Vermop

What Vermop does

Vermop GmbH is a German manufacturer of professional cleaning systems headquartered in Gilching near Munich, with production facilities in Wertheim. Founded in 1927 by Max Salmon as a textile-processing factory (originally Vereinigte Mop-Werke), the company has built a 95-year portfolio of manual cleaning tools, powered cleaning machines, and a proprietary digital software platform. Its offering is organised into four pillars: TOOLS (cleaning trolleys such as EQUIPE and SHOPSTER, Scandic X universal-connector handles, microfibre systems including Fraunhofer IPA-certified TEXTRONIC, colour-coded systems for hygiene-critical areas, and TopLock window-cleaning products); POWER (scrubber dryers using TURNADO 360° rotating brush and VARIOTECH variable working-width technologies, plus JETVAC vacuums and KM/KS sweepers, largely inherited from the March 2020 HEFTER Cleantech acquisition); SOFTWARE (VERMOP ONe, a web-portal/mobile/infotainer/sensor platform for digital cleaning plans, real-time data capture and quality documentation); and GREEN LINE sustainable products containing up to 80% recycled materials. Customers are professional cleaning buyers in healthcare, building cleaning, retail, hotels/hospitality and the public sector, served through an enterprise field-sales model with a customer hotline, on-site demos, and (post-July 2023) the Freudenberg Home and Cleaning Solutions distribution network.

Revenue is generated primarily through hardware sales of cleaning equipment and machines, complemented by subscription-style fees for the VERMOP ONe software platform and tiered managed-services contracts (Premium/Standard/Basis preventive maintenance) effective 1 January 2025. Pricing is quote-based with disclosed training rates of €1,200/day and €65/hour, a €30 small-order surcharge under €250, and free delivery in Germany above €1,250. Distribution combines direct sales in Germany, non-binding web requests, on-site service, and channel sales through Vileda Professional following the 2024 brand harmonization initiated after the July 2023 acquisition by Freudenberg Group.

Name

Vermop

Legal name

VERMOP GmbH

Website

https://vermop.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Vermop GmbH is a German manufacturer of professional cleaning systems — manual tools, powered scrubber dryers, microfibre technologies and the VERMOP ONe digital platform — serving healthcare, building cleaning, retail, hospitality and public-sector buyers, operating as part of Freudenberg Home and Cleaning Solutions since July 2023.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment

NAICS

Broom, Brush, and Mop Manufacturing (339994)

SIC

Household Appliances (3630)

akta.pro primary industry

Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

akta.pro secondary industries

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Professional cleaning equipment
• Cleaning trolleys
• Floor cleaning systems
• Scrubber dryers
• Microfibre cleaning cloths

Headquarters

HQ city

Gilching

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Equipment Sales: Sale of professional cleaning systems including cleaning trolleys, floor cleaning tools, microfibre cloths, handles, and accessories. Products are sold through direct sales and distribution channels to healthcare, hospitality, retail, and building cleaning industries.
2. Cleaning Machines: Sale and distribution of cleaning machines including scrubber dryers, sweepers, and dry vacuum cleaners under the VERMOP brand (formerly HEFTER Cleantech). Machines feature proprietary technologies like TURNADO and VARIOTECH.
3. VERMOP ONe Software Solution: Digital software solution for professional cleaning management providing real-time data collection, quality documentation, and process optimization. Generates revenue through software licensing and subscription.
4. Preventive Maintenance Services: Preventive maintenance service agreements offered in three tiers (Premium, Standard, Basis) providing scheduled inspections, priority technical support, and discounted spare parts and travel costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vermop manufactures and sells professional cleaning systems for institutional and commercial buyers, spanning a modular portfolio of cleaning trolleys, flat mop and microfibre-based floor cleaning tools, surface and window/glass cleaning products, ergonomic telescopic handles, and battery-powered cleaning machines (scrubber dryers, sweepers, dry vacuum cleaners). The portfolio also includes the VERMOP ONe proprietary digital software platform that connects physical cleaning equipment to digital cleaning plans and real-time performance data, plus a GREEN LINE of sustainable mops containing up to 80% recycled materials.

