Untold
UNTOLD is a Los Angeles-based creative studio founded in 2012 that produces documentary, scripted, and commercial content through a curated roster of directors, cinematographers, and editors for major streaming platforms (HBO, Netflix, Hulu, Amazon Prime Video, PBS) and enterprise brand clients (Google, Microsoft, Taco Bell, Porsche).
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Untold does
UNTOLD is a Los Angeles-based creative studio and production company founded in 2012 and operated as UNTOLD LLC, specializing in documentary, scripted, and commercial storytelling across film, television, and new media formats. The studio operates as a talent-roster model, representing a curated set of directors (Andrew Morgan, Lindsey Hagen, Peter Longno, Nora Ballard), cinematographers (Lance Kuhns, Tré Loren, Paul Nguyen), and editors (Joseph Volpe, Tyler Pharo, Meryl Goodwin), and delivers end-to-end production from concept through distribution. Its core product is full-service creative production services, and its underlying asset is the human creative talent of the roster rather than proprietary software, platforms, or technology architecture.
The company serves two principal enterprise customer segments: (1) major streaming platforms and broadcast networks — HBO, Netflix, Hulu, Amazon Prime Video, PBS, A&E, and Viceland — for documentary, scripted, unscripted, and short-form content; and (2) brand and advertising clients, including Google, Microsoft Teams, Taco Bell, The North Face, Porsche, Mazda, Publix, Shea Moisture, Cannondale, and Tecovas, for branded entertainment, documentary-style campaigns, and commercial spots. Notable projects include Saturday Night Live digital shorts (including the Emmy-nominated HBO Mario Kart Trailer featuring Pedro Pascal) and a Google Starline X 2024 Olympics campaign.
UNTOLD generates revenue through professional-services engagements: project-based content production fees, content licensing, and distribution agreements. Pricing is quote-driven and not publicly disclosed, and there are no consumer-facing pricing tiers, no SaaS or platform revenue stream, and no productized IP monetization visible in the data. The firm has operated for 13 years without disclosed funding rounds, institutional investors, or M&A activity, indicating a bootstrap, privately held structure. Its GTM motion is sales-led, acquiring clients through industry relationships, direct outreach, festival presence (Tribeca, DocNYC, BigSky, Outfest), and portfolio visibility via its website and social channels (YouTube @UNTOLD_la, Instagram untold_la).
Untold firmographics
Firmographics- Name
- Untold
- Legal name
- UNTOLD LLC
- Website
- https://untold.la
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UNTOLD is a Los Angeles-based creative studio founded in 2012 that produces documentary, scripted, and commercial content through a curated roster of directors, cinematographers, and editors for major streaming platforms (HBO, Netflix, Hulu, Amazon Prime Video, PBS) and enterprise brand clients (Google, Microsoft, Taco Bell, Porsche).
- Ownership category
- akta.pro rank
Untold industry classification
Industry- Product category
- Film & Video Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
- akta.pro secondary industry
- Reality & Factual Entertainment (Unscripted) (MPADADAO)
Keywords
Where Untold is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Untold business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Documentary and Scripted Production: Production of documentary and scripted content for major streaming platforms and networks including HBO, Netflix, Hulu, Amazon Prime Video, and PBS. Revenue generated through content licensing, production fees, and distribution deals.
- Commercial and Branded Content Production: Creation of commercial and branded entertainment content for corporate clients including Google, Microsoft Teams, Taco Bell, The North Face, Porsche, Mazda, Cannondale, Shea Moisture, and Publix. Revenue generated through branded content production contracts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Untold product offering
Product offeringCore offering
Untold is an award-winning creative studio and production company that produces documentary, scripted, and commercial storytelling for film, television, and new media. The studio delivers end-to-end production capabilities—directing, cinematography, and editing—through a roster of creative professionals for major streaming platforms (HBO, Netflix, Hulu, Amazon Prime Video, PBS) and brand/advertising clients.
Product overview
Untold is an award-winning creative studio and production company that operates as a single, unified service offering rather than a platform with separate modules. The company specializes in documentary, scripted, and commercial storytelling across film, television, and new media formats. Their production services include directing, cinematography, and editing capabilities delivered through a roster of talented directors (Andrew Morgan, Lindsey Hagen, Peter Longno, Nora Ballard), cinematographers (Lance Kuhns, Tré Loren, Paul Nguyen), and editors (Joseph Volpe, Tyler Pharo, Meryl Goodwin). The studio has produced and distributed content worldwide for major platforms including HBO, Hulu, Netflix, Amazon Prime Video, and PBS.
