Director Sofia Karlsson), supported by a website portfolio, LinkedIn, and Instagram presence. Headcount is in the 51–100 range, and operations are run from a single Stockholm headquarters at Gävlegatan 12 A. There is no proprietary technology platform, no app, no disclosed API, and no AI/ML product layer; the agency's product is creative services delivered by people.

Name

Jung Relations

Legal name

Jung

Website

https://jungrelations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Jung Relations is a Stockholm-based creative agency founded in 2003 that designs brand campaigns and experience concepts for large enterprise clients, operating as part of the Aura Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based and retainer contracts for brand campaigns, experience concepts, and marketing initiatives for enterprise clients. Revenue generated through creative strategy, campaign development, and branded content production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jung Relations is a Stockholm-based creative agency that develops brand campaigns, brand strategies, and cultural engagement initiatives for enterprise clients. The agency specializes in earned-core creativity, helping brands earn trust and attention through cultural relevance rather than paid media. Its work spans launch campaigns, brand campaigns, and experience concepts delivered for major brands across Sweden and internationally.

Product overview

Jung Relations operates as a single-service creative agency rather than a platform with modular products. The agency's core offering is brand-focused creative services, specializing in earned-core creativity that places brands at the heart of cultural conversations. Their work encompasses campaign development, brand strategy, experiential marketing, and multi-channel brand activations for clients including Spotify, Samsung, Volvo Cars, EA Sports, Polestar, and other major brands. The agency has been operating since 2003 and is part of the Aura Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Brand-focused creative agency offering campaign development, brand strategy, and cultural engagement services for enterprise clients. Work includes brand campaigns, launch campaigns, experience concepts, and multi-channel brand activations for clients such as Spotify, Volvo Cars, Samsung, EA Sports, and Polestar.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aura GroupcoreStrategic or Co-development PartnerJung is part of the Aura Group, which provides access to some of Sweden's leading experts in trust, growth and tech. This enables Jung to focus on creative services while leveraging group expertise in adjacent disciplines.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saatchi & Saatchi Stockholm: Publicis-owned creative agency's Stockholm presence, focused on brand and campaign work for major clients. Overlaps with Jung on creative-led brand strategy and campaign execution.
• Ogilvy Sweden: Swedish arm of the WPP-owned global advertising network, offering full-service advertising, brand strategy, and creative work. Competes for the same enterprise brand mandates as Jung but from a global holding-company base.
• McCann Stockholm: Nordic office of the global McCann network, delivering integrated brand campaigns and creative communications. Comparable offering with broader geographic and service scope than Jung.

Direct peers

• Forsman & Bodenfors: Iconic Swedish creative agency headquartered in Stockholm, known for long-running brand campaigns for Volvo and other Nordic enterprise clients. Most direct comparable to Jung on geography, scale tier, and creative-led brand work.
• Åkestam Holst: Stockholm-based creative agency within the NoA network, recognized for award-winning Swedish brand campaigns. Comparable in size, location, and creative campaign focus to Jung Relations.
• Acne: Stockholm-headquartered multidisciplinary creative studio producing brand campaigns, design, and content for major Nordic and international brands. Overlaps with Jung on integrated brand and cultural engagement work.
• INGO Stockholm: Independent Stockholm creative agency focused on brand campaigns and creative-led advertising for Nordic enterprise clients. Closely comparable in service scope and market position.
• Great Works: Stockholm-based creative agency that develops brand platforms and integrated campaigns for Swedish and Nordic enterprise brands. Mirrors Jung's mid-sized, creative-led agency model.

Emerging players

• North Kingdom: Skellefteå/Stockholm-based creative digital agency specializing in experiential, digital, and immersive brand work. Comparable to Jung on experiential and culture-led creative but with a digital/interactive bias.
• Volontaire: Swedish creative and brand agency with a purpose-driven focus, producing brand campaigns and creative communications for Nordic clients. Adjacent peer to Jung on creative brand work and Nordic enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInse.linkedin.com/company/jung
• Instagraminstagram.com/jungrelations
• Xx.com/jungrelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jung Relations