Product overview

VERMOP is a professional cleaning systems manufacturer offering a comprehensive, modular portfolio of cleaning products organized into four main categories: TOOLS (manual cleaning equipment), POWER (battery-powered cleaning machines), SOFTWARE (digital solutions), and GREEN LINE (sustainable products). The TOOLS category includes cleaning trolleys (EQUIPE, SHOPSTER, VARIANT, MISTRAL, AQUVAVIZ, VARIETTA, EQUIPE Hotel), floor cleaning systems (SCANDIC X, UNIVERSAL ONe, TWIXTER, SPRINT, CLIPPER), surface cleaning cloths (TEXTRONIC, SOFTTRONIC, SOFTY, PROGRESSIVE), window/glass cleaning (TopLock), handles, and waste disposal trolleys. The POWER category encompasses JETVAC dry vacuum cleaners, scrubber dryers (TURNADO series, VARIOTECH series, FS 112), and sweepers (KM, KS series) - many incorporating patented technologies like TURNADO (360° rotating brush head), VARIOTECH (variable working width), QUICK-CHANGE (battery system), and BLUE-SAVE (resource saving). The SOFTWARE division offers VERMOP ONe, a proprietary digital platform connecting cleaning equipment to digital cleaning plans via web portal, app, and infotainers with digital sensors. The GREEN LINE provides sustainable mop covers with up to 80% recycled materials. VERMOP also acquired HEFTER Cleantech in 2020 to expand into powered cleaning machines. Products are sold under both VERMOP and Vileda Professional brands following brand harmonization.

Differentiator

Problem solved

Functional benefit

Brands

• TopLock: Glasreinigung (Window and Glass Cleaning) product line including Einwasch-Träger, LockHead Fensterwischer, Glassman Schaber, and telescopic poles
• GREEN LINE
• GREEN MAGIC
• VERMOP ONe
• HEFTER Cleantech
• JETVAC
• TURNADO
• VARIOTECH
• TWIXTER
• EQUIPE
• SCANDIC
• SHOPSTER
• SPRINT
• UNIVERSAL ONe
• Meditrans
• EGGSTACY