Differentiator
Problem solved
Functional benefit
Products and services
- Untold Creative Production Services
Companies that use Untold
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Untold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Untold partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- HBOcoreMajor streaming platform partner for documentary and scripted content production and distribution. UNTOLD produces and distributes content through HBO.
- NetflixcoreMajor streaming platform partner for documentary and scripted content production and distribution.
- HulucoreStreaming platform partner for documentary and scripted content distribution.
- Amazon Prime VideocoreMajor streaming platform partner for documentary and scripted content production and distribution.
- PBScorePublic Broadcasting Service partner for documentary content production and broadcast distribution.
- Saturday Night LivemajorSNL digital shorts production partnership. UNTOLD cinematographer Lance Kuhns has been a key creative force behind SNL's most cinematic digital shorts including Emmy-nominated content.
- A&EcoreCable/broadcast network partner for reality and documentary content.
- VicelandcoreCable television network partner for hosted series content.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Untold competitors and assessment
Company assessmentDirect peers
- Pulse Films: Global creative studio producing documentary, branded, and music content for major brands and platforms. Closely comparable in the dual documentary/branded-content model UNTOLD runs.
- Caviar: Independent production company producing commercials, branded films, and documentary content for global brands and agencies. Directly comparable scale and client profile to UNTOLD's commercial/branded arm.
- XTR: Documentary production and distribution company producing feature-length docs for streamers and theatrical. Directly comparable in documentary focus and streamer-first distribution strategy.
- Participant Media: Impact-driven film and media company producing documentary and scripted content for major streamers and platforms. Closest analog to UNTOLD's cause-related storytelling positioning and platform distribution model.
- Radical Media: Award-winning production company spanning documentary, commercial, and branded storytelling for global brands and platforms. Highly comparable in scope and tier of clients.
- Moxie Pictures: Bicoastal production company and talent representation firm producing commercials, branded content, and documentary work. Highly comparable roster-based production model serving major brands and platforms.
- Topic Studios: Film and television studio producing documentary and scripted content with an issue-driven lens, distributed via streaming and theatrical. Overlaps directly with UNTOLD's documentary and impact storytelling thesis.
Broad incumbents
- Vice Studios: Global production arm producing documentary and branded content for streaming platforms and advertisers. Comparable client mix and documentary focus, but broader portfolio and larger scale.
- A24: Independent entertainment company producing and distributing film and television across documentary and scripted formats. Operates at larger scale with greater capital base, but overlaps in indie documentary/scripted commissions.
- Condé Nast Entertainment: Branded content and documentary production arm tied to a major media publisher. Comparable in branded-storytelling motion targeting premium advertisers, though anchored to owned editorial brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Untold social profiles
Digital presenceUntold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untold leadership team
Management profileNumber of profiles
Profiles10 records
Untold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untold
What does Untold do?
Untold is an award-winning creative studio and production company that produces documentary, scripted, and commercial storytelling for film, television, and new media. The studio delivers end-to-end production capabilities—directing, cinematography, and editing—through a roster of creative professionals for major streaming platforms (HBO, Netflix, Hulu, Amazon Prime Video, PBS) and brand/advertising clients.
Is Untold a public or private company?
Untold is a private company. It is classified as unknown and is currently operating.
When was Untold founded?
Untold was founded in 2012. It employs 101 to 250 people.
Where is Untold based?
Untold is headquartered in Los Angeles, United States, in the North America region.
How does Untold make money?
Two revenue lines are on record. Documentary and Scripted Production is the primary driver. The others are commercial and Branded Content Production.
Who are Untold's main competitors?
Direct peers on record are Pulse Films, Caviar, XTR, Participant Media, Radical Media, Moxie Pictures and Topic Studios. Broad incumbents are Vice Studios, A24 and Condé Nast Entertainment.
Does Untold have an API?
No public API is recorded for Untold.
What industry is Untold in?
Untold's product category is Film & Video Production Services. Its primary akta.pro industry code is MPADADAB, Docuseries & Episodic Nonfiction (TV/Streaming), with a secondary code of MPADADAO, Reality & Factual Entertainment (Unscripted). Its NAICS code is 512 and its SIC code is 7812.