Affiliates Management Company

What Affiliates Management Company does

Affiliates Management Company (AMC) is a privately-held holding company founded in 2008 and wholly owned by the Iowa Credit Union League, headquartered in West Des Moines, Iowa, with 51-100 employees across the holding company and its subsidiaries. AMC's core function is to provide shared operational infrastructure—including human resources, accounting, risk management, general counsel, marketing and communications, facilities management, and technology support—to a family of specialized companies that serve the U.S. credit union ecosystem. The portfolio spans compliance and governance, risk and compliance (GRC) technology, trust and wealth services, insurance, Hispanic market consulting, data marketing, trade association services, and philanthropic programs.

AMC's technology core is the ViClarity cloud-based GRC platform, acquired in 2020 by subsidiary PolicyWorks, which automates risk registers, control attestations, key risk indicator tracking, operational risk events, regulatory horizon scanning (via its 2025 AI-Powered Reg Monitor), and vendor lifecycle assurance. PolicyWorks itself, co-owned by AMC and the California/Nevada and Ohio Credit Union Leagues, delivers compliance consulting and serves more than 1,200 credit unions. First Community Trust, N.A., acquired in 2019 and headquartered in Dubuque, Iowa, is a nationally chartered trust company managing over $1.2 billion in assets and providing trust, investment, and retirement services, plus FCT Insurance Solutions. Coopera provides bicultural Hispanic market consulting across 30+ states, and B2E Data Marketing offers predictive consumer analytics.

AMC's revenue model combines recurring subscription/platform fees (ViClarity, trust and investment management fees on $1.2B AUM), professional services and consulting (PolicyWorks compliance, Coopera, B2E analytics), and shared services billed internally across the family of companies. Distribution is predominantly B2B direct sales to credit unions, augmented by channel partnerships with state credit union leagues (Iowa, California/Nevada, Ohio, Illinois). Pricing is quote-based with multi-year contract cadence, and revenue figures are not publicly disclosed.

Name

Affiliates Management Company

Legal name

Affiliates Management Company

Website

https://affiliatesmgt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Affiliates Management Company is a privately-held holding company owned by the Iowa Credit Union League that operates a family of subsidiaries—including ViClarity GRC technology, PolicyWorks compliance consulting, Coopera Hispanic market consulting, and First Community Trust—serving U.S. credit unions.

Ownership category

akta.pro rank

Product category

Credit Union Services

NAICS

Professional Organizations (81392), Advertising, Public Relations, and Related Services (5418), Management of Companies and Enterprises (55111)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Credit union services
• Compliance solutions
• GRC platform
• Trust services
• Market consulting

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Holding Company - Shared Services: AMC provides operational and strategic support services to its family of companies including human resources, accounting, risk management, general counsel, marketing and communications, facilities management and technology support.
2. PolicyWorks - Compliance and GRC Services: PolicyWorks generates revenue through compliance consulting services, audit services, and ViClarity GRC technology platform subscriptions serving more than 1,200 credit unions nationwide.
3. Coopera - Hispanic Market Consulting: Coopera provides consulting services for multicultural market growth opportunities including assessments, analytics reports, training, marketing services and translations for credit unions seeking to serve Hispanic communities.
4. First Community Trust - Trust and Investment Services: FCT offers trust, investment and retirement services primarily through credit unions, managing over $1.2 billion in assets for individuals and businesses.
5. AMC Shared Services - HR Recruitment: AMC's Human Resources Recruiting Service connects companies with top talent and professionals with impactful roles.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Affiliates Management Company (AMC) is a holding company that operates a family of subsidiaries delivering compliance technology, regulatory consulting, Hispanic market consulting, trust and investment services, insurance solutions, and shared operational services to credit unions across the United States. Its flagship technology product is the ViClarity cloud-based GRC platform, complemented by PolicyWorks compliance services, Coopera multicultural consulting, First Community Trust wealth management, FCT Insurance Solutions, and B2E Data Marketing analytics.

Product overview

Affiliates Management Company (AMC) operates as a holding company providing a diversified portfolio of financial services products through its family of companies. The offering is organized as a platform of interconnected services rather than a single unified product. The core technology product is ViClarity, a cloud-based GRC platform that automates risk management and compliance workflows for credit unions and regulated industries. This is complemented by PolicyWorks LLC, which provides credit union compliance solutions and consulting services. AMC also offers market development through Coopera (Hispanic market solutions), wealth management via First Community Trust and its insurance arm, data analytics through B2E Data Marketing, and association services through the Iowa Credit Union League and Foundation. AMC Shared Services provides shared operational infrastructure across all subsidiaries. The companies share a mission to improve the financial lives of consumers, with particular focus on the credit union industry.

Differentiator

Problem solved

Functional benefit

Products and services

• ViClarity GRC Platform Cloud-based Governance, Risk and Compliance (GRC) platform that enables credit unions and other regulated organizations to identify, monitor, score, and report risks. Automates risk registers, control attestations, key risk indicator (KRI) tracking, and operational risk events, and includes an AI-Powered Reg Monitor for regulatory horizon scanning.
• PolicyWorks LLC Compliance Services Credit union compliance solutions serving more than 1,200 credit unions nationwide with resources, vision, and experience to resolve challenging compliance issues, including access to the ViClarity GRC platform.
• Coopera Hispanic Market Consulting Bicultural and bilingual consulting services that help credit unions increase Hispanic membership, revenue growth, and loan volume through growth strategies, culturally relevant financial products, ITIN lending implementation, cultural sensitivity training, and market analytics.
• First Community Trust, N.A. Trust, Investment and Retirement Services Nationally chartered trust company offering trust, investment, and retirement services primarily through credit unions, managing over $1.2 billion in assets for individuals and businesses to help clients achieve personal financial and estate planning goals.
• FCT Insurance Solutions Comprehensive insurance planning services offering personalized guidance in life, income protection, Medicare, and long-term protection-focused planning strategies, operating across Iowa through credit union partnerships and direct service.
• B2E Data Marketing End-to-end data management, predictive modeling, and targeted solutions that transform complex consumer data into actionable insights to help brands identify, reach, and convert high-value customers.
• AMC Shared Services Operational and strategic support services providing human resources, accounting, risk management, general counsel, marketing and communications, facilities management, technology support, and HR recruiting services to all AMC companies.
• Iowa Credit Union League (ICUL) Trade Association Trade association representing Iowa's credit unions and their more than one million members, providing advocacy, lobbying, and public relations resources.

Quantifiable outcome

• More than 1,200 credit unions served by PolicyWorks for compliance solutions
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Peoples Credit UnioncoreStrategic or Co-development PartnerFirst Community Trust announced partnership with Peoples Credit Union to expand wealth management services for credit union members.
• Members Community Credit UnioncoreStrategic or Co-development PartnerFirst Community Trust partnered with Members Community Credit Union to expand insurance solutions available to members.
• EmpowercoreStrategic or Co-development PartnerFirst Community Trust partnered with Empower and The Finway Group to deliver a unique pooled employer plan retirement solution.
• The Finway GroupcoreStrategic or Co-development PartnerFirst Community Trust partnered with Empower and The Finway Group to deliver a unique pooled employer plan retirement solution.
• Curated CybercoreStrategic or Co-development PartnerViClarity and Curated Cyber launched Vendor Lifecycle Assurance, a new service designed to help banks and credit unions more effectively manage security risks tied to vendors and outsourced services.
• Filene Research InstitutecoreStrategic or Co-development PartnerCollaborative development of ITIN Lending Implementation Guide with Filene, Inclusiv, Coopera, and PolicyWorks. Filene's Reaching Minority Households Incubator tested ITIN lending programs.
• InclusivcoreStrategic or Co-development PartnerPartnership with Inclusiv (formerly National Federation of Community Development Credit Unions) for ITIN Lending research and implementation guide development. Inclusiv serves over 8 million residents with $80 billion in community-controlled assets.
• Illinois Credit Union LeaguecoreStrategic or Co-development PartnerIllinois Credit Union League partnered with Coopera to study future demographics of Illinois and evaluate opportunity for diversity, equity and inclusion initiatives in Illinois credit unions.
• Iowa Credit Union LeaguecoreChannel Partner/ Reseller/ DistributorAMC is the wholly-owned holding company for the Iowa Credit Union League, serving as the parent company providing shared services to ICUL subsidiaries.
• California and Nevada Credit Union LeaguecoreChannel Partner/ Reseller/ DistributorPolicyWorks is owned by Affiliates Management Company, the California and Nevada Credit Union League, and the Ohio Credit Union League.
• Ohio Credit Union LeaguecoreChannel Partner/ Reseller/ DistributorPolicyWorks is owned by Affiliates Management Company, the California and Nevada Credit Union League, and the Ohio Credit Union League.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Finastra: Finastra is a large financial-services technology provider offering core banking, lending, and risk/compliance solutions to banks and credit unions. It represents a broader incumbent with overlapping GRC capabilities aimed at credit unions and community banks.
• Diligent: Diligent is a large governance, risk, and compliance (GRC) platform serving boards and regulated enterprises. It competes broadly in the GRC software space where ViClarity operates, though its core focus is board governance rather than credit-union-specific compliance.
• Wolters Kluwer Compliance Solutions: Wolters Kluwer offers enterprise-grade regulatory compliance and GRC software (OneSumX, ComplianceOne) to banks, credit unions, and insurers globally. It competes head-on with ViClarity in the credit union compliance segment but serves a far broader market.
• Jack Henry & Associates: Jack Henry provides core processing and ancillary compliance/risk technology to banks and credit unions. As a broad incumbent in financial-institution technology, it competes for the same credit-union technology budgets that AMC's subsidiaries target.

Emerging players

• LogicGate: LogicGate is a no-code GRC automation platform used by financial institutions for risk and compliance workflows. It represents a more modern, AI-forward competitor in the same GRC automation category as ViClarity.
• Venminder: Venminder provides third-party risk management and vendor lifecycle management software purpose-built for banks and credit unions. It is a direct emerging competitor to ViClarity's new Vendor Lifecycle Assurance service.

Direct peers

• CO-OP Financial Services (Co-op Solutions): Co-op Solutions is a credit union service organization (CUSO) offering core processing, payments, lending, and fraud services to thousands of credit unions. It is the most structurally comparable peer to AMC, operating as a multi-subsidiary credit union services platform.
• CUNA Mutual Group: CUNA Mutual provides insurance, investment, and fintech solutions exclusively to credit unions and their members. It is directly comparable to AMC's insurance (FCT Insurance), retirement (FCT), and credit-union-only go-to-market model.
• TMG Financial Services: TMG Financial Services is a credit-union-services provider that was historically part of AMC's family of companies. It remains a relevant direct peer given shared credit-union focus, member-services orientation, and overlapping portfolio history.

Others

• Credit Union National Association (CUNA): CUNA is the national trade association for the U.S. credit union movement and is directly comparable to AMC's wholly-owned Iowa Credit Union League (ICUL) subsidiary in mission, advocacy, and member-services role.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iowacreditunions
• LinkedInlinkedin.com/company/affiliates-management-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliates Management Company