Products and services

• SCANDIC X System Premium modular connector system that easily and securely attaches all VERMOP equipment and accessories from major manufacturers to adjustable telescopic handles (80-171 cm).
• EQUIPE cleaning trolley Premium configurable cleaning trolley with modular components that can be individually configured and parts replaced when requirements change.
• EQUIPE Hotel housekeeping trolley Housekeeping trolley designed for hotel applications, providing comprehensive cleaning management capabilities for hospitality environments.
• SHOPSTER compact cleaning trolley Compact all-rounder cleaning trolley suitable for various cleaning applications.
• VARIANT cleaning trolley Reliable cleaning trolley on wheels with robust construction for everyday cleaning tasks.
• MISTRAL cleaning trolley Budget-friendly cleaning trolley with effective cleaning capabilities.
• AQUVAVIZ cleaning trolley Agile cleaning trolley designed for efficient maneuvering in various environments.
• VARIETTA stair-cleaning trolley Compact trolley specifically designed for use on stairs.
• Meditrans Laundry Collector Modular disposal trolleys with lids and colour-coded disposal bags for intuitive sorting of laundry in healthcare settings. Available in single, double, and triple configurations with optional foot pedals.
• X-Form Paper Trolley Collapsible paper collection trolley with high-gloss zinc-plated X-shaped frame, available in single (120L bag) or double (2x70L bags) configurations.
• Waste and Transport Trolley Trolley for transporting waste and soiled mop covers over long distances, featuring two large 180mm lightweight wheels for easy stair navigation.
• UNIVERSAL ONe mop Single mop combining dry and wet cleaning capabilities — picks up dust and dirt dry like the CERAN dry mop and can also be used wet with glide properties like WHITE MAGIC.
• TWIXTER/TWIX flat mop system Flat mop system for efficient floor cleaning with easy pad change and excellent cleaning performance.
• SPRINT flat mop system Smart flat mop system designed for efficient and ergonomic floor cleaning.
• SPRINT PLUS hands-free wringing flat mop system Hands-free wringing flat mop system for improved ergonomics.
• SCANDIC MONO flat mop system Quick-attach flat mop system for rapid pad changes and efficient cleaning.
• SCANDIC DUO flat mop system Quick-attach flat mop with double coverage for larger floor areas.
• CLIPPER wet mop system Clip-and-go wet mop system for simple and secure pad attachment.
• AQUVA wet wiping system Time-tested wet wiping system for reliable floor cleaning.
• TEXTRONIC high-performance microfibre cloth High-performance microfibre cloth certified by Fraunhofer IPA Institute for excellent cleaning efficiency and streak-free shine on mirrors and chrome.
• SOFTTRONIC microfibre cloth Microfibre cloth with outstanding cleaning performance that works without cleaning agents thanks to its powerful microfibres.
• SOFTY microfibre cloth Microfibre cloth ideal for slightly damp cleaning tasks with good cleaning performance and streak-free results.
• PROGRESSIVE microfibre cloth Cost-effective microfibre cloth with powerful cleaning action and easy rinse-out properties.
• Scandic Telescopic Handle Premium ergonomic telescopic handle with adjustable height (80-171 cm), optional rotating ball grip for wrist relief, and universal connector system for all accessories.
• VERMOP Telescopic Handle Adjustable telescopic handle (900-1650 mm) compatible with all holders featuring 23.5mm diameter fitting.
• VERMOP Aluminium Handle Lightweight, robust aluminum handle (1400mm) compatible with all floor cleaning systems using 23.5mm diameter holders.
• TopLock Einwaschträger window cleaning spreader carrier Professional window cleaning spreader carrier optimized for use with TopLock and Scandic X telescopic handles.
• LockHead Window Wiper Professional window wiper with ergonomically designed grip optimal for hand anatomy and movement patterns, featuring quick-release mechanism for blade and rubber replacement.
• Glassman Safety Scraper Safety scraper with 10cm blade made of Solingen steel for removing stickers, paint residue, and encrustations from glass and ceramic surfaces. Features Blade Change Security System.
• TopLock Telescopic Poles Lightweight telescopic poles with unique locking system for precision handling, suitable for both left- and right-handed users with over 270-degree rotation capability.
• GREEN BASIC sustainable flat mop Sustainable flat mop for damp/wet cleaning made from recycled materials.
• GREEN BRUSH PROGRESSIVE sustainable flat mop Sustainable flat mop made from recycled microfibre for effective cleaning.
• GREEN TRONIC sustainable allrounder flat mop Sustainable allrounder flat mop with excellent cleaning performance and recycled content.
• GREEN MAGIC sustainable polyester flat mop SPRINT GREEN MAGIC sustainable polyester flat mop without outer fringes, consisting of over 80% recycled material, designed for textured floors, porcelain stoneware tiles, and safety tiles.
• JETVAC SD 7 dry vacuum cleaner Lightweight (3.5kg) dry vacuum cleaner with 7L container volume, 850W input power, 23 kPa vacuum, and 63 dB(A) noise level.
• TURNADO scrubber dryer series (TURNADO 35/38/45/55/55 SV/55 PRO) Agile, lightweight and quiet scrubber dryers with 360-degree rotating TURNADO brush head technology for efficient cleaning in all directions, with multiple size variants for different applications.
• VARIOTECH 82 PRO scrubber dryer Powerful and flexible scrubber dryer with variable working width technology that automatically adjusts to different floor profiles; can reduce total cleaning costs by up to 30%.
• KS 90 PRO / KS 110 VARIO PRO sweeper Robust and powerful sweeper machines for dry floor cleaning with high user-friendliness.
• KM 68 / KM 88 sweeper Manual and flexible sweeper machines for efficient dry floor cleaning.
• FS 112 ride-on scrubber dryer Ride-on scrubber dryer in the extra class for large area cleaning.
• VERMOP ONe digital cleaning management platform Proprietary digital software solution for smart cleaning that connects digital cleaning plans with cleaning equipment and provides intelligent real-time data analysis. Combines web portal, app, infotainer tablet, and tool sensors with features including cleaning time tracking, room booking, integrated quality checks, ticket system, and digital cleaning plan generation with language-neutral pictograms.
• Preventive Maintenance Service Contracts (Premium, Standard, Basis) Service agreements offered in three tiers — Premium (3 inspections/year, 24hr response, includes disrepair costs, 10% spare-parts discount, 50% travel discount), Standard (2 inspections/year, 48hr response), and Basis (1 inspection/year, 72hr response) — providing scheduled inspections, priority technical support, and discounted spare parts and travel costs.
• Training services (daily and hourly rates) Training seminars offered at a daily rate of €1,200.00 or hourly rate of €65.00/hour for in-house training sessions, plus travel costs of €0.35/km.

Quantifiable outcome

• Variable working width technology can reduce total cleaning costs by up to 30%
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Vileda ProfessionalcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Brand harmonization initiative where most VERMOP professional cleaning systems are now sold under the Vileda Professional brand. Products and quality remain unchanged. VERMOP maintains specialized role for high-end cleaning machines and VERMOP ONe software. The re-branding begins mid-year and extends over a longer period.
• HEFTER CleantechcoreTechnology or Integration · 1 March 2020In March 2020, VERMOP acquired HEFTER Cleantech including all cleaning machines. HEFTER was founded in 1993 and developed patented technologies TURNADO and VARIOTECH. The acquisition expanded VERMOP's portfolio to include professional cleaning machines for industrial and commercial floor cleaning.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nilfisk: Nilfisk is a Denmark-based global manufacturer of professional cleaning equipment including scrubber dryers, sweepers, and vacuum cleaners. Directly comparable in product portfolio and B2B professional cleaning focus, with broader international scale than Vermop.
• Kärcher: Kärcher is a German family-owned manufacturer of cleaning equipment — the global market leader in pressure washers and a major player in professional floor care, scrubber dryers, and sweepers. Directly comparable to Vermop's POWER division and broader professional cleaning portfolio, with overlapping product categories and similar German engineering positioning.
• IPC (IPC Group): IPC is an Italian manufacturer of professional cleaning equipment including scrubber dryers, sweepers, and vacuum cleaners. Directly comparable in commercial and industrial cleaning machines, with strong European distribution.
• Hako: Hako is a German manufacturer of municipal and industrial cleaning machines, sweepers, and scrubber dryers. Directly comparable to Vermop's TURNADO and VARIOTECH scrubber dryer range, with overlapping industrial and commercial cleaning customers.
• Wetrok: Wetrok is a Swiss manufacturer of professional cleaning machines, cleaning agents, and digital cleaning management software. Directly comparable in product breadth (machines + digital platform) and B2B professional cleaning focus.
• Comac Spa: Comac is an Italian manufacturer of professional floor cleaning machines including scrubber dryers, sweepers, and vacuum cleaners. Directly comparable in industrial and commercial cleaning machines with strong European presence.
• Fimap: Fimap is an Italian manufacturer of professional floor cleaning machines (scrubber dryers, sweepers) with proprietary technology and global distribution. Directly comparable to Vermop's POWER division in industrial floor cleaning equipment.
• Columbus Reinigungsmaschinen: Columbus is a German manufacturer of professional scrubber dryers, sweepers, and carpet cleaning machines under the Columbus and Cleanfix brands. Directly comparable in industrial floor cleaning machines with strong European presence.

Broad incumbents

• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions, serving healthcare, hospitality, and food service. Overlaps with Vermop's healthcare hygiene focus and broader facility services portfolio, though Ecolab's primary offerings are chemicals and services rather than equipment.
• Diversey (now Solenis): Diversey (acquired by Solenis in 2023) is a global hygiene and cleaning solutions provider offering chemicals, equipment (Taski brand), and digital services. Overlaps with Vermop through Taski professional cleaning machines and broader facility hygiene solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermop